CONTENTS

1. Introduction

2. Brands @ Big Bazaar

3. Pricing @ Big Bazaar

4. Fashion @ Big Bazaar

5. References
 INTRODUCTION

Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and
requirements. This retail store is a subsidiary of Future group, Pantaloons Retail India Ltd. and is
an answer to the United States’ Wal-Mart. Big Bazaar has released the doors for the fashion
world, general merchandise like sports goods, cutlery, crockery, utensils, and home furnishings
etc. at best economical prices. In 2001, the group opened its first store on the VIP Road,
Calcutta, which was the primary departmental store offering regulated services of parking, steel
vessels, apparel, electronics etc under the one roof at the competitive prices. Big Bazaar has
become a massive hit with lower middle-class and middle class people as a major client base.

At Big Bazaar, you will definitely get the best products at the best prices - that's what we
guarantee. With the ever increasing array of private labels, it has opened the doors into the world
of fashion and general merchandise including home furnishings, utensils, crockery, cutlery,
sports goods and much more at prices that will surprise you. And this is just the beginning.

Therefore, we can say that Pantaloons houses both extremely high quality products and also
products with an unspecified quality.

Fashion leadership and fashion elements of big bazaar

Fashion leadership among women is of great interest to clothing researchers and retailers alike,
much effort has been devoted to studying the demographic characteristics of women who can be
identified as fashion leaders. Although demographic data provide valuable information,
demographics alone give little insight into the forces that motivate women to become fashion
leaders. Beyond demographic factors, personal and social values have been argued to have an
important influence on the strength and direction of consumer behavior. Few studies, however,
have attempted to reveal the social values of fashion leaders.Fashion leaders were also found to
be more active in fashion-related behaviors (spending for clothing, reading fashion magazines,
spending time shopping, buying new fashion items). Finally, fashion leadership was associated
with the social values of excitement and fun/enjoyment in life. The study suggests ways this
knowledge about values can be incorporated into marketing and retail strategies.

Asin winner of the Film fare best debut - female (2009) for her stunning performance in the film
Ghajini, and MS Dhoni, youth icon and captain of the Indian cricket team are the brand
ambassadors of Fashion@Big Bazaar. Fashion@Big Bazaar has developed many in-house
brands that cater to every age group and category. The format sells brands for both men and
women including DJ&C, Knighthood, Privilege Club, AFL and Haute n Spicy. Shrishti and
Shatranj are ethnic wear brands, while Pink n Blue, Princess and the Power Rangers line caters to
kids. It also has a special tie up with Star TV for a special Star Parivaar line. Under this line, the
format retails clothes that don many of the consumer’s favorite television stars. Fashion for Big
Bazaar is not just about brands, but it is also about customising apparels for a diverse country
like India. A strong team of designers constantly work to create special ranges to suit to the tastes
of its customers spread across the country.

Therefore, we can say that Big Bazaar is both a fashion leader and an early adopter of
fashion.
 BRANDS @ BIG BAZAAR
Fashion@Big Bazaar has developed many in-house brands that cater to every age group and category.
The format sells brands for both men and women including Spunk, DJ&C, Knighthood, AFL and
Haute n Spicy. Shrishti and Shatranj are ethnicwear brands, while Pink n Blue, Princess and the
Power Rangers line caters to kids.

The format also retails international and national brands like Adidas, Reebok, Lotto, Signature by
Levis, Lee Cooper, Palm Tree by Gini & Jony, Lilliput and Juno.

In the sunglasses category Big Bazaar provides a range of Fastrack Sunglasses.

Big Bazaar provides a wide range of Jewellery brands like Tip Top and Mystic. Watches brands
available are Maxima and Sonata.

Fashion for Big Bazaar is not just about brands, but it is also about customizing apparels for a diverse
country like India. A strong team of designers constantly work to create special ranges to suit to the tastes
of its customers spread across the country.

PRICING @ BIG BAZAAR

Womenswear:

Women can choose from chic casual wear – vibrant striper tees Rs. 399, printed tshirts with short
sleeves, round neck and front print Rs. 399 and long printed tees Rs. 249.

Lee Cooper range of checked tunics Rs. 499 only. Slim fit stretch jeans Rs. 399, full length
harem pants Rs. 249, leggings – laced, rouched and buttoned up Rs. 199-249, cargo capris Rs.
499 & cargo pants Rs. 599 available in black, khaki, olive and beige.

The ethnic wear collection comprises of salwar kameez dupatta sets – printed cotton sets Rs.
429 for everyday wear, embroidered and embellished sets Rs. 499-799 and designer velvet
embroidered, two tone layered salwar kameez dupatta sets starting Rs. 999 for special occasion
wear.

Women can also choose from mix and match ethnic wear collection- knit chudidaars and cotton
chudidaars Rs. 249, printed patiala sets or printed chudidaar sets Rs. 599.

The mix and match kurta range consists of:

Colour Yourself Kurtas: Trendy casual kurtas available in 3 styles with yoke work in zari,
chawal takaa stitch line with pearl buttons and zig zag print border only for Rs. 299.
Festive Embroidered Kurtas: Feel the excitement of festive with bright & vibrant collection
with rich gold print fabric kurtas with brocade and sequences yoke work and trims at Rs. 449.

Frock Style Kurtas: It’s back again with princess line cut to accentuate the body shape and falls
beautifully. Available in bright colours and designs at Rs. 399-499.

Other collection are timeless White Collection, Jaipuri print collection. Urban Tadka, Fusion and
Kurti Craz range of kurtas.
Menswear

Range of printed tees – round neck short sleeves and doctor sleeves tees with chest print and
stitch detailing at sleeve and bottom with contrast at neck and appliqué work available in funky
colours and designs Rs. 149-299.

A must have for every man is the checked hooded casual shirt for the uber cool look. Casual
check out the yarn dyed checked shirts available in half sleeve and full sleeve with checked shirts
with constructed pocket with bartack detailing and epaulets Rs. 499-599.
Spunk brings you a wide range of active wear – sublimation tees for dry fit with lycra rib and
smart fit available at Rs 399 in multiple options. Also check out the premium stylized fashion
tees by Spunk.

Torn jeans in various styles, colours and designs or classic jeans starting Rs. 299.

The classic 14 wales corduroy Rs. 699 and two tone corduroys for the cool casual look Rs. 799

Half sleeve fashionable flat knit tees in vibrant stripes are made of 100% cotton and available at
a just Rs 599.

The Rs 199 easy care stripe shirts and the micro checked shirts Rs. 499 are a must have for
every man. Pick a fil-a-fil solid colour shirt teamed with stylish trousers starting Rs. 249– for the
perfect formal look.

Ethnic wear collection, which creates quite a style statement. Short and stylized mid length
kurtas starting Rs. 349 and embroidered silk and jacquard sherwanis and kurta pyjama sets.

Kids wear

The special fun range of did you know tees for young boys and girls Rs. 129-179.

A wide range of party frocks, cotton frocks, girls patiala and dupatta set Rs. 249 with pintuck
kurta’s Rs. 249 or even salwar kameez sets for young girls. Range of girls Disney tshirts,
sublimation tees, tunics and printed tees.
Fashion jeans, skirts, leggings or harems starting Rs. 249.

Smiley tees range for boys Rs. 129.

Checked shirts, sublimation tees and exclusive cars tshirts starting Rs. 199 and cars Jamaicans,
jeans and track pants available Rs. 249-599.

Also available is a wide variety infantwear – tees starting Rs. 99, co-ordinate sets Rs. 399,
dungarees Rs. 429 and girls party frocks and chaniya choli sets Rs. 399 and boys kurta and
pyjama sets Rs. 379.
In a series of Ads Big Bazaar argues
that they sell at much less because they
make much more. In this ad for
example they talk about making lakhs
of clothes which makes them able to
achieve economy of scale and give you
unbeatable prices.
 FASHION @ BIG BAZAAR

Apparel at Big Bazaar Shop

Big Bazaar offers the great quality of apparel at great price. Big Bazaar in India has wide ranges
of apparel product and the same quantity of product is also available in Big Bazaar to save time
as well money. Big Bazaar has more than 3000 clothes which can easily purchase. Numbers of
Indian and western varieties are available from clothes side. So many best branded clothes,
jewelry, gifts sets and Mens/Womens accessories are there which really makes people very
trendy and always keep ahead from the style side.

Men Apparel

Big Bazaar has wide ranges of men’s apparel in which every important product and clothes of
men are available.

• Men Accessories are like pretty ties, amazing and comfortable shoes and many others
accessories are available.
• Men’s belts are available in a large way and there so many stylish designed belts are
available in Big Bazaar.
• Huge collection of casual shirts which are of Bare Denim, Casualist, DJ&C, brand and
great collection of decent formal shirts are also there which of Knighthood, Privilege
Club,AFL . The options of great party shirts are also there in which option of Studio
NYX, V Dot are available.
• Big Bazaar has also best collection of branded jeans in every size and style which suites
every kinds of men whether they are thin or thick.
• Collection stylish and trendy short kurtas as well as long kurtas is also available.
• Several kinds of branded trousers are there and all the collection of trousers has very
trendy and decent style.
• Fast track and many others great branded sun glasses are available in huge amount.
Several kinds of latest collection are there which you can get at affordable price.
Big bazaar provides every essential product and accessories of men’s apparel by offering wallets,
suites and blazers of best class, casual shorts in different colors, men’s pyjama having great
comfort as well as quality.

Women’s Apparel

Big Bazaar provides grand women’s Apparel collection. Women have so many choices of
getting her every essential need from accessories side, gifts side, clothes side. The Big bazaar
shop offers the great collection of Dupattas, Fabrics, stylish Jeans in several local brands like
VIP, DJ&C, AVON and many others having latest kind of style and fittings. The availability of
Mix & Match clothes in two types Biba and Shristi. Huge collection of Salwar suites in Biba
type, in which so many colors and design is available great quality of fabrics. Numbers of Very
beautiful georgette Sarees are also available in Big Bazaar. Stylish tops, wallets, women’s
handbags, sunglasses are also available in women Apparel.

Lingerie
Wide collection Lingerie is can be purchased from the Big Bazaar. Several beautiful Lingerie
products are available in many different and attractive colors.

Infant wear Big Bazaar provides every kind of infant wear and kid’s accessories in which
options of kid’s beds, Johnson & Johnson kid’s set, kid’s bags and many items related to kid’s
accessories are available in Big Bazaar.

• MENSWEAR

Men’s Shirts Size Colours

Men’s formal shirts
Men’s casual shirts
40, 42, 44, 41, 39 Grey melange, orange,
blue, royal blue, green,
lavender, red, yellow
40, Large, Medium, XXL Beige, Black, Khaki
(extra extra large)
Men’s Trousers
Men’s casual trousers
Men’s formal trousers
Size
28, 30, 32, 34, 36, 38, 40
20, 28, 30, 32, 33, 34, 35,
36, 38, 40
Colours
Beige, khaki, stone, black,
dark brown, light grey,
olive, steel grey
Black, navy, brown, dark
grey, grey melange, stone,
beige, coffee, khaki, s grey

Men’s T shirts Size Colours Style

Men’s Casual Large, medium, Navy, red, anthrax, V neck, polo, polo:
TShirts small, XL, XXL beige, black, bright polo neck
green, bright
yellow, choco, grey
melange

Men’s denim Size Colours Brand Fabric

and jeans
Men’s jeans 28, 30, 32, 34, Stone, dark DJ & C , AFL 100% cotton,
36 38 indigo, indigo, denim
green, rust

Men’s Size Colours Brand Fabric

Innerwear
Underwears 80 cms, 85 Black, blue, VIP frenchie, 100% cotton,
cms, 90 cms, grey, skyblue, VIP punch, spandex / lycra
95 cms, 100 white VIP signor, and cotton
cms VIP spector
Vests 85 cms, 90 White VIP bonus, 100% cotton
cms, 95 cms VIP rosso

Men’s Size Colours Brand Fabric

nightwear
Men’s pyjamas Large, Black, grey AFL 100% cotton
medium, XL, melange, navy
XXL
• Women’s wear

Women’s mix Size Colour Brand Fabric

and matches

Dupatta, Large, Off white, Shristi Cotton, cotton

kurta, bottom medium, 2.5 white, beige, lycra
wear medium, XL maroon

Women’s T Size Colour Brand Style

shirts
Women’s Large, Coral, royal DJ & C V neck, round
casual T shirts medium, blue, black, neck
small, XXL, red, white
XL yellow, anthra
melange, apple
green,
burgundy,
dark navy blue

Women’s jeans Size Colour Brand Fabric

& denims
Women’s jeans 24, 26, 28, 30, Black, Ice DJ & C Denim, cotton
32, 34, 36 blue, tint, gold, lycra
medium blue,
raw blue silver

Women’s Size Colour Brand Fabric

lingerie
Bras 30, 32, 34, 36 Skin, white, VIP Polyster/cotton,
black polyster/cotton/lycra
References
1. http://www.pantaloonretail.in/fashion-fashion@bb.asp

2. http://bigbazaar.futurebazaar.com/Catalog/Fashion/1003560