July 2018

This brand book is CONFIDENTIAL and should be

shared only on a VIEW-ONLY basis with creative
agencies working with Google under NDA. This brand

Partner
book is updated frequently so please do not save and
share a PDF version.

Brand Book
Howdy,
partners
We’re committed to working side-by-side to
build an experience that elevates the brands of
both Google Cloud and the companies we
partner with.

That’s why we made this quick guide to make

sure all brands are seen just the way they’re
meant to be.
Let’s start with the logo
The horizontal lockup is the primary Google Horizontal Lockup
Cloud logo, and the vertical lockup and (preferred)
wordmark are the tertiary logos for when you’re
pairing with partner logos.

The wordmark can be used when space is tight

and the cloud icon doesn’t fit. It can also be
knocked out over an image or dark Vertical
background, which is cool. Lockup

You can find any type of file you need here. AI,
PNG, EPS? We’ve got it covered, both RGB
(web) and CMYK (print).

Wordmark
Using the
Google Cloud
logos
Picking a lockup

Do Don’t

When you pair a lockup with a partner logo, use the version that Pair lockups with different orientations together.
matches the partner logo’s orientation. (ex. horizontal with horizontal.
vertical with vertical).
When to use a wordmark

Do Do Don’t

Use the full-color wordmark in cases where Use the reversed wordmark on top of an Use the Super Cloud as a standalone
the cloud icon has to be dropped because image or dark background. element. It is not intended to serve as an
of limited space. abbreviation of Google Cloud.
Strike a balance

Do Don’t

Make sure logos are visually balanced, and that both brands are Give one brand visual prominence over the other.
equally prominent.
Distance is good

Do Don’t

Separate and balance the partner logos by placing them at opposing Avoid placing logos next to each other when there is space to spare. It
ends of a layout, with ample clearance on all sides. can make things feel unbalanced.
Always leave enough space

1x 1x

x x

1x 1x

2x 2x

Do Don’t

Increase the space between the Google Cloud logo and a paired Place partner logos within the minimum 2x clear space.
partner logo from the standard 1X the height of the “G” to 2X the
height of the “G.”
It’s ok to stack

Do Don’t

Stack logos vertically if necessary due to space constraints. When Violate the spacing and crowd logos together to fit in a given space.
stacked vertically, the minimum clear space should be 1.5x.
Additional elements

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Do Don’t Sometimes

When Google Cloud is taking the lead, use
the Google Cloud logo and the partner
branding, then explain the nature of the
partnership in supporting copy.
When Google Cloud is taking the lead, we
don’t use any additional elements like “+”
or pipes between the Google Cloud logo
and the partner branding.
When partners take the lead, the Google
Cloud logo should be used in their system.
For example, if a partner uses “+,” pipes, or
other graphic elements to show partnership,
then defer to their style.
No more than three

Do Don’t

Pair the Google Cloud logo with a maximum of two partner logos. Pair the Google Cloud logo with more than two partner logos.
Please don’t freestyle the byline

Powered by Google Cloud

Do Don’t

Use one of the approved bylines to endorse our partners. Use unapproved bylines.
Let’s see it all
In action
Event banners
For event signage, align two logos and give equal
presence and visual weight to each identity to
signify partnership.
Event kiosks
For event kiosks, align two logos and give equal
presence and visual weight to each identity to
signify partnership.
Logo gallery
These two common examples show how Google
Cloud might appear within a field of logos as one
of many affiliated partners or event sponsors.

In such cases, be sure to maintain the minimum

spacing and sizing conventions described earlier in
this document.

Event Partners
Custom URL
Use the full Google Cloud name in conjunction
with our partner’s name to show the relationship,
always include as a subpage in the URL (i.e., after partner.com/googlecloud
the primary domain). Never use Google Cloud as
part of the primary domain. Never abbreviate
Google Cloud.

partner.com/google-cloud
Presentation
slides
For presentation slides, align two logos and give
equal presence and visual weight to each identity
to signify partnership.

On subsequent slides, include both partner logos in

the footer, with one in each bottom corner.

Presentation template
Logo usage
deep dive
Logo usage deep dive
Do
Use the approved Google Cloud
logos when talking about
partnerships with
our cloud-based products and
services.
Don’t
Use the Super G. It is not
intended to serve as an
abbreviation of Google Cloud.
Don’t Don’t
Use the standalone Google Use the Super Cloud as a
logo when talking about standalone element. It is not
partnerships with Google intended to serve as an
Cloud. It represents all of abbreviation of Google
Google and is too generic for Cloud.
our purposes. If you have
questions about this, or
believe your partnership is
with Google, email your Cloud
Brand team contact.
Logo usage deep dive

Don’t Don’t Don’t Don’t

Place the full-color logo over Stack or rearrange any of the Change the color arrangement Change the color of the logo.
images, colors or patterns that elements. of the Super Cloud.
impede legibility or on arbitrary
colors.
Logo usage deep dive

Don’t Don’t Don’t Don’t

Change the spacing of the logo. Add effects like drop shadows. Recreate the logo with a Distort the logo or stretch
different typeface. the logo or alter its design
proportions.
Logo usage deep dive

Don’t Don’t Don’t Don’t

Show the cloud icon in anything Alter the proportions of approved Use the full-color lockup on a Use the full-color logo on
other than full four colors. lockups or create new lockups. background with a range of imagery.
6%–99% maximum tint of
black.
Logo usage deep dive

Don’t Don’t Don’t Don’t

Lock up the Google Cloud icon Lock up the Google Cloud icon Create lockups with the Use the one-color logo on a tint
with just the word “Google.” with a product or substitute the Google Cloud icon and partner of black above 40%. Instead, use
one-color Google Cloud icon for names. the reversed logo.
a product’s icon.
Resources
I still have questions.
What should I do?
Fear not. If you don’t find the answer to your question
in this deck, contact your usual Google representative.
Or reach out to cloud-brand-help@google.com for
assistance.

Thank you for your ongoing partnership.

Thank You