Media Studies

OCR Advanced Subsidiary GCE in Media Studies H009/02/03 Creating Media

Statement of Intent

Centre number Centre name

40131 Priestley College Warrington

Candidate number Candidate name

3557 Georgia Lyon

Brief chosen:
Brief 2 Print: You work for an in-house print production company within an advertising agency. You
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have been given the task of producing a campaign of four full-page magazine adverts to promote a new
takeaway food delivery service.

How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 350 words)

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Media language- In my adverts the slogan and logo are all in the same position as this conveys that it is
part of a campaign and will be easily recognised by customers. The slogan and logo all use the same
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colour scheme of yellow and purple which are bright colours which will attract young audiences and are
representative of young life. My four adverts are all consistent in terms of mise on scene as the lighting
and costumes are extremely similar across all four adverts.
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Media representation- In my four adverts I represented two social groups which was male and female as
this represents the audience I am aiming for. My models for my advert were also in the age range for the
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company so this will attract people of the right age. I also used stereotypical regional food to represent
the company such as pasties, sausage rolls and pork pies as this tells the audience they type of
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company it is and what we sell.
Media industries- When I was planning and creating my adverts I had to take into consideration the
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needs and rules of the ASA. My adverts do not include anything that could cause harm or offence to the
public. I have also not used any rude or inappropriate images as this could cause upset to the public.
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They are also not misleading to the public as I have made clear what the product is that I am
advertising.
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Media audiences- My target audience for my adverts is 16-25 and I have adhered to this by using people
in my adverts that are in this age range, such as young college students, as the public can relate to
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these people in that they will be of similar ages. My adverts use two social groups so that a wider range
of the public can relate to the company. Also to attract the right audience I have used food in my
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adverts that is regional to my area as this is what my company is based on but it is also relevant to the
public in the area.

CCS437 – Statement of Intent CCS/H009

Oxford Cambridge and RSA Examinations
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CCS437 – Statement of Intent CCS/H009

Oxford Cambridge and RSA Examinations