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3. If you have two or more factors and want to do a more elegant “factor analysis”, you
need to use the “Fit Model” platform of JMP. Place the response variable in the Select
and place the columns of each factor in the appropriate box (the “Construct Model
Effects” box). You can create interactions by selecting “Cross” – for crossing both factors
need to be inside the “Construct Model Effect” box, and one needs to be selected
(highlighted) inside that box, while the other needs to be selected(highlighted) inside the
“ Select Columns” box – then hit the “Cross” button.
Note: use a Generalized Linear Model platform (in the Fit Model under Analyze
menu, select Generalized linear model under the “Personality” tab, then specify
distribution) that allow you to fit other types of error distributions such as:
binomial – for proportion data (data values ranging between 0 and 1)
poisson - for count data (0, 1, 2, 3, etc.)
exponential - (for continuous data)
normal (Gaussian)– this platform also analyses normally-distributed
continuous data
f. When performing a factorial analysis, you have a lot of output – learn to seek the
following information:
Whole Model Fit = seek the R-Squared value – r2 ranges between 0 and 1. It can be
interpreted as the amount of the variance that is explained by the model as you
constructed it. A value of 0.91 can be interpreted as “the model explains 91% of the
variation in the response”. Next, seek the p-value of the Whole Model – if it is below the
0.05 cutoff – your model is not good and you need to revise it. You can revise the model
by reducing the model, which is done by removing away factors (start with non-
significant interaction terms, then with non-significant factors if it comes to that).
Effect Tests table = this is what you want to see once you have a significant “whole
model” p-value. This table is usually what you need to report in your papers because it
shows which factors are significant, and the F value of each factor can be used to
calculate its “effect size”, which is a measure of its relative importance in the model. The
larger the F value of a significant factor is in relation to other significant factor, the more
important it is!
Normalization of F values: you can add all the F values (significant and non-significant)
and then divide the F value of each factor by the total Sum of all F values in the Effect
Tests table. This is called “normalizing the F value”. This tells the amount of “explained
variance” that each factor contributes to the explained variance in the model. Multiply
the “normalized” F value by the R-Square value of the whole model, you know how
much variance each factor explains in your data set.