2018

Operations
Management
TWG Tea in Singapore

Student Name

12/6/2018
 Operational management framework
TWG tea Singapore, founded in 2008 as a luxury concept. TWG tea internationally
recognised as a true innovator with the creation of new varieties of tea. The operation
framework adopted by TWG tea is internationally renowned business operation system,
which manage the supply chain of the product from suppliers to the ultimate customers
(Martin Roll, 2017).

(Source: Wood, 2018)

In procurement, TWG has a stable network that includes many renounced suppliers.
In research and development centre, unique flavours with rich texture are innovated under a
fine supervision. More over production line installation is fully automatic. In a framework
they also focus on quality control centre, in this company regularly conduct scientific tests.
Proper online monitoring is done to ensure that the products formed are up to the mark or not.
TWG distribution centre have a well-outsourced logistics. Main head of the framework is
maintaining twenty-four hours of assistance to the ultimate user. The sales team regularly
provides ancillary services like product knowledge, serving and preparation technique, which
ensures the customers well experience. Lastly, in maintenance centre professional team
provide speedy and effective after sales services to end user through regular maintenance
check.

The owner of TWG tea allows his team to be creative with their thought process.
They motivate them to balance out the morale and success of the company. Maintaining
product quality and remain flexible are the key points for their success. While operating
internally, TWG tea focuses on training and maintains flexibility so that they can operate
outside their comfort zones (Lee, 2016).
 Operational Management Issues
The issue, which arises within a management, was an uphill communication. Without
the proper communication, none of the organisation can work properly. With the changing
time, more increased competition is the biggest challenge, which TWG tea is facing within a
management; therefore, certain strategies are formed within a company to face competition.
TWG tea facing an issue of infrastructure, and in order to sustain they are practicing to
improve it. The internal working environment needs constant upgrade so that the operations
can be smooth and constantly improves over time (Siow, 2017).

Moreover, company has to work more on improving young team to make them more
knowledgeable about the company’s internal workings. Other than this, career advancement
and progression for those who are working with company for last many years, which will
affect profit per cent of a TWG tea. For the company its highly difficult to maintain its
quality what has said earlier, for this organisation has to work hard over it employees, which
helps them in maintaining their promise which was done with their end user.

TWG tea is highly look over the brand performance, other than this they also give
emphasis on recruiting the right talent because company thinks that if it is not done properly
then the company has to deal with wide mediocrity, which is the worse problem for the
company. TWG tea believes that good returns of company then only comes when company
invest in their people. This shows that proper training, brand experience workshops are to be
placed in order to achieve success (Wood, 2018).

References
Lee, A. (2016). How Singapore-based TWG Tea became the world’s finest tea salon.
Retrieved from: https://www.referralcandy.com/blog/twg-tea-marketing-strategy/

Martin Roll. (2017). TWG Tea- the Asian brand that made tea drinking a luxury. Retrieved
from: https://martinroll.com/resources/articles/branding/twg-tea-the-asian-brand-that-
made-tea-drinking-a-luxury/

Siow, R. (2017). Manpower challenges. Do more than have a cup of tea!. Retrieved from:
https://hcli.org/articles/manpower-challenges-do-more-have-cup-tea
Wood, D. (2018). Meet the luxury tea brand available in 42 countries worldwide making
$90M. Retrieved from: https://www.businessleader.co.uk/meet-the-luxury-tea-brand-
available-in-42-countries-worldwide-making-90m/53435/