Questionnaire on consumer perception and preference

towards foreign Make-Up Brands

Dear Respondents,
I Zunehra Fatma student of Technical Educational and Research Institute of Ghazipur from
BBA department. I am conducting a survey on the “consumer perception and preference
towards foreign Make-Up Brands”. Please help me in this survey process by filling the
questionnaire given below. Your concern will highly oblige.
Name_____________________________________________________________________
Age_______________________________Gender_________________________________
Occupation _________________________ Income________________________________
Address ___________________________________________________________________
Contact number_____________________________________________________________

1 Are you aware of foreign make-up brands?

Highly aware ( ) Aware( ) No ( )

2 Which foreign make-up brand you use ?

MAC ( ) Colorbar ( ) Maybelline ( )
Revlon ( ) Huda beauty ( ) Loreal ( )
Nykaa ( ) Others ( )

3 How frequently do you buy make-up products ?

Frequently ( ) Rarely ( ) Very frequently ( )

4 How frequently do you wear make –up ?

Special occasion ( ) Weekend ( ) Everyday\Everynight ( )

5 What do you look first when you buy a make –up products ?
Price ( ) Brand ( ) Packaging ( )
Others ( )

6 Where or from whom you buy primarily purchase make-up from ?

Sale representative ( )
Department store ( )
Specially make-up store ( )
Online shopping ( )

7 OF the choice listed which best describe your make-up style ?

Feminin ( ) Glamarous ( ) Natural ( )
Tendy ( ) Edgy ( ) Retro ( )
8 Why is the brand you are using is suitable to you ?
Quality( ) Price ( ) Variety ( )
Ingredients ( ) Avaibility ( ) Packaging ( )

9 Which factor influence you the most while purchasing make-up product ?
Availability ( ) Brand image ( ) Celebrity endorsement ( )
Quality & Ingredients ( )

10 How did you come to know about foreign make-up brand ?

Internet ( ) Social Networking ( ) Media ( )
Advertisement ( )

11 Would you buy foreign make-up product if your favourite celebrity endorse it ?
Always ( ) Sometimes( ) Never ( )

12 How are some other factors that you might look before attaning any foreign brand ?
Country of origin ( ) Brand Image ( ) Widely recognised brand ( )

13 How you rate brand as

EXCELLENT GOOD AVERAGE POOR
Maybelline
Mac
Revlon
Nykaa
Loreal
Huda beauty
Color bar

14. if there is any new foreign makeup brand in the market place would you try it?
Always ( ) Sometimes( )

15. Any suggestion for the brand you use_________________________________________

__________________________________________________________________.
Thank You.
Zunehra Fatma
B.B.A. 4th Semester