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SCDL- PGDBA- III Semester (Marketing)
Cases In Marketing Manageent Code 116
True/False
Question
This question is from the case study "Air Cool India Ltd." : The launch got
delayed because the dealers were not ready.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the Product
Benefit of a Solar operated Products?
Correct Answer
Saves electricity & Money
Your Answer

Question
This question is from the case study "Saloni - Chocolates" : Developing
Contacts with the local schools was a :-
Correct Answer
PR Activty
Your Answer
Promotional Activity
Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic Leader" : What
problems did Wall Mart faced in some markets?
Correct Answer
Lack of Historical data , Inexperienced manpower
Your Answer
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior
is important to any business.
Correct Answer
True
Your Answer
True
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Question
This question is from the case study "Paramount Fertilisers" : Why was the
production of four products suspended ?
Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles
Your Answer
True/False
Question
This question is from the case study "Vacuum Flasks" : The company has
state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall
was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Public Relations
Match The Following

Question
Correct Answer
Your Answer
Marriott International
International hospitality giant
Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"
Crunchy and Crispy Ltd.
Processed food business
Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
Select The Blank

Question
This question is from the case study "Shri Krishnan Ranganathan" : Between
1978 & 1994 Glow had under gone six ________.
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Correct Answer
Brand extensions
Your Answer
Brand extensions
Select The Blank

Question
This question is from the case study "Food Processing Industry" : According
to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

Question
This question is from the case study "Indian Aluminium Company" : What was
the target Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives

Question
This question is from the case study "Job Satisfaction" : What was the effect
of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer

Question
This question is from the case study "Marriott International" : Who were the
established competitors of Marriott?
Correct Answer
Holiday Inn , Ramada , Quality Inn
Your Answer

Question
This question is from the case "Coca-Cola" : Coke's products were banned
from sale in Belgium because :-
Correct Answer
They made more than 100 children ill
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Your Answer
Select The Blank

Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy
are engaged in ________sports equipments.
Correct Answer
Manufacture and selling
Your Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come to
India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in
Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in
International market

Question
This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
Discount offer

Question
This question is from the case study "Blue Shield Company" :What problem is
faced by Benson & Johnson?
Correct Answer
Retailers could not sell the stocks
Your Answer

Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan
Sakhali Udyog's Distribution channel contains :-
Correct Answer
Own Chain of Shops
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Your Answer
Own Chain of Shops

Question
This question is from the case study "Lubri - Smooth Ltd." : At what stage of
Product Life Cycle the product A-20 is?
Correct Answer
Maturity
Your Answer
Maturity

Question
This question is from the case study "Fast Page Communication" : Pagers are
facing stiff resistance from :-
Correct Answer
Family members
Your Answer
Family members

Question
This question is from the case "General Motors Asia-Pacific" : What is Maruti's
benefit to these car manufacturers?
Correct Answer
They can source the components cheap
Your Answer
Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :According to Mr.
D'Costa, if the business is to be expanded it has to have a marketing team
and a ________.
Correct Answer
Distribution Network
Your Answer
True/False
Question
This question is from the case study "Mr. Rajiv Goyal" : The market for light
engineering products was shrinking.
Correct Answer
False
Your Answer
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False

Question
This question is from the case study "Fluid Control Devices Ltd.": The Market
Share of Fluid Control Devices in Pumps in year 1968 was :-
Correct Answer
0.33
Your Answer
0.33

Question
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr.
Kapoor planning to enter?
Correct Answer
Gymnasium
Your Answer
Gymnasium
Select The Blank

Question
This question is from the case study "Organic Marketing Initiatives and Rural
Development" :The rapid increase in production of ________ is creating new
and complex challenges.
Correct Answer
Organic Food
Your Answer
Organic Food

Question
This question is from the case "Ethel Graff" : The company plans to increase
the intake of Europeans in India because :-
Correct Answer
In India they cost only 25 % , Attrition is only 15 %
Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language
Select The Blank

Question
This question is from the case study "Thompson & Thompson" : The name
was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity
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True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas
marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Chocolates" : Kitkat & Perk are available
in all towns at national level.
Correct Answer
False
Your Answer
False

Question
This question is from the case study "A cooperative milk union" :Why couldn't
the dairy get qualified people?
Correct Answer
It was in rural area , Rural area did not have urban facilities
Your Answer
It was in rural area

Question
This question is from the case "Harish Patel" : What is the advantage of
Kandla Port in electronics exports?
Correct Answer
Seepz zone
Your Answer
Seepz zone

Question
This question is from the case study "Auto fast" : In which area was the
company looking to gain dominance?
Correct Answer
Factory CNC machines
Your Answer
Factory automation equipment
True/False
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Question
This question is from the case study "Hotel Black Pearl" :Since the opening of
'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
Leather footware industry
Marketing Orientation
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." : The
characteristics of the consumer panel were to be used for predicting the
behavious of the ________.
Correct Answer
Population
Your Answer
Population

Question
This question is from the case study "Banarasidas" :What concept did
Banarasidas applied in satisfying customers?
Correct Answer
Customisation
Your Answer
Customisation
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Question
This question is from the case "The Real Thing" : Coca Cola pursued
aggressive Global Branding by way of :-
Correct Answer
Creative placement of its logo
Your Answer
Attractive packaging

Question
This question is from the case study "Deepak Pharmaceuticals" : What
regulation did Mr. Khanna introduced immediately after joining?
Correct Answer
Checks with the orders
Your Answer
Advance payment for the orders
Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata
were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Question
This question is from the case study "Blue Shield Company" :Which medium
were used to popularise the offer by Benson & Johnson?
Correct Answer
TV , News papers
Your Answer
TV , News papers

Question
This question is from the case study "Paramount Fertilisers" : What was the
tie up between Paramount & Pennsylvania?
Correct Answer
Sales & Distribution , Marketing
Your Answer
True/False
Question
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This question is from the case study "ABC Company" : The Indian middle
class is about 1/3rd of population.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi worked in villages which are ________
Correct Answer
Economically vulnerable.
Your Answer

Question
This question is from the case study "Air Cool India Ltd." : The test marketing
was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : UP Mini
Computers & Zenith Mini Computers entered in to a ________.
Correct Answer
Technical Collaboration
Your Answer
Technical Collaboration
Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." : Mr Virani got
Raja Consultant think about ________.
Correct Answer
Setting Consumer panel
Your Answer
Setting Consumer panel

Question
This question is from the case study "Channels of Distribution" : What were
the two product qualities of Joshi & Deshpande's product over competition?
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Correct Answer
Superior quality , Lower price
Your Answer

Question
This question is from the case study "Delana Hosiery Works" : What was the
overall effect of owner's attitude on business?
Correct Answer
Productivity declined , Profits declined
Your Answer
Productivity declined , Profits declined
True/False
Question
This question is from the case study "Food Processing Industry"
:Management felt that the hygiene is not important in food processing
industry.
Correct Answer
False
Your Answer
False

Question
This question is from the case study "Ashoka Sports Ltd." : Why did Ashoka
not permit the slash of price?
Correct Answer
Tamper the quality image
Your Answer
Tamper the quality image
Match The Following

Question
Correct Answer
Your Answer
Saloni - Chocolates
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Select The Blank

Question
This question is from the case study "The Kellogg Company" :To increase
sales in Brazin the marketing director had to create a ________ breakfast
habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Question
This question is from the case study "Green Belt" :Why do farmers buy
chemical fertilizers?
Correct Answer
Subsidy , Increase in crop yield , Bio fertilizers are slow
Your Answer
Subsidy , Increase in crop yield , Bio fertilizers are slow
True/False
Question
This question is from the case study "Fargo foods" :Fargo spent large moneys
on capital equipments to increase productivity.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Ray Ltd." : The marketing director
wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
False
Select The Blank

Question
This question is from the case " The Real Thing " : The name Coca Cola was
registered as ________.
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Correct Answer
Trade mark
Your Answer
Trade mark

Question
This question is from the case study "Collaborative Product Development in
E-Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Improves operations , Cuts Costs , Saves Time

Question
This question is from the case study "Bharat Research Development
Corporation " : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery , Raw material
Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : Zenith
suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Product Mix
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
This question is from the case study "Marico Industry" : Marico Industry's
marketing strategy
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Acquire more FMCG brands

Acquire more FMCG brands
Marico is big player in
Hair care market
Hair care market
Marico took over
"Anti-Lice" Shampoo - Medikar
"Anti-Lice" Shampoo - Medikar

Question
This question is from the case study "Konkan Trading Company" : Why was
the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Select The Blank

Question
This question is from the case study "Saif Runs" :The market can expand if
the price is ________.
Correct Answer
Competitive
Your Answer
Competitive

Question
This question is from the case study "Rajesh Joshi" : How did Rajesh's style
helped him?
Correct Answer
Utilised everyone's abilities , Utilised everyone's status
Your Answer
Utilised everyone's abilities , Utilised everyone's status
True/False
Question
This question is from the case study "The Kellogg Company" :Main product
line of Kellogg was a variety of convenience foods.
Correct Answer
True
Your Answer
False
Select The Blank

Question
www.oqp.in
Correct Answer
Your Answer

Question
Correct Answer
Your Answer

Question
This question is from the case "Harish Patel" : Which products will the Indian
Company Export in order to get foreign exchange?
Correct Answer
Musical Instruments
Your Answer
Electronic parts

Question
This question is from the case study "Auto fast" :What was the factory
automation division responsible for?
Correct Answer
Product management , Marketing , Product development
Your Answer
Marketing , Product development , Sales

Question
This question is from the case study "Kleam" :Why did other companies failed
to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Question
This question is from the case "General Motors Asia-Pacific" : GM is called
very small player in India because :-
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Correct Answer
The plant capacity is only 25000 cars , It sold just over 8000 cars last year
Your Answer
The plant capacity is only 25000 cars , It sold just over 8000 cars last year , It
sells cars only in one part of the country

Question
This question is from the case study "Smart Wash Ltd." : What were the
features of washing machine?
Correct Answer
Portability , Energy efficiency
Your Answer
Portability , Energy efficiency
Select The Blank

Question
This question is from the case study "Tristar" :The goods were supplied to 16
depots based on the ________ of the branches.
Correct Answer
Demand Estimation
Your Answer
Demand Estimation

Question
This question is from the case study "Innovation & Improvisation" : 3 M
Struggled in 1990 because :-
Correct Answer
Profits Fell , Sales Stalled
Your Answer
Profits Fell , Sales Stalled
Select The Blank

Question
This question is from the case study "The Cold Ice-Cream Company" : The
marketing team felt that the use of coupon will result in greater ________.
Correct Answer
Brand Awareness
Your Answer
Brand Awareness

Question
This question is from the case study "Hindustan Lever - Rural Marketing
Initiative" : What was the purpose of This promotional drive?
Correct Answer
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Increase Rural penetration

Your Answer
Increase Rural penetration

Question
This question is from the case study "Old Spice" :Which brand is advertised
by Shulton?
Correct Answer
The mother brand
Your Answer
The body talc
True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet
plus mail order can attain popularity.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Health Club" : The membership of club
is adversly affected because:-
Correct Answer
Death in swimming pool
Your Answer

Question
Correct Answer
Customisation
Your Answer
Customisation

Question
This question is from the case study "Business Equipments Ltd." : The prices
of Business equipments are :-
Correct Answer
Competitive
Your Answer
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Les than competition

Question
This question is from the case study "Moonlight Ltd." : What was the share of
direct sales in Product C to total sales?
Correct Answer
0.4
Your Answer
0.4
Select The Blank

Question
This question is from the case " Seven Species" : ________ groups were not
happy with the judgement.
Correct Answer
Environmental
Your Answer
Environmental
Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" :
The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer

Question
This question is from the case study "Watts & Volts Ltd." : Why did chairaman
appoint a marketing manager?
Correct Answer
Too many responsibilities in Regional manager
Your Answer
Too many responsibilities in Regional manager
True/False
Question
This question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is
planning to enter Cream biscuit segment.
Correct Answer
False
Your Answer
False
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True/False
Question
This question is from the case study "Mr. Harish Panjwani" :Rajesh feels that
he should be more "business-like" in his approach.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Alcophin" : Pharma companies can not
advertise their products.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Rio De Janeiro" :What was Coke's
market share in Brazin?
Correct Answer
0.5
Your Answer
0.085

Question
This question is from the case study "Astroid Computer Corporation" : What is
the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics
want to reach the products at All India level.
Correct Answer
True
Your Answer
True
Top of Form
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Question
This question is from the case study "Mr. Ramrao Panase" :The sales rep of
the company did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market
Match The Following

Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex
company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Question
This question is from the case study "Mahesh Pharmaceuticals" : What are
the responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get
maximum discount from the company

Question
This question is from the case " Seven Species" : Which countries were
banned from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea
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Question
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand
Select The Blank

Question
This question is from the case study "The Kellogg Company" :To increase
sales in Brazin the marketing director had to create a ________ breakfast
habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Question
This question is from the case study "Challenger Sports" : If a particular
cricket star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of
bats , Poor price for those bats
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix
structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand
name for the new products produced in the new sewing machine is called
Brand Extension.
Correct Answer
True
Your Answer
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True

Question
Correct Answer
Your Answer
To see product Performance , Was done for 3 months , To see consumer
response

Question
This question is from the case study "Seema Leather" : Indian leather industry
is facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Question
This question is from the case study "Konkan Trading Company" : Why was
the officer promoted by 5 grades?
Correct Answer
Your Answer
Over achievement of target
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed
are innovator - manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing
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Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" :
The arrangement between ABC & CCA is ________.
Correct Answer
Your Answer
ABC will manufacture CCA brands

Question
This question is from the case study "Mr. Vikrant Modi" : In what industry the
product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Question
This question is from the case study "Ajanta Biscuits" : In which segments is
Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream
True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3
with the price of Rs 300/- perfectly fits into the current product range of
Pratima Ltd.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True
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Match The Following

Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre
launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Question
This question is from the case study "Deepak Pharmaceuticals" : What was
the effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Question
This question is from the case "The Real Thing" : Coke used think Global act
Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries

Question
This question is from the case study "Dream Launch of Ford Escort" : What
was the percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol
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Question
This question is from the case study "Paramount Fertilisers" : What facility
was offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit
True/False
Question
This question is from the case study "Bharat Research Development
Corporation" : The major area of dissent in case of BRDC was lack of
marketing data.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer
True/False
Question
This question is from the case study "Thompson & Thompson" : The study
showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False

Question
This question is from the case study " Raja Consultants Ltd." : What did Raja
Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising
Select The Blank
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Question
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed
have always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service
Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The owner of
the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional

Question
Correct Answer
Your Answer
Frustration , Demoralisation , Not meeting target

Question
This question is from the case study "Shakti Fitness" :The profitability is
highest for :-
Correct Answer
Jogging
Your Answer
Yoga

Question
This question is from the case study "Priya Automobiles" :Why did the
company started loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix
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structure the functional & project managers coexisted.

Correct Answer
True
Your Answer
True

Question
This question is from the case study "Roshni Lamp Makers Ltd." : What are
the product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life

Question
This question is from the case study "Kamlesh & Laltu" : What is the current
product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height
Select The Blank

Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm
was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation
Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : Zenith
suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Question
This question is from the case study "Tasty Biscuits Pune" : The positive
points of this company were :-
Correct Answer
www.oqp.in
Good Quality , Good Distribution , Good Promotion

Your Answer
Good Quality , Good Distribution , Good Price

Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid
Control Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Question
This question is from the case study "The Cold Ice-Cream Company" : What
is the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free
Select The Blank

Question
Correct Answer
Public Relations
Your Answer
Distribution
True/False
Question
This question is from the case study "Ray Ltd." : The marketing director
wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True
Select The Blank

Question
Correct Answer
Distributors
Your Answer
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Distributors
Select The Blank

Question
This question is from the case study "Chocolates" :CDM tried to break
________ that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset
True/False
Question
This question is from the case study "Wall Mart" : Wall Mart is the largest
chain of outlets in the world.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an
opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
Bottom of Form
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
This question is from the case study "Air Cool India Ltd." : The launch got
delayed because the dealers were not ready.
Correct Answer
False
Your Answer
False
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Question
This question is from the case study "Solar Energy" : What is the Product
Benefit of a Solar operated Products?
Correct Answer
Your Answer
Question
This question is from the case study "Saloni - Chocolates" : Developing
Contacts with the local schools was a :-
Correct Answer
PR Activty
Your Answer
Promotional Activity
Question
This question is from the case study "Wall Mart - Logistic Leader" : What
problems did Wall Mart faced in some markets?
Correct Answer
Your Answer
True/False
Question
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This question is from the case study "Ice-Kool" : Studying consumer behavior
is important to any business.
Correct Answer
True
Your Answer
True
Question
This question is from the case study "Paramount Fertilisers" : Why was the
production of four products suspended ?
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Public Relations
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Your Answer
Public Relations
Match The Following
Question
Correct Answer
Your Answer
Marriott International
Sukhi and Bhoopy

Brand name "S&B"
Brand name "S&B"
Crunchy and Crispy Ltd.

Pratima Ltd.
Select The Blank
Question
This question is from the case study "Shri Krishnan Ranganathan" : Between
1978 & 1994 Glow had under gone six ________.
Correct Answer
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Brand extensions
Your Answer
Brand extensions
Select The Blank
Question
This question is from the case study "Food Processing Industry" : According
to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper
Question
This question is from the case study "Indian Aluminium Company" : What was
the target Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives
Question
Correct Answer
Your Answer
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Question
This question is from the case study "Marriott International" : Who were the
established competitors of Marriott?
Correct Answer
Your Answer
Question
This question is from the case "Coca-Cola" : Coke's products were banned
from sale in Belgium because :-
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Your Answer
Question
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This question is from the case "Ethel Graff" : Why do Europeans come to
India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in
Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in
International market
Question
This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
Discount offer
Question
This question is from the case study "Blue Shield Company" :What problem is
faced by Benson & Johnson?
Correct Answer
Your Answer
Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan
Sakhali Udyog's Distribution channel contains :-
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Correct Answer
Own Chain of Shops
Your Answer
Own Chain of Shops
Question
This question is from the case study "Lubri - Smooth Ltd." : At what stage of
Product Life Cycle the product A-20 is?
Correct Answer
Maturity
Your Answer
Maturity
Question
This question is from the case study "Fast Page Communication" : Pagers are
facing stiff resistance from :-
Correct Answer
Family members
Your Answer
Family members
Question
This question is from the case "General Motors Asia-Pacific" : What is Maruti's
benefit to these car manufacturers?
Correct Answer
Your Answer
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Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :According to Mr.
D'Costa, if the business is to be expanded it has to have a marketing team
and a ________.
Correct Answer
Your Answer
True/False
Question
This question is from the case study "Mr. Rajiv Goyal" : The market for light
engineering products was shrinking.
Correct Answer
False
Your Answer
False
Question
This question is from the case study "Fluid Control Devices Ltd.": The Market
Share of Fluid Control Devices in Pumps in year 1968 was :-
Correct Answer
0.33
Your Answer
0.33
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Question
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr.
Kapoor planning to enter?
Correct Answer
Gymnasium
Your Answer
Gymnasium
Select The Blank
Question
This question is from the case study "Organic Marketing Initiatives and Rural
Development" :The rapid increase in production of ________ is creating new
and complex challenges.
Correct Answer
Organic Food
Your Answer
Organic Food
Question
This question is from the case "Ethel Graff" : The company plans to increase
the intake of Europeans in India because :-
Correct Answer
In India they cost only 25 % , Attrition is only 15 %
Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language
Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name
was decided as Thompson & Thompson to encash the ________.
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Correct Answer
Brand Equity
Your Answer
Brand Equity
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Chocolates" : Kitkat & Perk are available
in all towns at national level.
Correct Answer
False
Your Answer
False
Question
This question is from the case study "A cooperative milk union" :Why couldn't
the dairy get qualified people?
Correct Answer
It was in rural area , Rural area did not have urban facilities
Your Answer
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It was in rural area
Question
This question is from the case "Harish Patel" : What is the advantage of
Kandla Port in electronics exports?
Correct Answer
Seepz zone
Your Answer
Seepz zone
Question
This question is from the case study "Auto fast" : In which area was the
company looking to gain dominance?
Correct Answer
Factory CNC machines
Your Answer
Factory automation equipment
True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of
'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True
Match The Following
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Question
Correct Answer
Your Answer

Saloni - Chocolates


Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The
characteristics of the consumer panel were to be used for predicting the
behavious of the ________.
Correct Answer
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Population
Your Answer
Population
Question
Correct Answer
Customisation
Your Answer
Customisation
Question
This question is from the case "The Real Thing" : Coca Cola pursued
aggressive Global Branding by way of :-
Correct Answer
Creative placement of its logo
Your Answer
Attractive packaging
Question
This question is from the case study "Deepak Pharmaceuticals" : What
regulation did Mr. Khanna introduced immediately after joining?
Correct Answer
Checks with the orders
Your Answer
Advance payment for the orders
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Select The Blank
Question
Correct Answer
Distributors
Your Answer
Distributors
Question
This question is from the case study "Blue Shield Company" :Which medium
were used to popularise the offer by Benson & Johnson?
Correct Answer
TV , News papers
Your Answer
TV , News papers
Question
Correct Answer
Your Answer
True/False
Question
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This question is from the case study "ABC Company" : The Indian middle
class is about 1/3rd of population.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi worked in villages which are ________
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
• This question is from the case study "Ajanta Biscuits" : In which

segments is Ajanta Biscuit currently present?
Glucose , Salted
• This question is from the case study "Priya Automobiles" :
Supriya was generation bike & was comparable with competition.
True
• This question is from the case "General Motors Asia-Pacific" :
With the global alliance The three car manufacturers in India
can :-
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Share each other's products , Commonly buy components , Do cross

branding
• This question is from the case study "Second Generation System"
: What are the product benefits of second generation computers?
4 to 16 times more storage , Could be used as word processors , Could
operate sophisticated programs
• This question is from the case study "Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's Distribution channel contains :-
Own Chain of Shops
• This question is from the case study "Public Distribution" :What
is PDS?
Public Distribution System
• This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
• This question is from the case study "Ashoka Sports Ltd." :What
are the expectations of Ashoka from the retailers?
Premium service , Quality display
• This question is from the case study "Priya Automobiles" :What
must have affected the performance of Mr. Jain?
No incentives in cash
• This question is from the case study "Huge Electronics" :Due to
matrix structure the functional & project managers coexisted.
True
• This question is from the case study "Solar Energy" : What is the
Product Benefit of a Solar operated Products?
• This question is from the case study "Marico Industry" :
Marico Industry's marketing strategy - Acquire more FMCG brands
Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar
• This question is from the case study "Lubri - Smooth Ltd." : As a
promotional strategy the owner believes in :-
Sampling
• This question is from the case study "Fast Page
Communication" : Pagers are facing stiff resistance from :-
Family members
• This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi had special concern for
women & underprivileged.
True
• This question is from the case study "Fluid Control Devices Ltd.":
The Market Share of Fluid Control Devices in Pumps in year 1968
was :-
0.33
rapid ________ the company organisation chart was constantly
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changing.
Growth
• This question is from the case study "Health Club" : The
membership of club is adversly affected because:-
• This question is from the case study "The Cold Ice-Cream
Company" : The marketing team felt that the use of coupon will
result in greater ________.
Brand Awareness
• This question is from the case study "Mr Satish" :Satish's firm
enjoys good reputation because of :-
Quality
• This question is from the case study "Air Cool India Ltd." : The
test marketing was decided in Mumbai :-
• This question is from the case " The Real Thing " : The name
Coca Cola was registered as ________.
Trade mark
• This question is from the case study "Konkan Trading
Company" : What was the request of Trade Union of Konkan
Trading Company?
Promote the worker who is good in other sports
• This question is from the case study "Lubri - Smooth Ltd." : At
what stage of Product Life Cycle the product A-20 is?
Maturity
• This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
• This question is from the case study "Wall Mart - Logistic
Leader" : What was Wall Mart offering when it started?
High Quality Products & Service , Low Prices
• This question is from the case " The Real Thing " : Esteemed
Brain Tonic & Intellectual Beverage was the ________ of the
brand.
Positioning
• This question is from the case study "Mr. Ramrao Panase"
:According to Mr. D'Costa, if the business is to be expanded it has
to have a marketing team and a ________.
• This question is from the case study "Saif Runs" :The market can
expand if the price is ________.
Competitive
• This question is from the case study "Priya Automobiles" : The
financial scheme was beneficial for ________ by employees in
different organisations.
Group booking
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• This question is from the case study "Hotel Black Pearl" : Current
customer profile of Hotel Pearl is :-
Middle & Upper Middle class
• This question is from the case study "Watts & Volts Ltd." :
Regional manager was responsible for developing new products.
True
• This question is from the case study "Moonlight Ltd." : What were
the two types of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
• This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi worked in villages which are
________
• This question is from the case study " Air India " : The idea
suggested by one employee of Air India was to :
Provide telephone service on board
• This question is from the case "Laxmi Mills " : The main product
benefit offered by kardi Oil is :-
Low cholesterol
• This question is from the case study "Saloni - Chocolates" :
Developing Contacts with the local schools was a :-
PR Activty
• This question is from the case study "Collaborative Product
Development in E-Commerce" :What did collaborative
development involve?
Sharing product design , Sharing Engineering documents
• This question is from the case study "ABC Company" : The Indian
middle class is about 1/3rd of population.
True
• This question is from the case study "Bags & Baggage's Ltd." :
Bags & Baggage Ltd. Always preferred to give discounts to
________.
Consumer
• This question is from the case study "Channels of Distribution" :
What were the two product qualities of Joshi & Deshpande's
product over competition?
• Chap-Pals is a brand name in - Leather footware industry
Marketing Orientation - Quality control technique-JIT manufacturing
system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle
class
Currently Samadhan Sakhali Udyog is - Operating through 4800
own retail stores
• This question is from the case " Seven Species" : WTO ruled that
United States was wrong in prohibiting import from three
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countries.
True
• This question is from the case study "AR Sons" :Mr Sandeep felt
that Internet plus mail order can attain popularity.
True
• This question is from the case study "Indian Aluminium
Company" : What was the target Audience for Super Wrap?
Housewives
• This question is from the case study "Elevator Grant" : ________
for elevators was considered as a prerequisite prior to entry.
Market Research
• This question is from the case study "Shree Ganesh Detergents" :
What are the product benefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms
• This question is from the case study "Pratima Ltd." : The product
WPDC-3 with the price of Rs 300/- perfectly fits into the current
product range of Pratima Ltd.
False
• This question is from the case study "Innovation & Improvisation"
: 3 M encouraged everyone to become product champions.
True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya
Bhaskar" : Pre launch activites & Strategies - To create awareness
for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" :
What was the effect of slashed advertising?
Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think
Global act Local policy by way of :-
Locally manufacturing product , Creating country/ region specific
advertising , Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford
Escort" : What was the percieved difference between petrol &
diesel version of Escort?
Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" :
What facility was offered to Paramount as a special case?
More credit
• This question is from the case study "Bharat Research
Development Corporation" : The major area of dissent in case of
BRDC was lack of marketing data.
True
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• This question is from the case study "Ray Ltd." : What were the
product differences in Super & Crystal?
Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" :
The study showed that the market for prickly heat powder is
declining.
False
• This question is from the case study " Raja Consultants Ltd." :
What did Raja Consultants started with?
Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S
Suc Seed have always believed in Excellence Through ________.
Innovation
• This question is from the case study "Delana Hosiery Works" :The
owner of the company believed in ________ human relations.
Informal
• This question is from the case study "Job Satisfaction" : What
was the effect of Jayant continuing in the same job?
• This question is from the case study "Shakti Fitness" :The
profitability is highest for :-
Jogging
• This question is from the case study "Priya Automobiles" :Why
did the company started loosing the market?
True
• This question is from the case study "Roshni Lamp Makers Ltd." :
What are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube
life
• This question is from the case study "Kamlesh & Laltu" : What is
the current product constraint of kamlesh & Laltu?
One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna
Patil's farm was ________.
Canal irrigation
• This question is from the case study "U.P. Mini Computers" :
Zenith suggested a research in India to decide on ________.
Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The
positive points of this company were :-
Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." :
Fluid Control Devices has current image of a manufacturer of :-
Petrol Pumps
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• This question is from the case study "The Cold Ice-Cream

Company" : What is the promotional offer on the new product?
Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that
Belgian recall was the worst________ problem.
Public Relations
• This question is from the case study "Ray Ltd." : The marketing
director wanted Ray Ltd. to diversify in Biscuits.
False
• This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
• This question is from the case study "Chocolates" :CDM tried to
break ________ that chocolates are only for children.
Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
• This question is from the case study "Shakti Fitness" :Shakti
Fitness offers an opportunity to the citizens of maintaining good
health through ________.
Exercise
• This question is from the case study "Mr. Ramrao Panase" :The
sales rep of the company did not recommend the termination of
Sujata & Anil because :-
The demand may get disturbed
• In initial years the concentration is in - Northern reagion
This question is from the case study "Switchex Company" :
Switchex company manufactures - Entire range of awitchgear
products
Pricing strategy - Lower than the competitors by 8-10%
Its Pune office headed by - Mr. Patil
• This question is from the case study "Mahesh Pharmaceuticals" :
What are the responsibilities of Propaganda Stockiest?
Distribute the medicines , Get medicines prescribed by the doctors
• This question is from the case " Seven Species" : Which countries
were banned from exporting shrimps?
India , Pakistan
• This question is from the case study "Deepak Pharmaceuticals" :
Why did Mr. Khanna slashed Ad budget?
Supply shorter than demand
• This question is from the case study "The Kellogg Company" :To
increase sales in Brazin the marketing director had to create a
________ breakfast habit.
Nutritious
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• This question is from the case study "Challenger Sports" : If a

particular cricket star fails then this leads to :-
less sale of bats with his photo , High inventories
True
•
This question is from the case study "Sukhi and Bhoopy" : Using
S & B brand name for the new products produced in the new
sewing machine is called Brand Extension.
True
•
This question is from the case study "Air Cool India Ltd." : The
test marketing was decided in Mumbai :-
•
This question is from the case study "Seema Leather" : Indian
leather industry is facing problem of :-
Modernisation
•
This question is from the case study "Konkan Trading
Company" : Why was the officer promoted by 5 grades?
•
This question is from the case study "Atlas Marketing (P) Ltd."
:Atlas marketing is a direct marketing firm.
True
•
This question is from the case study "Suc Seed Plantation" :M/S
Suc Seed are innovator - manufacturers & not too expert in
________ technique.
Marketing
•
This question is from the case study "ABC A Major Beverages
Company" : The arrangement between ABC & CCA is ________.
•
This question is from the case study "Mr. Vikrant Modi" : In what
industry the product of this company used as Raw Material?
Chemical , Pharmaceutical
•
This question is from the case study "Ajanta Biscuits" : In which
segments is Ajanta Biscuit currently present?
Glucose , Salted
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Multiple Choice Single Answer

Multiple Choice Single Answer

Multiple Choice Multiple Answer

Multiple Choice Multiple Answer

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Match The Following

Select The Blank

Select The Blank

Multiple Choice Single Answer

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Multiple Choice Multiple Answer

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Multiple Choice Single Answer

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Multiple Choice Multiple Answer

Multiple Choice Single Answer

Multiple Choice Single Answer

Match The Following

Select The Blank

Multiple Choice Single Answer

Multiple Choice Single Answer

Multiple Choice Single Answer

Select The Blank

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Multiple Choice Multiple Answer

Select The Blank

Multiple Choice Multiple Answer

Select The Blank

Select The Blank

Multiple Choice Multiple Answer

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Multiple Choice Single Answer

Match The Following

Sold in urban localities to higher middle class

Select The Blank

Multiple Choice Multiple Answer

Select The Blank

Multiple Choice Multiple Answer

Multiple Choice Multiple Answer

Select The Blank

Match The Following

Acquire more FMCG brands

Multiple Choice Single Answer

Select The Blank

Multiple Choice Multiple Answer

Select The Blank

Multiple Choice Multiple Answer

Multiple Choice Single Answer

Multiple Choice Multiple Answer