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 It will result in greater usability, accessibility, and

an overall improved user experience.


 It also can save time and make
development much more efficient.
 Knowing what issues to fix makes fixing them
quicker, and the sooner issues are fixed, the
more the project can progress.
 Evaluate the flaws in the system earlier

 While paper prototypes were helpful when


conducting usability tests
 Sometimes the lack of interactivity and
feedback hinder the user as they weren’t
sure what was clickable

 Pros:
 Allowed for everyone to contribute their
ideas and ideas when applied to
designing the interface or including
features
 Exchanging ideas can act as a stimulus or
inspiration to explore new ideas
 Can produce better and wider range of
ideas

 Con:
 May result in a clash of ideas
 There may be a lack of direction
 These sessions are often
unorganised and can lead to not
much being done is no objective
is set
 Time consuming
 organisation a session
 Know whether or not you have
reached an agreeable solution
 Conducted user research allowed us to get a
better understanding of who the target
audience was and how we should cater to that
 We had younger audiences who had
were familiar with accommodation
booking sites
 And older less tech savvy target
audience

- The combination of context scenarios,


questionnaires and website research allowed
us to take the best components of each site to
develop a site which contained features which
some websites lacked such as a comparison
feature, direct access to favourites
- Able to produce a product which remained
minimise the number of screens and clicks
- Produce a minimalist interface which did not
overwhelm or did not intrude on the user’s
experience

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