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1. While experience is valuable, it should not be prioritized over other qualities like passion, judgment, and teamwork. New hires with extensive experience may rely too heavily on past contacts and be resistant to new strategies.
2. Compensating employees well is a worthwhile investment, as the quality of a business depends greatly on the people who work there. Providing training and resources helps attract and retain top talent.
3. High-performing employees want challenging work and support to achieve success. Investing in quality tools demonstrates commitment to supporting employees and business growth.
1. While experience is valuable, it should not be prioritized over other qualities like passion, judgment, and teamwork. New hires with extensive experience may rely too heavily on past contacts and be resistant to new strategies.
2. Compensating employees well is a worthwhile investment, as the quality of a business depends greatly on the people who work there. Providing training and resources helps attract and retain top talent.
3. High-performing employees want challenging work and support to achieve success. Investing in quality tools demonstrates commitment to supporting employees and business growth.
1. While experience is valuable, it should not be prioritized over other qualities like passion, judgment, and teamwork. New hires with extensive experience may rely too heavily on past contacts and be resistant to new strategies.
2. Compensating employees well is a worthwhile investment, as the quality of a business depends greatly on the people who work there. Providing training and resources helps attract and retain top talent.
3. High-performing employees want challenging work and support to achieve success. Investing in quality tools demonstrates commitment to supporting employees and business growth.
Hungry, and Loyal Sales Team Great teams can do great things—in sports and in B2B sales. But assembling a team you can rely on to get the job done is a constant challenge. Here are five guidelines that can help you think about your employee recruitment in a new way—and assemble a team that will set your business up for success:
1. Experience Isn’t Everything
Experience can matter a lot. Sales people who have been in the game for a long time may offer valuable wisdom and relationships. But experience isn’t a substitute for passion, good judgment, or willingness to be part of a team, and it can be harder to “unlearn” outmoded behavior than to start fresh. Often, an “experienced” new hire begins with a bang and then fades away after they’ve sold to their previous contacts. If you need a proactive sales hunter, don’t overrate experience.
2. Invest in Your Human Capital
Employee compensation represents one of your largest business costs. It’s tempting to keep it low where you can. That’s especially true given that a lower-cost employee will always be out there. But if you want your business to be respected and effective, you need respected and effective people working for you. In many ways, your business is the people who work for you. When you think of it that way, investing resources to ensure you have the right people is a no-brainer.
3. The Right Team Deserves the Right Tools
Sales and marketing professionals—especially those at the top of their game—want to work in a motivated, quality-driven environment, with supportive management, continuous training, and resources that will lead to success and notoriety. When you invest in top-quality business development tools, you make an investment in your staff, your company, and your future.
4. You Don’t Need a Whole Team of “Stars”
A team of sales and marketing employees that have a natural knack for the job and need little training looks great on paper. But with the right training and support, a team of steady producers can outperform a tandem of one or two “stars” and help you reach and maintain your sales goals. Employees with an open mind, a desire to improve, and a team-oriented mindset will bring you success, whether or not they’re sales “superstars.”
5. Strong Recruiting is Strong Retention
Of course, once you build a staff, you’ve got to retain it. And that’s the best part—because strategies that attract reliable employees are also key to keeping the employees happy. Use these tips as retention tools, too. And remember: if you treat your employees with less respect than your best clients, neither will remain loyal.
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