LEVI’S Levi Strauss & Co

“Sustainability is sewn into the fabric of everything we do — from how our clothing is
made to the work we do to help protect our planet.”

LEVI’S Levi Strauss & Co. is a privately owned American clothing company known worldwide for
its Levi's brand of denim jeans. It was founded in May 1, 1853 by Levi Strauss. The company's corporate
headquarters is located in the Levi's Plaza in San Francisco. Industry type- Clothing.

Levi’s CSR Practices

1.WORKER WELL-BEING

In 2011, Levi Strauss & Co. began piloting its commitment to create a more sustainable supply
chain called the Worker Well-being initiative. Through this new approach, the company partners
with its suppliers and local organizations to implement programs focused on financial
empowerment, health and family well-being, and equality.

2. COMMUNITY SUPPORT

The Levi Strauss Foundation believes that people affected by HIV/AIDS deserve to be treated
with dignity and respect, and must have access to critical HIV/AIDS services. Since 1983, Levi Strauss &
Co. and the Levi Strauss Foundation have contributed more $60 million in grants to HIV/AIDS
organizations in more than 40 countries.

3. COMMUNITY INVOLVEMENT TEAMS

The employers, worldwide, have formed these teams that partners with local charitable units to
identify needs, plan activities, and create volunteer and donation opportunities. To encourage
employees to support charitable organizations with their time, talents and money, they offer full-time
employees up to five hours per month (60 hours per year) paid time off to volunteer at a charitable
organization of their choice.

4. EQUALITY

They are engaged in the battle for equal rights at racial, gender, sexual and economic facets.

Marriage Equality- In recent years, the legal battle over marriage equality has come centre
stage, and LS&Co. has continued to join the fight. In 2007,they were the only Californian business to file
an amicus brief with the California Supreme Court in support of same-sex marriage, outlining the
economic advantages of allowing same-sex couples to wed. In 2013, it joined a broad coalition of
supporters urging the Supreme Court to overturn the Defense of Marriage Act (DOMA).

5. GENDER EQUALITY
 The company supports the United Nation’s Women’s Empowerment Principles, which helps
guide actions that advance and empower women in the workplace, marketplace, and community.
They’ve also partnered with Business for Social Responsibility(BSR) on the HERproject, which educates
apparel factory workers about health and access to health services. This factory-based, peer- education
model has proven successful and is being expanded to include financial literacy training through
HERfinance.

6. ECONOMIC EQUALITY

Seeks solutions to poverty by focusing on policies and programs that enable poor, working
people to acquire valuable assets. The LSF was the first to support a groundbreaking pilot called the
American Dream Demonstration— the first large-scale test of matched savings accounts for the working
poor devoted to purchasing a home, paying for college or skills training, and starting a small business.
The LSF continues to fund pioneering asset building programs and benefitting low-income people in the
U.S.

7. HERFINANCE

The HERfinance initiative aims to bring low-income female workers into the formal financial
system and help them better manage their incomes. HERfinance links global brands, their suppliers, and
NGOs to deliver a peer-to-peer education program on financial literacy to the world’s working poor.

8. PROTECTING THE PLANET

Most recently, they’ve been reducing water use in the apparel industry, a step further by
making water reduction standards and tools, including Water less innovations, publicly available to
others within and outside industry, and encouraging other denimcompanies to use them in their
production.

By utilizing this technology, they believe the apparel industry can save at least 50 billion liters of
water by 2020. Goal is to increase the percentage of products made with Water Less techniques to 80
percent by 2020.

Levi’s also partnering with the Natural Resources Defense Council (NRDC) as part of their Clean
by Design program to reduce water. Energy and chemical use at the textile mill level.

They also partnered with the Project WET Foundation to develop a curriculum to increase
awareness around the social and environmental impacts of apparel. They train their employees across
the globe to become water conservation ambassadors and to share what they learn in the communities
where they live and work.