ALL INDIA KISANMELA PROJECT REPORT

08.10.2010-11.10.2010

“PERCEPTION OF UTTARAKHAND FARMERS TOWARDS HYBRID

PADDY VARITIES”

SUBMITTED TO

MR.RAJEEV KUMAR
AREA MANAGER

SUBMITTED BY
MULLA HUSSAIN BASHA
RAVI KUMAR KURRA
SUNITHA KUMARI
NEHA AWASTHI
GUNJAN ADHIKARI
ISRAR AHMAD

COLLEGE OF AGRIBUSINESS MANAGEMENT

G. B. PANT UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
PANTNAGAR -263 145, (U. S. NAGAR), UTTARAKHAND
 ACKNOWLEDGEMENT

“There is not a more pleasing exercise of the mind than gratitude. It is

accompanied with such an inward satisfaction that the duty is
sufficiently rewarded by the performance .”
Joseph Addison

We are beholden beyond words to express our sense of reverence and gratitude to our
Project Guide, Mr. Rajeev Kumar for granting us the project. We are highly indebted to Dr.
B.K.Sikka (Dean CABM) for his valuable guidance and moral support, which has always been
there to inspire us.
We owe everything to our parents, seniors & friends for their constant blessings,
encouragement and cooperation.
We also want to thank G.B.P.U.A.&T. for organizing this Farmer’s Fair which give
us opportunity to interact with different companies & Farmers.
Last but not the least; we would like to thank all those helping hands who have
contributed in their own way in driving this project to success.
 CONTENTS
S.NO PARTICULARS PAGE NO
1 Introduction 3
2 Company profile 4
3 Research Methodology 5
4 Results & discussions 6-9
5 Recommendations 10
6 Questionnaire 11
 INTRODUCTION

“I know not how I may seem to others, but to myself I am but a small child wandering upon the
vast shores of knowledge, every now and then finding a small bright pebble to content myself
with”
- Plato

India is a country of villages and major philosophy of people is self production and
self consumption. Though the industrialization and globalization have changed their
philosophy a bit and it is changing day by day, the major part about the role of the
farmer is still confined to the use of traditional methods of farming and procuring.
Reasons for this are endless from illiteracy to small land holdings. But various
government schemes and work had done by other organizations give us a hope to
have a great future of farmers and of India.

India is credited with one of the largest national seed markets in the world.
According to recent estimates, annual sales in Indian seed industry amount to about
Rs. 4000 crore or US $920 million, which include $900 million of domestic sales
and $20 million of international sales. The sale of seeds of field crops alone account
for $ 500 million and the balance is taken by vegetable seeds and other crops. The
total aggregates sales work out to about 4 percent of world trade of $23 billion and
India ranks 8th as far as the domestic seed market is concerned.

Objectives:

 To study the perception of Uttarakhand Farmers towards Hybrid paddy seeds.

 COMPANY PROFILE
JK Organisation, founded over a hundred years ago is one of the leading private
sector groups in India. Its member companies employing over 50,000 persons are
engaged in the manufacture of a variety of products and in diverse fields of
commerce both in india and abroad.

JK Tyre & Industries Ltd. is one of the flagship companies of JK Organisation

manufacturing automotive tyres and tubes in India for over 20 years. JK Tyre &
Industries Ltd. ventured into new growth areas like Agri-Genetics, Pharmaceuticals,
International trading and Sugar.

JK Agri Genetics Ltd.(JKAL), an erstwhile division of JK Tyre & Industries Ltd.,

was established in 1989 with its headquarters at Hyderabad, Andhra Pradesh(India).
The division is concentrating on research and development, production, processing
and marketing of hybrid seeds of Sorghum, Pearl Millet, Maize, Cotton, Rice,
Sunflower, Tomato, Okra and Hot Pepper.

Ever since inception the division has been driven by continuous innovation in every
field of activity like Management, Research, Production, Processing, Quality and
Marketing. This has resulted in the establishment of a strong trust and brand equity
of JK seeds amongst the consumers, channel members, suppliers, government
officials and others. The name JK seeds inspire prosperity to all its stakeholders. A
Group of committed, highly qualified, experienced, top-ranking professionals in the
seed industry operate this Division under the guidance and supervision of Top Core
Management.
 RESEARCH METHODOLOGY

Sample size:

To represent the population, we have chosen 100 people as a sample of our study.

Sample unit:
We have taken all kinds of people as our sample. Major samples were y middle and
old aged farmers. Diverse group of individuals were interviewed belonging to
different locations, socio-cultural and socio-economical status.

Sampling technique:
We used random sampling techniques because it represents our population best.
Everyday 8,000-10,000 people stepped into farmer’s fair and that is the major
advantage for a student of management especially who is in the field of agribusiness.

Research instrument:
We prepared a self designed questionnaire in which some of the questions were
close ended, however few subjective questions were asked at the time of interview.

Research duration:
Project duration was from October 8th to 11th 2010. Time duration was from 9 am-6
pm.

Location:
All India Kisan Mela,2010
Gandhi park
G.B.P.U.A&T, Pantnagar. (U.S.Nagar)
 RESULTSAND DISCUSSIONS

1. Land holding Patterns of farmers:

During survey it was found that more farmers were belongs to large & medium
landholding pattern and marginal & small landholding farmers were very few.

15%

30% Small Farmers (<2acres)

Marginal Farmers (2-5acres)

25% Medium Farmers (5-10acres)

Large Farmers (>10acres)

30%

2. Percentage of farmers using Hybrid & OP varieties:

During our survey it was found that major medium, small and marginal farmers were
using OP varieties and very few large farmers were using Hybrid varieties. Most of
the farmers quoted that in case of Hybrid varieties bending paddy crop is more in
pre-harvesting stage due to the over weight of pods.

Most the farmers except large farmers said that if they adopt cultivating Hybrid.
Varieties they have to purchase new seeds on every year. But in case of OP varieties
some part of yield can be used as sowing material for next season.
 HYBRID
Varieties
35%

OP Varieties
65%

3) Percentage of paddy cultivating farmers based on cropped area:

During survey it was found that 30% of the farmers are cultivating above 10acres,
another 30% of the farmers cultivating 2-5 acres and less than 2 acres &5-10 acres
cultivating 20% of farmers each.

30%

25%

20%

15%

10%

5%

0%
Less than 2-5acres 5-10acres Above 10acres
2acres
4).Farmer preference criteria while choosing paddy varieties:

During survey it was found that compared to large farmers small farmers are
investing less amount of money on farming so they are very much price sensitive
when it comes to afford hybrid varieties so they are preferring OP varieties which
are very much less in cost.

Moreover large farmers are concentrating on productivity. Hybrid varieties are more
susceptible to diseases than OP varieties. Large farmers are cultivating Hybrid
varieties despite of occurrence of diseases and cost.they are giving more priority to
productivity. The rice of Hybrid varieties not much taste as compared to rice OP
varieties.

80%
70%
60%
50%
40%
30%
20%
10%
0%
Cost Sensitive Productivity Disease Short Duration
resistance
 RECOMMENDATIONS
On the basis of study it was found that very few farmers of this region were
using ‘Hybrid paddy varieties’ seeds.

1) Farmers awareness programs regarding usage of hybrid varieties should be

increse.

2) Most of the small farmers are concerning about the cost factor,they suggested
that if govt provide subsidies on seeds than willing to cultivate hybrid varieties.

3) During the survey we found that farmers quoted hybrid varieties are more
susceptable to diseases than OP varieties.Comapny should contrate to produce
Hybrid varties with very good disease resisistance varieties than farmers may
prefer the hybrid varieties.

4) Demonstrations about the usage of hybrid varieties & sampling field experiments
can solve the misconceptions of farmers about hybrid varieties.

5) In some regions dealers do not have hybrid seeds stock. So company should
establish closest stock points of hybrid varieties to the farmers. Than availabilty
to farmers is much easy.
 QUESTIONNAIRE FOR FARMERS

TITLE: PERCEPTION OF UTTARAKHAND FARMERS TOWARDS

HYBRIDS PADDY VERITIES

1) Name:

2) Address:

3) Total land holding:

4) Do you cultivate paddy?

(A) Yes (B) No

5) How many acres do you cultivate (paddy)?

6) Which type of verities do you prefer?

(A) Hybrid (B) OP

7) If OP why?

8) If hybrid why?

9) If hybrid gives more productivity would you prefer?

10) Suggestions?