Paramount Healthcare

Paramount Healthcare Ltd. Was set up in 2010 in Delhi. The basic objective of the company was
to provide quality medical services at an affordable price to its target market. The company
opened ten multi speciality chain of hospitals in major cities of north India i.e. Delhi,
Chandigarh, Gurgaon, Shimla, Jammu, Ludhiana. The management believes in serving the
customer profitability and wants to build a long term relationships by offering them state of the
art services to its customers. Having completed almost five years of its existence, the
management is now looking to have a feedback for its company. They are basically looking for a
customer satisfaction kind of audit. Such a study is planned to understand the shortcomings in its
services and activities so that required necessary corrective steps can be taken to delight its
customers.
The company is now looking to get a marketing research done on this problem and approach
you. You are now entrusted with the responsibility to conduct this research. What would be:
1. The suitable title of the project
2. Steps in defining the research problems
3. Appropriate research design
4. Data collection technique
5. Nature of respondents
6. Appropriate scale
7. Nature of questionnaire
8. Sampling technique
9. Suggestive data analysis techniques for hypothesis testing, if any

Paramount Healthcare
Paramount Healthcare Ltd. Was set up in 2010 in Delhi. The basic objective of the company was
to provide quality medical services at an affordable price to its target market. The company
opened ten multi speciality chain of hospitals in major cities of north India i.e. Delhi,
Chandigarh, Gurgaon, Shimla, Jammu, Ludhiana. The management believes in serving the
customer profitability and wants to build a long term relationships by offering them state of the
art services to its customers. Having completed almost five years of its existence, the
management is now looking to have a feedback for its company. They are basically looking for a
customer satisfaction kind of audit. Such a study is planned to understand the shortcomings in its
services and activities so that required necessary corrective steps can be taken to delight its
customers.
The company is now looking to get a marketing research done on this problem and approach
you. You are now entrusted with the responsibility to conduct this research. What would be:
1. The suitable title of the project
2. Steps in defining the research problems
3. Appropriate research design
4. Data collection technique
5. Nature of respondents
6. Appropriate scale
7. Nature of questionnaire
8. Sampling technique
9. Suggestive data analysis techniques for hypothesis testing, if any