TOPIC:- ELECTRONIC MARKETING

ADECCO
Adecco India is a part of Adecco Group – the world’s leading provider of HR
solutions and a Fortune 500 Company. Adecco India, headquartered in Bangalore,
is a leading end-to-end HR solutions company that focuses on Executive Search,
Recruitment, Learning and Temporary Staffing services to client organisations.
With a national presence through 85 branches across the country, Adecco is the
fastest growing HR Services company in India.

• Rapid growth with the largest network of over 85 branches

• Over 110,000 associates on assignment everyday, nationally

• Distinguished list of over 1500 clients across all segments

• Placement of around 8000 candidates per month, across India

• Over 1100 trained and specialised consultants to customise HR solutions.

Strategy
The world of work is constantly changing and Adecco is one of the leading forces
shaping that change. With a growing demand for both flexible and skilled
workforces we have two distinct approaches to the market.

For positions that require general skills, we offer our clients tailored solutions,
focusing on industry know-how and cost leadership. This also means ensuring
continuity and nurturing long-term relationships with associates.

To fill positions requiring specialised professional skills, we have experts who can
find the right candidates. Our aim is to provide consecutive assignments, ensuring
talent retention and skill enhancement for our associates.

In both approaches to the market, it is our goal to focus on operational excellence,

specialisation and efficient delivery models.

As the global leader in HR services, we are aware that traditional patterns of

employment will continue to evolve in the years to come. We therefore encourage
present and future generations to see change as opportunity in its multiple forms.
We invite people to accept tomorrow’s challenges with confidence and to join us in
shaping the future of the workplace.

Our vision
We inspire individuals and organisations to work more effectively and efficiently,
and create greater choice in the domain of work, for the benefit of all concerned.
As the world's leading provider of HR solutions – a business that has a positive
impact on millions of people every day – we are conscious of our global role.
Helping people to better work, better life is our common purpose and the way in
which we contribute to society.

BAJAJ FINSERV
Bajaj Finserv, a part of Bajaj Holdings & Investments Limited, is an Indian
financial services company focused on lending, asset management, wealth
management and insurance.

The company through its joint ventures and subsidiaries employs over 20,000
employees and has established a nationwide presence across over 1400 locations.
The company is currently engaged in consumer finance businesses, life insurance,
and general insurance and has plans to expand its business by offering a wide array
of financial products and services in India.Apart from financial services, Bajaj
Finserv is also active in wind–energy generation.

EXECUTIVE OF SUMMARY
This project is all about the E-Branding strategy adopted by company in today’s
fast moving world & how they expand their market, how they reach to their
customer & give them an easy way to do business & thus establish better
relationship by providing then time saving & fast online business opportunity. Now
the marketing over internet which is becoming most effective way of promoting
any business with minimum cost and maximum reach to target customer. done and
with more strategies of e-marketing. Also all forms of e-Marketing is described
which will help to understand the topic in detail.
E-commerce began to grow very quickly once methods to securely provide your
credit card number became available. Consumers could now order products right
from their home. Companies could reach customers all over the world. Online
auction sites became very popular as people could sell their items to each other
for a small fee. There also was an increased use of the internet as a source of
advertising. Companies began to place ads on other websites to promote their
products. Today pay per click advertisements benefit both the publishers of the
websites and the company which has goods to sell. Affiliate programs are also
very popular.

They allow website owners to advertise products on their website and if a

customer purchases the item, then the website owner gets a percentage of the
sale. The internet has even been used as a primary source of advertising.
Companies have created innovative advertising programs, sometimes referred to
as viral marketing. Viral marketing seeks to create a buzz about a product through
word of mouth. Some viral marketing plans even use alternate reality games in
order to promote a particular product. The Internet is changing the way we do
business, the way we market, sell, service, distribute, communicate, and work.
Businesses are already beginning to communicate with customers, distributors,
suppliers, shareholders, and employees in a way that is truly one-to-one and real-
time.

OBJECTIVE OF THE PROJECT

 To study the impact of marketing activity over Internet

 To determine the current status of E-Marketing.

 To study the sales promotion

 To study the build and retain brand loyalty.

 To study to introduce new product. To study to attract new customer.

 To raise awareness of the company, product, or service within a

clearly identified target market
  To communicate the benefits of the product or service

INTRODUCTION TO E-MARKETING
This study helps to understand the about the concept of e-Marketing. The study
will help the management in forming the future policies regarding sales promotion
strategy. This is like descriptive method of understanding about how to promote
your products or services while using internet. It will also describe what are the
methods and strategies of e-Marketing with advantages and disadvantages also.

E-Marketing stands for electronic marketing. In contrast to traditional marketing,

E-Marketing takes marketing techniques and concepts, and applies them through
the electronic medium of the internet. Essentially, E-marketing threads the
technical and graphical aspects of online tools together, allowing for design,
advertising, brand development, promotion and sales. Internet marketing offer the
possibility to track in gal most every action a visitor or potential customer takes in
response to marketing messages and how they navigate through their buying cycle.
One of the most desirable aspects of Internet marketing is low barrier to entry.

E-MARKETING VS TRADITIONAL MARKETING

 E-Marketing is the product of the meeting between modern
communication technologies whereas traditional marketing remain to be
stagnant.

 The return on investment (ROI) from E-Marketing can for exceed that
of Traditional Marketing Strategies.

FUTURE OF E-MARKETING
 Social media like: Facebook,Twitter And Youtube believe it to be one
of the next big step.

 Online marketing is indeed iffirmative and there is hardly any doubt

about the fact.

 The most beneficial part of online marketing is perhaps the easy

accessiblity.
 6 SIMPLE STEPS TO START E-MARKETING
Starting e-Marketing is easy but walking on the right path is not so easy.
There are just too many options you can consider! However, typically I
would recommend my clients to follow 6 simple steps to plan and start
doing e-Marketing and they are:

1. Building Effective Website

2. Designing Compelling Messaging

3. Sending Strategic Newsletters

4. Online Advertising

5. Managing Customer Databases

6. Building Alliances

(1) Building an Effective Website-

I have shared in other articles how important it is a website for e-Marketing
to be successful. It is not only design and layout but also the real business
strategy behind. You have to consciously to make your website effective for
your business and engaging your customers interactively. A website will 24
only perform well when it is being revised and updated according to the
environmental changes with Compelling Messaging.

(2)Designing Compelling Messaging -

It is really back to marketing basics about communications. You have to high
play your products/services' benefits rather than functionality in order to
distinguish your differential advantages over your competition. A lot of
time, customers' buying decisions are based on trusts that built on
the success references you are giving of other cases. Before you get this
right, e-Marketing will never be a success.

(3)Sending Strategic Newsletters -

E-Newsletters are so easy to send out if you have any emails of our
suppliers, partners, customers and prospects. However, your compelling
messaging must be ready before your e-Newsletters can be successful. In
additional, you need to send out useful information or knowledge
occasionally other than sales promotions in order to attract your target
audience to keep subscribing your newsletter.

(4)Online Advertising -
The most basic Online Advertising option I recommend is Search Engine
Marketing. It is becoming mandatory for any companies nowadays to make
sure their company information/advertisements are showing on the first page
of search results. Without doing this, your website will just never be found in
a very long while, Other Online Advertising options can be Web Banner Ad
on your target customers populated websites or contextual advertising, etc.

(5)Managing Customer Databases -

When you start doing e-Marketing, the next important thing is to keep up
with your customer database(s). This is very crucial because your customer
database will grow throughout your e-Marketing activities. The most basic
way to do this is to use Excel or Outlook or any other mail clients but as you
grow your customer database, it is better to adopt Customer Relationship
Management software or an e-Marketing campaign software.
(6)Building Alliances -
No one can be successful by doing e-Marketing alone and this is the fact!
Hence, building alliances and letting your alliances to promote your
products/services in their websites and other channels are the very key to
success with e-Marketing. You potential return on investment (ROI) will
grow even better than you can imagine.

OPPORTUNITIES OF E-MARKETING

 Incremental revenues

 The internet is a level playing field in terms of sales and

marketing

 Everyone can attract new clients through very targeted and

measurable marketing

 Global distribution reach is available to all, not just the major

brands that have global networks

 Reduced cost of sale

 A brand web site has the lowest cost of sale

 Enables business to be “channel shifted” from more expensive

channels, such as travel agency or call centers

 Enhanced brand loyalty and client relationships

 A direct client should be retained for future marketing and

relationship building

 A customer booking through an OTA is likely to remain loyal to

the booking channel

 Actively seek to build relationships with clients delivered

through OTAs for future, cheaper marketing