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From there,
we believe anything can happen.
Old School Marketing The Budding Culture Approach
Company
Message
Prospect
Youʼre brandʼs path to Social Instigation
begins with the new four Pʼs of marketing
1 Purpose
2 3 4
Peers Passion Provide
PURPOSE
Every great brand is driven by a core
passion and purpose.
Budding Culture will help you define your
brandʼs, and turn it into your greatest asset.
PEERS
Donʼt think of them as “targets” think of your customers as
Peers. Peer influence has always been a key element to
sharing passions and building validity and trust. Weʼll help
you understand your true peers and how they relate to each
other and you.
PASSION
Beyond the rational and the emotional, there are ways for
your brand, product or service to connect with customers on
an intuitive level. Budding Culture will help you tap into your
customers primal drivers and build a more action inspiring
relationship.
PROVIDE
Brands that find a way to provide something worthwhile to
their community wonʼt be regarded as party crashers, but as
valuable members of the network that customers want to
have a relationship with. Budding Culture uses itʼs own 4Ps
to help your brand define or create what it provides to itʼs
own budding culture.
a framework for development
1 2
- How can we show leadership?
Purpose Peers - What affiliations or community
- What is our unique, defining sense- connections are meaningful to our
of-purpose? audiences?
3 4
- What are the ‘hot buttons’ that - How can marketing add value to
get people passionate about our Passion Provide our product, service or brand
brand? experience?
Budding Culture brings Social
Ideation Instigation to life through four main
practice areas !
Ideation. Fresh thoughts. Unexpected approaches.
Content Community Budding Culture creates unique solutions to pressing
Development Development business problems.
Search Marketing
Brand Development
Mobile
Communication Planning
Market Research
Content
Development
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Shea Homes
Japan Tourism
Experience
Over the years we’ve had the pleasure of applying this
unique brand of thinking to many customers, large
and small, upstarts and stalwarts, brands we grew up
with and some we helped make famous. Above all
else, we’re happy to have had a chance to work hard,
have fun and hopefully contribute to a satisfied
customer, a proud boss and a good night of sleep for
our clients knowing we’re on the case. We would be
honored to add you to this list.
a few simple samples from
CLEVELAND GOLF
Voodoo Putter Campaign
including magic game where
the ball never misses.
print, web, television
POWER AUTO GROUP,
brand positioning and
marketing
LA SALSA,
brand marketing, social
media, advertising and
promotion.
GENERAL MOTORS,
Buick Enclave Launch
GALARDI GROUP/
WIENERSCHNITZEL
broadcast television/
web videos, advertising and
promotion.
JAPAN NATIONAL TOURISM,
2010 promotional campaign
print, web, social media
CLEVELAND GOLF
print, broadcast television, online,
website
YAKULT
print, broadcast television, online,
website
PIONEER,
booth design/posters/print ads
TOSHIBA COPIERS,
local campaigns (San Diego)
print, newspaper, radio, outdoor,
environmental
TOSHIBA COPIERS,
national campaign
print, broadcast, web,
VH1
Rock & Roll All-Stars
branded content concept
CHOC
print, video, experiential, outdoor
CHOC
print, video, experiential, outdoor
Thanks for considering us-
Now, letʼs get fired up!
Gil Aranowitz
949.887.1109
Gil@buddingculture.com
John Zegowitz
949.285.6581
john@buddingculture.com
Glenn Davis
949.412.8439
Glenn@buddingculture.com