More than 139

Million of farm
animals are
used for
leather

Leather
Leather is
tanneries
becoming
pollute with
less
carcinogenic
biodegradable
chemicals

1
Mission Statement
Sustainability

Innovative
Clothing
Environment

Charity

2
The Process

3
 S Corporation
October 11th,2018

$120,000
Start-Up & Angel Investors

Wear the Fruit

December 1, 2018

4
 SWOT Analysis
Strengths: Weaknesses: Opportunities: Threats:
● Unique ● No physical ● Few ● Other
clothing and store competitors emerging
accessories ● Not the in our area businesses
that you manufacturer ● No other ● Changing
won't find so we can’t clothing customers
anywhere control how competition in
else fast or slow our area
● Able to our products
respond to get to us
customers’
needs fast
5
External Environment

● National GDP
● California’s Unemployment Rate
● Wear the Fruit Vs. Winter Silk
● No Known Virtual Competitors
● Competition: Popular clothing lines
with cheaper prices

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 1
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ow
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2
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an
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Our process is easy

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7
Human Resource Functions
Planning Organizing Controlling Directing
༝ Partnering with ༝ Executives meet Weekly department ● Employees in
local farms and Bi-weekly meetings and monthly each sector are
eliminating unused employee evaluations evaluated
scraps from crops utilized to uphold and monthly by their
༝ Donating to farms discuss work supervisors
partnered with us. expectations for the ● Follow ups with
༝ Expand our week. the VP of HR is
company used if the
throughout the U.S. ● Email evaluation is not
༝ Become a licensed ● Newsletters to the full
manufacturer ● Digital/printed potential of the
task sheets employee.
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Financial Write-Up
Wear the Fruit has an
average unit sold of
$90.00 while the average
costs of goods sold is
Place your screenshot here
approximately $33.00
which totals to a 66.67%
average profit. It is
estimated that we will
achieve break even
within 1,500 units being
sold.

9
Target Market
Wear the Fruit’s target
market is young teens
who use social media to
adults who like to be in
style and love to keep
the environment clean.

10
 Market Segmentation
Geographics
༝ Primary: Residents of California, mainly the hotter areas
༝ Secondary: Buyers from the VE Portal around the world.

Demographics Behavioral
༝ Male & Female ༝ Customers who want to
༝ Ages 18-32 spend their money in a
༝ Make $42k annually smart way.

Psychographic
༝ Stylish customers
༝ Environmentally conscious consumers
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 Marketing Mix
Products Price
● Short Sleeve ● Ties ● Short Sleeve - $50 ● Wallets - $30
● Long Sleeve ● Wallets ● Long Sleeve - $60 ● Bracelets - $28
● Polo Shirts ● Bracelets ● Polo Shirts - $65
● Sweatpants ● Sweatpants - $75
● Pajama Set ● Pajama Set - $110
● Sweaters ● Tank Tops - $45
● Tank Tops ● Ties - $35

Promotion Placement
● Social Media Marketing Ads ● Our company will be making sales
● Direct Email promotion online and sending our products to our
● Trade shows customers through mail.
● Website

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Product Orange
Long Sleeve Shirts
5 sizes 12 colors M&F

Short Sleeve Shirts

5 sizes 11 colors M&F
Polo Shirts
3 sizes 8 colors M&F
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 Tank Tops
3 sizes 6 colors M&F
Product Orange Sweatpants
3 sizes 5 colors
M&F

Pajama Set
3 sizes 4 colors M&F
Ties
Sweaters 5 colors
3 sizes 8 colors M&F

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Pineapple Accessories
Wallets
5 colors
Bracelets
12 colors

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Thank You!
Any questions?

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