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PROGRAMA DE FORMACIÓN REGULAR

DISEÑO DE PROYECTOS DE
INNOVACIÓN

2019-I
LABORATORIO N° 01
TAMAÑO Y LOCALIZACIÓN
DE PLANTA

APELLIDOS Y NOMBRES Nota


Alumno (s):
Mamani Jahuira Saúl Antony

Profesor: Prof. James del Castillo


Programa Profesional: C2 Grupo: D

Fecha de entrega : 07 04 2019 Semestre: V


SIZE AND LOCATION OF THE PLANT

CONCEPT:

The magnitude and characteristics of the market will give the first orientation to
define the level of production and, consequently, the investment. This manual
does not analyze markets in general or fish markets in particular. The market
component is not underestimated; and the importance of having appropriate
market information to start or expand any industrial enterprise is recognized.

Market information is necessary to define the level of production, type of products,


technology required, etc. In practice, all industrial development begins with a
series of questions: How many tons of product can be sold? At what price? To
whom? What is the current offer? These questions can be answered through a
market study that will establish the size of the market by estimating the quantities
demanded of a product at certain prices (Samuelson, 1983). This analysis would
be more complete if the variations in demand are considered in terms of income,
prices, demographic factors, changes in the geographic distribution of the market
and the influence of market size on costs. Two examples of this type of analysis
are presented in Appendix A (Hotta, 1979, and Raizin and Reiger, 1986).

In the fishing industry, it is common to present a first analysis of market size with
a simplified methodology, making it difficult to have access to national or
international data to complete a more exhaustive study. It should be pointed out
that it is advisable to obtain as much information as possible from the target
market. The concept that supply is adapted to demand is universally accepted.
What is less apparent is that an exact understanding of the supply-demand
relationship is the main step for knowledge of the operation of the entire economic
system. Excess demand or supply may be created by actions different from those
of the market. Governments, for political or social reasons, may decide that
certain prices are very high or very low. The results are government decisions,
establishing maximum or minimum prices or taxes. Without judging the adequacy
or otherwise of these limits, supply-demand relationships reveal why these limits
create scarcity or abundance.

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