MENGO HOSPITAL EYE DROP PRODUCTION UNIT STRATEGIC PLAN.

Industry Overview

The Generic pharmaceutical and medicine manufacturing companies primarily develop prescription
and over-the-counter drug products that are used to prevent or treat illnesses in humans or animals.
Generic drugs are produced and distributed without patent protection, and industry operators are not
significantly engaged in the research and development of new drugs. It is important to mention that
the generic pharmaceutical manufacturing industry does not include manufacturers of nutritional
supplements, cosmetic beauty products or similar products.

All over the world, the pharmaceutical industry is highly regulated. This is so because the
devastating effect of fake drugs or drug abuse can’t be quantified. As a matter of fact, there are
several universal laws and regulations that govern the patenting, testing, safety, efficacy and
marketing of drugs.

For example, in the United States, new pharmaceutical products must be approved by the Food and
Drug Administration (FDA) as being both safe and effective before they can be allowed to go into
the market.

Statistics has it that global spending on prescription drugs grew to a whopping sum of $954 billion
in 2011 and The United States accounts for more than a third of the global pharmaceutical market,
with an estimate of $340 billion in annual sales

The Generic Pharmaceutical Manufacturing Industry is a thriving sector of the economy of

countries like India, China, United Kingdom, Germany and the United States of America. Statistics
has it that in the United States alone, the industry generates a whooping sum of well over $66
billion annually from more than 1,203 registered and licensed generic pharmaceutical
manufacturing companies scattered all around the United States of America.

The industry is responsible for the employment of well over 67,699 people. Experts project the
industry to grow at a 4.1 percent annual rate from 2011 to 2016. Mylan Inc., Sandoz Ltd. and Teva
Pharmaceuticals Industries Ltd. have the lion share of the available market in the Generic
Pharmaceutical Manufacturing industry in the United States of America.

A close study of the Generic Pharmaceutical Manufacturing industry shows that the industry is
expanding rapidly. This is due to the demand for the industry’s products by the aging population
with more chronic illnesses. So also, with the regulatory provisions of the Patient Protection and
Affordable Care Act expand consumer access to prescription insurance and provide increased
opportunities for product development.

Going forward, the industry revenue growth is expected to outpaced revenue growth for the Brand
Name Pharmaceutical Manufacturing industry. A large number of brand name drugs manufacturers
lost patent protection for blockbuster drugs beginning in 2010; demand for generics subsequently
grew, as consumers demanded affordable versions of these high-profile products. These trends are
expected to continue in the next five years.

A recent report published by IBISWORLD shows that the Generic Pharmaceutical Manufacturing
industry has a low level of concentration, with the top four companies accounting for 30.2 percent
of industry revenue in 2016. Having a large operation as a generic manufacturer does not offer the
same advantages as it does for brand name producers.
The report further stated that generic drug manufacturers can be smaller because the cost of
research and development is significantly lower than it is for brand name companies; however,
operators can still benefit from economies of scale through savings on administrative and capital
costs. Moreover, a company’s presence in both generic and brand drug markets can buffer company
revenue against volatility in price or demand for any one specific drug.

The bottom line is that; the Generic Pharmaceutical Manufacturing industry is still very much open
for new entrant; the competition within the industry is not as stiff as similar industry. If your
product is good, it can gain fair share of the available market in any country or region you intend
launching the business.

MENGO HOSPITAL EYE DROP PRODUCTION UNIT STRATEGIC PLAN –

EXECUTIVE SUMMARY

Mengo hospital Eye drop Production unit is a non licensed and standard generic eye drop
manufacturing unit that will be located in eye department Mengo Hospital Kampala. We have been
able to secure a long-term lease agreement for a facility in a strategic location with an option of a
long-term renewal on an agreed terms and conditions that is favorable to us and recommended by
National Drug Authority.

The facility has government approval for eye drop production we want to run, the facility is easily
accessible and we are deliberate about that because we want to facilitate easy movement of raw
materials (chemicals and packaging containers) and finished products (drugs / medicines).

Mengo hospital Eye drop Production unit is the generic pharmaceutical eye drop manufacturing
industry engaging in developing and producing generic eye drops, marketing and distributing
generic eye drops and gaining regulatory approval for generic eye drops.

We will manufacture standard and effective pharmaceutical eye drop products such as;
Anaesthetic eye drops, Antimicrobial eye drops, Mydriatics, Steroid Eye drops,
Miotics/antiglaucoma, Artificial tears, Diagnostic agents, Anti virals and antitumor eye drops.

We are also in business to make profits at the same to give our customers value for their money; we
want to give people and businesses who patrotize our pharmaceutical products the opportunity to be
part of the success story of our eye drop production unit.

We are aware that there are some big scale and small scale generic pharmaceutical eye drop
manufacturing companies with in the region whose products can be found in every nooks and
crannies of Ugandan health care system, which is why we spent time and resources to conduct our
feasibility studies and market survey so as to enable us locate the business in an area that can easily
accept our products and brand.

We ensured that our facility is easy to locate and we have mapped out plans to develop a far-
reaching distribution network for wholesalers of pharmaceutical products all around the Country
and neighboring states.
Much more than producing quality, effective and safe generic pharmaceutical eye drop products,
our customer care is going to be second to none. We know that our customers are the reason why
we are in business which is why we will go the extra mile to get them satisfied when they purchase
any of our product and also to become our loyal customers and ambassadors.

Mengo hospital Eye drop Production unit will ensure that all our customers (wholesale distributors)
are given first class treatment whenever they visit our factory. We shall have a Customer
Relationship Management software that will enable us manage a one on one relationship with our
customers (wholesale distributors) no matter how large the numbers of our customer base may grow
to. We will ensure that we get our customers involved when making some business decisions that
will directly or indirectly affect them.

Mengo hospital Eye drop Production unit is a Mengo hospital business that will be owned by
Mengo Hospital under Eye department under direct supervision of a Pharmacist, Run by a
production pharmacist, with Master’s Degree in Business Management (MBA), procurement or
Health-care Management. They will be working with a team of professionals to build the business
and grow it to enviably height.

Our Product(s)

Mengo hospital Eye drop Production unit is going to run a standard and licensed generic
pharmaceutical eye drop manufacturing plant whose products will not only be sold in Mengo
hospital eye department but also throughout Uganda and East Africa. We are in the generic
pharmaceutical manufacturing industry to make profits and also to give our customers value for
their money.

We will ensure that we do all that is permitted by the law in Uganda to accomplish our business
goal and objective. These are some of the products that we will be offering;

 Developing and producing generic eye drops

 Marketing and distributing generic eye drops
 Gaining regulatory approval for generic eye drop production
 Anaesthetic eye drops,
 Antimicrobial eye drops,
 Mydriatics,
 Steroid Eye drops,
 Miotics/anti-glaucoma,
 Artificial tears,
 Diagnostic agents,
 Antiviral eye drops and
 Anti-tumor eye drops.

Our Vision Statement

Our vision is to establish a standard generic pharmaceutical eye drop manufacturing unit whose
products will be not only be sold in Uganda but also throughout the East African community and
the world market.

Our Mission Statement

Our mission is to establish a standard and world class generic pharmaceutical eye drop
manufacturing Plant/ brand that in our own capacity will favorably compete with leaders in the
industry. We want to build a business that will be listed amongst the top 20 generic pharmaceutical
eye drop manufacturing brands in Uganda and the rest of Africa.

Our Business Structure

Mengo hospital Eye drop Production unit is a business that is established with the aim of competing
favorably with other leading generic pharmaceutical eye drop product brands in the industry. This is
why we will ensure that we put the right structure in place that will support the kind of growth that
we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric
and are ready to work to help us build a prosperous business that will benefit all the stake holders
(the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management
staff and it will be based on their performance for a period of five years or more depending how fast
we meet our set target. In view of that, we have decided to hire qualified and competent hands to
occupy the following positions;

 Chief Executive Officer (Board and HMT)

 Supervising Pharmacist
 Production /Plant Manager (technical)
 Quality control/assurance Manager
 Human Resources and Admin Manager
 Merchandize/store Manager
 Sales and Marketing Manager
 Machine Operators
 Accountants / Cashiers
 Distribution Truck Drivers

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,

counseling, and disciplining managers; communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results; developing incentives;
developing a climate for offering information and opinions; providing educational opportunities.
Creates, communicates, and implements the organization’s vision, mission, and overall direction
– i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization.

Supervising Pharmacist and Production / Plant Manager

 Responsible for overseeing the smooth running of the pharmaceutical production plant
 Registration and updating the Plant operational License
 Part of the team that determines the quantity and quality of pharmaceutical products that are
to be produced
 Maps out strategy that will lead to efficiency amongst workers in the plant
 Responsible for training, evaluation and assessment of plant workers
 Ensures that the steady flow of both raw materials to the plant and easy flow of finished
products through wholesale distributors to the market
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Ensures that the plant meets the expected safety and health standard at all times.
Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Updates job knowledge by participating in educational opportunities; reading professional
publications; maintaining personal networks; participating in professional organizations.
 Enhances department and organization reputation by accepting ownership for accomplishing
new and different requests; exploring opportunities to add value to job accomplishments.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily office and factory activities.

Merchandize/store Manager

 Manages vendor relations, market visits, and the ongoing education and development of the
organizations’ buying teams
 Responsible for the purchase of raw materials and packaging materials
 Responsible for planning sales, monitoring inventory, selecting the merchandise, and
writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data generated
by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the industry in strategic meetings
 Helps to increase sales and growth for the company

Accountant / Cashier

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the manufacturing Plant.
Client Service Executive

 Welcomes guests and clients by greeting them in person or on the telephone; answering or
directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the manager in an effective and timely manner
 Consistently stays abreast of any new information on the company’s products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients
 Receives parcels / documents for the company
 Distribute mails in the organization
 Handles any other duties as assigned by the line manager

Production Workers / Machine Operators:

 Responsible for preparing, blending, compounding and packaging pharmaceutical products

 Handle labeling of pharmaceutical products
 Operate machines used in the manufacturing Anaesthetic eye drops, Antimicrobial eye
drops, Mydriatic eye drops, Steroid Eye drops, Miotics/anti-glaucoma, Artificial tears,
Diagnostic agents, Anti virals and anti-tumor eye drops
 Assist in packaging and loading pharmaceutical products into distribution trucks

Distribution Truck Drivers

 Assists in loading and unloading pharmaceutical products

 Maintains a logbook of their driving activities to ensure compliance with federal regulations
governing the rest and work periods for operators.
 Keeps a record of vehicle inspections and make sure the truck is equipped with safety
equipment
 Assists the transport and logistics manager in planning their route according to a delivery
schedule.
 Local-delivery drivers may be required to sell products or services to pharmaceutical stores
and businesses on their route, obtain signatures from recipients and collect cash.
 Transports finished goods and raw materials over land to and from manufacturing plants or
retail and distribution centers
 Inspect vehicles for mechanical items and safety issues and perform preventative
maintenance
 Complies with truck driving rules and regulations (size, weight, route designations, parking,
break periods etc.) as well as with company policies and procedures
 Collects and verifies delivery instructions
 Reports defects, accidents or violations

Pharmaceutical Company Business Plan – SWOT Analysis

We are quite aware that there are several generic pharmaceutical eye drop manufacturing
companies both large and small with their products on local market which is why we are following
the due process of establishing and upgrading our eye drop production unit so as to compete
favorable with them.
We know that if a proper SWOT analysis is conducted for our business, we will be able to position
our business to maximize our strength, leverage on the opportunities that will be available to us,
mitigate our risks and be well equipped to confront our threats.

Mengo hospital Eye drop Production unit employed the services of an expert Pharmaceutical
Manufacturing, quality Assurance, Business Pharmacist (Analyst) with bias in upgrading eye drop
production unit to help us improve our documentation as required by the regulator and also conduct
a thorough SWOT analysis and to help us create a business model that will help us achieve our
business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Mengo hospital eye drop
production unit.

Strength:

Part of what is going to count as positives for Mengo hospital Eye drop Production unit is the vast
experience of our management team, we have people on board who are highly experienced in eye
drop procuction and understands how to grow business from the scratch to becoming a national
phenomenon.

So also, our state of the art machines and equipment, the wide varieties of pharmaceutical eye drop
products that we produce, our large national distribution network through the Anglican Church of
Uganda, Ministry of Health, National Drug Authority and of course our excellent customer service
culture will definitely count as a strong strength for the business.

Weakness:

A major weakness that may count against us is the fact that we are a new generic pharmaceutical
manufacturing unit in Uganda and we don’t have the financial capacity to engage in the kind of
publicity that we intend giving the business especially when big names like APDL, and other
Pharmaceuticals Industries are already determining the direction of the market both in Uganda and
in the global market.

Opportunities:

The opportunities available to generic pharmaceutical eye drop manufacturing companies with a
wide range of products are enormous. This is due to the fact that almost all Ugandans and people
from all over the world require and take drugs / medicine for different reasons.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to
position our eye drop Production to take advantage of the existing market for pharmaceutical eye
drop products and also to create our own new market. We know that it is going to require hard
work, and we are determined to achieve it.

Threat:

We are quite aware that just like any other business, one of the major threats that we are likely
going to face are economic downturn and unfavorable government policies. It is a fact that
economic downturn affects purchasing power. Another threat that may likely confront us is the
arrival of a new generic pharmaceutical eye drop manufacturing company in same location where
ours is located.
Mengo hospital Eye drop Production unit – MARKET ANALYSIS

Market Trends

A close study of the trends in the Generic Pharmaceutical eye drop Manufacturing industry shows
that the industry is expanding rapidly. This is due to the demand for the industry’s products by the
aging population with more chronic eye illnesses.

So also, with the regulatory provisions of the Patient Protection and Affordable Care plan expand
consumer access to prescription insurance and provide increased opportunities for product
development. Going forward, the industry revenue growth is expected to outpace revenue growth
for the Brand Name Pharmaceutical Manufacturing industry.

A large number of brand name drugs manufacturers lost patent protection for blockbuster drugs
beginning in 2010; demand for generics subsequently grew, as consumers demanded affordable
versions of these high-profile products. These trends are expected to continue in the next five even
ten years.

Lastly, the generic pharmaceutical eye drop manufacturing industry is the adoption of eco – friendly
approach towards the production and packaging of its products. As a matter of fact, the industry’s
adoption of eco-friendly practices will likely persuade environmentally conscious consumers to buy
its products, while increasing operators’ efficiency.

Our Target Market

When it comes to selling pharmaceutical eye drop products, there is indeed a wide range of
available customers. In essence, our target market can’t be restricted to just a group of people, but
all those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what our target
market would be expecting from us. We are in business to engage in developing and producing
generic eye drops, marketing and distributing generic eye drops and gaining regulatory approval for
generic eye drops. Hence our target markets are;

 Hospitals
 Health Facilities
 Pharmaceutical Products Wholesalers and distributors (JMS, NMS, etc)
 Retail Pharmacy Stores
 Everybody in our target market location

Our Competitive Advantage

A close study of the generic pharmaceutical eye drop manufacturing industry reveals that the
market has become much more intensely competitive over the last decade. As a matter of fact, you
have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other
generic pharmaceutical manufacturing companies in East Africa and on the world market.

Mengo hospital Eye drop Production unit is to relaunch expand and register a standard generic
pharmaceutical eye drop products that will indeed become the preferred choice of residence of
Uganda and every country where our generic pharmaceutical eye drop products will be product
will be retailed.

Part of what is going to count as competitive advantage for Mengo hospital Eye drop Production
unit is the vast experience of our management team, we have people on board who are highly
experienced and understands how to grow business from the scratch to becoming a national
phenomenon.

So also, our state of the art pharmaceutical eye drop production machines and equipment, the wide
varieties of generic pharmaceutical products that we produce, our large and far reaching national
distribution network, and of course our excellent customer service culture will definitely count as a
strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best
within our category ( generic pharmaceutical eye drop manufacturing companies) in the generic
pharmaceutical manufacturing industry, meaning that they will be more than willing to build the
business with us and help deliver our set goals and achieve all our aims and objectives. We will also
give good working conditions and commissions to freelance sales agents that we will recruit from
time to time.

Mengo hospital Eye drop Production unit – SALES AND MARKETING STRATEGY

Sources of IncomeMengo hospital Eye drop Production unit

Mengo hospital Eye drop Production unit is established with the aim of maximizing profits in the
generic pharmaceutical eye drop manufacturing industry in both Uganda and the rest of Africa, and
we are going to go all the way to ensure that we do all it takes to sell a wide range of generic
pharmaceutical eye drop products to a wide range of customers.

Mengo hospital Eye drop Production unit will generate income by selling the following
pharmaceutical products;

 Developing and producing generic eye drops

 Marketing and distributing generic eye drops
 Gaining regulatory approval for generic eye drop production
 Anaesthetic eye drops,
 Antimicrobial eye drops,
 Mydriatics,
 Steroid Eye drops,
 Miotics/anti-glaucoma,
 Artificial tears,
 Diagnostic agents,
 Antiviral eye drops and
 Anti-tumor eye drops.

Sales Forecast

One thing is assured when it comes to generic pharmaceutical eye drop manufacturing unit, if your
products are well – packaged and branded and if your production plant is centrally positioned and
easily accessible, you will always attract customers cum sales and that will sure translate to increase
in revenue generation for the business.

We are well positioned to take on the available market in Uganda and every city where our generic
pharmaceutical eye drop products will be sold and we are quite optimistic that we will meet our set
target of generating enough income / profits from the first six month of operations after upgrading
and grow the business and our clientele base.

We have been able to critically examine the generic pharmaceutical eye drop manufacturing
industry and we have analyzed our chances in the industry and we have been able to come up with
the following sales forecast. The sales projections are based on information gathered on the field
and some assumptions that are peculiar to similar startups in East Africa.

Below is the sales projection for Mengo hospital Eye drop Production unit, it is based on the
location of our business and other factors as it relates to small scale and medium scale generic
pharmaceutical manufacturing company start – ups in Uganda and East Africa.

 First Fiscal Year-: $250,000

 Second Fiscal Year-: $550,000
 Third Fiscal Year-: $950,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and there won’t be any major competitor
manufacturing same generic pharmaceutical eye drops products and customer care services as we
do within same location. Please note that the above projection might be lower and at the same time
it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location for Mengo hospital Eye drop Production unit and also the kind of
generic pharmaceutical products we will produce, we conduct a thorough market survey and
feasibility studies in order for us to be able to be able to penetrate the available market in our target
market locations.

We have detailed information and data that we were able to utilize to structure our business to
attract the numbers of customers we want to attract per time and also for our products to favorable
compete with other leading generic pharmaceutical eye drop manufacturing brands on market.

We have experts who have good understanding of the generic pharmaceutical eye drop
manufacturing industry to help us develop marketing strategies that will help us achieve our
business goal of winning a larger percentage of the available market in Uganda and the rest of
Africa.
In order to continue to be in business and grow, we must continue to sell our generic pharmaceutical
eye drop products to the available market which is why we will go all out to empower our sales and
marketing team to deliver our corporate sales goals.

In summary, Mengo hospital Eye drop Production unit will adopt the following sales and marketing
approach to sell our generic pharmaceutical eye drop products;

 Introduce our generic pharmaceutical eye drop products by sending introductory letters to
pharmacy stores, hospitals, residence, pharmaceutical merchants, retailers and other
stakeholders in Uganda and the rest of Africa.
  Open our up-graded generic pharmaceutical eye drop manufacturing Plant with a party so as
to capture the attention of residence who are our first targets
 Engage in road show in targeted communities from time to time to sell our products
 Advertise our products in community based newspapers, local TV and radio stations in cord
with the regulations.
 List our business and products on yellow pages ads (local directories)
 Leverage on the internet to promote our generic pharmaceutical eye drop products
 Engage in direct marketing and sales
 Encourage the use of word of mouth marketing (referrals)

Mengo hospital Eye drop Production unit – Publicity and Advertising Strategy

In spite of the fact that our generic pharmaceutical eye drop manufacturing plant is a standard one
with a wide range of pharmaceutical eye drop products that in few years from now will favorably
compete with other leading brands in the industry. We will still go ahead to intensify publicity for
all our eye drop products and brand. We are going to explore all available means to promote Mengo
hospital Eye drop Production unit.

Mengo hospital Eye drop Production unit has a long-term plan of distributing our generic
pharmaceutical eye drop products in various locations all around Uganda and East Africa which is
why we will deliberately build our brand to be well accepted first in Uganda before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to
also effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Mengo hospital Eye drop
Production unit.

 Place adverts on both print (community based newspapers and magazines) and electronic
media platforms.
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al
to promote our generic pharmaceutical eye drop products
 Install our Bill Boards on strategic locations all around major cities in Uganda.
 Engage in road show from time to time in targeted communities
 Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location where we intend getting
customers to start patronizing our products.
 Ensure that our products are well branded and that all our staff members wear our
customized clothes, and all our official cars and distribution vans are customized and well
branded.

Our Pricing Strategy

When it comes to pricing for generic pharmaceutical eye drop products, there are two sides to the
coin. We are aware of the pricing trend in the brand pharmaceutical manufacturing industry which
is why we have decided to produce various sizes of pharmaceutical products as regulated by the
industry.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that
within the first 6 to 12 months of registration and upgrade our products are sold a little bit below the
average prices of various generic pharmaceutical product brands on market in Uganda. We have put
in place business strategies that will help us run on low profits for a period of 6 months; it is a way
of encouraging people to buy into our generic pharmaceutical eye drop products.

Payment Options

The payment policy to be adopted by Mengo hospital Eye drop Production unit is all inclusive
because we are quite aware that different customers prefer different payment options as it suits them
but at the same time, we will ensure that we abide by the financial rules and regulation of Uganda.

Here are the payment options that Mengo hospital Eye drop Production unit will make available to
her clients;

 Payment via bank transfer

 Payment with cash
 Payment via credit cards / Point of Sale Machines (POS Machines)
 Payment via online bank transfer
 Payment via check
 Payment via mobile money transfer
 Payment via bank draft.
In view of the above, we will have to chose banking platforms that will enable our client make
payment for generic pharmaceutical eye drop product purchase without any stress on their part. Our
bank account numbers will be made available on our website and promotional materials to clients
who may want to deposit cash or make online transfer for the purchase of our products.

Start – Upgrade Expenditure (Budget)

Starting a standard generic pharmaceutical eye drop manufacturing company is indeed a capital –
intensive business. This is so because the amount required in setting up a generic pharmaceutical
production plant is not a piecemeal. The bulk of the start – up capital will be sent on leasing or
acquiring a facility and also in purchasing mixing, blending, compounding and packaging
equipment.

Aside from that, we are not expected to spend much except for purchase and servicing of
distribution trucks, purchasing raw materials, paying of our employees and utility bills. These are
the key areas where we will spend our start – upgrade capital;

S/No. Item/Activity Cost

1 The total fee for registering the Business in Uganda $750.
2 Legal expenses for obtaining licenses and permits as $3,580.
well as the accounting services (software, P.O.S
machines and other software)
3 The cost for hiring Business Consultant. $2,500
4 The cost for insurance (general liability, workers’ $2,400.
compensation and property casualty) coverage at a total
premium
5 The cost for construction of a standard generic $100,000.
pharmaceutical eye drop production plant
6 Other start-up expenses including stationery $500
7 phone and utility deposits $2,500
8 Operational cost for the first 3 months (salaries of $100,000
employees, payments of bills etc
9 The cost for start-up inventory (mixing, blending, $80,000
compounding and packaging equipment, raw materials,
and packaging materials etc)
10 Cost for store equipment (cash register, security, $13,750
ventilation, signage)
12 Cost of purchase of distribution vans. $60,000
13 The cost for the purchase of furniture and gadgets $4,000.
(Computers, Printers, Telephone, Fax Machines, tables
and chairs etc)
14 The cost of launching a website $600
15 The cost for our opening party $10,000
16 Miscellaneous $10,000

We would need an estimate of $500,000 to successfully upgrade our generic pharmaceutical eye
drop manufacturing Unit in Uganda. Please note that this amount includes the salaries of all the
staff for the first 3 month of operation.

Generating Funds / Upgrade Capital for Mengo hospital Eye drop Production unit

Mengo hospital Eye drop Production unit is a Mengo hospital Eye department business that is
owned and financed by Mengo Hospital. They do not intend to welcome any external business
partner which is why they have decided to restrict the sourcing of the start – up capital to 3 major
sources.

These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from savings and sell of stocks.
Source for soft loans from friends
Apply for loan from Bank.
Source for donations.

The future of any business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business close
shop.

One of our major goals of starting Mengo hospital Eye drop Production unit is to build a business
that will survive off its own cash flow without the need for injecting finance from external sources
once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our
generic pharmaceutical eye drop products a little bit cheaper than what is obtainable in the market
and we are well prepared to survive on lower profit margin for a while.

Mengo hospital Eye drop Production unit will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken of. Our Mengo hospital Eye
drop Production unit shall develop corporate culture that is designed to drive our business to greater
heights and training and re – training of our workforce shall be at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff
and it will be based on their performance for a period of three years or more. We know that if that is
put in place, we will be able to successfully hire and retain the best hands we can get in the
industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

1. Business Name Availability Check: Completed

2. Business Registration: In progress
3. Unit registration with regulators. In Progress
4. Opening of Corporate Bank Accounts: In progress
5. Securing Point of Sales (POS) Machines: In progress
6. Opening Mobile Money Accounts: In progress
7. Opening Online Payment Platforms:In Progress
8. Application and Obtaining Tax Payer’s ID: Completed
9. Application for business license and permit: In progress
10. Purchase of Insurance for the Business: In Progress
11. Leasing of facility and construction of standard generic pharmaceutical production plant: In
Progress
12. Conducting Feasibility Studies: In Progress
13. Generating capital from friends: In Progress
14. Applications for Loan from the bank: In Progress
15. Writing of Business Plan: In Progress
16. Drafting of Employee’s Handbook: In Progress
17. Drafting of Contract Documents and other relevant Legal Documents: In Progress
18. Design of the Company’s Logo: Completed
19. Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
20. Recruitment of employees: In Progress
21. Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office
appliances and CCTV: In progress
22. Creating Official Website for the Unit: In Progress
23. Creating Awareness for the business both online and around the community: In Progress
24. Health and Safety and Fire Safety Arrangement (License): In Progress
25. Opening party / launching party planning: In Progress
26. Establishing business relationship with vendors – pharmacy stores, hospitals,
pharmaceutical products wholesale suppliers / merchants: In Progress

Prepared by; Reviewed by; Reviewed by;

…...................... …............................. …..........................
Arinda Andrew R Dr Ahabwe Dickens Dr Kavulu Micheal
Eye drop Production Officer Pharmacist Supervising Pharmacist
Mengo Hospital Mengo Hospital Mengo Hospital