Chase Valuable Coins at Early Stage

WHITE PAPER
Version 1.0

2018.10.26
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Contents

Introduction 1

Existing Problems 1

What is Coinchase 3

Existing Data 5

Profit Model 5

Coinchase Token (CCH) 6

Distribution Ratio 6

Distribution Mechanism 8

CCH Utility 8

Coinchase Core Team Members 9

Key Advisors 12
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Introduction

Coinchase is a community-focused Blockchain crowdfunding platform. It promotes

community building, social interaction, and Public Sales between Blockchain
projects and platform users, offering ‘participation rewards’ worldwide through its
platform token, the CCH Token. An important key to inspiring participation in
Coinchase is to incentivize both parties to reach consensus.

Existing Problems

No Consensus between Project Initiators (Core Team Members) and

Participants:

Existing Blockchain projects initiate their crowdfunding through seed and private
rounds without the knowledge of the general public. As most projects do not
attract early stage supporters, many of them are unsuccessful or the price of their
token falls below Public Sale price right after the first exchange listing. Under this
current model, project parties attract only speculative users to their communities,
instead of meaningful supporters. That alone could be a factor that would lead to
the projects' failure.

Delay in Conversion:

Many projects have their own community supporters, yet supporters do not have
opportunities to directly purchase tokens during the roadshow phase and are
forced to wait for the Public Sale to purchase tokens. The delay of token offering to
the general supporters may cause a reduction in conversion rate. That means,

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many individuals believe and follow the project, but just a few buy their tokens
due to delays in offering. The conversion rate would increase significantly if
projects are able to convert supporters immediately to become token purchasers
during their roadshow phase.

Trust Issues:

Currently, the exchange of information is typically controlled by a centralized

organization. Cryptocurrency-interested parties are aggregated in information
channels manipulated by the organization, such as official Telegram Groups and
other social media. There are no third-party involved such as a decentralized
community-based platforms where users can exchange opinions openly. User's
points-of-view should be mutually peer-reviewed, scored, and evaluated by other
users, thereby forming a transparent network where excellent opinions stand out.

Information Dispersion and Loss:

Project fundraisers operate based on Telegram group. They have control only of
their groups. On the other side, users join countless different project’s Telegram
groups. More often than not, community managers do not update their Groups
with important announcements and other information related to the project.

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What is Coinchase

Coinchase is a community-focused Blockchain crowdfunding platform. As ‘Public

Sale’ is its main service offered, Coinchase seeks to attract community traffic and
provide users with all necessary and transparent information about all listed
projects.

Functions of Coinchase include but are not limited to:

Public Sale Provider:

Coinchase Public Sale take place prior to the ICO, posterior to the seed round and
private sale. It aims to provide projects with the opportunity to obtain interested
parties at a very early stage and to reach consensus with users. Furthermore,
Coinchase makes available its rich user base to project parties for ICO.

For the users, Coinchase presents all of project parties' main data, including static
information of project parties, as well as dynamic ones such as social media
updates, community activity status, big data aggregation regarding the projects’
search volume etc.. Moreover, Coinchase provides in depth communication
between its community and projects, hence users are able to gain a holistic
understanding of all project in all dimensions. Meanwhile, users are able to
participate in multiple projects’ Public Sales once they go through Know Your
Customer (KYC), saving time and cost to project parties.

From the project parties’ aspect, project initiators attract Coinchases’ worldwide
users, gaining supporters at a very early stage. The KYC procedures are performed
by Coinchase, so project parties do not need to worry about it.

Coinchase’s Public Sale engaging service is highly customized to support different

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pricing policies, token’s lock-up periods, multi-level marketing, etc., and

customizes project parties' Token Sales plans according to their needs.

Bounty Center:

Aiming to attract additional participants to join social media and other online
communities, projects make available a number of their tokens to attract and
reward participants. However, no-cost(airdrops) events attract many false parties
and individuals, which is an ineffective methodology to attract meaningful
participants.

Coinchase offers projects’ bounty activities to its platform users. Project parties
acquire true supporters, while Coinchase users earn project parties’ tokens from
their activities’ participation.

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Existing Data

The current official Coinchase website <https://coinchase.com> contains some

150,000+ mobile phones registered users at present (October 2018), which are
mainly from Russia, South Korea, Southeast Asia, Australia, Turkey, Hong Kong,
Taiwan, Japan, North America, Europe, and China. Coinchase has over 20
multi-language Telegram groups and 500,000+ Telegram group users.

A successful Coinchase Public Sale is a project called DACC, which raised more
than 10,000 ETH in only one week after the Public Sale started, on June 30th, 2018.

Coinchase is affiliated with top overseas ICO assessment platform; including

YouTube; KOLs; and other overseas cryptocurrency related medias.

Profit Model
Coinchase's profit model is as follows:

Public sale service fees:

Coinchase charges 5% of the total amount raised for projects during Public Sale;

Marketing expenses
Coinchase charges additional marketing services fees based on marketing
demands from each project.

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Coinchase Token (CCH)

Coinchase operates on the basis of inspiring its users to actively participate in its
platform building and rewards for helping Coinchase growth. CCH is the token
issued by Coinchase. The total supply of CCH tokens is 10 billion.

Token Distribution Ratio

Participation Incentives= 51%

Coinchase allocated 51% of the total supply of CCH tokens to incentivize its users
to participate in public sale actively. As previously mentioned, Coinchase will
charge project parties 5% of the total amount raised during their Public Sale. Then,
Coinchase will double that number (the 5% fee) and share it among the project’s
Public Sale participants in the form of CCH tokes, percentage-wise according to
their contribution to the project. It is a 200% service fee worth in rewards to the
users.

For instance, if Coinchase raises 5,000 ETH for Project A during their Public Sale, it
will collect 5% as service fee which is 250 ETH. Then, Coinchase will double that
number. In this particular example, it would equal to 500 ETH and share it with the
project’s Public Sale participants using CCH Tokens. That would be 500 ETH worth
of CCH Tokens shared among the Public Sale participants, percentage wise based
on their contribution to the project.

Public Sale= 20%

Prior to the participation incentives releasing, 20% of the total CCH will be

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allocated to Coinchase early supporters through Public Sale and released on the
day before CCH’s first exchange listing.

Team= 15%

Coinchase allocated 15% of CCH tokens to reward its team members. It will be
unlocked at the same time as the participation incentives.

Advisors & Early Investors= 4%

4% was allocated to reward advisors & early investors. They will be unlocked in a
daily basis during the period of one year from the day of CCH’s exchange listing.

Platform Ecology and Operations= 10%

Maintenance of the Coinchase platform ecosystem and operations will account for
10% of CCH Tokens, and it will be unlocked also with Participation incentives part.

20%
Public Sale

51% Distribution 15%

Trading Incentives
Ratio Team

10%
Platform Ecology
4% & Operations

Advisors &
Early Investors

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Distribution Mechanism

The public sale will be released immediately, with advisors & early Investors linearly
unlocked within one year. The rest sections will be issued simultaneously in
accordance with the participation incentive part.

51% of CCH will be awarded to participants through trading incentives, which is

released to participants after each public sale. This is called participation incentive.

25% of CCH will be allocated to team members, platform ecosystems & operations,
this is so-called the circulation part. The circulation part will be released
synchronously according to the trading incentive part and released at the end of
each Public Sale.

CCH Utility

Coinchase will offer its members a set of exclusive benefits. In order to become a
member, users must have a balance of 2ETH in CCH tokens in their Coinchase
accounts and opt to become a member. Membership will last for 30 days at a time
and will be renewable monthly. Users will enjoy a set of exclusive benefits, such
as:

Subscription refund:

At the end of the 30-day subscription period, members will be able to withdraw

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their subscription deposit of 2ETH worth of CCH Tokens or choose to extend their
membership;

Decreasing limitations on Public Sale participation:

Fewer limitations on public sale purchases;

Participation Preferentiality:

Offer preferentially purchasing privileges on rationing projects;

Coinchase Core Team Members

The Coinchase Development Team is comprised of talents from the world’s top
universities and institutions.

Michael HE

CEO

Bachelor’s degree, Tsinghua University

Master of Science in Computer Science, Tsinghua University

In 2011, He Yang jointly founded the mobile instant messaging

product MM with the investment backing of ZhenFund. From 2013
to 2016, he created the mobile social products, Moumou and
Meijuan, now with 5 million subscribers, with investment from

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Hangzhou Zhiben Investment Management Co., Ltd. In 2016, he

became a partner of Vinci, a smart hardware product.

He founded Coinchase in early 2018.

He Yang has extensive experience in technology, products, user

growth, and operations.

Xin YANG

CTO

Bachelor’s degree, Tsinghua University

Master of Science in Computer Science, Tsinghua University

Yang Xin was a senior architect at Tencent, with 11 years of

concurrent server development experience. He has led nearly 100
development teams.

Yang Xin has extensive experience in the search, social, search

advertising, and advertising display business, and has managed
complex enterprises with 10B+ daily requests and 100,000+ QPS.

Daniel RUFINI

CMO

Rufini is an early participant and pioneer of the overseas blockchain

and worked as BitForex CPO and focus on brand promotion and
applied research in the blockchain industry.

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He has served as Media Manager for Greater China in Merrill Lynch

and has many years of experience in branding in the Internet and
finance sectors.

ZhangXu Zheng

Marketing Director

He has served as COO for YuanziHudong Technology Company and

has extensive experience in marketing, public relations, event
management, and roadshows.

Xin Yan

Senior Backend Engineer

4-year experience in server development and blockchain-related

field.

Jie Liu

Senior Frontend Developer

5-year experience in front-end development. Proficient in building

front-end architectures. Skilled in agile development and fast
iteration of products.

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Ling Yu

Designer

Majored in Visual Communication Design 5-year experience in

Internet Design related field, participated in multiple project
designs.

Jingyi Liu

Community Director

Graduated from Temple University, within 7-year study abroad

experience in the U.S. Outstanding graduate with scholarships.

Key Advisors

Aurora Wang
Founding Partner of Crypto Capital Partner & CMO of Bit Forex

Master in International Finance and Policy from Columbia

University

Experienced professional in Startups, Investment Strategy,

Marketing and Management. Invested and advised numerous
start-ups in China and overseas. Prior working experience includes
the World Bank, Merrill Lynch, and the Boston Consulting Group.

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Jianguo Wei
Vice Chairman of Liuhe Real Estate Group, Founding Partner of
Zhiben Investment, Early Investor of Meitu (HK01357), Early
Investor of Tron.

Chuan Shi
Co-founder & Chief Data Scientist of Liangxin Asset Management
Co., Ltd.

Ph.D. in Manufacturing Systems Engineering/ Operations Research

from Massachusetts Institute of Technology

Master in Engineering, Mechanical Engineering from Tsinghua

University

Bachelor in Engineering, Mechanical Engineering, and Automation

from Tsinghua University

Experienced professional in Data Warehousing, Data Integration,

Data Quality in China and overseas. Prior working experience
includes the Massachusetts Institute of Technology P&G, Citi Bank,
Oracle.

Zhipeng Xu
Serial Entrepreneur

Director of Chaitin Tech Co., Ltd.

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Co-Founder of MeePo Tech Co., Ltd.

Ph.D. in Computer Science of Tsinghua University

Postdoctoral Researcher of Tsinghua University

Experienced professional in Cyber Security. Prior working

experience includes Researcher of Lenovo Co., Ltd.

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