GROUP ASSIGNMENT (PART 1)

Cadbury (OLD) Cadbury (NEW)

LOGO

TARGET AUDIENCE Children at the age of 4-12 and1. Youth

also the youth from 12-17. 2. Children
3. Entire family
4. People who seeking to increase
the weight
MARKETING Focus target audience at child Improve the packaging of the
STRATEGIES and youth. Cadbury have focus Cadbury chocolate with more
in the taste of the chocolate attractive. Get the Cadbury
and promote the product which chocolate to the family package
suitable the child to eat like and also improve more pattern of
biscuit and chocolate. the chocolate like in Cartoon. It
can also do some promotion
through the product like “Buy
RM25 above get a free gift”.

CHOICE OF MEDIUM Newspaper, radio, television Social media like Instagram,

(MEDIA) advertisement and also Facebook and also Youtube
magazine advertisement. platform. For the Youtube, the
company can invite youtuber to
promote Cadbury in their video.