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A detailed plan of research indicating the methods and procedures to be used for
collecting and analyzing data on a giving subject and reporting results is termed as
“Research Design”
needs will keep getting altered. As India is one of the fastest growing countries, the
automotive market is also expending with full swing. Today we have lots of
companies in the oil market taking this into consideration, a buyer with many oils
in the market would be totally be baffled and confused on which oil to buy to suit
his vehicle. Justice should be made for the consumer. Should be satisfied with what
he buys, the consumer expectation and the values for money should be looked into
based on the fluctuating needs and demands. At present there are many different
companies offering different brands of engine oil suitable for different engine
designs.
To find out the factors, which influence the people to buy engine, oils
To find out the performance of the engine oils according to their viscosity.
considered.
important subsidiaries.
“A research design is the specification of methods and procedures for acquiring the
what procedures”.
MARKET:
Market consists of all the potential customers sharing particular needs or
MARKETING:
It is a social and managerial process by which individuals and groups obtain
what they need and want though creating, offering and exchanging products of
value with other.
CONSUMERS:
services offered for sale by marketing institution in order to satisfy personal needs,
wants and desires as consumer of efferent leaves are scattered at different places.
PERCEPTION:
The survey Method that was used to collect the Primary data is the Interview
and the survey was conducted. The sample size was Restricted to 100 samples after
considering the degree of confidence and the degree of error. The sample size is
Each sampling unit was selected by the research according to the fact to whether
Nature.
RESEARCH PLAN:
Designing a research plan calls for decision on data sources, research instrument
RESEARCH PLAN
from the Respondents. The survey Method is used here to facilitate understanding
PLAN OF ANALYSIS:
Perhaps the most essential task is the analysis of the date. After the data was
collected from various sources, information was tabulated and was summarized in
from of point and graph etc, on the basis of this analyzes, findings were noted and
an attempt has been made to analyze the consumer perception towards servo
task. After collecting all the information was transferred to a worksheet the data
relating to set of the objectives was then classified and the findings recovered after
which the data was graphically represented. Here some special statistical
Sampling statistics
Analysis of variants
Correlation
REFERENCE PERIOD:
The reference period of this study was 45 days i.e., one & half month.
ENGINE OILS”.
sample size. A large sample gives more results rather than small, but my sample
limitations of my project.
Some respondents give the biased information in case of close ended questions
Due to small area of karaikal and small sample size, the exact data couldn’t be
collected.
DATA ANALYSIS & INTERPRETATION
PART 1:
TYPE OF VEHICLE:
TABLE:
Cars 78 78
Trucks, Buses 22 22
ANALYSIS:
Out of the total Sample size taken 78% respondents belong to owner of cars &
TYPES OF VEHICLES
T y p e of Ve hicle
22%
78%
cars T ru cks, Bu se s
INTERPRETATION:
Because the majority of the respondents are car owner the test is valid to find out
the attitude and perception of those car owners towards engine oil. That means to
say that the study confirms only to engine oil used by the car owners.
TABLE
Maruti 20 20
Hyundai 22 22
Tata Cars 16 16
Toyota 10 10
Ashok Leyland 14 14
Tata Trucks 12 12
Others 6 05
ANALYSIS:
In the sample, respondents Hyundai is the first position with 22% of contribution
from the total score in the brand test of the cars. 2 nd position goes to Maruti with
20%, 3rd position goes Tata cars with 16%, 4th position goes to Ashok Leyland and
12%,10%, & 05% goes to Tata Trucks, Toyota and others respectively.
GRAPH
No of Respondents
Maruti
Hyundai
Tata Cars
Toyota
Ashok Leyland
Tata Trucks
Others
Total
INTERPRETATION:
All Vehicles (Automobiles) need engine oil to given for maintenance of vehicle by
providing frequently engine oil for the smoothness in running the vehicle. Without
the engine oil the vehicle will not run. Normally engine oils are used for specific
distance mileage covered. After that engine oil has to change. This test is
CHANGES OF OIL:
2000Kms 10 10
3000Kms 08 08
4000Kms 14 14
5000Kms 20 20
ANALYSIS:
More than 5000 KMs is the normal average running of the car per oil
With 48% of the total score. That means to say most of the respondent’s changes
oil after running for 5000 Km’s (20%), 14% changed at 4000 Km’s and 08%
CHANGES OF OIL:
Kilometres
50%
40%
30%
20%
10%
0%
2000 3000 4000 5000 More
Kms Kms Kms Kms than
5000
Kms
Percentage
INTERPRETATIONS:
Normally 5000 Km’s is the minimum distance utility per oiling in a vehicle. There
is an optimum efficient utilization. If people are changing oils for lesser distance it
can be inferred that these engines are not performing up to, its expectation and the
brand have outdated engine designs. If more than is distance covered then there is
PURCHASE POINT:
Automobile Outlet 26 26
Petrol pumps 52 52
Lube outlet 22 22
ANALYSIS:
The point of purchase of engine oil mostly takes place at Petrol Pumps 52% and
followed by to some 26% of them purchase at Automobile outlet and lesser extent
PURCHASE POINT:
No of Respondents
Automobile Outlet
Petrol pumps
Lube outlet
Total
mainly because of the reason that it offers convenience to fill petrol. Hence,
Self 70 70
Driver 16 16
Garage Mechanic 14 14
ANALYSIS:
While influencing the Buying of engine oils in cars most of the decisions are
taken by the car owners themselves 70%, car driver is also influence in selection of
Influence
Garage
mechanic
Driver
Self
Percentage
INTERPRETATIONS:
Most of the Car owners are aware about oiling their Cars. There may be influenced
that while they buy a car they have sufficient knowledge in smooth running of the
car. This appears the car owners have. Hence the oil manufacture should target
Private S.S 10 10
Authorized S.S 48 48
Petrol Pumps 42 42
ANALYSIS:
Preference is for the service centre for changing oil. Most of them prefer going to
Authorized Service Station at 48%, closely followed by petrol pumps with 42%
Point
of
Servic
e 10
%
42
%
48%
INTERPRETATIONS:
Most of the car owners would not like to take chance while changing the engine
Authorized Service Station provides a perfect service in oil changes and in the
Petrol pumps they belief that better service is a matter of faith as he is visiting the
Petrol pumps.
TABLE
Servo IOC 19 38
H.P 10 10
I.B.P 14 14
Castrol 30 30
Other Brands 08 08
ANALYSIS:
In the different engine oil brand Servo IOC enjoy the maximum brand share that is
38% in the study. Followed by Castrol and the third position is enjoyed by I B P
with 14%.
GRAPH
Brands Used
Others Brands
Servo I O C
Castrol
I.B.P H.P
Servo I O C H.P
I.B.P Castrol
Others Brands
INTERPRETATIONS:
Servo I O C is a way ahead brand leader and enjoys’ the highest Market share.
This is corroborated even in the secondary data. They do not have immediate
challenges as per study they have only followers in the market share.
TABLE
6 Months 18 18
1 Year 20 20
2 Years 28 28
ANALYSIS:
In the brand loyalty test 34% of the respondents used same brand for the more than
2 years, 28% use the same brand in between 1 and 2 years and 20% of the users
are using for lesser than 1 year and followed by 18% of the user using 6 months.
GRAPH
Period
35%
30%
25%
20%
15%
10%
5%
0%
6 Months One Year Two Years More than
2 Years
Percentage
INTERPRETATIONS:
There is high degree of brand loyalty towards the engine oil that is lesser than and
that is why Servo I O C is the brand leader. That means it is able to satisfy to the
customers need.
TABLE
ATTRIBUTE TEST:
Price 20 20
Good Quality 48 48
Easy Availability 32 32
ANALYSIS:
The most important attribute for engine oil is the good quality 48%, followed by
easy availability to customers 32% and finally the price with 20%.
GRAPH
ATTRIBUTE TEST:
Attribute
Price
Easy
Availability
Good Quality
INTERPRETATIONS:
The engine oil is the requirement for the car owner for smooth running of the
vehicle. Vehicle owner will be moving too often in different places and there may
be a need for the engine oil wherever they go, it also means that the brands of
engine oil, which is made available in various places, will have more sales. It
appears that Servo IOC has adopted this distribution strategy and hence they are
successful.
TABLE
PROMOTIONAL TEST:
Advertisement 20 20
Word of mouth 10 10
News paper 38 38
Bill Boards 32 32
ANALYSIS:
While creating promotional strategy of engine oils the most important promotional
material is the Lube awareness campaign held in petrol pumps 38%, Bill boards in
petrol pumps, mainly at some intersection in the 2nd position 32%, 3rd is enjoyed by
PROMOTIONAL TEST:
No of Respondents
Advertisement
Word of mouth
News paper
Bill Boards
Total
INTERPRETATION:
While creating promotional strategy of engine oils the most important promotional
material is the Lube awareness campaign held in petrol pumps 38%, Bill boards in
petrol pumps, mainly at some intersection in the 2nd position 32%, 3rd is enjoyed by
Yes 82 82
No 18 18
ANALYSIS:
82% of the respondents are aware about Servo Engine oils. Only 18% of the test
Awareness
Yes No
INTERPRETATIONS:
INDIAN OIL is one the oldest company which introduced engine oil for all types
of automobile. Hence the awareness about their oil is very high among the users
suggested.
DATA ANALYSIS AND INTERPRETATION BASED
CUSTOMER RATING:
In this analysis shows the consumers ( cars, bus, trucks ) opinion about
TABLE
TYPES OF VEHICLE:
Motor Bike 58 58
Scooters 32 32
Moped 10 10
ANALYSIS:
In this type of vehicle the sample is collected from respondents. Out of that, 58%
are Motor Bike, 32% are Scooters and 10% are moped.
GRAPH 4.12
TYPES OF VEHICLE:
Type of Vehicle
10%
32%
58%
INTERPRETATIONS:
Scooters and moped there by requirements for 2T engine oil will be there.
TABLE
Loose 58 58
Pouches 30 30
Sealed Tins 12 12
ANALYSIS:
In this, oil preference in the two wheelers 58% of the two wheelers owners
Type of Oil
12%
30% 58%
INTERPRETATIONS:
In most of the vehicles the design of the vehicle is built up where by petrol is
consumed along with the oil hence the preference for loose oil is more as this oil
will be poured into the tank along with petrol. Some vehicles have sealed can oil.
TABLE
BRANDS OF 2T OILS:
Servo 38 38
Castrol 32 32
B.P.C 10 10
H.P.C 20 20
ANALYSIS:
In the different 2T oil brand Servo is the leader with maximum share market that is
38% in market closely followed Castrol by 32%, 10% and 20%is B.P.C and I.B.P.
GRAPH
BRANDS OF 2T OILS:
Brands
HPC
Servo
BPC
Castrol
INTERPRETATIONS:
Servo is ahead brand leader and enjoys’ the highest market share this is
corroborated even in the secondary data. They do not have immediate challenges
6 Months 18 18
1 Year 20 20
2 Years 28 28
ANALYSIS:
In the brand loyalty test 34% of the respondents used same brand for the more
than 2 years, 28% use the same brand in between 1 and 2 years and 20% of the
users are using for lesser than 1 year and followed by 18% of the user using 6
months.
GRAPH
PERIOD
4
0
3
%
5
3
%
0
2
%
5
2
%
0
1
%
5
1
%
0
5
%
%
0
% 6 Months One Two More
year Year Than
s 2years
Percentage
INTERPRETATIONS:
There is high degree of brand loyalty towards the engine oil that is lesser than and
that is why Servo is the brand leader. That means it is able to satisfy to the
customers need.
TABLE
ATTRIBUTE TEST:
Price 20 20
Good Quality 48 48
Easy Availability 32 32
ANALYSIS:
The most important attribute for engine oil is the good quality 48%, followed by
easy availability to customers 32% and finally the price with 20%.
GRAPH
ATTRIBUTE
Chart Title
100
80
Axis Title
60
40 No of Respondents
Percentage
20
0
1 2 3 4
Axis Title
INTERPRETATIONS:
The engine oil is the requirement for the two wheeler owner for smooth running of
the vehicle. Vehicle owner will be moving too often in different places and there
may be a need for the 2T oil wherever they go, it also means that the brands of 2T
oil which is made available in various places will have more sales. It appears that
Servo IOC has adopted this distribution strategy and hence they are successful.
TABLE
Advertisement 10 20
Marketing 05 10
Lube Awareness 19 38
Bill Boards 16 32
Total 50 100
ANALYSIS:
material is the Lube awareness campaign held in petrol pumps 38%, Bill boards in
petrol pumps in the 2nd position 32%, 3rd is enjoyed by advertisement 20% and
No of Respondents
Advertisement
Marketing
Lube Awareness
Bill Boards
Total
INTERPRETATION:
material is the Lube awareness campaign held in petrol pumps 38%, Bill boards in
petrol pumps in the 2nd position 32%, 3rd is enjoyed by advertisement 20% and
PURCHASE POINT:
Automobile Outlet 26 26
Petrol pumps 52 52
Lube outlet 22 22
ANALYSIS:
The point of purchase of 2T oil mostly takes place at Petrol Pumps 52% and
followed by to some 26% of them purchase at Automobile outlet and lesser extent
PURCHASE POINT:
Purchase Point
Lube
Lube Outlet
Outlet, 48%
Petrol
Petrol Pumps ,Pumps
32%
Automobile Automobile
Outlet Outlet, 20%
Percentage
INTERPRETATIONS:
It is obvious that oil is changed at mostly at Petrol pumps mainly because of the
reason that it offers convenience to fill petrol. Hence, strategically the oils should
TABLE
Yes 82 82
No 18 18
ANALYSIS:
82% of the respondents are aware about Servo 2T oils. Only 18% of the test
Awareness
Yes No
INTERPRETATIONS:
INDIAN OIL is one the oldest company which introduced 2T oil for all types of
automobile. Hence the awareness about their oil is very high among the users
suggested.