CURRICULUM VITAE

T.Ashok 1-2-17/5,
Akshitahouse, Gaganmahal Road,
Domalaguda, Hyderabad.
Andhra Pradesh, India.
Phone: +91 9000004183
Email: ashoktata3@gmail.com

Professional Summary

5.5+ years of work experience on User Interface & Interaction design for
Web based applications, Corporate Web sites, Intranets using Adobe
Photoshop, Macromedia Fireworks, Adobe Illustrator, Macromedia
Dreamweaver 8, Home Site, HTML, CSS, JavaScript, etc. Has thorough
knowledge of user-centered design methodology, direct overall Web UI
design and usability strategies. Has User center design experience,
knowledge of human factors and user interface concepts, successful track
record in the implementation of user interface models, excellent
communication skills and the ability to work in a team environment.

Work closely with business and technical development to improve product

based on recommendations. Work with designers to analyze and refine wire
frames and mockups prior to development to promote greater ease of use
and positive consumer experience.

Has Experience in requirements gathering, information architecture, content

architecture, prototype development, Wire frames development and
documenting the front-end requirements and stylegudies. Good at Search
engine optimization and web promotion through different media. Work with
Business Analysts/Content Providers/Product Managers/Developers to define
project requirements managing, directing, and mentoring a team of
designers in developing concepts, design, and functionality, presenting
design concepts to clients.

Experience

Sri Chaitanya Infosystems Ltd.

Sr. Usability Engineer July 2010 – Current

Create Visual Experiences for Desktop Applications of Sri Chaitanya

Educational Institutions, and oversee usability and accessibility flow, Design
and implement win forms, web forms based on Microsoft Technologies
(VB.NET & ASP.NET, C#, Cristal Reports). Involved in branding and
Corporate Identity Solutions, Lead a team of developers and co-ordinate with
Project Manager and Report to Director IT Operations.
Team Size: 25 Members

Visual Labs Inc: (www.visuallabs.biz) March 2008 to July 2010

UI Design Lead

I love to create innovative Web interfaces that solve end user problems.
Over the years I have had the opportunity to work with a number of web and
Application startup companies. I hope to continue to combine my experience
in these areas with new areas of interest, namely natural language
processing and touch screen interfaces, to provide a richer user experience
for the related Media.

My strengths include: Communication, Team Building, Analysis, and problem

solving. I routinely manage relationships with a broad spectrum of
individuals including executives, vendors, business clients, and IT
professionals.

Individually involved in business development, client communications,

budgeting, and document preparations, understanding requirements, setting
up time lines and working on all frontend design, visual design, and HTML
from Scratch to Website completion.

Team size: 35

SRAOSS INDIA Pvt Ltd: User Experience Engineer – Sep 2006 to Mar
2008.

Company websites: www.sraoss.com and www.sraoss.in

Software Research Associates SRA Inc (Japan) is a global Japanese products

and services company. Software Research Associates Open Source Systems
India (SRAOSS) is an offshore software development company and caters to
the software product and services requirements of SRA Japan, SRA America
& SRAOSS Inc. SRA Inc., is one of Japan’s oldest (40 years) and the largest
software development and consulting company with operations in US, Asia
and Europe. It has been specially recognized by MITI (Ministry of Trade &
Industry, Japan) as a leading software systems integration company. SRA’s
offerings include products, services and solutions and it has also executed
large projects for Japanese and non-Japanese clients globally. SRAOSS
India provides a global delivery model along with its associates in USA,
Japan, Europe and China to offer services in the area of ERP, (Oracle
Applications, SAP), Mobile Technologies ( J2ME), Bespoke development in the
Open Source arena and the Microsoft platform. We have a strong expertise in
the Manufacturing, Auto Industry, Healthcare and Banking domains.
Role: User Interface Designer

Involved in Design, Development of User Interfaces for Various

Internet/Intranet Applications for Rich Internet Applications and Websites.
Involved in Requirement gathering, Usability Analysis, User Testing,
Prototyping, Wire frames development, Use case development, etc.

Involved in User-interface design for corporate Web sites, Intranet Websites

and Web-based Applications and products. Creative direction, concept, art
direction, design, information architecture and site planning. Team building
and management.

Good visual skills in designing corporate Web site and Web-based B2B
products. Creative direction, concept, art direction, design, information
architecture and site planning. Team building and management.

Team Size: 170

Responsibilities:

• Interface designs for desktop applications and yahoo widgets.

• Designing Creative Web design layouts (Adobe Photoshop)
• Designing Logos and Corporate identity.
• Integration of web pages using macromedia Dream weaver and CSS.
• Updating and Maintaining Websites.
• Designing brochures and Business cards.
• Downloading web related literatures.
• Hosting and maintaining sites
• Preparing PPTs for corporate

PRIMUS GLOBAL SOLUTIONS - Web Designer (Visualizer) - Jan 2005 to

Sep2006

Company Website: www.primusglobal.com

PRIMUS Global Services, Inc., founded in 2002, provides expertise in IT

staffing and solutions. At PRIMUS we bring together the right people,
knowledge, methodology, and technologies you require for the project at
hand. Whether you require staff augmentation, strategy consulting,
technology integration (offsite or onsite, time and materials or fixed bid
projects) or offshore development solutions

Involved in Design, Development of User Interfaces for Various International

clients. Involved in Requirement gathering, Usability Analysis, User Testing,
Prototyping, Wire frames development, Use case development, etc.
Designed and produced user interface for Medical/Healthcare Process.
Developed solutions from product specifications, usability studies, functional
and marketing requirements. Creative direction, concept, art direction, icon
design, and development.

Team size: 200

Was a Visiting Faculty for training graphic courses at Arena Multimedia

(Aptech Group), Hyderabad, India.

Handled many design batches at arena Multimedia to make students

understand the work process, design of web interfaces from scratch,
commonly used tricks and techniques, story boarding, Visual Design and
integration of design to HTML, CSS etc. Trained many Faculty professionals
in Vijayawada, Vizag, Kakinada and Hyderabad and given many seminars on
career opportunities in multimedia field.

Has good understanding on Project Management for Web Technologies.

Technical Skills

Hardware: IBM PC

Operating Systems: MS-DOS, Windows 95/98/2000/2003/NT/XP/Vista,

MAC OSX, and Ubantu Linux

Web Authoring Tools:

Macromedia Dream Weaver, Net Objects Fusion, Macromedia, Home Site,

FrontPage 2003, Adobe GoLive, Edit Plus, and MS office Applications

Good at Usability Design methods, and have some working knowledge of the
same.

Languages:

HTML, Java Script, CSS, AJAX, Frameworks (Jquery, Mootools) and

Familiarity with XML

Tools & Utilities Image Editing & Designing:

Adobe PhotoShop, Adobe Illustrator, Corel Draw, Painter, Paint Shop Pro,
Animation Shop, GIF animations.

Editing Tools: Sound Forge 7.0, Adobe Premiere 6.5

Domain Knowledge:
Visual Design, User Interface Design, Usability, Interaction Design, Branding,
Content Architecture, Information design, UI for Web Applications and web
sites.

• Experience working with SUBVERSION (Version Control System) called

SVN.
• Experience working with Kentico CMS (CMS Desk)
• Experience in Working with Bug tracking System MANTIS.
• Implementing Agile Software Process Development (SCRUM
METHODOLOGY)

Education:

10+2+3 yr Diploma in Animation

Certifications:

Brain bench Certified Professional: Networking Concepts

Test: Networking Concepts

Date: 19-Mar-2008
Score: 3.19
Weights: 100% Networking Concepts
Elapsed time: 33 min 43 sec
Networking Concepts
Score: 3.19
Percentile: Scored higher than 54% of previous examinees
Demonstrates a solid understanding of core concepts within this topic.
Appears capable of working on most projects in this area with moderate
assistance. May require some initial assistance with advanced concepts,
however.
Strong Areas:
Design, Troubleshooting
Validity : 3 years
Brain bench Certified Professional: Written English (UK)

Test: Written English (UK)

Date: 19-Mar-2008
Score: 2.94
Weights: 100% Written English (UK)
Elapsed time: 28 min 14 sec
Written English (UK)
Score: 2.94
Percentile: Scored higher than 54% of previous examinees
Demonstrated the ability to read, comprehend, and communicate English at an
intermediate level. Performed satisfactorily in both the categories of Reading
Comprehension and Grammar and Usage. The examinee's English skills are
average compared to all others who have taken this same test.
Strong Areas:
Conjunctions, Misused Words
Validity : 3 years
Personal information:

Name : Ashok Tata

Permanent address : 1-2-17/5, Akshitha

House, gaganmahal road,
Domalaguda, Hyderabad.
Andhra Pradesh (State)
INDIA.

Sex : Male

Marital Status : Single

Date of birth : 4th October 1982.

Work Portfolio : http://www.visuallabs.biz

http://www.oystergraphics.com

Hobbies : Reading books, playing

Cricket, searching web-
-related literature.

Nationality : Indian

Languages known : Telugu, Hindi, English

Recent Work Portfolio:

www.hairbeam.com
www.jumbobaglimited.com
www.indialand.net
www.italianmarineboutique.com
www.tranquilmoney.com
www.primusglobal.com
www.cafezee.com
www.securityfinancialonline.com
www.motiveminds.com
www.izurati.com
www.aflavor.com
www.cibecs.com

Currently working on:

www.extreme.com
www.zoneromantica.tv
www.zonehorror.tv
www.zoneeuropa.com
www.boa-nova.com
www.survelio.com
www.recover-lost-files.net

UI Specialist for VISHAL MEGA MART E-commerce Web Application, For

Lotus Technologies worked as a User Experience Lead.

Role: Involved in designing the UI for the E-commerce portal of Vishal Mega
Mart (Home and all Inner pages) with Rich Visual Appearences.

Take control of design team to work on tight deadlines.

URL of VISHAL MEGA MART PORTAL HOME DESIGN:

http://www.visuallabs.biz/vishal/index.html (Home page Design)

http://www.visuallabs.biz/vishal/products.html (Products)
http://www.visuallabs.biz/vishal/product_details.html (Product Details)

UI Designer (Contractor) for a UK based Gaming Company to handle

their Offshore Projects work with a team of 25 web developers to
Integrate and work on tasks basis.
Projects Handled:

1. Zone media Broadcasting to develop ten European online channels

(Zone horror, Zone Europa, Zone Romantica and Extreme Sports
Channel are Finished)

2. UI design and integration Specialist for GLOBRIX (UK’s best Search

Engine based Property Engine)

3. Xpofairs (Interactive 3D Online Fairs, Design and Integration Testing)

4. Hanuman (Sony PS2 Game), Visualizer Lead, Aurona Technologies.

5. Chandra Gupta (Sony PS2 Game), game concept Lead, Aurona

Technologies.

Company: Aurona Technologies India, NEW AGE Technologies,

Immerize Games Interactive Inc.

Contract Duration: 9 Months

Collaborate with Team Leads, Project Managers offshore (UK, Ireland and
Germany) to take requirements, Train professionals and execute projects
independently.

Collaborates with client for Requirements, and prepare the proposals,

information reports and effectively communicate with clients, and work on
timelines, prepare time sheets, web site documentations, email drafts etc.

Design Research:

As a Tech and Internet Savvy, holds greater amount of grip on all internet
related media, Strong hold on writing business proposals, Requirement
gathering and analysis, business networking, hiring, training.

Spends greater Amount of time on research and news on technology trends

And implement them within the team and explore maximum subject gain.

Moreover, Has a Great Passion towards Business Development Activities,

Project Management, Concept and Designs.
Cover Letter:

Hello Sir/Madam,

Greetings.

I am submitting my resume to you in response to your mail for a Web

Designer/UI Designer Lead Position, I believe I have the skills that you are
seeking and would like to be considered for this position.

I have extensive layout and design experience and enjoy working on precise,
detailed projects. In addition, I possess over 5 years of experience in Web
design, Layout designs for print and web, and desktop publishing programs. I
am highly organized and adept at meeting tight deadlines that are so
common in this industry.

A current resume detailing my previous work experience is enclosed for your

review. Please follow the URL http://www.visuallabs.biz for my portfolio. I
look forward to discussing this further with you and reviewing the needs of
your company in greater detail. I can be reached at 091 9160879007 or by
email at ashoktata3@gmail.com

1. Current CTC: 4.7 Lakhs Per Annum Take Home

ECTC: 6.0 Lakhs Per Annum
2. Total Experience: 5.5 years
3. Relevant Experience: 5.5 years
4. Notice Period: Can join in 2-3 weeks max
5. Current Location: Hyderabad, Andhra Pradesh
6. Willing to relocate: Yes
7. Availability for the Interview: Anytime

Contact Numbers (Home, Mobile): 040-27665782, 091 9160879007

Thanks and Regards,

Ashok. T