BRIEF FORMAT ADVERTISING CAMPAIGN IN ENGLISH

“HOME LIMP”

APPRENTICES

ALVARO HERNAN LOZADA ACOSTA

JULIANA YORLEDY BUILES GALINDO
EDNA ROCIO PRADA PERDOMO
LINA STELLA NUÑEZ MORENO

INSTRUCTOR

DIANA MARCELA CARVAJAL CIFUENTES

NATIONAL LEARNING SERVICE SENA

MARKET MANAGEMENT TECHNOLOGY
SHEET 1565191
OCTOBER 2018
 CONTENT

1. Company información
2. Company history
3. Description of the product
4. SWOT matrix (Strengths, Weaknesses, Opportunities and Threats)
5. Budget
6. Consumer/Target Audience
7. Competition/Positioning
8. Project objectives
9. Market research
10. Schedule
 8. PROJECT OBJECTIVES

Describe the goal to be achieved in your project.

Present tense

Create a cleaning product of excellent quality and at low costs that satisfy the needs
of the clients, carrying out a market analysis on the behavior and trends, using
different strategies and evaluating the conditions and changes of the market.
 9. MARKET RESEARCH

Explain the market research you have made in your project:

which are the latest changes of consumers and the target public?

Present tense

A market study is conducted through a survey with 6 key questions, to a

demographic group of households to test the viability of the product before its
commercialization.
The selected households must be chosen according to:
Households with women housewives between the ages of 20 and 50 years, who are
in the sector of the Bolivar city and the stratum is medium low.
Conducting an analysis concludes that our floor cleaner has an advantage in
competing with the price because for housewives it is very important that the product
is at an affordable price and also provides quality, we also identify that competing
companies It has a high percentage of participation, this leads us to have greater
strength in generating memories in our customers and to be able to compete more
easily with them. It gives us information that they want a product that provides them
with cleanliness, that lasts the smell and that is also multipurpose.
 10. SCHEDULE

Initial Date until deadline. The most Critical Date need to be arranged and Written
here.

Present tense
start date 07-November-2018 end date 23-december-2018

CHRONOGRAM OF ACTIVITIES FOR MARKET STUDY "SURVEY"

No CONCEPT RESPONSABLE START FINISH DURATION

1 Search event Juliana Builes 07-November-2018 07-November-2018 2:00 H
place
2 Staff training Alvaro Lozada 07-November-2018 10-November-2018 3 days
3 Plan budget Edna Prada 08-November-2018 07-November-2018 2:00 H

4 Define date and Lina Núñez 09-November-2018 07-November-2018 2:00H

time of the event
5 Send print Juliana Builes 11-November-2018 11-November-2018 2:00 H
advertising
6 Hire staff to survey Alvaro Lozada 11-November-2018 11-November-2018 1 day
7 Start the survey Edna Prada 12-November-2018 12-November-2018 1 day

Day of the survey

1 Organize the staff Lina Núñez 13-November-2018 13-November-2018 2:00 H

2 Assign routes to Juliana Builes 13-November-2018 13-November-2018 1 day

to work Alvaro Lozada
3 Execution of the Hired staff 13-November-2018 13-december-2018 30 days
survey Edna Prada
Lina Núñez

4 Gather information Hired staff 14-december-2018 14-december-2018 1 day

Juliana Builes
Alvaro Lozada
5 Analyze the results Edna Prada 15-december-2018 15-december-2018 1 day
Lina Núñez

6 Create strategies Juliana Builes 16-december-2018 23-december-2018 7 days

Goals and Alvaro Lozada
objectives
7 Termination or Edna Prada 23-december-2018 23-december-2018 1 día
result Lina Núñez
Juliana Builes
Alvaro Lozada