WEDDING PLANNNING AND MANAGEMENT

SERVICES IN DELHI

SANGEET JAIN
103507

INSTITUTE OF HOTEL MANAGEMENT,

CATERING AND NUTRITION,
PUSA, NEW DELHI
2014
 AUTHENTICATION CERTIFICATE

The work embodied in this project entitled “WEDDING PLANNING AND

MANAGEMENT SERVICES IN DELHI” has been carried out under the supervision
of Ms. Shraddha Paul, Institute of Hotel Management, Catering and Nutrition,
Pusa, New Delhi. This work is original and has not been submitted by me for the
award of any other degree to this or any other university.

Date: Signature:

Place: New Delhi Name: Sangeet Jain

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 CERTIFICATE BY PROJECT GUIDE

I hereby certify that the candidate SANGEET JAIN has planned and conducted the
research project “WEDDING PLANNING AND MANAGEMENT SERVICES IN DELHI”
under my supervision and the report certified herewith is a bonafide work done
by the candidate in New Delhi from March 2014 to April 2014.

Date: Signature:

Place: New Delhi Name: Ms. Shraddha Paul

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 ACKNOWLEDGEMENT

I gratefully thank my guide and my research teacher Dr. Anshu Singh (Lecturer,
IHM PUSA , New Delhi) who guided me towards the successful completion of this
project.

She gave me all the important information required for the project. Without her
continuous help and guidance, this project would not have been possible.

I am sincerely grateful to Ms. Shraddha Paul (Lecturer, IHM PUSA) for his
invaluable guidance and help all along.
I would like to thank Mr. Alok Shivapuri (Principal, IHM PUSA) for his continuous
guidance and support.

I am also grateful to all the people who took out their time and gave me their
feedback on this project.

I would like to thank my friends and family for their continuous support and help.

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 TABLE OF CONTENTS

Introduction

Review of Literature

Methodology

Summary & Conclusion

Recommendation & Limitations

Bibliography

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 INTRODUCTION

Weddings may seem fairly simple at first, but they are not. Regardless of your

religion or even if you don’t have a particular faith; there are lots of traditions and

issues to take into account. For many couples, it can get very overwhelming, very

fast. Using wedding planners is one way to handle everything with a minimum of

fuss while also making sure you meet all the traditional expectations of a

wedding.

A wedding planner is simply a person who is intimately familiar with weddings,

the issues that need to be addressed in a particular type of wedding and the best

way to get everything taken care of. They know which vendors to use and which

to avoid. One of the most important services they provide is time. As your

wedding approaches, your time can be at a premium. Wedding planners can take

the burden of handling caterers, the photographer, and musicians and so on off

your hands. While that may sound interesting now, you will find it is a critical bit

of help as the magic day approaches.

Professional wedding planners are based worldwide but the industry is largest in

the USA, Western Europe and China. Various wedding planning courses are

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available to those who wish to pursue the career. Planners generally charge either

a percentage of the total wedding cost, or a flat fee.

Planners are also popular with couples planning a destination wedding, where the

documentation and paperwork can be complicated. Any country where a wedding

is held requires different procedures depending on the nationality of each the

bride and the groom. A local wedding planner can take care of the different

procedures.

Although planning a major event can be exciting and fun, it can also be time

consuming and very stressful. With today’s hectic lifestyle, nuclear families and

time constraints it is important to have someone dedicated and knowledgeable

who understands the requirements and follows through with all the details.

As wedding planners, their aim is to make the special day a perfect reflection of

the style and taste while minimizing the stress in planning. They spend time to

find out what customer envisions the wedding to be; no dream too vast, every

detail vital, to make it uniquely. They strive to exceed the expectations while

working within the budget.

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The services of a wedding planner can include:

 Interviewing the couple and the parents to identify their needs.

 Budget preparation

 Event design and styling

 Planning detailed checklist (from about a year in advance to a few days

after the wedding)

 Attendee list preparation

 Identification of event venues (hotels, wedding manor etc.)

 Identifying and hiring of wedding professionals and service providers

(caterers, photographers, videographers, beautician, florists, bakers etc.),

and preparation and execution of contracts.

 Procurement of customized decorations such as a journey map

 Coordination of deliveries/services on the wedding day.

 Have a back-up plan in the event of a disaster.

 Manages the schedule, often with software.

 Assist and prepare legal documentation and translations - especially for

destination weddings

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 OBJECTIVES

 To find whether customer are inclined towards the wedding planner and

the reason behind it.

 To find the factors that influences the customer towards wedding planners.

 To find out how wedding planners can increase the business.

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 REVIEW OF LITERATURE

Although it seems a simple question, the answer to “What Does a Wedding

Planner do?” changes with each and every client a wedding planner decides to

work with.

This unpredictability is one of the main reasons the wedding planning field is so

attractive for many.

Market characteristics and trend

Market size

Indian weddings are getting bigger and better. The expanding wedding market in

India is pegged at Rs.50000 crore by industry sources and is growing annually by

25-30%

History

The grandeur and charisma of Indian weddings has enticed and enraptured many.

The portrayal of the warmth, fun and frolic of Indian wedding owes a lot to

Bollywood.

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Market stage

It’s a new market. It is a latest trend to hire wedding party coordinators to take

care of the entire wedding event.

Market needs

The market needs for wedding planning services are strongly shaped by the

customers desire to have a perfectly planned and executed wedding ceremony.

Although major customer segments, brides and grooms and family members, plan

and budget for the wedding ceremony as far as a year or more in advance. They

often realize that they cannot make all the necessary preparations by themselves

in a cost effective manner. Strongly affected by the established social values, such

customers seek professional advice to ensure that all the important aspects of the

wedding ceremony meet or exceed perceived expectations.

Market potential

The wedding scenario in India is more than just getting married. The exotic

destinations, like palaces in Rajasthan and the successful usage of these palaces in

the form of imaginative theme weddings by Laxmi Mittal and Raveena Tandon

have set up a world stage for Indian weddings.

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India’s burgeoning middle class- now 300 million strong – are turning weddings

into showcases of their growing disposable incomes and newfound appetites for

the goodies of the global market place. The change is visible in middle class who

want the flavor and ambience of elite weddings. Seeing the world around they

too are spending and want the best available. It sort of coincided with he rise in

disposable incomes of the rich and upper middle Indian class and over the years

weddings have become aspiration. Your wedding should be better than your

neighbor’s.

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INDUSTRY ANALYSIS:

Wedding planners belong to event management industry which is growing at fast

and steady rate. While this industry is still evolving, Indian event managers and

wedding planners have clearly demonstrated their capabilities in successfully

managing several big fat weddings and mega national and international events

over the past few years. In fact, event managers and wedding planners are also

developing properties around events. With the rising incomes, people are also

developing properties around events. With rising incomes, people are also

spending more on wedding, parties and other personal functions. However, issues

like high entertainment taxes in certain states, lack of world-class infracture and

the unorganized nature of most event management companies, continue to

somewhat check the potential growth in this segment of the industry.

Industry size

The size of the organized live entertainment business estimated in 2013 was

around INR 9.4 billion having grown by around 17% from the previous year that is

2012. It was estimated that the industry will grow at a CAGR of around 19% over

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the next five years to approximately INR 22 billion by 2016. This growth is mainly

on account of increased marketing budgets, and an increased focus on the

importance of live entertainment, as part of the promotional spends of corporate.

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 METHODOLOGY

Research Methodology is the specification of method of acquiring the information

needed to structure or solve the problem in hand. It is not only concerned to find

out the decision of the fact, but also building upto date knowledge and to

discover the new facts involved through the process of dynamic change in the

society.

Research Design

The research design is the conceptual structure within which research is

conducted, it constitutes the blueprint for the collection, measurement and

analysis of data. The present research being conducted followed “Descriptive

Research” as it describes the Trends of Wedding Planners. A descriptive research

is one in which state of affair is described as it exists at present. The researcher

has no control over the variables.

Scope of the Study

The study was conducted in New Delhi. So, scope of the study is limited to New

Delhi only.

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Data collection method:

Information will be collected from both Primary and Secondary Sources.

Primary Source: The data has been collected from primary source by way of

questionnaire which included Open-ended, Dichotomous and Multiple choice

questions.

Secondary Source: Secondary Data has been collected through Magazines and

Web sites.

Sampling Plan

Sampling is an effective step in the collection of Primary data and has a great

influence on the quality of results. It is a definite plan for obtaining a sample from

a given population. The sampling plan includes universe, population, sampling

unit, sampling technique and sample size.

Universe: All the people of the age of 18 years and above and are Unmarried.

Population: All the people of the age of 18 years and above and living in New

Delhi.

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Sampling unit: Each individual of the age of 18 years and above and living in New

Delhi.

Sample Size: The sample size consisted of 100 people.

Sampling Technique: Convenience Sampling has been used to collect the sample.

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 RESULTS AND DISCUSSION

This chapter contains the various research results and discussions in detail

regarding the various aspects and parameters of the study. Information collected

has been tabulated and presented on graphs according to the defined parameters

so as to interpret the general statement in a better way.

In the present chapter an attempt has been made to analyze the data collected

from hundred respondents to know about the Trends of Wedding Planners in

New Delhi.

Following table shows the Demographic Profile of the respondents according to

Age, Gender:

AGE GENDER

18-25 67% MALE 42%

25-35 32% FEMALE 58%

ABOVE 1%

35

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Table 6.1 Number of respondents getting married in coming 5 years

Options No. of Respondents

Yes 100

No 0

Total 100

Fig. 6.1 No. of Respondents getting married in 5 years

150

100

50

0
Yes No

Interpretation: - As the purpose of the study is to find out the inclination of

wedding planners therefore, this query helps to know about the respondents (out

of the sample) who are getting married.

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Table 6.2 Number of respondents aware about wedding planners (N=100)

Options No. of Respondents

Yes 88

No 12

Total 100

NO. OF RESPONDENTS

12

YES
NO

88

Interpretation :- As the purpose of the study is to find out inclination of

respondents for wedding planners, therefore, this query helps to know about the

respondents (out of the sample) who are aware about wedding planners.

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 Table 6.3 If yes, from where you heard (N=100)

Options No. of Respondents

advertisements 20

friends 32

relatives 26

others 22

Total 100

Fig. 6.3 Respondents source of awareness

60

50

40

30

20

10

0
Advertisements Friends Relatives others

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Interpretation: - This query reveals the views of respondents about the

awareness of wedding planners and we came to know that 20% respondents feel

that ads are informative while 32% came to know through their friends for 26%

relatives are source and 22% came to know through other sources.

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Table 6.4 Respondents interested in knowing about wedding planners (N=100)

Options No. of Respondents

Yes 95

No 5

Total 100

NO. OF REPONDENTS

100

80

60

40

20

YES
NO

Interpretation: 95% of respondents are interested in knowing about Wedding

Planner where 5% are not.

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6.5 Factors that influence the respondents while choosing the Wedding Planner:

Factors Mean score Result

1.Budget 1.48 Strongly Agree

2.Venue 1.26 Strongly Agree

3.Food Quality 1.18 Strongly Agree

4.Interior Decoration 1.07 Strongly Agree

5.Wedding Dress 1.06 Strongly Agree

6.Gifts for Relatives 2.04 Agree

7.Music and 2.26 Agree

Entertainment

8.Photography 1.08 Agree

9.Catering 1.96 Agree

10.Logistics 2.56 Neutral

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Graph 6.5 Showing the mean score for the factors which influence the

respondents most about Wedding Planning

Column1

1.Budget
1.48
2.56 2.Venue
1.26 3.Food Quality
4.Interior Decoration
1.96 1.18 5.Wedding Dress

1.07 6.Gifts for Relatives

1.08 7.Music and Entertainment

1.06 8.Photography
2.26 9.Catering
2.04
10.Logistics

Analysis and Interpretation: The factors which influence the respondents with

strongly agree statement while choosing Wedding Planner are budget, venue,

food quality, weeding dress. Whereas the factors like interior decoration, gifts

for relatives, music and entertainment, photography are categorized under agree

statement and the factor logistic is least considered.

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 SUMMARY & CONCLUSION

There comes a time in our lives when we meet the right person, fall in love, get

engaged and begin to plan a wedding. Most of the couples hire a wedding

planner, in order to avoid stress so that they can enjoy the most memorable day

of their life. The wedding planner designs the wedding according to the taste and

sensibilities of the bride and groom. As soon as a couple decides to get married,

they’re faced with heavy questions like the budget of the wedding, venue,

themes, and people invited to the wedding. This is the time of your life when you

should be reveling in your love and not dodging and handling meetings and

answering emails.

Reasons why people today are interested in hiring a wedding planner-

Stress- When you’re away relaxing and awaiting for the biggest moment of your

life, your planner is the one who will respond to every emails, invites, handle the

vendors, worry about food and beverages. They will coordinate all the meetings,

and makes sure everything runs smoothly on your wedding day so that you can be

among your loved ones.

Prioritization- Wedding planners are always the ones who will ask you the right

question at the right time. They don’t waste your money or time on trivialities.

He’s the one who will remember all the details and will offer guidance just in case

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you get overwhelmed and forget about your budget. It is easy to make an

uninformed decision, in between the wedding chaos, but a planner will serve as a

great resource as they know the acceptable range of what a service is worth.

Relationship with vendors- Usually a planner is in a position to work on multiple

events and they have a established relationship with vendors- Photographers,

florists, caterers etc. As a result of this relationship, a vendor is most likely to

negotiate well with a planner than a normal couple, as they believe they can get

repeated business from the former.

Experience- A planner is a person who knows what things should cost you in

every range. There’re less chances of getting duped or cheated when you hire a

planner. They know which vendors are to be trusted, what questions they should

be asked, how to schedule or reschedule an event, get your guests fed and other

responsibilities which you otherwise who have fret over. They’ve already done it

several times and knows the pros and cons of the wedding business.

Wedding planners are in rage not only in Delhi, but India as well. The availability

and increase in vendors have called out for the need of a wedding planner to pick

the best and make you wedding day memorable. They not only manage food,

flowers, and cakes but also make sure every guest goes home with a smile, even if

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that requires them to do odd jobs. They have a vision about the wedding day and

thrive to achieve it successfully.

Findings:

The study was conducted to know the Trends of wedding planners. By analyzing

the data collected, following are the findings from this study:

 Majority of the respondents between 18 to less than 35years were unmarried,

which was useful because they are the suitable respondents for study the

emerging trends of wedding planners.

 Majority of the respondents (88%) responded that they are aware about

wedding planners whereas 12% are not aware about wedding planners.

 When asked from the respondents about the source of awareness about

wedding planners 20% respondents considered ads as an informative source

followed by 32% from friends whereas 26% get information from their

relatives and 22% from others.

 95% of respondents were interested in knowing about wedding planners

whereas 5% are not.

 Another observation made from the respondents the factors that affect

them most are:

Budget, food quality, wedding dress, venue, followed by other factors.

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 The study has concluded that most of the respondents came to know about

wedding planners through friends, families and advertisements and the rest

who don’t know about Wedding Planners are very much interested to know

about them.

 So, Wedding Planners, not just have to perform for a good word of mouth

marketing but also need to advertise properly so as to reach and tap the

desired clientele.

 The main focus when selecting a Wedding Planner in Delhi is given on the

Budget, Catering and Venue. Who can provide the best food at the best

place at the best price?

 So, the Wedding Planner need to focus on quality of food, should provide

options for venue and plan everything according to the budget.

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 RECOMMENDATION AND LIMITATIONS

Limitations of the study:

No study is complete in itself however good it may be, and every study has some

limitations. The limitations of this study can be summarized as follows:

I. Owing to the time constraint the study was restricted to New Delhi city. A

wider geographical coverage would have made it a more representative

study.

II. Although every effort has been made to include the respondents belonging

to various age - group, even then the sample may not be truly representative

of the universe.

III. The size of sample taken was very small and hence the results of this study

might not be fully reliable for generalization.

IV. Every effort was made to extract the correct information from the

respondents, but the ignorance on their part could have played its role.

V. Best efforts have been made to incorporate all the important variables in the

study yet chances of some of the variables not appearing in the study cannot

be ruled out.

VI. Open-ended questions were added to provide flexibility to the respondents

but many of them were left unanswered.

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VII. The consumer behavior being dynamic in nature, there is every possibility

that over the time findings of today may become invalid tomorrow.

Recommendations:

Wedding Planning is a new and growing business in India and so in Delhi.

The companies need to majorly focus on the following aspects:

 Marketing and promotion of the business as very few people know about

wedding planners.

 Quality work as most of the business comes through word of mouth.

 Create a marketing strategy that's low on cost, high on returns.

 Develop a company image that reflects the style you want to convey.

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 BIBLIOGRAPHY

Sources Referred

1. Internet : Elegance Events Website

Floris Events Website

Y2k Events Website

Eventwala.com

2. Company Literature : Elegance Events

Floris Events

Y2k Events

3. Floris Events’ Wedding Plan

4. Elegance Events’ Wedding Plan

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