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ISSUE 1.4
WELCOME
Welcome to our logo and trademark guidelines for Dolby Audio™. This
document outlines the proper use of Dolby logos and trademarks—
with emphasis on Dolby Audio—on products, packaging, marketing and
promotional materials, and in the user experience. The logos serve as a
graphic representation of Dolby® technologies, and proper usage ensures
a consistent global identity that you can more effectively leverage to help
build the value of your offering.
Section 1
Dolby Audio Brand System
Outlines the proper usage of the Dolby Audio logos
Section 2
Applying the Dolby Audio Brand
Shows the proper usage of the system in the most
common usage scenarios
Section 3
Using Multiple Dolby Platform Brands
Guidance on communicating multiple Dolby
platform brands
Section 4
Trademark Use and Acknowledgment
Lists some specific requirements around the use of
Dolby trademarks
Section 5
Dolby Trademark and License Statements
Proper trademark acknowledgment and license
statements
Overview
This section describes all the key elements of the Dolby Audio brand
system. Subsequent sections of this document show the elements at
work within standard scenarios.
Master Brand
Generally speaking, our partners will be using only our platform brands.
However, the Dolby master brand might need to play a role in your product
or service and is designed to communicate—at a high level—the presence
and value of a Dolby innovation. The master brand plays a role in highly
space-constrained contexts only. Where the Dolby Audio logo would not be
legible, the master brand can be used alone to represent the Dolby brand.
Platform Brands
The Dolby Audio logo will be used to represent a majority of our audio
technologies going forward. You can no longer use logos for specific formats
such as Dolby Digital Plus, Dolby Digital, Dolby TrueHD, and others—though
you can continue to refer to the format in technical specifications or other
specific instances, such as an indicator on home audio equipment. When you
do refer to the format, you must do so in type only (not with a logo).
Except for specific cases directed by Dolby, you will use the Dolby Audio logo
for products and content that utilize a Dolby decoder. Specific instances where
you would not use the Dolby Audio brand include PCs with a Dolby decoder
but without Dolby postprocessing, or in place of Dolby Atmos ® and Dolby
Headphone technology.
See the User Experience section for more information on whether your specific
Dolby Audio technology—for your product type—can be represented by the
Dolby Audio logo.
Please use the following table to determine which logo and technology name
is most appropriate for each use case.
See Section 2 for more detailed information on use cases and how to use the
Dolby Audio logo across products, marketing materials, and so on.
For Products and Experiences Enabled with Dolby Audio
USE CASE
In order of preference†
* For AVRs, and for products that indicate channel count information (such as STBs),
see more detailed information in the User Experience section.
† The type in a logo should always be legible. Choose the topmost logo with type that
will be legible for your implementation; if none, then use the double-D symbol.
Licensees may not designate any audio capability that includes Dolby
licensed technologies (“Audio”) solely with any proprietary mark or name.
If the Audio is designated with a mark or name, the Dolby mark or logo
must be included.
The guidelines in the section apply to all usage occasions of Dolby logos.
Logo Components
Dolby logos have several components, which are referenced in this document.
Do not alter these components, or their relationship, in any way.
Double-D symbol
Word mark
Clear Space
It is important to have clear space around the brand logo for legibility and
integrity. The primary logo clear space is determined by the height of the
double-D symbol. Do not place any other trademark, logo, graphic, text,
or illustration in the minimum clear-space area. If the logo is placed on a
photographic image, the clear-space area must be even-toned, pattern-
free, and allow for good contrast between the background and logo.
Clear space around any Dolby logo is greater than or equal to the height of
the double-D symbol on all sides.
Do not scale the logo disproportionately. Do not distort the logo. Do not rotate the logo.
Do not place lines or shapes around the logo. Do not use multiple colors for the logo. Do not introduce additional graphic
elements to the logo.
Do not use the logo as a pattern. Do not rearrange the elements of the logo.
Licensees may reproduce Dolby logos at small sizes to suit their needs, as long as the
logos remain legible and adhere to the other rules described in these guidelines. If you
have sizing requirements that are smaller than the sizes in the following examples, please
contact your local Dolby marketing representative.
If the Dolby corporate logo or Dolby Audio horizontal logo is reproduced at such a
small size that the circle-R (®) or trademark (™) symbol is illegible, you can remove that
symbol from the logo for that particular usage. In all other instances, the logos must
be displayed with the appropriate circle-R symbol (for the corporate logo) or trademark
symbol (for the Dolby Audio logo).
There is no maximum size for any of the Dolby logos; however, when the logos are
reproduced at sizes over 0.9 meter (3 feet) wide, the appropriate circle-R and trademark
symbols should be reduced and positioned so as to be legible yet unobtrusive.
Double-D symbol:
height • 3 millimeters (0.12 inch) height at 300 DPI resolution
• 30 pixels height for onscreen application
1. Multiply the height times the width of the Dolby logo. This is “d.”
2. Multiply the height times the width of the largest third-party logo.
This is “x.”
3. Calculate x/d ratio (x/d = ratio %). To give the impression of equal
prominence, the ratio is ideally 100 percent or less. In certain
circumstances, it may be necessary to increase the ratio, but x/d must
not exceed 125 percent.
X X
x/d = 100% x/d = 200%
Unacceptable Dolby logo sizing and spacing; the ratio of x/d is ideally
100 percent or less.
Dolby logos must be placed on backgrounds that do not interfere with their
legibility. One-color black logos must be placed on background tints of 50
percent or lighter. One-color white logos must be placed on background
tints darker than 50 percent.
Incorrect Backgrounds
The Dolby logo may be placed on photographs or illustrations only when
there is sufficient contrast to maintain legibility. Do not use the black logo
on backgrounds darker than 50 percent. Do not place logos on patterned,
busy, or cluttered backgrounds.
In general, do not use the black logo on Do not place any Dolby logo on a Do not place any Dolby logo on a busy Do not use any portion of a Dolby logo
backgrounds darker than 50 percent. patterned background. or cluttered background. as a background.
Overview
This section provides general guidance on applying our branding in the
most common scenarios.
Products Packaging
Specific instructions for logo Specific instructions for logo
placement on products placement on packaging
Mobile Applications
Specific instructions for
logo inclusion in applications
developed for mobile software
applications
The recommended location for Dolby Audio logo placement is on the primary,
most visible surface of the product.
Do not use other, preexisting logos for specific Dolby audio technologies (such as Dolby Digital
Plus) unless directed to do so by another current set of Dolby guidelines (as for Dolby Atmos,
for example).
This logo should appear in black or white—if UI constraints dictate the use of a different color, this
exception must be approved by Dolby before it can be used.
The Dolby Audio or corporate logo should be displayed when showing the consumer that a piece
of content is available in Dolby Audio, when content enabled with Dolby Audio technology is being
played back on the device, when a launch icon or in-app design element is associated with a Dolby
supplied app, or when indicating Dolby Audio in a settings menu.
DO NOT use the double-D symbol alone to represent the Dolby corporate brand or Dolby audio
technologies in contexts where the Dolby Audio platform brand—vertical or horizontal—is legible.
There are vertical and horizontal versions of the Dolby Audio logo, and while the vertical version is
preferred, you can use the version that suits your context. Whichever version you use, make sure
the logo is legible and follows our clear-space guidance.
Audio Video
FEATURE FILM
English
Descriptive Audio
English
UI menu example
When your service delivers content in one of the technologies found in this
section, you must display the associated logo where possible. The alternate
options, including text-only options, are to be used only in spaces that do
not allow for the legible placement of our preferred logos, as shown below.
When placing channel-count information next to a Dolby Audio logo, place the
channel count one-half of a double-D symbol away from the logo.
11:19am
In programming menus, Dolby logos are required within the In spaces that allow for usage of a legible Dolby Audio logo (vertical
programming grid only when other content-indicator logos appear. or horizontal), you must use it. You can add the channel count to the
However, the logo is required where the program information is right of the Dolby Audio logo, one-half of a double-D away from the
displayed within the menu. Additionally, a Dolby Audio logo should be logo.
present next to appropriate content in channel banners.
Soundtrack Soundtrack
Select Select
English Dolby 5.1 English Dolby 5.1
In text-based UI instances, if possible, you should include the If your UI does not allow for the display of the double-D symbol, you
double-D symbol through your font system. may use text only, as shown above.
The alternate options are to be used in spaces that do not allow for the
legible placement of our logos. Only in extremely confined spaces within
your UI—where neither of the standard Dolby Audio logos (vertical or
horizontal) is legible—are you allowed to use the double-D symbol with
text, or, if graphics cannot be used, a text-only version, as shown in the
alternate options column below.
Dolby AC-4
2nd Choice Dolby Audio - Dolby AC-4
3rd Choice Dolby Audio - AC-4
4th Choice DAC4
Dolby TrueHD
2nd Choice Dolby Audio - Dolby TrueHD
3rd Choice Dolby Audio - TrueHD
4th Choice DTHD
Dolby Digital
2nd Choice Dolby Audio - Dolby Digital
3rd Choice Dolby Audio - DD
4th Choice DD
Dolby Headphone
2nd Choice Dolby Headphone
3rd Choice Headphone
4th Choice DH
Dolby Pro Logic IIx 2nd Choice Dolby Pro Logic IIx
Dolby Audio logo usage not approved
3rd Choice Dolby PL IIx
unless this technology is combined with
another Dolby Audio technology’s decoder 4th Choice DPLx
Dolby Volume
Dolby Audio logo usage not approved 2nd Choice Dolby Volume
unless this technology is combined with
3rd Choice Dolby Vol
another Dolby Audio technology’s decoder
4th Choice DVol
If your device is displaying broadcast, pay-TV, or OTT content and you would
like to display channel count information, you may follow the guidance
provided in the UI Indicators for Broadcasters, Pay-TV Providers, and
OTT Service Providers sections.
On packaging and in the user experience, if you want to identify the format
name, you can do so by naming Dolby Audio first followed by the format
name, for example: Dolby Audio - Dolby TrueHD or Dolby Audio - Dolby
Digital Plus. Note that you are not required to identify the format name.
You can no longer use prior logos for Dolby technologies (see the
Current and Noncurrent Brand Elements section for more information).
If you would like to use a logo in a specification section, then use the
Dolby Audio logo.
Product sheet example
with specifications
PARTNER
PARTNER LOGO
LOGO
PARTNER LOGO
Group #1
1. Application tile
2. Application splash screen
Group #2
1. Application screen shot
2. Store promotional image
Overview
As you incorporate the most innovative technologies into your products,
you will likely start incorporating multiple Dolby technologies that are
represented by our different platform brands. This section outlines general
rules for effectively using multiple Dolby platform brands together.
When using multiple Dolby platform logos together, you must use the
same orientation of each logo (vertical with vertical and horizontal with
horizontal) and the same color for each logo (white with white and black
with black). Additionally, the platform logos must have the same height.
When stacking the logos vertically, you must left-align the logos. When
placing the logos next to one another, the double-D symbols should be
top-aligned.
If you need more information on Dolby platform brands, please see the
Dolby Brand Architecture section.
As with any material property, trademarks may only be used with the permission of the trademark
owner. When trademarks are licensed, it’s the responsibility of the trademark owner to establish
usage standards and to educate licensees on meeting these standards in order to protect the
reputation of the marks.
Dolby trademarks must always be used in accordance with US practices for the protection of
trademark and service mark rights, except when the requirements are more stringent in the country
from which the product or marketing containing the Dolby trademark originates. Then, the practice
of that country must be followed.
This section provides guidelines on how to properly use and acknowledge Dolby logos, trademarks,
and technology names in:
• marketing materials
• online content
• product packaging
• products
1 General Rules
1.1 Dolby logos, trademarks, and technology names may not be incorporated into your own
product names, service names, trademarks, logos, or company names. Marks or logos that
are confusingly similar to Dolby’s marks and logos may not be adopted.
Correct: Our Amazing Product uses Dolby Audio technologies to play movies and
TV shows in surround sound.
Incorrect: Our Dolby Audio service plays movies and TV shows.
1.2 Use logos, trademarks, and technology names in the manner for which they are intended. Do
not use them for goods or services for which they are not intended. Do not make puns out of
them or portray them in a negative light.
Trademark Acknowledgments
2.2 A trademark acknowledgment statement shall be displayed whenever the Dolby logo or
trademark is used in marketing materials. The acknowledgment must be visible on the
marketing material, typically in the form of a footnote, and identify only those Dolby logos
and trademarks used.
2.3.1.1 The circle-R (®) or trademark (™) symbol must be adjacent to the trademark, and the
trademark should be followed by a generic term:
“Dolby Audio™ decoding and playback,” and not “Dolby Audio decoding and playback™.”
2.3.1.2 When other trademarks are used within the text, such as “Dolby Atmos,” place the
appropriate circle-R (®) or trademark (™) symbol after their first instance in the marketing
material.
2.3.2 If the double-D symbol is also used, the trademark acknowledgment must read:
a. Preferred: Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
b. Or: Registered trademarks of Dolby Laboratories
c. Or: ® Dolby Laboratories
2.3.3 When other trademarks are also used within the text, such as “Dolby Audio,” the trademark
acknowledgment is modified to indicate ownership of those terms as well. For example,
if the Dolby and Dolby Audio trademarks appear in an owner’s manual, the trademark
acknowledgment should read:
Dolby, Dolby Audio, and the double-D symbol are trademarks of Dolby Laboratories.
2.3.4 For the trademark indication, a circle-R (®) or trademark (™) symbol in superscript mode is
preferred, but if these symbols are not available, use the letters and parentheses: (R) or (TM).
2.5 Avoid phrases such as “Dolby tablet” or “Dolby device,” which imply that Dolby manufactures
these products. Instead, use the phrase, “a tablet that supports Dolby Audio technology.”
2.6 Properly designate all of Dolby’s trademarks with a circle-R (®) or trademark (™) symbol at
the most prominent use (usually a headline) and again after the first use of the trademark in
the copy.
2.7 Do not claim Dolby has certified or warranted a product or service. You may state that Dolby
has approved the design of your product.
Correct: The Amazing Tablet supports Dolby Audio decoding and playback.
Incorrect: The Amazing Tablet is certified by Dolby.
2.9 Trademarks and technology names should not be used in the plural.
2.10 Trademarks and technology names should not be used in the possessive.
2.12 Trademarks and technology names should not be abbreviated except as specified for limited
space situations.
Correct: Dolby Audio
Incorrect: D Audio
2.13 Always use the capitalization, spacing, and syntax for Dolby trademarks and technology
names exactly as they are represented in these guidelines.
2.14 “Dolby” is not only a trademark used to describe Dolby technologies and products, but is also
the name of the company. When using Dolby to represent the company name, the circle-R
symbol may be removed and “Dolby” may be used as a noun (for example, Acme Ltd. will
host Dolby at the user conference).
3.2 Domain and subdomain names should not include Dolby trademarks and technology names
(for example, www.acme-dolby.com or www.dolby.acme.com). A subfolder of the primary
domain name may be used.
3.2.1 Capitalization rules should apply with subfolder names (for example, the “D” in Dolby should
be capitalized).
3.2.2 The registration and use of the Dolby brand name in third-party website addresses is not
allowed (for example, www.acme-dolby.com).
3.3 Online content that uses Dolby logos and trademarks should include the proper trademark
acknowledgment statements in the online content’s legal notices.
3.4 Licensee’s online content may contain links to content on Dolby websites, but content from
Dolby websites and emails may not be copied to a licensee’s online presence.
3.5 When displaying Dolby logos in online content, all logo usage guidelines in this document
apply, including clear space, sizing, and color.
3.5.1 Logos may not be animated, morphed, assembled or disassembled, or moved across the
screen.
3.5.2 Dolby logos may be clickable to the appropriate page on Dolby websites.
3.5.3 Logo use should indicate that the licensed product contains Dolby technologies and not that
the logo is an endorsement of the licensee’s company or website.
3.5.4 The relationship between the size of the licensee’s logo and the Dolby logo should not imply
that Dolby is the owner of the website. See the Logo Prominence section for details.
Trademark Acknowledgments
4.1 A trademark acknowledgment shall be displayed whenever the Dolby logo or trademark
is used on a product. The acknowledgment must be visible on an exposed surface of the
product or package and identify only those Dolby trademarks used. The typical location is on
the back panel of the licensed product and in the owner’s manual. If there is no space on the
product for the acknowledgment, the notice in the owner’s manual is sufficient.
A license notice shall be displayed whenever a product includes licensed Dolby technologies.
The notice must be visible on an exposed surface of the product or package, typically on the
back panel, and in the owner’s manual. If there is no space on the product for the notice, the
notice in the owner’s manual is sufficient.
Products with 400 cm2, or less, of total exterior product surface area are not required to
include a trademark acknowledgement or license notice on the outside of the product.
However, a trademark notice and license notice is still required in the owner’s manual as
stated in the preceding two paragraphs.
4.3 Proper trademark acknowledgments are listed at the end of this document.
4.4 Translations of trademark acknowledgment statements and license notices are available in
many languages in Translated Dolby Trademark Statements for Licensed Products. Contact
your local Dolby representative.
5.2 Guidelines for displaying Dolby logos on product packaging are in the Packaging and
Products sections of this document.
As with any material property, trademarks may not be used without the permission of the
trademark owner. When trademarks are licensed, it’s
the responsibility of the trademark owner to set quality standards and educate licensees on how
to meet them in order to protect the reputation of the marks.
Replace “0000-0000” in the copyright notice above based on the Dolby technologies found
within the product. Use the list below to select the date range to include.
Dolby Laboratories Licensing Corporation 1275 Market Street, San Francisco, CA 94103 USA T +1-415-558-0200 F +1-415-645-4000 dolby.com
Dolby, Dolby Atmos, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Audio, Dolby Digital Plus, and Dolby Vision are
trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.
© 2016 Dolby Laboratories, Inc. All rights reserved. S16/29040/29284