TOTAL QUALITY MANAGEMENT 

NIKE
"Company That
Prioritizes Quality"
GROUP 3
JOSHUA G. OCAMPO
CHRISTIAN PAUL M. GABRIEL
DARYLL IVAN P. LAXAMANA
MARICRIS S. ISIP
EDRALYN L. IGNACIO
ARJAY JEROME ANICIETE
JEROME YAMBAO
JERICHO PALAO
ANALYN N. CUNAN

SUBMITTED TO: MRS. MYLENE CANTA

 NIKE

Nike, Inc. headquartered in

Beaverton, Oregon, is the largest

and most successful brand of shoes,

sports equipment, clothing, and

controlling more than 60% of the

market and becoming a pop culture

icon.

One of the youngest of the major

brands, but it is the dominant brand

around the world.

It is the world's largest supplier

of athletic shoes and apparel and a

major manufacturer of sports

equipment.

HISTORY

Founded in January 25, 1964 by Bill Bowerman

and Phil Knight Blue Ribbon Sports

Officially became Nike, Inc. on May 30, 1971

The company takes its name from Nike, the Greek

goddess of victory.

  

BILL BOWERMAN
NIKE HEADQUARTERS
NIKE
HISTORY

1971
Nike’s Swoosh design logo was created by Carolyn Davidson 

Nike’s Swoosh design logo was created by Carolyn Davidson 

1986

Nike revenues surpass $1 billion for the first time.

1988 1993

Nike introduces an innovative

Nike introduces its “Just
sustainability program, Reuse-A-
Do It” slogan. Shoe

1994 1998

Nike signs a long-term partnership Phil Knight formally commits Nike

with the Brazilian national football to strict standards for
team manufacturing facilities

On 2003, Nike makes a successful bid to buy bankrupt rival Converse Shoes. The International
sales of NIKE exceed USA sales. NIKE won “Advertiser of the Year” by the Cannes Advertising
Festival
On 2004, NIKE"S Annual revenues exceed $13 billion.
 PRODUCTS
STRONG IS THE NEW BEAUTIFUL.

The idea for a sneaker company came to Phil Knight while he was writing a paper in college. He hooked
up with Onitsuka Tiger because he believed the Japanese-made shoes could compete with Puma and
Adidas.

SHOES CLOTHING ACCESSORIES and

Nike is prominently known for its stylish and
durable shoes that are most purchased by
people who are interested or a huge fan of
sports. Before, Nike Inc. produces different
kind of sports shoes. It may be in basketball,
running, soccer, golf and a lot more. But
Nike tends to improve its products and they
developed shoes not just for sports but also
for fashion that teenagers or young agers
tend to like.  gear, from shorts to T-shirts.
Clothing is designed for performance, freedom EQUIPMENT
of movement and total comfort. To stay dry and
comfortable when the competition heats up, From golf clubs to basketballs, Nike
try styles made with sweat-wicking Dri-FIT
fabric. And check out Nike Pro compression
gears are designed to help you take
clothing to layer under your uniform on game your fitness to the next level.
day. For cold-weather workouts, Nike Therma-
FIT microfiber fleece provides insulation from
cold and wind with minimal weight and bulk.
In men’s clothing you’ll also find college fan
 Product Quality Improvement
Efforts  and Quality Design
(STRATEGIC QUALITY PLANNING)

''To bring inspiration and innovation to every athlete in the

world.''
-Bill Bowerman

Nike is dedicated to the production of Considered

innovative and high quality products Design- innovative
Nike acknowledges the quality design is being used

characteristics of products and services to design out waste,

Nike utilizes quality management in every chemicals and

aspect of production. energy, and design

Several techniques are important to the in new materials

design of a product. Some of these are the trough new

Robust Design, theModular Design, the approaches.

Computer-Aided design (CAD), the

Value Analysis and the Environmentally Nike promotes

Friendly Designs. teamwork and the

Nike judges the quality of the design use of product

process according to the number of errors teams in the

in the design and to its effectiveness of manufacturing 

achieving its market requirements.

'Nike's commitment is to create extraordinary performance products, while

managing its business within nature's limits.‘
 REA
SO
NS
NIKE'S DOMINATION

HOW NIKE BECAME SUCCESSFUL AND THE

LEADER IN THE SPORTS PRODUCT MARKET
1. NIKE'S STRATEGY
TO BECOME THE
LEADER IN THEIR
MARKET
Nike Has Established their Brand and Logo
through Extensive Marketing Investment
Nike Embraces New Technologies
Nike Provides a Wide Variety of Products To A
Large Number Of  market
Nike Focuses on Product Quality and Creating
Products that Help Athletes Perform Better
Nike Buys Out Competing Sport Product Brands
2. STATISTICS ON
NIKE'S LEADERSHIP
Nike sales revenue in 1996 was $6.4 billion
USD and has grown to $32.46 billion USD as of
2016 
Nike has 31% of the global athletic footwear
 
There are 700 Nike stores globally  
There are 45 countries that have a Nike office 

3.HOW DOES NIKE 4.HOW DOES NIKE

RESPOND TO MAINTAIN
COMPETITION? LEADERSHIP?
Nike Thrives and Excels Because of Competition Nike Maximizes Marketing Money with Sports
Existing Endorsements
Nike Stays Ahead of their Competitors In Terms Nike Utilizes Social Media to Present their
Of Technology & Marketing Digital Marketing

FEW CONSUMER TRENDS THAT ARE MAKING

NIKE UNSTOPPABLE.
YOUNG SHOPPERS ARE MORE FOCUSED ON HEALTH AND
WELLNESS 
MORE COMPETITION IS LEADING TO BETTER PRODUCTS.
PEOPLE LIKE BEING COMFORTABLE.
ATHLETIC APPAREL IS GOING INTERNATIONAL
 HOW DOES NIKE
RESPOND TO
FAILURES AND
SETBACKS?

NIKE RECEIVED A LOT OF NEGATIVE PUBLIC RELATIONS

AROUND HAVING THEIR PRODUCTS MADE IN
SWEATSHOPS
Underpaid workers 
Child labour 
Poor working conditions and hazardous environments

IN RESPONSE TO THIS NEGATIVE ATTENTION, NIKE

ESTABLISHED:
A code of conduct for suppliers
Nike enforces labour to the age of 18 years old for factory footwear positions and 16
years old for apparel and equipment
Introduced SHAPE - Safety, Health, Attitudes of management, People Investment, and
Environment program
New training 
Regular audits by external firms
Established a 101 Transparency Program
Invested interest and participation in international and non-for-profit organizations
(Ex. UN Global Impact)

Nike was the first sportswear brand to be upfront with the public about who they are using for
their contracted factories.  This occurred in 2005 and it helped redeem the negative attention
they received prior.
 GOOD VALUES
NIKE'S GOALS

NIKE CLAIMS TO BE
SOCIALLY CONSCIOUS AND
INVESTS BACK INTO THE
COMMUNITY.

THEIR WEBSITE HAS A SECTION

WHERE THEY TALK ABOUT HELPING
KIDS GET HEALTHY AND ACTIVE AND
THEIR PASSION TO HELP
COMMUNITIES AND CREATING GLOBAL
CHANGE.

NIKE IS ALSO ASSOCIATED WITH

PRODUCT RED WHICH THE MISSION OF
THE AGENCY IS TO PREVENT HIV
TRANSMISSION FROM MOTHER TO
INFANT. 

NIKE DISCUSSES HOW THEY TRY TO

ELIMINATE THE GLOBAL ISSUE OF
CLIMATE CHANGE.  

THEY MAKE A STATEMENT SAYING

"DOUBLE THE BUSINESS WITH HALF
THE IMPACT. 
 TOTAL QUALITY
INITIATIVE FOR NIKE

Total quality has become one of the greatest priorities of the businesses and organizations.

Nike, Inc. is considered as one of the most leading and reputable companies, which is famous
for producing and selling of footwear, accessories, equipments, apparel, and services

CASSAVA LECHE
The proceeding section QUALITY CONTROL 3 incorporates FLAN of
the analysis CAKE
TQ initiative,

which has been planned for Nike, in order to assure continuous improvement within the

operations of Nike, Inc.

QUALITY CONTROL 4 Third step of TQ initiative is to study and examine the data, which is

gathered during the second step.

This step incorporates the communication practices, like meetings, in order to convey the

results of the plan to the entire organization. 

POLVORON COCOJAM
Team Meeting to Disseminate the Plan in Nike may play an inevitable and incredible role in

developing appropriate methods to disseminate the formulated plan to the entire company.

May play a major role in communicating the objectives and expected outcomes of the plan.

Improving and enhancing the integrity and credibility of their production and retailing

operations
MATERIALS
BEING
USED
 PROCESS

01 02
MIXTURE OF THREE INSPECTION OF THE
COLOURS ARE FINISHED FULL NIKE
COMBINED INTO UPPERS
MAKING NIKE UPPERS.

03 04
CUTTING OUT THE ADDING LABELS TO
LINING AND TONGUE THE SHOE

05 06
ASSEMBLY AND QUALITY CHECK OF
STITCHING OF THE THE ASSEMBLED NIKE
UPPERS UPPERS.

07 08
LASTING OF THE ATTACHING THE HEEL
UPPER COUNTER AND
OUTSOLE TO THE
MIDSOLE

09 10 11
JOINING THE UPPER DE-LASTING PACKAGING
WITH THE SOLE
 Awards
And RECOGNITIOn

2009- Most Admired Company in America

2010- Innovation and Sustainability
Award
        -Most Ethical Companies for
2011- Commitment to Quality award
        -Best Corporate Citizens List
2012- No. 1 ranking in the
Apparel/Accessories
2013- Sustainable Business
Performance Summary: Innovation in
Reporting and Best Overall Report. -
Standout performance of public
companies in the U.S.
         -No. 1 Most Innovative Company