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PROFESSIONAL EXPERIENCE________ _______________ _________ ___

ABC1 Inc. (www.abc1.com) Mar. 2006 to date
Marketing & Relationship Manager (Direct Report to the Chairman, V.P - Projects) Mumbai, India
Key Accomplishments (to date):
 Developed media plans for pan-India advertisements for the school in more than 30 Tier I and Tier II cities; assessed
the target audience and circulation of regional and national print media to ensure appropriate targeting to affluent
population segments (High Net-Worth Individuals).
 Conducted more than 15 information and awareness seminars (based on advertisement response) pan-India, resulting
in more than 70 admissions (lead conversion of 35%) and revenue generation of Rs. 4.5 Crore + ($ 1.1 Million); co-
ordinated with the senior leadership team for delivery at these seminars. (FY 2007-2008)
 International Marketing: Conducted information seminars in South Korea resulting in 55 admissions with revenue
generation of Rs. 33 Lakh ($ 78,500), co-ordinated with local recruiters to ensure targeted seminar turnout and zero-
failure in marketing fulfillment activities.
 Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, CDs and
seminar and exhibition banners; supervised the marketing fulfillment (production) activities for the school and the
group.
 Instituted processes for selection and management of ad agencies and vendors for creative development (print and
web), marketing fulfillment (print) and internet marketing; ongoing negotiations resulted in an average 35% reduction
in earlier quoted prices.

ABC2 Inc. (www.abc2.net) Mar. 2005 to Mar. 2006

Client Services Manager Mumbai, India
Key Accomplishments:
 Analyzed clients’ (HLL, Lakme) retail categories through client briefings, brand manuals and category priorities.
 Led surveys of more than 250 retail outlets across Bombay to collate and assess dealer (channel) and consumer
feedback, established processes for efficient data entry and collation.
 Led a team 20 merchandizers for a pan-India merchandizing audit in more than 55 cities to assess the “super value
store” adaptability in normal grocery outlets, developed a detailed 5-page checklist for evaluation of merchandizing
efforts; the audit resulted in identification of newer, effective in-store design formats for sales promotion.
(For Hindustan Lever Ltd., Oct. 2005 – Mar. 2006)
 Assisted in the creative development of high-impact Merchandising Materials & Collaterals: POS, Display stands,
Shop-in-shops counters, Salons and Signages.

ABC3 Inc. (www.abc3.com) Mar. 2004 to Mar. 2005

Associate Creative Head Mumbai, India

Key Accomplishments:
 Achieved the countrywide Top 20 ranking for the television serial “Kahin Kissi Roz”.
 Edited and finalized television episodes for the serial and ensured 100% quality and planned content adherence for the
daily, 30-minute telecast.
 Led the production team including the Serial Director, Executive Producer, Head of Casting Dept., production
controller, art director and creative writers to ensure 100% linking/uptime of the tele-serial.

ABC4 Inc. (www.abc4.com) Mar. 2003 to Feb. 2004

Assistant Director (Costumes) Mumbai, India

Key Accomplishments:
 Maintained a zero-failure rate in costume availability for the entire performing crew including lead and supporting
actors and other performers for the film “Asambhav” (impossible), shot on location in Switzerland.
 Managed film set properties in co-ordination with the Art and Production department and supervised the installation of
interiors for all locations for the film.
 Managed crew calls (scheduling) and call sheets and maintained continuity books and stills (for script adherence).
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 Supervised (in co-ordination with the stylist) the selection and purchase of costumes, ensured make-up continuity.

ABC5 Inc. Dec. 2000 to Jan. 2002

Sr. Executive Communications & Content (Direct report to the CEO) Mumbai, India

Key Accomplishments:
 Instituted procedures for planned and timely execution of creative projects (editing, sound recording and computer
graphics)
 Generated revenues of Rs. 30 Lakh by acquiring new clients (Shop24Seven, Sagarika Music) and by increasing the
depth of business from existing clients.
 Conceived and implemented a premier event by singer Pankaj Udhas, pitched the event to leading corporates to garner
sponsorships (Rs. 20 Lakh+) for the same.

ABC6 Inc. Feb. 1998 to Nov. 2000

Client Services Executive Nagpur, India

Key Accomplishments:
 Established 10 new client relationships resulting in Rs. 30 Lac+ in sales revenues leading a team of 2 sales executives.
 Increased billings from assigned client accounts (10) resulting in additional revenues Rs. 10 Lac+ with no collection
arrears.
 Planned exhaustive advertisement campaigns for clients with annual retainership arrangements, developed artwork and
ad-copies for campaigns.

ABC7 Inc. Aug. 1997 to Jan. 1998

Business Manager Nagpur, India

Key Accomplishments:
 Established 5 new client relationships resulting in Rs. 10 Lac+ in sales revenues. (Aug. 1997 to Jan. 1998)
 Co-ordinated with internal departments (art, distribution and editorial) and ensured 100% adherence to operating
schedules.

ABC8 Inc. May 1996 to Jul. 1997

Department Head/Senior Faculty - Textile Designing Nagpur, India

Key Accomplishments:
 Awarded “Teacher of The Year” (1997) for excellence in training.
 Trained more than 100 students per year in textile designing; conducted demonstrations, study tours and workshops.
 Implemented critical updates required in the syllabus and introduced newer training methods; thereby achieved a 40%
increase in training quality. (based on student feedback)
 Instituted procedures for improving performance of students and the department. (student feedback forms, student
attendance reports, regularized examinations and course plan monitoring sheets)

EDUCATION _______ _______________ _________ ___

XAVIER INSTITUTE OF MANAGEMENT Mumbai, India
Post Graduate Diploma in Business Management (Part-time course) August 2001

DHANWATAY NATIONAL COLLEGE, NAGPUR UNIVERSITY Nagpur, India

Bachelor of Arts (B.A) March 1999

SOUTH DELHI POLYTECHNIC FOR WOMEN Delhi, India

Diploma in Textile Designing, Ranked #1 with Distinction August 1995

ADDITIONAL ______ ____ _______________ ____________

 Event Manager for the Fashion Show by Maharashtra State Handloom Corporation (Mumbai, June 1999)
 Lead Actress in the English play “Lord Arthur Saville’s Crime” (Mumbai, June 1998)
 Event Co-ordinator for the Cultural Fest carnival at Maharaj Baug Lawns (Nagpur, June 1997)

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COMPUTER SKILLS ____ _______________ ____________
Intermediate Skill level: Adobe Indesign, Adobe Photoshop

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