3/14/2019 about:blank

Name : Mr. ANIKET CHOUDHARY Enrolno : 18BSP1485

IBS Campus : Gurgaon Mobile No. : 9911885400 E-mail Id : anichoudhary6@gmail.com

INTERNSHIP PROGRAM
Internship Proposal

I. SIP Proposed:

Brand Expansion & Business Development at Sony

II. Description of SIP in brief:

The Internship started with 2 phases. The first phase was to go through the existing market getting all the possible information about the
product i.e PlayStation 4 which includes pricing, specification & interaction with customers. The second phase is of Marketing & sales,
creating more reach for customers towards the product by tapping the potential market, finding out the electronic stores, Toy shops &
mobile stores which has the potential to sell the product and pitching them the idea & convincing them to have PS4 at their stores.

III. Objective of the SIP:

1.To enhance the reach & availability of Sony PS4 to the customers. 2.To know the distribution Channel of PS4. 3.To study the potential
market & converting that potential into business for Sony.

IV. Methodology:

The methodology followed at Sony is quite simple as they follow only demand based methodology. There are mainly two components 1.
They don't advertise their product on any electronic media like television & radio because their potential customers already know about the
product. 2. They do their business only with existing partners, adding new store or new partner is least prioritized.

V. Schedule:

19th Feb to 25th May

VI. Limitations of the Study:

about:blank 1/2
3/14/2019 about:blank

There are some major limitation to my study that is : 1. The demand of PS4 in West Delhi market is not strong so finding it difficult to
locate potential stores. 2. The presence of product at nearby stores making it difficult to convince the other potential stores.

VII. References:

On the basis of data of stores visited.

Faculty Guide Name : Prof. Monica Bajaj

Company Guide Name : Mr. Pankaj Sharma

Date: Signature of the Student

about:blank 2/2