Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised?
PONDS

Cause it's easier to notice

Why is a different color used in the product’s
the name and to
name?
remember it

These kind of activities

What hidden messages does the ad seem to
are just for women of the
have?
third age.

Does the advertisement use emotional appeal? If

yes, how? If no, how could it? Yes, it does. This product
tries to convince me that
 if I buy the product I will
have less problems in my
life, It was improving and
vere mas youth

I don't think so, because

this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment

The target of this ad is,

mainly, housewifes and it
What do you think or conclude about the ad?
doesn't encourage me to
buy that product.

Fuente: SENA

Questions Answers

What is being advertised?

the mineral cream called
Ponds shines
Why is a different color used in the product’s
 'Cause it's easier to
name? notice its name and
remember it

if you apply your cream

What hidden messages does the ad seem to you will have a healthier
have? skin

Does the advertisement use emotional appeal? If Yes, I do. This ad makes
yes, how? If no, how could it? me think I’m not going to
have a healthy life while I
apply "Ponds"

No, it’s not. Studies show

Is product’s description honest? Why or why not? that mineral cream is
just... biotin.

This ad truly touches

What do you think or conclude about the ad? people's selfsteem,
talking about Samanta
life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.