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 Software Displays Similarity Data
A STUDY ON EFFECTIVENESS OF ADVERTISEMENT WITH RESPECT TO MARUTHI SUZUKI MOTOR
S Project report submitted in partial fulfilment of the requirements for the Award of the degree of MASTER OF
BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By SAGAR A S Register number – 17YU
CMD169 Under the Guidance of PROF. HEENA KOSAR ACHARYA BANGALORE B-SCHOOL Bangalore
University 2018 INDUSTRY PROFLE The Indian automobile industry is the fourth biggest on the planet as it
moves 9.5 percent of its deals for 4.02 million units (barring bicycles) in 2017. It is the seventh biggest maker
of business vehicles in 2017. The Two Wheelers division is predominant as far as amount, because of the devel
oping white collar class and youth populace. What's more, the expanding enthusiasm of organizations investigati
ng the rustic market has facilitated field development. India is a noteworthy auto exporter and has solid fare dev
elopment desires for future fates. Vehicles sends out amid the April-July time of this monetary remained at 26.5
6 percent. CAGR 3.05 percent amid 2016-2026 likewise, a few activities of real vehicle players in the Indian go
vernment and the Indian market are required to end up the pioneer in India's bike and fourwheeler showcase by
2020. Market estimate Household vehicle generation rose to 713% CAGR with 29.07 million vehicles fabricated
in the nation on February 13. By April-July 2018, car producers expanded by 16.69 percent to achieve 10.69
million vehicles. By and large, residential car deals have sold 24.97 million vehicles at 7.01% CAGR between F
Y18-18. Vehicle deals developed by 7.7 percent in July 2018, with a 46.24 percent expansion in deals. THEOR
ETICAL BACKGROUND OF THE STUDY What is advertising ? Business publicists regularly find expanding
their items or administrations through "marking", which includes consolidating the item's name or picture with e
xplicit characteristics in the client's brain. Non-business promoters who burn through cash to publicize buyer ite
ms or different materials with the exception of administration are political gatherings, premium gatherings, religi
ous associations and government offices. Non-benefit associations depend on open-source strategies like Public S
ervice Publication (PSA). Current publicizing was made with the creative aptitudes presented during the 1920s
with tobacco promoting, most quite with the Edward Barnes battle, present day, Madison Avenue publicizing Hi
story Early publicizing was called oral, as recorded in the great of verse (eleventh to seventh century BC) of ba
mboo woodwinds played in antiquated China, in old China. Promoting typically takes calligraphy images and in
k papers. Be set up for home use whenever with the copper print plate coming back to the Song Dynasty to be
utilized to print blurbs in a paper square sheet with a rabbit logo to create amazing needles "Zenon Liu's Fine S
ood Shop" and composed underneath and the world's most punctual perceived printed advertisement Ratu is vie
wed as media. In Europe, urban communities and urban areas of the Middle Ages started to develop and were n
ot perused by common masses, for example, "shoemaker", "mill operator", "tailor", or "metal forger" boot, suits,
cap, clock, precious stone, horse shoe, a light or mixture Related to their business. Foods grown from the groun
d were sold on the back of sides and vegetables in the square of the city and utilized by road proprietors (town
serials) to report their essence for purchaser comfort. In the eighteenth century promoting started to show up in
week after week papers in England. These early print advertisements were essentially used to advance books an
d papers, which turned out to be progressively reasonable for the Press' advancement; And medications, expandi
ng endeavors like Europe, which has passed on of sickness. In any case, advertisements called false promotions
and "quack" promotions wound up risky, prompting the control of publicizing content. Publicizing Effectiveness
Definition Publicizing adequacy relates how well the organization's promoting reason for existing is accomplish
ed. Little organizations utilize diverse insights or estimations to gauge their publicizing impact. These estimation
s can be utilized for a wide range of advertisements, including Television, Radio, Direct Mail, Internet and Billb
oard Advertising. The organization's promoting viability regularly increments with numerous messages or exposu
res after some time. Be that as it may, some publicizing goals can be quickly figured it out. Measuring the Effe
ctiveness of Advertising Reach A measurement of promoting productivity has come to. This measure identifies
with the quantity of individuals who really observed the organization's promotions. Entrepreneurs for the most p
art realize what number of individuals can see their advertisements conceivably. Nearby TV slots report watcher
s' numbers for a few shows. Additionally magazines report transmission measurements. However, these watchers
or perusers won't see promotions. That is the reason entrepreneurs more often than not quantify statistical surve
ying reviews. For instance, 10% of watchers at a neighborhood eatery saw their most recent TV commercial. As
indicated by specialists "As a top priority Tools" on the web, promotions ought to be intended to draw in consi
deration, create intrigue and to trigger activity. Deals and Benefits The primary reason for publicizing is to expa
1
nd deals and benefits. A beneficial publicizing is a successful one. The most ideal approach to make deals and a
dvantages is by contacting the privilege focused on gathering of people. As such, entrepreneurs must ensure that
their advertisements achieve their promotion in their promotions, where they can purchase their items. Organiza
tions gather client profiles all the more frequently from assurance cards or advertising examination to gather this
data. Target's group of onlookers factors or socioeconomics incorporate age, sexual orientation, pay, and instruc
tion. For instance, top of the line ladies' attire retailers can target ladies with higher returns, bringing about deal
s and benefits. Brand mindfulness Brand mindfulness is another measurement of publicizing viability. Brand min
dfulness is the level of individuals who perceive organization mark items. Most brand mindfulness as a rule take
s quite a while and enough promotion divulgences to bring issues to light. TV and radio are two brilliant media
for building brand mindfulness. Little organizations make their image mindfulness on the Internet by publicizin
g on the web online pages or by advancing their products through significant web search tools, for example, Go
ogle and Yahoo. Issue Definition: The job and centrality of the publicizing business Today, the promoting and s
howcasing business is high and the major ordeal is the enormous expense of business endeavors to advance your
business objectives so as to demonstrate the significance of publicizing business. Most papers and magazines a
nd radio and TV stations are advancing huge part of its income through publicizing and business undertakings.
The impact of publicizing is an essential theme in the promoting field. At the end of the day, how would we de
cide the objectives we have for the promoting spending that we have to spend? Would we be able to comprehe
nd the correspondences objectives and objectives of our battle program? The outcomes we needed to do? Is our
publicizing basically a moving objective? We utilize this criticism innovation to quantify and assess the adequac
y of promoting, and in addition the soonest errands that help us to remember the qualities and shortcomings of
our publicizing. The theme of publicizing is the point at which the economy moderates one of the hardest hit ve
ntures. Senior officials are searching for cost-cutting techniques and frequently, promoting spending is at the hig
hest priority on their rundown. The famous media always reports the discouraging condition of the economy and
how the promoting spending plans are cut off on board (eg International Herald Tribune, 2008; Dow Jones Ne
wswires, 2009; Borsen, 2009). This negative impact further consolidates the aftereffects of the promotion to be t
o a great degree hard to gauge. From one viewpoint, mark mindfulness and building brand dependability exercis
es are long haul endeavors, which normally don't relate specifically to the organization's publicizing or deals cos
ts, in any event for a brief span. Then again, deals advancements and ordinary limited prospective customer to p
rompt increment, however over the long haul to a great extent forfeit benefit and brand value. In promoting, the
re is no uncertainty that publicizing, mark mindfulness, loving and steadfastness have the impact of publicizing,
the connection between publicizing expenses and benefits is misty. Subsequently, senior administrators have little
dithering in decreasing promoting costs, yet the impact is less noticeable more subtle - however negative long
haul impacts are extensive. So making a client's enthusiasm for the initial step to pull in client consideration an
d invigorating at third dimension and making a promoting message that will at last lead to client's interest for p
urchaser request items. , Required. This investigation has endeavored to assess the organization's viability. Bigge
r writing gives the premise to current investigation on promoting innovativeness, publicizing correspondence and
the conduct of buyer buys. Section discloses the pursuit procedure to audit this writing and after that inspects t
he hypothetical and handy investigations submitted. The accompanying audit has been produced through an effic
ient pursuit of inquiry process related writing. In the main stage, a wide output of promoting writing incorporate
s a catalog of PhD Theses distributed by the Indian Universities Association, to enable specialists to recognize t
he exploration issue and build up an examination proposition. As a second step, the CD-ROM benefit, given by
American Business Information Corporation, depended on research rundown concentrating on Proquest. At the t
hird dimension, the whole content of the whole article was looked to give an insightful premise to the investigat
ion. Toward the finish of this stage, all the above sources and Indian Institute of Management, IIM, Bengaluru's
2
full-scale library. REVIEW OF LITERATURE AND RESEARCH DESIGN LITERATURE REVIEW Velbache
r (1984) abridges these four speculations. Speculations of Pressure - Response Advertising expect that the impact
s of publicizing get dollar spending or messages of promoting. It accept that steady connections exist between a
dvertisement stress and promotion impacts. This hypothesis disregards the nature of publicizing inventive workin
g in promoting impacts. Hypotheses of Active Learning Advertising dispatch data that publicize conduct that ch
anges promoting and, thusly, accept changes in market area conduct. Probably some publicizing circumstances i
n promoting have little effect on notices that content substance of ads does not have client significance and is p
ut away dormant instead of effectively assessed for purchaser responses to items and organizations. In this idea,
advertisement impacts outline the brand's essence or essentialness inside and out, because of changing the condu
ct of the purchaser and buying or utilizing the brand to cause refined conduct. Ehrenberg, in 1974, endeavored t
o make mindfulness preliminary rainforce show for promoting, and the fundamental reason for publicizing is th
eir defensive job for set up brands to keep up dreary purchasers. In the response to how the advertisement functi
ons, a model that applies to some publicizing areas elevates promoting to potential clients of publicizing, which
is required to create increasingly inclination to purchase the brand of promoting. " In light of applicable writing,
the creating point of view on the hypothesis of publicizing is by all accounts not true anymore with all instanc
es of purchaser promoting association. At times, a hypothetical methodology might be proper, however in anoth
er circumstance, elective detailing is superior to the real world. The essential representative type of corresponden
ce accomplishes through the encoding of the message by applying the proper emblematic frame and after that e
xchanging these images to the beneficiary through interchanges channels. In the wake of accepting a beneficiary'
s decoded message. The achievement of correspondence is estimated dependent on the reaction. Any message c
an be misshaped by 'word' (ie, obstruction) and along these lines characterized by the beneficiary in the goal of
the source. As promotions, mass correspondence is progressively suitable for those named shopper purchasers fo
3
r thousands or a large number of individuals geologically dispersed, in light of the kind of beneficiary. What's
more, mindfulness dimensions of the beneficiary may contrast. Hence, gatherings of individuals with various di
mensions of mindfulness must make diverse ways to deal with them. These distinctions are refered to for three
models depicted by Gilligan and Crowther (1983), which portrays the deduction of the absence of consciousness
of the item's presence, to a solid point of view of item qualities. The principal demonstrate shaped by Strong, k
nown as the AIDA display, is gotten from the primary letter of the four words in the process spoke to - consid
eration, intrigue, want and capacity. The individuals who get a message before making an item client firmly sho
w that they will move from item to intrigue. They build up a Desire for the item and after that they go to activ
ity and purchase the item. The second model, structured by Lewidge and Steiner, is the Higher Sarkey of Effect
s show, and the beneficiary recognizes two extra strides previously turning into a purchaser and preceding psych
ological dimensions. An individual knows about the presence of an individual to proceed onward to learning of t
he attributes of the item. From that point they keep on condensing for the item, prompting the inclination of dif
ferent items accessible. At that point he gets feeling about the estimation of that item, which will prompt the las
t phase of purchasing the item. The third model of Rogers Innovation-Adaptation show. Here, the beneficiary gi
ves off an impression of being keen on item mindfulness. This will result in item assessment, item preliminary,
and eventually item adjustment or successive use. Truth be told, this model forms utilization encounter and unde
rscores word-or-mouth correspondence. Basically, after three models know about the item element, it might be
noticed that the collector's developments are seen by the client or through a few middle strides previously turnin
g into a standard client. Gillian and Crowther (1983) recognizes these three viewpoints and four components ide
ntified with the advancement of Viz, Competitive Action, Memory Lapse, Reference Groups, and Opinion Leade
rs who buy four counterwinging powers or awareness. As needs be, this promotion can be effectively used by t
he purchaser to make a purchaser. These burdens go about as a type of opposition and may have the impact of
abating, ceasing or turning on advancement through halfway dimensions. Vaughn (1986) has created and built u
p an exhaustive correspondence show that manufactures the customary AIDA display and the Hierarchy of Effe
cts model and its variations. This new model consolidates high-low association and left-right cerebrum details. R
ESEARCH DESIGN STATEMENT OF PROBLEM Maruti Suzuki company has been following a basic adverti
sing strategy to market their automobile products. As the time changes the perspective of potential customer cha
nges and the way the advertisement affects them also changes. Hence the company had a problem understanding
the effectiveness of the current strategies they have been following and needed a thorough research that would
enable them to follow the new methods of advertising and attract the young customers towards their products. T
his research would help the company to evaluate their current advertising strategy and follow the latest methods
of advertisement thereby improving their customer base. OBJECTIVES OF STUDY 1. To study and understand
whether the current strategy of advertising followed by the company is making any mark on their target custom
ers 2. To study the newest advertising avenues available in the market and use them effectively to grab the inter
est of the potential customers. 3. To do the research and help the marketing department of the company to form
ulate a new and more effective advertising strategy. Research Methodology A research process consists of stages
or steps that guide the project from its conception through the final analysis Research design : This study form
s an exploratory study as the investigations still are in the early stages SAMPLE DESIGN For the current resear
ch study random sampling method is used and the area of sampling is Bengalore SAMPLE SIZE A sample pop
ulation of about 100 existing and potential customers of the automobile chosen randomly is taken Collection of
data: The review comprised of the recognized components with explicit criteria that had possessed the capacity t
4
o assess each factor. The perspectives of the respondents were caught by a seven point Likert scale, as this prod
uces progressively exact outcomes, when contrasted with a five point Likert scale. Plan of analysis : Illustrative
Statistics utilized will incorporate that of the mean, standard deviation and our recurrence investigation. The inf
ormational index gathered will be measurably broke down by the utilization of SPSS. Inferential insights that ar
e worried about the derivations to be produced using the information lists based on comparing lists that are acq
uired from tests drawn arbitrarily from the information. Tools and Data Collection The method I used for explo
5
ratory research was Primary Data Secondary data PRIMARY DATA Primary Data is the data collected for th
e first time for the purpose to solve the problem at hand. In this study the primary data is collected by survey resea
6
rch. i.e. collection of information directly from the respondents by personal interview, a questionnaire method is
used to collect the information from the respondent. SECONDARY DATA Websites Brochures COMPANY PR
OFILE The Maruti Suzuki India Limited, once in the past known as Maruti Udyog Limited, is India's vehicle pr
oducer. It is a 56.21% claimed backup of Japanese vehicle and cruiser maker Suzuki Motor Corporation. By Jul
y 2018, it had a 53% piece of the pie in the Indian traveler vehicle advertise. History In February 1983, the Ma
ruti 800 was made by Maruti 800 with the Maruti Suzuki Alto Key Car. By may 2oo7, the government 0f 1ndi
a has so1d its whole stake 1ndian monetary foundations through the Department of Investment and has no offer
in Maruti's work Joint endeavor related issues The Indian government is partnered with the joint endeavor unde
r United Front (India) alliance and Suzuki Motor Corporation, a standout amongst the most disputable issues in
the Indian media until the point that the Suzuki Motor Corp holds the privilege to control. This profoundly bene
ficial joint endeavor with the close monopolistic exchange the Indian car showcase and the development of the l
ast is the underlying driver of generally issues. endeavor accomplices consented to name Managing Director and
their Managing Director every five years in office Assembling offices Manesar producing plant was introduced
in February 2007 and extended to 600 sections of land (2.4 km). At first it had 100,000 vehicles every year cre
ating limit, yet it expanded to 300,000 vehicles every year in October 2008. More than 800,000 vehicles every
year have the ability to create 250,000 vehicles in absolute generation limit. Manesar Plant Alto 800, Alto K10,
Swift, Siaz, Baleno, Baleno RS and Celerio. On June 25, 2012, Haryana State Industries and Infrastructure Deve
lopment Corporation, Haryana Plantation has been assigned Rs 235 crore for land procurement for land obtainin
g. Maruti Suzuki inclinations to pay additional. Maruti recollects that further advances will be taken when the i
nability to pay the sum and the improved land procurement will be dropped. The arrival of Djire occurred in M
ay of May 2017, and the change is said to have a decent mileage Gujarat producing plant was actualized in Feb
ruary 2017. The plant right now has around 250,000 units for every year. In any case, with another speculation,
Maruti Suzuki wants to take 450,000 units consistently. Industrial relations Since its foundation in 1983, Maruti
 Employee Limited has endured issues with its work compel. The enlistment of Indian specialists was effectively
embraced by the Japanese work culture and the cutting edge fabricating process. Proprietorship changed in 199
7, and Maruti was basically administered by the administration. Presently, the encounter between the United Fro
nt government and Suzuki started. In 2000, noteworthy mechanical relations started and Maruti representatives
went on an uncertain strike, requesting real modifications for their compensation, motivations and benefits in ad
dition to other things. Representatives gradually utilized in October 2000 to press for an update of their impetus
pay. In parallel, after the races and the new focal government headed by the NDA collusion, India sought after
speculator strategy. Notwithstanding other state-possessed organizations, the new routine proposed Maruti Suzuk
i somewhat move its stake out in the open value. The Labor Union contradicted this business plan dependent on
the way that the administration would lose a noteworthy business preferred standpoint of being financed by the
legislature, and the association was all around ensured in government control. The emergency between the asso
ciation and the organization proceeded until 2001. Because of expanded rivalry and lower edges, the executives
declined to arrange government requests. The focal government privatized Maruti in 2002 and turned into the la
rger part proprietor of Suzuki Maruti Employment Limited. Mission vision and values RESPONSIBLE You can
always rely on us and our network. DYNAMISM Always evolving with your needs. OPEN All our actions are
open and transparent. EFFICIENT Expertise that ensures utmost efficiency. RELIABLE Your safety is our num
ber one priority. DATA ANALYSIS AND INTERPRETATION 1. Name : _______________________________
7
___________________________________ 2. Profession : No. of respondents Percentage (%) Student 18 18 % B
8
usinessman 36 36% Employee 28 28 % Housewife 16 18 % Total 100 100 % Analysis : From the table we can
see that out of 100 respondents about 36% are businessmen, about 28% are employed, about 18% are housewi
ves and about an equal percent of 18% are students Interpretation : From the graph we can see that most of resp
ondent we spoke to were businessmen as they are the ones who can afford a good car. This was followed by e
mployees. We also spoke to some students and housewives. 18 % 36 % 28 % 18 % Percentage of Respondents
Student Businessman Employee Housewife 3. Income group No. of respondents Percentage (%) 30000 – 50000
10 10% 50000 – 100000 26 26% 100000 – 300000 28 28% 300000 – 600000 22 22% Above 600000 14 14%
Total 100 100% Analysis : From the table we can see that about 28% of respondent are of 100000 to 3lakh incom
e group. About 26% are 50000 to 1lakh, about 22% have an income group in the range of 3lakh to 6lakh and a
bout 14% of the respondents are from above 6lakh income group Interpretation : The graph shows that we mostl
y chose respondent with about a lakh to about 3 lakh of income group followed by 50000 to about a lakh inco
me group. 4. Gender No of respondents % of Response Male 63 63 % Female 37 37 % Total 100 100 % Anal
ysis : 10 % % 26 28 % 22 % 14 % % of Respondents 30000 – 50000 50000 – 100000 100000 – 300000 30000
0 – 600000 Above 600000 From the above table we can see that about 63% of the respondents are Male and about 3
7% are female Interpretation : The graph shows that most of the survey respondents were male and less number we
re female respondents. 5. Do you own any cars? % of Response Yes 84% No 16% 63 % 37 % % of Response
Male Female Analysis : From the table we can see that out of 100 respondents about 84% of the respondents said t
hat they are the owners of cars. Only 16% of the respondents said that they do not have a car. Interpretation : Fro
m the a graph we can see that almost all the respondent we surveyed owned a car as they are the ones who can gi
ve us a proper reply. Only a handful did not own any cars. 6. Which car do you prefer? % of Response Alto 25
% 84 % 16 % % of Response Yes No Swift 21% Baleno 16% Brezza 20% Ciaz 12% Others 6% Analysis : Fro
m the table we can see that out of 100 respondents, about 25% of the respondents said that they prefer alto, about 2
9
1% said they prefer swift, about 16% said they prefer baleno, about 20% said they prefer breezza, about 12% sai
10
d they prefer ciaz and about 6% of the respondents said they they like other cars. Interpretation : From the gra
ph we can see that the major number of respondents are equally divided between alto car and swift. Same way
11
an equal number of respondents prefer baleno and brezza car. Only a handful of people like ciaz and others. 2
5 % 21 % 16 % 20 % 12 % 6 % % of Response Alto Swift Baleno Brezza Ciaz Others 7. Have you ever seen
the Advertisement of Maruti suzuki Company? No. of respondents Percentage (%) Yes 66 66 % No 34 34 %
Total 100 100 Analysis : From the table we can see that out of 100 respondents about 66% respondents said ye
8
s and about 34% respondents said no. 66 % 34 % Sales Yes No Interpretation : From the graph we can see that
most of the respondents said that they have seen the advertisement of Maruti Suzuki company. However there wer
e some respondents who said they have not seen. 8. Where did you see the advertisement ? Level of satisfaction
No. of respondents Percentage (%) TV 2 2 % Newspaper 12 12 % Posters 46 46 % Friends 30 30 % Others 10
10 % Total 100 100 Analysis : From the table we can see that out of 100 respondents 2 66% respondents said TV
, about 12% said newspaper, about 46% said posters, about 30% said friends and about 10% respondents said ot
hers. Interpretation : From the graph we can See that most of the respondents said that they have seen the advertisem
ent of the company through the posters put up by the company dealers. Some other respondents said that they came
to know about the company through their friends. 2 % 12 % 46 % 30 % 10 % % of response TV Newspaper Po
9
sters Friends Others 9. Does the advertisement provide the sufficient information you need? Brand No. of respond
ents Percentage (%) Yes 54 54 % No 46 46 % Total 100 100 Analysis : From the table we can see that out of
100 respondents 54% respondents said yes and about 46% respondents said no 54 % 46 % Sales Yes No Interp
retation : From the graph we can Know that a maximum number of respondents said that the advertisement does
give them the information they are looking for. 10. Please rate the effectiveness of the advertisement. Level of s
atisfaction No. of respondents Percentage (%) Very effective 36 36 % Effective 22 25 % Average 25 25 % Poor
12
14 14 % Total 100 100 % Analysis : From the above table we can see that out of 100 respondents 36% respo
ndents said very effective, about 25% said effective, about 25% said average and about 14% respondents said p
8
oor Interpretation : From the graph we can that most of the respondent said that the advertisement is very effectiv
e. However there were other respondents said that the advertisement of Maruti Suzuki is not much good and effecti
ve. 11. Can you recall the content of the Advertisement Level of satisfaction No. of respondents Percentage (%)
Yes 74 74 % No 26 26 % 36 % 25 % 25 % 14 % Sales Very effective Effective Average Poor Total 100 100
Analysis : From the table we can see that out of 100 respondents 74% respondents said yes and about 26% respon
dents said no Interpretation : From the graph we can Look that the advertisement is good and the content shown in
13
the advertisement is informative and can be recalled after some time also. 12. What do you think about the co
nsistency of the advertisement ? 74 % 26 % Sales Yes No Level of satisfaction No. of respondents Percentage
(%) Excellent 46 36 % Good 26 26 % Average 28 28 % Poor 12 10 % Total 100 100 Analysis : From the tabl
e we can see that out of 100 respondents3% respondents said very effective, about 26% said effective, about 28
% said average and about 10% respondents said poor Interpretation : From the graph we can that a large numbe
14
r of respondents said that the consistency of the advertisement is excellent and every time there is a new adver
tisement the viewers normally love it. 13. Which channel do you watch most frequently? No. of Respondent per
centage DD1 8 8 % 36 % 26 % 28 % 10 % Sales Excellent Good Average Poor Zee TV 25 25 % Sony TV 22
22 % Star Plus 19 19 % Others 26 26 % Analysis : From the table we can see that out of 100 respondents 8
% respondents said DD1, about 25% said Zee TV, about 22% said Sony TV, about 19% said star plus and abo
ut 26% respondents said others. Interpretation : 8 % 25 % 22 % 19 % 26 % Sales DD1 Zee TV Sony TV Star
8
Plus Others From the graph we can anylise that most of the respondents said that they watch mostly different type
of channels like local kannada channels and other language channels. However a good number did say that the
15
y watch zee tv followed by sony and star tv. 14. What type of advertisement do you like the most ? Advertise
ment No. of respondents Percentage (%) Personality Symbol 18 18 % Musical 22 22 % Fantasy 26 26 % Life s
tyle 14 14 % Funny 20 20 % Total 100 100 Analysis : From the table we can see that out of 100 respondents
18% respondents said personality symbol, about 22% said musical, about 26% said fantasy, about 14% said life
8
style and about 20% respondents said funny. Interpretation : From the graph we can Know that most of the res
pondents said that they like advertisement which show as fantasy theme followed by musical related advertiseme
11 7
nts. A good number of respondents also said that they like funny advertisements. 15. How do you rate the Sale
s promotional efforts of the company ? Overall rate No. of respondents Percentage (%) Excellent 10 10% Very g
ood 8 8% 18 % 22 % 26 % 14 % 20 % % of Response Personality Symbol Musical Fantasy Life style Funny
Good 12 12 % Average 32 32 % Poor 38 38 % Total 100 100 % Analysis : From the table we can see that out of
100 respondents 10% respondents said very good, about 8% said very good, about 12% said good, about 32% s
aid average and about 38% respondents said poor Interpretation : 10 % 8 % 12 % 32 % 38 % Sales Excellent
Very good Good Average Poor From the graph we can that a major number of respondents said that they feel t
hat the advertisement and sales promotion efforts of the company are excellent. 16. What time of the day do yo
u feel the best for the advertisement on TV ? Time No. of respondents Percentage % Morning 12 12 % Mid – D
ay 24 24 % Evening 36 36 % Late Night 28 28 % Total 100 100 Analysis : From the table we can see that out of
100 respondents 12% respondents said morning, about 24% said mid - day, about 36% said evening and about
8
28% respondents said late night. Interpretation : From the graph we can that most of the respondents said that th
e best time for TV advertisement is normally evening followed by late night advertisement. 17. The advertisemen
t message is understandable.? Overall rate No. of respondents Percentage (%) Yes 76 76 % No 24 24 % 12 %
24 % 36 % 28 % Sales Morning Mid – Day Evening Late Night Total 100 100 Analysis : From the table we can
see that out of 100 respondents 76% respondents said yes and about 24% respondents said no Interpretation : Fro
m the graph we can that most of the respondents agreed that the messages are understandable to the viewers. Howe
ver there were respondents who said they didn’t find the advertisement understandale. 76 % 24 % Sales Yes No 1
8. Is the advertisement believable ? Response No. of respondents Percentage (%) Yes 12 88 % No 88 12 % Tot
al 100 100 Analysis : From the table we can see that out of 100 respondents 88% respondents said yes and about 1
2% respondents said no 88 % 12 % Sales Yes No Interpretation : From the graph we can that content of the advertise
ment is much believable. However several otter respondents said they didn’t find the advertisement to be believa
16
ble. 19. Do you believe that the company gives a lot of importance to market research ? Brand No. of respond
ents Percentage (%) Yes 62 62 % No 38 38 % Total 100 100 Analysis : From the table we can see that out of
100 respondents 62% respondents said yes and about 38% respondents said no Interpretation : From the graph
 17
we can that most of the respondents agreed that the company does give a lot of importance to market research.
20. After viewing the ad, would you consider purchasing the car from Maruti suzuki ? Contents Frequency Per
cent Yes 52 52% No 48 48% 62 % 38 % Percentage (%) Yes No Total 100 100 Analysis : From the table we
can see that out of 100 respondents 52% respondents said yes and about 48% respondents said no Interpretation
3
: From the graph we can See that a large number of respondents did say that they might purchase a car after vi
ewing the advertisement. However several other respondents said that they might not be very interested in purch
asing the car just because they found the advertisement very interesting. 52 % 48 % Percentage of Response Ye
18
s No FINDINGS, SUGGESTION AND CONCLUSION FINDINGS: 1. most of respondents we spoke to were
businessmen as they are the ones who can afford a good car. This was followed by employees. We also spoke t
o some students and housewives 2. we mostly chose respondents with about a lakh to about 3 lakh of income g
roup followed by 50000 to about a lakh income group 3. most of the survey respondents were male and less num
ber were female respondents 4. almost all the respondents we surveyed owned a car as they are the ones who c
an give us a proper reply. Only a handful did not own any cars. 5. major number of respondents are equally di
vided between alto car and swift. Same way an equal number of respondents prefer baleno and brezza car. Only
8
a handful of people like ciaz and others. 6. most of the respondents said that they have seen the advertisement
of Maruti Suzuki company. However there were some respondents who said they have not seen 7. most of the respo
ndents said that they have seen the advertisement of the company through the posters put up by the company dealers
. Some other respondents said that they came to know about the company through their friends 8. a maximum nu
mber of respondents said that the advertisement does give them the information they are looking for 9. most of the
respondent said that the advertisement is very effective. However there were other respondents said that the advertis
ement of Maruti Suzuki is not much good and effective 10. the advertisement is good and the content shown in
the advertisement is informative and can be recalled after some time also 11. a large number of respondents sai
d that the consistency of the advertisement is excellent and every time there is a new advertisement the viewers n
ormally love it 12. most of the respondents said that they watch mostly different type of channels like local kannad
a channels and other language channels. However a good number did say that they watch zee tv followed by so
ny and star tv 13. most of the respondents said that they like advertisement which show as fantasy theme followed
11
by musical related advertisements. A good number of respondents also said that they like funny advertisements
14. a major number of respondents said that they feel that the advertisement and sales promotion efforts of the c
12
ompany are excellent 15. most of the respondents said that the best time for TV advertisement is normally eve
ning followed by late night advertisement 16. most of the respondents agreed that the messages are understandable
8
to the viewers. However there were respondents who said they didn’t find the advertisement understandable 17.
content of the advertisement is much believable. However several otter respondents said they didn’t find the adv
ertisement to be believable 18. most of the respondents agreed that the company does give a lot of importance to
3
market research 19. a large number of respondents did say that they might purchase a car after viewing the adve
rtisement. However several other respondents said that they might not be very interested in purchasing the car ju
19
st because they found the advertisement very interesting SUGGESTION 1. The study showed that the customer
20
s are buying the cars of other companies more than the Maruti Suzuki. This means the company has to make a
lot of improvement so that the customers favorite will be Maruti Suzuki company. 2. The company should form
ulate a strategy to make customers buy the Maruti Suzuki car. 3. TV advertisement seems to be the best way to ad
vertise the products of Maruti Suzuki. Hence the company should make efforts to improve the advertisement on
TV channels to attract more customers. 4. Even though several customers said that they have seen the advertisem
ent of Maruti Suzuki there were respondents who have not seen. This means the company should try to rotate the t
ime when the advertisement is aired on TV so that it can cover all the time of the day and everyone will be ab
le to view the aired advertisement. 5. Since the customers who have seen the advertisement said that they are no
21
t finding the ad to be attractive or informative, the company should take care of this part. 6. The company cou
ld make the message provided in the advertisement to make it more meaningful and attractive. 7. Even though s
everal customers said that the Maruti Suzuki advertisement is entertaining, we had many unhappy customers. 8.
The customers seem to be overall happy with the advertising efforts of the company. But as the study shows the
re is still room for a lot of improvement in the way the advertisement message is delivered and the time chosen
for it. 9. Overall suggestion for the company is to come up with a good advertising strategy to create an aware
22
ness in the customers and attract them to buy the product. CONCLUSION From this examination it is reasoned
that both Advertising exercises assumes an indispensable job in Automation enterprises . Yet, we should discov
er which Advertisement methodologies ought to be embraced to gain potential clients and beat the contenders.
Here Advertisement like , Hoardings and likewise Newspapers ought to be received and additionally Two Import
ant Advertisements like; "Businessperson and Trade Shows" assumes an extremely crucial job in administration
industry fundamentally in Bangalore city as it is neighborhood. This checks a lot to get the brand acknowledgm
ent and brand mindfulness and likewise make mark Identity in the nearby market. Contenders who is the princip
le rival in the administration business in "Bangalore city" so attempt to benchmark it. As there is absence of ad
equacy in the Advertisement embraced by Maruti suzuki. So enhance it by utilizing the above methodologies
***END***