MAHINDRA SCORPIOS RAID THE HIMALAYAS FOR 3 YEARS IN A ROW!

Mighty Muscular Scorpio wins 3 segments in ‘Adventure Trial-SUV’ category of Raid de Himalaya 2010

October 26, 2010, India: The Mahindra Scorpio, one of India’s most iconic SUVs, recently created a hat-
trick at the 12th Raid-de-Himalaya which is one of the most grueling events on the Indian motorsports
calendar. The Scorpio emerged the winner in a record three segments under the Adventure Trial – SUV
category.

Mahindra Scorpio’s domination of the Indian SUV segment has reached new heights with this
achievement. The Scorpio also won Raid De Himalaya in 2009 and 2008 in the Adventure Trial - SUV
category, making this a hat-trick win! Sanjay Takale & Rahul Sancheti came overall first in the Adventure
Trial – SUV Category as well as first in the Stock Expert segment. The brother duo of K Prasad and K
Pradeep came first in the Pro Stock Expert segment and Raj Singh Rathore and Chandrashekhar were the
winners in the Stock Amateur segment: all these adding up to a triple treat for the Mighty Muscular
Scorpio.
Commenting on the success of the Scorpio, Mr. Vivek Nayer, Sr. Vice-President, Marketing, Automotive
Division, Mahindra & Mahindra Ltd. said, “This win further reaffirms the tough and rugged 'Mahindra
DNA' of the iconic Scorpio which is a much loved, much admired brand. It is a very proud moment for us
as winning the 3rd time in a row is a testimony to the spirit of adventure of the Scorpio as well as the
people who drive it so passionately! ”.

Raid de Himalaya 2010 witnessed 164 participating teams grappling with subzero temperatures, highly
inhospitable weather and forbidding terrain. The robust and rugged Scorpios however dominated the
six-day long competition from the flag-off at Shimla on Day 1, to the close of the rally at Manali on
Day 6, maintaining their poise and position through some of the most challenging conditions on earth.

Commenting on the win, Mr. Sanjay Takale, Winner, Adventure Trial-SUV category, Raid De Himalaya
2010 said, “Finishing the Raid de Himalaya is an achievement in itself. This is a team sport and we
couldn't have pulled this off if we did not work together. Team Mahindra had a job to do. The rally saw a
very high casualty rate due to the treacherous and unforgiving terrain and only the cars with the best
technical setup were able to pull through. My biggest advantage was my navigator, Rahul Sancheti, who
was spot on with direction and the Mahindra Scorpio which never gave up, no matter what the terrain
was. The roads this time tested our mettle and by winning it, we just answered it right”.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence
in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group
today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,
UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now
called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known
as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

For further information, please contact:

Ms. Roma Balwani

Senior Vice President – Group Corporate Communication

Mahindra & Mahindra Ltd

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Email: balwani.roma@mahindra.com