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PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com BLUEPRINT FOR 2018

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

BLUEPRINT

FOR 2018

PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com BLUEPRINT FOR 2018
PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com BLUEPRINT FOR 2018

Existing Digital Content

Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com
Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com
Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com
Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com
Existing Digital Content PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

BUYER PERSONAS

BUYER PERSONAS APPS/MEDIA FREQUENTLY USED: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com College Carla
BUYER PERSONAS APPS/MEDIA FREQUENTLY USED: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com College Carla

APPS/MEDIA FREQUENTLY USED:

BUYER PERSONAS APPS/MEDIA FREQUENTLY USED: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com College Carla

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

College Carla & Working Katrina

DEMOGRAPHICS:

Sex:

Female

Age:

18 - 24 years old (below 30 years old)

Civil Status:

Primary Occupation: Student / Young Professional Basic Monthly Income Range: Php 15,000 to Php 20,000

Single

BACKGROUND:

Still not yet fixed with brand preference.

Prefers experience over things.

Seeks independence.

Hyperconnected (heavy user of social media).

Open to online shopping.

Seeks product recommendations from online personalities and close friends.

SOURCE: Actual consumer interviews and online research.

Women [91%] prefer to eat chocolate more

than men [87%].

PROPERTY OF

CEED Marketing Corporation www.ceed-marketing.com

SOURCE: https://brandongaille.com/26-incredible-chocolate-consumption-statistics/.

GOALS FOR 2018:

DEVELOPING THE FOLLOWING FOR BISCOLATA MOOD

1. Brand Awareness

2. Product Consideration

3. Develop Brand Familiarity

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

ACTIVITY JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC Pipelining Tie-Ups
ACTIVITY
JAN
FEB
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPT
OCT
NOV
DEC
Pipelining
Tie-Ups with Lifestyle & Food Bloggers (Product Features /
Sponsored Posts)
Product Sampling + Social Media Follower Building
Social Media Contests
Social Media Advertising/Content Promotion
(Facebook/Instagram/Youtube)
Online Selling (E-Commerce)
E-Commerce Sales Promotions
(Valentines/9.9/11.11/Christmas)

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

Tie-Ups with Lifestyle & Food Bloggers (Product Features / Sponsored Posts)

& Food Bloggers (Product Features / Sponsored Posts) PROPERTY OF CEED Marketing Corporation

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

Goals:

- Generate interest in the product.

- Gain a fanbase for Biscolata from the existing fanbase of the influencers.

Target Micro-Influencers:

Female lifestyle and food influencers. 10,000 to 100,000 followers at least

10% to 25% minimum engagement per post

Product Sampling + Social Media Follower Building Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com -
Product Sampling + Social Media Follower Building Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com -

Product Sampling + Social Media Follower Building

Goals:

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

OF CEED Marketing Corporation www.ceed-marketing.com - Introduce the product direct to the target market. -
OF CEED Marketing Corporation www.ceed-marketing.com - Introduce the product direct to the target market. -

- Introduce the product direct to the target market.

- Develop product consideration.

- Gain followers for Biscolata social media.

- Promote online store.

-------

Male brand ambassadors will give out samples and encourage targets to follow/like Biscolata social media pages and inform them of online purchase availability.

Target call centers/areas with call centers and cafes/lounges.

Social Media Contests / Publicity Stunts

Social Media Contests / Publicity Stunts PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com Goals: - Engage

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

Goals:

- Engage with online followers.

- Stimulate online chatter about the product.

-------

- Run online contest in which followers would submit photos of themselves with the product

and their most creative captions.

- Prize would be spending a day or having a dinner

date with a known male online personality.

- Another idea would be partnering with Grab/Uber to select a random booking picked up in a

Biscolata themed car with a known male

personality as driver.

Social Media Advertising/Content Promotion

Social Media Advertising/Content Promotion Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com - Build a

Goals:

Social Media Advertising/Content Promotion Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com - Build a

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

- Build a fanbase on social media.

- Attain 100,000 followers on Facebook.

- Attain 25,000 followers on Instagram.

- Attain an engagement rate of at least 10% per post.

E-Commerce

E-Commerce Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com - - Increase product availability.

Goals:

E-Commerce Goals: PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com - - Increase product availability.

PROPERTY OF

CEED Marketing Corporation

www.ceed-marketing.com

-

-

Increase product availability. Decrease pain points in path to purchase for consumers.

PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

PROPERTY OF CEED Marketing Corporation

www.ceed-marketing.com