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I. EXECUTIVE SUMMARY

The Made by Special is a business where children with special needs can create
and produce their own idea and imagination in the form of paintings. This is where
children with special needs can express themselves and deliver it to many people.
Made by Special is the way to inspired many of us and make this children earned a lot
of things that will surely help them to be more productive. Their works can make lot of
people more inspired more than before aside from the thoughts that ‘this work was
made by children with special’, because through this works people will surely realized
lot if things that may help their life and the society change.

The Made by Special will gather children with special needs in some foundations
and center. The business will also do some invitations through social media for those
children that are not a member of any foundation and center. Once the children
employed, the business will be obliged to help in the medical needs of these children
and other basic needs. The money that will earn in this business will be donated in their
foundation and center. The business will just need to have a workplace, materials,
assistance and sales agent. Made by Special is a sole proprietorship business that
capital will be come from the owner’s saving. The distribution of these children’s work
will be by exhibit and direct selling in the market. In this way, the business can help
many of our children with special needs earned and be provided by their needs and to
inspire the nation. The operation will start on the last quarter of this year 2018.
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II. THE BUSINESS

Name: “Made by Special”

Products: Any form of Painting.

Adress: Misamis St, Bago Bantay, Quezon City, Metro

Logo:

Business Idea

The reason why I made this concept is because I really am a fund of kids with special
needs or also called as “special children”. The thought that I can make a way for them
to express their selves was really heart melting to me. I’m not really good at arts but for
them, the fact that they are capable to do an art maybe not as good like ours, but they
can make an artwork more meaningfully. The fun, excitement and happiness it might
give to many children who need special attention and the inspiration that the normal
people may feel will be the highest profit of this business.

Social Purpose

The purpose of this business is to encourage children with special to express

themselves to many people, to help foundations and centers who helped these children,
and also to inspire the nation with sincerity.
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The Legal Structure/Status

Made by Special is owned by Christine Joy Labrador so the business is a sole

proprietorship business. Sole proprietorship is where generally only one person funds
the business activities. The vast majority of new businesses are set up as sole
proprietors. The form is normally formality-free; there are no rules about the records you
have to keep. Nor is there a requirement for your accounts to be audited or for financial
information on your business to be filed at the registrar of companies. You still have to
pay tax from the profit.

The biggest disadvantage of being a sole trader is that you are totally responsible
for any debts your business incurs. If you go bankrupt, your creditors are entitled to size
and sell your possessions - personal as well as business.

III. ORGANISATION

Background of the Organisation.

“Made by Special” will be owned by Christine Joy Labrador so the business will be a
sole proprietorship. It is a business where children with special needs will be able to
make an art like painting to inspire many people. The business was named Made by
Special because its function is to gather children with special needs and encourage
them to made or create an arts such us painting that will be sell out in the market. The
address of the workplace will be at Misamis St, Bago Bantay, Quezon City, Metro
Manila where lot of foundation and center for children with special needs are near. The
gathering process of the business will be by invitation in social media and in some
foundation and center.
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Mission
To gather children with special needs to express their extraordinary thoughts
through the use of arts and inspire the nation.

Vision

“Made by Special” will be the prior creator and producer of a cheap but a
meaningful painting in the market.

Management Structure

Owner

The business owner will act as the manager of the business.

Assistant staff

The assistant staff will be the one who will assist those children with special needs at
the work place.

Sales Agent

Sales agent will be the responsible for the distribution of the products in the market.

Event Organizer

An event organizer will only be hired for the exhibit of the artworks.
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OWNER/

MANAGER

SALES AGENT ASSISTANT STAFF EVENT ORGANIZER

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IV. KEY STAFF

Sales Agent

Qualifications:

 At least one year experience in any field.

 Customer oriented.
 Strong communication, negotiation and interpersonal skills.
 Strong time management and organizational skills.
 Willing to be trained.
 Can develop good relationship.

Roles and Responsibilities:

 Sales agent will be assigned for the distribution of the products in the market.
 The one who will find buyers for the products.

Training Requirements:

 Seminar about the purpose of the business and children conditions including
their benefits.

Assistant Staff (volunteer)

Qualifications:

 Intermediate in art especially in paintings.

 Must have a long patience for children.
 Willing to be trained.
 Can develop good relationship especially for children.
 At least one year experience in any field of arts.
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Roles and Responsibilities:

 Meeting and greeting visitors at all levels of seniority.

 The one who will assist and teach those children with special needs at the work
place.

Training Requirements:

 Training of the proper communication with the children with special needs from
their chosen foundation or center.

Event Organizer

Qualifications:

 organisational skills and attention to detail

 communication and interpersonal skills
 negotiation skills when looking for the best price from venues, suppliers and
contractors
 time-management skills and the ability to work under pressure to ensure the
efficient running of an event
 time-management skills and the ability to work under pressure to ensure the
efficient running of an event
 project management experience
 problem-solving skills and diplomacy
 sales an marketing skills to promote the event and attract sponsorship
 the ability to manage budgets as you'll be responsible for event budgets
 a flexible, target-driven, proactive approach
 administrative and IT skills;
 self-motivation and enthusiasm.

Roles and Responsibilities:

 Research opportunities for new clients and events.

 make sure that insurance, legal, health and safety obligations are followed;
 oversee the dismantling and removal of the event and clear the venue efficiently;
 coordinate suppliers, handle client queries and troubleshoot on the day of the event
to ensure that all runs smoothly and to budget;
 manage a team of staff, giving full briefings;
 organize facilities for car parking, traffic control, security, first aid, hospitality and the
media;
 manage all pre-event planning, e.g. organising guest speakers and delegate packs
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Training Requirements:

 Seminar about the purpose of the business and children conditions including
their benefits so that it can be apply or include in the tasked event such as the
exhibit.
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V. EXTERNAL RELATIONS

Relationships with professional and legal representatives, funding organizations

The list below is the potential foundation and center that the business may invite
children and may fund or donate the money that the business will earned at:

 Chosen Children Institution Village Foundation Inc.

Chosen Children Village Foundation, Inc. is a home for mentally and/or physically
challenged children, located along Km. 49 in Lalaan 2 in Silang, Cavite, Philippines. The
village is a haven, a home for life, for abandoned children who are physically and
mentally challenged.
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 New Hope SPED Center

New Hope SPED Center is located at #8 K-11 St. East Kamias Quezon City.
They provide the educational and developmental needs of individuals with AUTISM,
ADHD, DOWN SYNDROME, CEREBRAL PALSY, LEARNING DISABILITY, and
MENTAL RETARDATION. Their mission is TO REACH THEIR WORLDS AND ENRICH
THEIR LIVES. And they said that "we simply reach out to children with special needs
and make a difference in their lives".
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VI. PRODUCT

P5,000.00 each

Product description

The pictures shown above are the samples of a painting made by special need
children. So the business product will be just like this. Painting will consist of a canvas,
coloring materials that will made by children with special needs. And will be sell out
through exhibition, direct selling, and social media.
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The pictures shown above will be the sample activities that will happen in the
work place which will be establish at Misamis St, Bago Bantay, Quezon City, Metro
Manila where children with special needs will make their painting together with their
assistance personnel.
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VII. THE MARKET

Who will buy your goods?

These are the potential buyers or people of a painting that is made by special
children with special needs:

 Professionals - who may want to display an art to their office

 Family oriented- who may want a display gallery in their home
 Business man – who may want to have a painting inside their company
building.

Why will customer buy from you? What is your Unique Selling Preposition (USP)?

Our product, which is a painting, is not made by any professional in arts but by
the special children with special needs. Our raw materials will be just the normal things
that are usually used in making. In my preposition, is that, it”s not about the quality of an
arts work but it’s in the essence of “who made it”. To think that it is made by children
who are so pure, innocence, cheerful, and special is what our product makes special
and that will be our business quality uniqueness. Usually the price of a painting that is
made by an artist is cost too high but our business will sell an arts in just a low cost and
that will be our Unique Selling Price.
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Market research

People

The target markets will be those people who are interesting in painting and those
who collect it. The one who will made the painting as it said is those children with
special needs.

Place

The place will be established at Misamis St, Bago Bantay, Quezon City, Metro
where lot of centers and foundations are near. So this will be an easy access for the
special children.

Promotion

The promotion and also the selling way as it said will be trough brochure, online,
and exhibit. The brochure and online promotion will be operated by the sales agent and
the exhibit will be operated by the event organizer.

Price

The price of each painting will be fixed in an amount of ₱5,000.00. This amount
is obviously cheaper than any other painting made by professional artist.

Product

The only product as of now will be painting but the business is open in any idea
of another product in the future.
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Competition

The list below is the competitors of the business and they are mostly professional artist

 Anita Magsaysay-Ho’s 1950 oil painting “Lady with Guitar” sold for P6.307
million, a whopping 425 percent over the painting’s estimated value of P1.2
million to P1.4 million
 Ronald Ventura’s “Burnout”, meanwhile, topped the estimate by an even higher
margin of 569 percent. The 2005 oil on canvas with collage sold for a hefty
P5.022 million, far exceeding the estimate of between P750,000 and P850,000
for the piece measuring 90.7 centimeters by 60.7 centimeters.
 During the auction, for example, the 1957 piece of National Artist Jose Joya was
sold for P1.868 million, not far from the high end of the 57.2 cm by 86.4 cm oil
painting’s estimated value of P1.2 to P1.5 million
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Market Testing

The market testing is done through survey questionnaire. The survey

questionnaire was distributed to the total of 10 respondents.

Survey Questionnaire

1. Are you familiar with paintings that are made by children with special needs?
o Yes
o No

2. In any case, Are you interesting to buy it (refers to question no. 1)?
o Yes
o No

3. Would you like to buy an art that costs cheaper than others?
o Yes
o No
4. What type of selling way would you prefer?
o Exhibition
o Brochure
o Online
5. What is your perception in this kind of social enterprise?
Comment: __________________________
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Survey Result

1. Are you familiar with paintings that are made by children with special needs?

Graph 1

Yes No

40%

60%

Graph 1 shows that 40% of the respondents said that they are already familiar with this
kind of business but 60% said they are not.

2. In any case, Are you interesting to buy it (refers to question no. 1)?

Graph 2

Yes No
10%

90%

Graph 2 shows that they are interesting to buy paintings made by special children with a
90% and 10% said no.
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3. Would you like to buy an art that costs cheaper than others?

Graph 3
Yes No
10%

90%

Graph 3 shows 90% of the respondent said that they would like to buy an art that cost
cheaper than others but 10% of the respondent said ‘no’.

4. What type of selling way would you prefer?

Graph 4

Exhibit Brochure Online

40% 30%

30%

Graph 4 shows that 40% said that they would like to buy through online, 30% said
through brochure, and 30% said through exhibit.
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5. What is your perception in this kind of social enterprise?

Comment: __________________________

Respondent 1: it was amazing! Special children are awesome and kind.

Respondent 2: if it’s a cheap painting, GO!
Respondent 3: this is unusual! I love special children.
Respondent 4: I like paintings but it cost too high in the market, but this is a
cheap painting so this is an opportunity to me to have one or more.
Respondent 5: I have already painting in our home but having this kind of
painting is interesting.
Respondent 6: oh My gosh! I’m a fun of paintings and I love special kids! What a
perfect combination!
Respondent 7: This is cool, I like the concept.
Respondent 8: This will make special kids more special.
Respondent 9: this was really an awesome business to see.
Respondent 10: Social enterprise like this is raw and unusual.

The list above shows the respondent’s perception about this kind of social enterprise.

Similar Social Enterprises

 Art-Switch

Said in their article: There’s nothing more exciting than a business that is artistically creative,
while at the same time working to enhance society. Art-Switch does just that. Founded in 2005
in London, England by Parag Shah, Art-Switch encourages the opening up of the art industry
since it is often reserved for elites. In an interview with the Guardian, Shah explains that the art
world is "a closed door to the uninitiated, with obscure and sometimes arbitrary prices to line the
pockets of wealthy dealers."

On its website, Art-Switch self-defines itself as a "library of original art." Its online art catalog is a
place where customers can buy and/or borrow pieces of contemporary art at fair and
transparent prices. Part of an attempt to expand art literacy and allow a larger segment of the
population to enjoy original artwork, Art-Switch gives the customer as much information as they
have. In order to ensure objectivity, prices are based on popularity.
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 The Gagosian Gallery in Hong Kong Exhibits Murakami's Latest Arresting

Ideas

Said in their article: The latest exhibit from Japanese art legend Takashi Murakami is
currently on display at Hong Kong's swanky Gagosian Gallery. The incredibly prolific
master of contemporary fine arts, Murakami, is known for his ability to repurpose ideas
from mass media and pop culture and creating memorable, visibly arresting sculptures
out of them.

For his latest exhibit, currently on display at the Gagosian Gallery, Murakami's art
reflects heavily manga-influenced animals and skulls. He is clearly at home when
mixing an inordinate amount of colors in one painting, as he displays in his skull piece.
The eye-catching piece is detailed enough to draw even the most casual art observer
into its brillant abyss.

The Gagosian Gallery in Hong Kong is a major tourist attraction and Murakami's latest
exhibit only further enhances that reputation. Exhibits like this seem to be a part of a
larger plan for Murakami, who is set on affecting the culture in which we live.

VIII. SOCIAL PURPOSE

Who will benefit?

 Children with special needs;

 Their foundation and centers
 People who want to purchase cheaper painting

Why is there a need for a social enterprise?

Nowadays social enterprise becomes the new business model and here are five
reasons why they believe social entrepreneurship is the new business model:

1. It connects you to your life purpose.

2. It keeps you motivated.

3. It brings you lasting happiness

.
4. It helps you help others discover their life purpose.

5. It is what today's consumers want.

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How will running a social enterprise meet the need?

A social enterprise is a type of business where the bottom line and success metrics are
measured in more than just profits. Instead, social enterprises typically measure
success based on a triple bottom line:

 People: The social impact of your business, and your ability to change lives and
develop a community in a sustainable way.
 Planet: Your environmental impact; how you contribute to a sustainable planet or
reduce the carbon footprint (CO2 emissions) of your business and customers.
 Profit: Like traditional businesses, they need to make money in order to sustain
themselves, pay workers and grow as an enterprise.

What type of social enterprise is it?

“Made by Special” is an example of a Social firm it is a business that set up to create

employment for those most severely disadvantaged in the labor market. Children with
special needs are an example of severely disadvantaged in the labor market.

What are your external stakeholders’ views?

All the respondents gave their perception about this kind of social enterprise and
all of them have positive view. Most of them said that they love special children and
paintings. One of the respondents also said that this concept of business is raw and
unusual. And that child with special needs and painting is perfect combination. With
these comments from them makes the business more exciting to start.
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IX. EQUIPMENT

Description and proposed costs of equipment/vehicles to be purchased.

Image Name w/ description Quantity and Price

A vehicle to be used for

delivery services of the
product. ₱200,000.00
(quantity: 1)

Air Conditioner will be

used to cool the area or ₱8,000.00
the workplace. (quantity: 1)

A long table with chair

will be designed for kids
so that they can paint ₱10,000.00
comfortably and fun. (quantity: 10)

Acrylic used to paint

that gives color to a
painting. ₱5,000.00
(quantity: 10 sets)

Paint brush used to

apply paint on a canvas.
₱5,000,00
(quantity: 20 sets)
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Canvas will be used to ₱10,000.00

paint on. (quantity: 10 boxes)

Clear Acrylic Palette is

the surface upon which ₱1,000.00
you squeeze out and mix (quantity: 1 box)
the paint.
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Depreciation Policy

Life span
Equipment,Fixture,Furniture

10 years

Delivery Vehicle

5 years

Air Conditioner

5 years

Table/chair

X. ACTION PLAN

Associated Activities

 June of 2018 will start the operation of the business after the workplace was
renovated by adapting children from their foundation and center.
 Every weekend will be the schedule work time for the children.
 Monday and Thursday will be the schedule of delivery of the product to the
customers.
 Tuesday and Friday will be the schedule for the sales agent.
 In a year the exhibit will happens twice.
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Salary

Employee Salary
Sales Agent ₱15,000.00 monthly salary
Assistant Staff volunteer
Event Organizer ₱30,000 salary for one exhibit

XI. FINANCE

Source of Capital

Amount Source
₱1,000,000.00 Personal savings.

Allocation of Budget

Prices
Vehicle ₱200,000.00
Air condition ₱8,000.00
Tables with chairs ₱10,000.00
Materials (1year) ₱21,000.00
Workplace ₱200,000.00
Salaries (1year) ₱240,000
Total ₱679,000.00