Session 1 (9:30am – 10:30am) EXPORT STRATEGIES FOR HALAL MARKET 1
Saudi Arabia Export
Matrade Representative: Mr Bakr Najeeb
(Matrade Jeddah)
Overview:
Saudi looks forward and encourages Malaysians
to export into their country, with focus on E&E
apparatus, palm oil, oil and gas, agricultural
based products and foods (cereals and meat)
being the top items being imported into Saudi.
The perception about Malaysian goods are
positive as they deem any products from
Islamic countries to be Halal.
Matrade Representatives in Saudi can help
exporters link up with potential importers,
register their products and provide lawyer
services.
Exporters are advised to start with small
quantities of export to find out if a specific
agent/joint venture/business partner works to
push the sales of products in Saudi or not.
Legal Processes may take months to years to
complete.
In 2018, global consumption was USD 1.5
Trillion, and Saudi Arabia consumes USD 60
Billion
Matrade Saudi has links for exporters to expand
and penetrate into other surrounding areas
such as Jordan, Oman, etc.
India Export
Matrade Representative: Mr Anand Sivadasan
Pillai (Matrade Mumbai)
Overview:
India is a large country with 2nd most
population in the world with many religions
and languages.
People are not so aware or keen on Halal
products as opposed to vegan/non-vegan
products. Endorsement by Food Safety and
Standards Authority of India (FSSAI) is deemed
highly by Indian citizens.
India is an agricultural country therefore
exporting products such as rice, milk, wheat
and cereals, eggs, fish and meat are not
encouraged as it is too competitive.
The top import from Malaysia in India are
Bread, biscuits, wafers, food preparation
ingredients, cocoa based items.
There is wide market for Halal Cosmetics and is
currently untapped.
Indians are price sensitive and demands high
quality products.
Best approach to enter Indian market is
through a strong emotional connection with
the partner in India. i.e. (music, culture,
language, spirituality). Extensive market
research is needed before starting any deals.
Partners are important as they understand the
demography and the “Indian Ways” of doing
things. Will make or break business.
Indian market demands the exporter to be
patient and invest in the long term instead of
short terms.
Do not give exclusivity to an importer/agent.
Import duties structure changes often in India.
Session 2 (10:45am – 11:45am) REQUIREMENTS AND CONTROL OF FOOD SAFETY AND QUALITY
FOR EXPORT

Speaker: Ms. Roziaton bt Abdul Wahab (MOH)

- FOOD LAWS in Malaysia

- Importance of knowing the Food Safety and other requirements of the Importing countries
- The stages of food control activities done by MOH
- Certs needed by exporter before exporting food into China, Australia etc.

Session 3 (11:45am – 12pm) HALAL TECHNOLOGY DEVELOPMENT FUND

Speaker: Mr Fazley Izham (MTDC)

- Requires non GLC/MNC status, Halal certification from Jakim and use of technology in the
process (2 Million for domestic) (4 Million for Oversea) and 2 years Grace Period, 4 years
Repayment. 0% Interest. Pitching is only 15 minutes. Applies more to business expansion
instead of startups. Company needs to show 3 Financial year audit track record.

Other Funds created by Government to help SMEs:

Under MTDC:

1. Under RMK 7 – 11 (1997 – 2020) : Commercialization, Research and Development Fund

(CRDF) – can be applied by startups
2. Under RMK 7 – 11 (1997 – 2020) : Technology Acquisition Fund (TAF)
3. Under RMK 10 – 11 (2011 – 2020) : Business Startup Fund (BSF), Business Growth Fund
(BGF), Business Expansion Fund (BEF)
4. Under RMK 11 (2016 – 2020) : Halal Tech Development Fund (HTDF)

Under Matrade:

5. Services export fund

6. Market development fund

Tips:

1. download pitch deck from MTDC website to find out requirements before pitching
2. Visit Matrade library for comprehensive trade information from all over the world.
(Unobtainable online).
Session 4 (2:14pm – 3:30pm) EXPORT STRATEGIES FOR HALAL MARKET 2

Nigeria Export Japan Export Poland Export

Matrade Representative: Mr Matrade Representative: Mr Matrade Representative: Ms
Samuel Staveley (Matrade Naohiko Kitaura (Matrade Paulina Magdalena (Matrade
Lagos) Tokyo) Warsaw)

Overview: Overview: Overview:

Nigeria is 50% Muslim
therefore Halal trade is very
promising. But no one has
tapped this opportunity. There
are no Halal governing bodies
in Nigeria.
Strategy is to understand all
the requirements: NAFDAC
and SON certification before
exporting
Do not deal online but rather
via Matrade Lagos in fear of
scams and frauds
Bans a few items. Because
domestically self sufficient, is
more interested in acquiring
technologies and coolant
components rather than food
products etc.
Japan has very niche market
for halal goods. (220000 ++
Muslim population)
But halal concept is gaining
traction in lieu with increase in
tourist and students and the
upcoming Tokyo Olympics
2020
Halal Restaurants are being
opened by muslims from
middle eastern and Malaysian
countries, and Aeon has
recently started to sell halal
products
Fruits that are in demand are
like pineapple. Others not
encouraged because of ban
due to fruitfly.
Poland has only 22000-25000
Muslim residents.
The only halal operation are
halal meat shops, and halal
child development centres in
major cities.
Polish people are more
interested in vegan, non GMO
products that are healthy.
Juice components made from
exotic fruits are in demand in
Poland.

Session 5 (3:30pm – 4:15pm) Exploring halal through e-commerce

- Promotion of their e-platforms by JinBaoMen and DagangHalal.com

- Use of these platforms will increase public awareness and connection between buyers and
company
- Better advertisement : photography service, better search engine results etc.

Session 6 (4:15pm – 4:35pm) Investment Opportunities In Food and Halal Industries

- The various Tax Incentives/Allowances for food and halal industries

Session 7 (4:35pm) H20 Financing Programme

- EXIM Bank Loan Schemes for businesses that want to expand their business overseas.