Find Decision Makers Faster with Sales Navigator Lead Builder

Tips to master searching within Sales Navigator Quickly find prospects using the most popular search criteria on Sales Navigator.

Sales Navigator offers advanced search capabilities to help you find more
Lead Builder
decision makers faster. Use Sales Navigator to access sales specific filters
like Seniority Level, Company Size, Tenure, and TeamLink*.
4
Ways to search on Sales Navigator
1
Find the right people and companies with a search experience that delivers 3
the most relevant prospects:

• Advanced Search with Lead Builder: Build your lead list with advanced
search filters including seniority, function, company size, and more. FPO
• People Search: Target the right people by seniority, location, function,
and more. With over 420M up-to-date professional profiles, you can find
the people you need. 2
• Company Search: Find the right companies by name, location,
industry, and more. With over 2M company pages on LinkedIn.com,
you can find the companies you want to target. 1 Use Keywords, Current company or Current title to get started on
your search.
Saved Searches
2 The TeamLink* filter finds prospects who are connected to your colleagues.
Searching in Sales Navigator also provides the unique ability to save your
frequent searches. You can easily access recent and saved searches from 3 The Location filter allows you to target people and companies by multiple
the homepage. In addition, you can access the list of your saved searches zip codes, U.S. states, or geographic areas.
from Lead Builder or the Search Results page. When you save your searches,
4 View your Saved Searches directly from Lead Builder.
you will receive automated alerts when new leads match your criteria. Those
new leads will be delivered straight to your inbox when they are identified.
Sales Navigator is constantly working for you behind the scenes.
Searching on LinkedIn.com
Mobile and CRM When you search on LinkedIn.com, you won't have access to Advanced Search
You can search for Leads and Accounts using the Sales Navigator mobile filters. When you run a search on LinkedIn, you can use our Search tie-in to easily
app. You can also access recent searches and recent views directly from view those same results in Sales Navigator and then use your advanced search
your mobile device. In addition, you can search for Leads and Accounts filters. Take advantage of the powerful search capability in Sales Navigator to
from your CRM widget*. ensure you're finding the right people and companies.

*TeamLink and CRM widgets are only available with the Team Edition

Tip Sheet – Search

Search Results
Sales Navigator will provide results that are more relevant to sales professionals like you. How do we do this? Search results are organized by Decision Maker
Relevance, which means prospects with decision making authority will appear first. Decision Maker Relevance leverages LinkedIn data like one’s position,
experience, connectivity, and recent activity to organize your results. This way, you can identify the right leads faster.

1 Sales Spotlights
Sales Spotlights leverage LinkedIn data to segment your search results. Now,
you can easily discover the prospects who are more likely to engage with you.
1
The Job Changes spotlight identifies prospects who have changed jobs within
the last three months.

The Shared Experiences spotlight uncovers prospects who attended the

same schools, worked at the same companies, or belong to the same
LinkedIn Groups as you.

The LinkedIn Activity spotlight shows prospects who have posted or shared
content on LinkedIn in the last 30 days.

2 Sales Filters
Customize your search criteria to filter down results and refine your lead list.
2
The Years at current company and Years in current position filters identify
decision makers who might be more likely to buy depending upon their tenure.

The Company followers filter finds people who are already interested in what
your company has to offer.

The Exclude my saved leads filter removes saved leads from search results
so you can focus on finding new prospects.

Helpful Tips Use Sales Filters to find warm introductions

Save interesting leads from Search Results
You are able to save leads directly from your Search Results, on desktop
and on mobile. When you save a lead, you will start getting updates when
they change jobs, connect to someone in your network, post on LinkedIn,
and are mentioned in the news.
Skip the cold call and approach prospects the old-fashioned way: with an
introduction. When reviewing your search results, you can find leads that have
a warm introduction available. Use the TeamLink filter and the Relationship filter
to view the prospects with whom you have a TeamLink connection or a mutual
connection through your personal network. Then you can ask that connection
for a warm introduction to your prospect using InMail.

Tip Sheet – Search

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