E-Commerce Services in India: Prospects and Problems

E-Commerce Services in India:
Prospects and Problems

Abstract
Electronic commerce (e-commerce) as part of the
information technology revolution became widely used in the
world
trade in general and Indian economy in particular. With
advancements in technology, there have been changes in the
methodology for business transactions. India, being a rapid
adaptor of technology is apace with the current scenario of
electronic data exchanges and has taken to e-commerce. E-
commerce stands for electronic commerce and pertains to
trading in goods and services through the electronic medium.
India is showing tremendous growth in the Ecommerce.
The low cost of the PC and the growing use of the Internet is
one of reasons for that. There is a growing awareness
among the business community in India about the
opportunities offered by e-commerce. Textile Industry is
second
largest industry in the country contributing 14% to GDP. E-
commerce and electronic applications in automation has
brought in tremendous growth in India. E-commerce is
connecting rural India for the business hence develop village
economy. The future does look very bright for ecommerce in
India. India is showing tremendous growth in the E-
business. India has an internet user base of over 100 million
users. The penetration of e-business is low compared to
markets like the US and the UK but is growing at a much
faster rate with a large number of new entrants. India is yet
to witness a breakthrough E-commerce success story
particularly in online retail. E-commerce creates new
opportunities for business; it also creates new opportunities
for education and academics line. It raises key challenges
that are being faced by consumers relating to e-
commerce viz., Ethical issues, Perceptions of risk in e-
service
encounters, challenges for e-business education and legal
system. The new Innovative Technologies in Electronic and
IT applications is backbone of the Industry development. This
can happen only when E-commerce supplements and
compliments development of the Engineering Industry and
large-scale Quality manufacturing happens in India. India
needs to promote E-commerce business to develop rural
India by developing effective communication to map value of
the goods produced and make available goods and services at
low cost to the consumers. Textile garment Industry has
got tremendous support by E-commerce by online web
portal but consumer needs to be taken into confidence by
educational program in rural India
Key Words: Electronic, services, ethical issues, perceptions,

legal system
Introduction
Over last few decades the popularity of e-commerce has
tremendously increased due to its quick and convenient
way of exchanging goods and regional and global services.
India will be booming ground for e-commerce business
models; the country already reported 12% growth in e-
commerce retail business year in 2010-2011. The present
study is conceptual survey with exploratory cum
descriptive nature. It attempts to explain the concept of
ecommerce, business models for e-commerce, differences
between traditional commerce and electronic
commerce, merits and limitations of e-commerce, various
trends in e-commerce and challenges before e-
commerce. It concludes that e-commerce offers several
benefits to the various stakeholders. However, at present
juncture it has several limitations, legal and technical barriers
in the development of e-commerce in India which
could fade away in years to come. Hence we should equip
ourselves to give worm welcome to e-commerce which
is an obvious outcome of globalization and technological
revolution around the globe.
In its simplest form e-commerce is the buying and selling of

products and services by businesses and consumers
over the Internet. Internet sales are increasing rapidly as
consumers take advantage of lower prices offer by
wholesalers retailing their products. This trend is set to
strengthen as web sites address consumer security and
privacy concerns. Since last decade the popularity of e-
commerce is tremendously increased due to quick and
convenient way of exchanging goods and services both
regionally and globally. Now-a-days it has become the
virtual main street of the world. Today, e-commerce has
grown into a huge industry. The total value of E-
commerce activities within India has exceeded Rs 5.7 billion
during 2004-05, according to a research conducted
by Internet & Online Association of India. The objectives of
this paper are to study the current position of E-
business in India, to analyse the future of electronic Business
in India and to study the challenges faced by E-
Business players in India. The present study is conceptual
survey with exploratory cum descriptive in nature. It is
based on the analysis of secondary data. The secondary data
is availed from various journals, internet, and books.
Meaning of E-Commerce
“E-Commerce deals with the buying and selling of

information, products and services through computer
using computer and telecommunication networks.”
In simple words, E-commerce just means taking things that
your company is already doing in person, through the
mail, or over the telephone, and doing those things in a new
place on the Internet. It also refers to all forms of
business activities conducted across the Internet. This can
be e-tailing, B2B, intranets and extranets, online
advertising, and simply online presences of any form that are
used for some type of communication (e.g. customer
service).Currently, more than 30.2% of the world has an
access to the internet, and hence e-commerce. Reduced
internet surfing charges, internet technology development
covering expanded bandwidth, and increased speeds
and reliability has made e-commerce available to a large pool
of emerging market consumers. India’s
Literature Review
India has an internet user base of about 137 million as of June

2012. The access of e-business is low as compared
to markets like the United States and the United Kingdom but
is growing at a much faster rate with a large number
of new entrants. Cash on delivery is a unique thing to India
and is a preferred payment method. India has a vibrant
cash economy as a result of which around 80% of Indian e-
business tends to be Cash on Delivery. E-business in
India is still in burgeoning stage but it offers extensive
opportunity in developing countries like India. Highly
intense urban areas with very high literacy rates, huge rural
population with fast increasing literacy rate, a rapidly
growing 14 Bhavya Malhotra internet user base, technology
advancement and adoption and such other factors
make India a dream destination for e-business players.
Moreover, squat cost of personal computers, an emergent
installed base for Internet use and a progressively more
competitive Internet Service Provider (ISP) market has
added fuel to the fire in augmenting e-commerce growth in
Asia’s second most populous nation. India’s e business
International Journal on Textile Engineering and Processes

ISSN 2395-3578
industry is on the growth curve and experiencing a surge in
growth. The Online Travel Industry is the biggest
segment in e business and is flourishing largely due to the
Internet-savvy urban population. The other segments,
categorized under online non-travel industry, include e-
Tailing (online retail), online classifieds and Digital
Downloads (still in a blossoming stage). The online travel
industry has some private companies such as
Makemytrip, Cleartrip and Yatra as well as a strong
government presence in terms of IRCTC, which is a successful
Indian Railways initiative. The online classifieds segment is
broadly divided into three sectors; Jobs, Matrimonial
market is mounting at an average rate of 70 percent annually
and has grown over 500 percent since 2007. The
current estimate of US$ 6.79 billion for year 2010 is way
ahead of the market size in the year 2007 at $1.75 billion.
Factors Influencing the Distribution and Forms of Global E-
Commerce
State of E-Commerce in India

Today E-commerce is a synonym for Indian society and is
considered an essential part of our day to day life.
Various web sides provide end number of goods and services.
Additionally there are those that provide a specific
product, together with its allied services Multi-product e-
Trade- These e-commerce portals in India provide goods
and services in various grouping. Listing just a few, apparels
and accessories for man and women, wellbeing and
magnificence products, computers and peripherals,
vehicles, software, books and magazines, consumer
electronics, appliances, jewelry, audio / video, entertainment,
goods, articles gift, Real-estate and services from a
single product of e-commerce portals Some Indian agreement
/ websites in a specialized field, such as:
1. Automobiles – These sites provides you an option of buying
and selling your products by uploading and sell
four wheelers and two wheelers, new and used vehicles,
online. Some of the services offered are: car research and
reviews, online assessment, technical specifications, vehicle
insurance, vehicle financing.
2. Textile –Textiles Industry is second largest in India next to

agriculture contribute to 14 % share of the exports
and contribute 4 % of the GDP. An opportunity for Textile
Industry to grow is immense. Government of India is
Promoting Textile Industry modernization by TUFF scheme.
New Technical Textiles Industry is likely to develop
business from 3billion to 20 billion dollar.
To support farming agrotech Textiles is helping improvement
in performance and productivity in agriculture.
Present 130 Billion dollar business to 160 US Billion Dollar.
Major Markets are India and China and opportunity
for Indian youth who can create and develop new market by
using e-commerce.
3. Stocks and shares and E-trade- In India today, through e –

commerce you can even cope in with equity.
Following are the services offered to registered users: Online
purchase / market analysis and do research, sale of
stocks and shares, company information, comparing
companies, Research on Equity and mutual funds.
4. Properties and E trade- provide information on new
properties and resale properties. With the developer and
consultant one can directly deal. Additional Services:
Insurance companies, NRI, Packers and Movers services,
Housing Finance, architects and interior designers.
5. Lifestyle and E-trade-India with a prosperous background
has a sound heritage of electronic commerce and is
instrumental, largely in selling India itself being product,
cheering Indians and foreign person for its multifaceted
culture and beauty. Tourist sites are classified according to
topics such as: Adventure - trekking, mountaineering,
etc., Eco-Themes belongs to forests, flora and fauna.
6. Gifts and E-trade- In recent days, had to plan what to gift to
a loved one, trudging through your favorite store,
and browse for hours before buying a gift. The gifts are
classified as: Collectibles such as paintings and sculptures,
luxury items such as, household curios and carpets, jewellery
boxes, leather goods, perfumes, etc., flowers, toys
and games, chocolates, woodwork and metal -art.
7. Hobbies and E-Commerce- The most popular pastimes
since time immemorial are reading, music and cinema.
The books cover a wide range of topics such as business, art,
cooking, Engineering, Stories for Children, Health,
Medicine, Biographies, Horror, Home & Garden, etc.
8. Marriage and E- Commerce- In the world of e-commerce
that are made about marriage portals .One can find a
suitable partner on their websites by region of dwelling
(India or a foreign country), creed or social group. Related
services for registered users: Health and Beauty, Fashion and
Style, Information on traditions and ceremony, legal
issues, Wedding Planners, Astrological Services.
9. Employment and E-trade- Two major portals like
www.naukri.com and www.monsterindia.com are active in
approaching clients with appropriate jobs the click of a
mouse. The service is free to job seekers and employers
who charge a nominal fee.
Future of E-Commerce in India

India is developing rapidly and if development is to be
measured, how can we ignore the role of e commerce in
it. The internet user base in India might still be a mere 100
million which is much less when compared to its
penetration in the US or UK but it's surely expanding at an
alarming rate. The number of new entrants in this
sphere is escalating daily and with growth rate reaching its
zenith it can be presumed that in years to come,
customary retailers will feel the need to switch to online
business. Insights into increasing demand for broadband
services, rising standards of living, availability of wider
product ranges, reduced prices and busy lifestyles reveal
this fact more prominently thereby giving way to online deals
on gift vouchers. Going by the statistics, the E
commerce market in India was worth about $2.5 billion in
2009. It rose to $8.5 billion by 2011 thus depicting a
definite surge in the last two years. According to a statement
released by the Internet and Mobile Association of
India (IAMAI), these figures would reach up to $12 billion by
2012! To understand this scenario, we can divide
E-commerce into three broad categories which include
physical services, physical goods and virtual goods.
Another category that is gradually making its mark is the
local commerce (couponing, yellow pages, classifieds
etc.) which offers significant overlaps with E-commerce. The
1st category of physical services is definitely the
major contributor which includes travel ticketing, jobs,
matrimonial and event management websites with travel
sites accounting for 75% of all E-commerce industries! It
provides attractive deals too. The 2nd category of
physical goods is the one currently gaining considerable
attention, thanks to the hype created by new
startups/stores being launched daily. Leaders in this division
are Flipkart, Infibeam, Homeshop18, Indiatimes,
Naaptol, Letsbuy etc. each of which offers everything from
mobile phones to pet food. The 3rd and final category
of virtual goods and gift vouchers like online music,
software's, movies, games, Taj Hotel gift vouchers, Reebok
gift vouchers, Pizza Hut gift vouchers etc. have been relatively
lagging behind in India as compared to Europe
and America, primarily due to piracy concerns and the social
perspective of Indians. But the scenario is expected
to change with the digital downloads segment expected to
grow in the Indian E-commerce market due to the
explosion of mobile devices and the services available over
the Internet at special discounts. Certain unique
attributes of the E-commerce industry in India such as cash
on delivery mode of payment and direct imports that
lower costs considerably are probably going to bring about a
speedy growth in this industry in years to come.
According to the latest research by Forrester, a leading global
research and advisory firm, the e-commerce market
in India is set to grow the fastest within the Asia-Pacific
Region at a CAGR of over 57% between 2012-16. The
Analyst Zia Daniell Wigder, with Steven Noble, Vikram Sehgal
and Lily Varon.
A new report by the Boston Consulting Group says online

retail in India could be a $84-billion industry by 2016
platforms maximize its reach to the potential customers and
provide them with a convenient, satisfying & secure
shopping experience.
Apparently, more online users in India are willing to make

purchases through the Internet. Overall e-commerce
industry is on the edge to experience a high growth in the
next couple of years. The e-commerce market in India
was largely dominated by the online travel industry with
80% market share while electronic retail (E-Tailing) held
second place with 6.48% market share. E-Tailing and digital
downloads are expected to grow at a faster rate,
while online travel will continue to rule the major
proportion of market share. Due to increased ecommerce
initiatives and awareness by brands, e-Tailing has
experienced decent growth. According to the Indian
Ecommerce
transactions in India was Rs. 7080 crores (approx $1.75
billion) in the year 2006-2007 and it was grown by 30%
to touch Rs. 9210 crores (approx $2.15 billion) by the year
2007-2008. India's e-commerce market was worth
about $2.5 billion in 2009, it went up to $6.3 billion in 2011
and to $14 billion in 2012. About 75% of this is travel
related (airline tickets, railway tickets, hotel bookings, online
mobile recharge etc.). Online Retailing comprises
about 12.5% ($300 Million as of 2009). India has close to 10
million online shoppers and is growing at an
estimated 30% CAGR vis-à-vis a global growth rate of 8–10%.
Electronics and Apparel are the biggest categories
in terms of sales. As per "India Goes Digital", a report by
Avendus Capital, a leading Indian
Investment Bank specializing in digital media and technology
sector, the Indian ecommerce market was estimated
at Rs 28,500 Crore ($6.3 billion) for the year 2011. Online
travel constitutes a sizable portion (87%) of this market
today. Online travel market in India is expected to reach Rs

54,800 Crore ($12.2 billion) in size by 2015. Indian
e-tailing industry is estimated to grow to Rs 53,000 Crore
($11.8 billion) in 2015.
Conclusion
The e-commerce market in India has grown by 34 percent in
the last seven years, was about USD 600 million in
2011-12 and is expected to touch USD 9 billion by 2016 and
USD 70 billion by 2020. According to Forrester, the
Indian e-commerce market is expected to grow at a CAGR of
over 57 percent between 2012 and 2016, which is
the fastest within Asia-Pacific region. The key factors that are
driving this growth are the rise of Internet usage
(growing at 20 percent) & 3G penetration, and increasing
smartphone users with availability of Internet on mobile
phones. It is estimated that currently there are 27 million
mobile Internet users in India out of which 4 percent are
buying products on mobile. On account of increasing
awareness among consumers about product quality, change
through 2020. Rising number of high speed internet users is
encouraging businesses to innovate and offer a
diversified array of products & services online. Over the last
few years, with significant improvements in the
payment structure in e-commerce market, consumers in India
are gradually shifting towards online space and are
shedding their belief of online shopping medium being
unsafe. Consumer electronics, online travel and apparel &
accessories are the market segments exhibiting promising
growth. With the option of same day delivery, online
groceries stores are also entering into the country's online
space. According to recently released TechSci Research
report "India E-commerce Market Forecast & Opportunities,
2020", the country's e-commerce market is forecast
to grow at a CAGR of over 36% during 2015 - 2020, on
account of expanding smartphone user base, huge
discounts and offers extended to customers by the e-
commerce companies, increasing per capita disposable
income and growing youth population. India's e-commerce
market is dominated by e-services segment, on
account of booming online travel market, which is emerging
as the most preferred medium for planning holidays,
making hotel bookings and buying tickets for travel by
various modes including air, bus and rail.
"India's workforce majorly comprises of young consumers
who have less time for going out and shopping at
regular brick and mortar stores. Such a scenario creates
humongous potential for online shopping in a market as
huge as India. Moreover, great offers and discounts by the
leading e-commerce players further increase consumer
interest towards the products." said Mr. Karan Chechi,
Research Director with TechSci Research, a research based
global management consulting firm.Application of electronic
Gadgets and IT I large scale manufacturing is need
of the hour and e-commerce can help boost quality
manufacturing.
Books:
Apte N.K. - E-commerce Shopping Online and Adoption of
Safety Measures
Introduction to E-Commerce B.B.A Sem. II book.
Information technology book of Phadake Publication.
Elizabeth Goldsmith and Sue L.T. McGregor (2000); E-
commerce: consumer
Protection issues and implications for research and
education; J Consumer
Studies & Home Economics; Vol.24, No.2, June 2000, pp.124–
127.
Patric Barwise (2001); TV, PC or Mobile? Future media for
consumer ecommerce; Business strategy review;
Vol.12, issue 1; 2001; pp.35-42.
Johnson, C. (2003). U. S E-commerce: the year in review,
Cambridge, MA:
Forrester Research.
Global Journal of Business Management and Information
Technology. ISSN 2278-3679 Volume 4, Number 1
(2014), pp. 11-16, 2014
Herekar, in A SM Journal, Journal 2014
Kaur in International Journal of Engineering and Technique,
April, 2015.
by (Hangzhou Institute of Electronic Engineering),
International Journal of Computing & Business Research,
2014
University School of Management, Kurukshetra University,
Kurukshetra, 2014
IJTEP
April 2015 International Journal on Textile Engineering and
Processes, ISSN: 2395-3578, Vol 1,Issue 2, 1, Cotton
Weaving - A New Business opportunities and diversification
in Cotton weaving [1] Pramod Raichurkar, [2]
Updeep Singh, [3] Tushar Patil [4] M.Ramachandran.
April 2015 International Journal on Textile Engineering
and Processes, ISSN: 2395-3578, Vol 1, Issue
3,Importance of Teaching Automation as an integral part of
Engineering at Educational Institutes,
2.
E-commerce
1. 1. The Bhawanipur Education Society College Rise of E-

Commerce- The Indian Scenario The Success Story of Flipkart
and Online Shopping By:- Sanjeet Singh Dhanjal
2. 2. Rise of E-Commerce- The Indian Scenario Page 1 of 37
PROJECT REPORT (Submitted for the Degree of B.com Honours
in Accounting & Finance under the University of Calcutta) RISE
OF E-COMMERCE- THE INDIAN SCENARIO SUBMITTED BY
Sanjeet Singh Dhanjal Registration No. 017-1121-0965-12
Studying in The Bhawanipur Education Society College College
Roll No. 0101121115 SUPERVISED BY Prof. Supriya Pincha for
The Bhawanipur Education Society College Submitted on the
month of February of the year 2015
3. 3. Rise of E-Commerce- The Indian Scenario Page 2 of 37 Table
of Contents Chapter-I
Introduction...........................................................................................................
................... 4 Literature
Review......................................................................................................................
.................... 6
Methodology..........................................................................................................
...................................... 11 Objectives of the
Study..……………………………………………………………………………………
……………………...11 Scope of the
Study...……………………………………………………………………………………
……………………12 Sample
Size…………………………………………………………………………………………
…………………….13 Limitations of the
Study……………………………………………………………………..14
Chapter-II Conceptual Framework/ National/ International
Scenario .. 15 Flipkart Success
Story..........................................................................................................................
.... 15 Regional
Market......................................................................................................................
.................. 15 Flipkart Marketing
Strategy…………………………………………………………………………………
………………..19 Future Road
Map…………………………………………………………………………………………
……………………19 Chapter-III Presentation of Data &
Analysis…………………………………………………………………..20
Findings…………………………………………………………………………………
……………………………………………………………..29 Chapter-IV
Recomendations………………………………………………………………………
…………………………………31
Conclusion………………………………………………………………………………
…………………………………………………………..32 Bibliography/
References………………………………………………………………………………
…………..33
Questionnaires………………………………………………………………………
……………………………….34 Annexure I-
A...................................................................................................37 Annexure I-
B……………………………………………………………………...............38
ACKNOWLEDGEMENT I take this opportunity to thank The
Bhawanipur Education Society College for the 3 amazing years
of my college life and being the best institution for pursuing the
degree of B.com (Hons.) Special thanks to my supervisor in
charge Prof. Supriya Pincha for guiding me in making the
project whole and complete and also in supporting me
throughout the process. Also I would like to thank my friends
and family members who were supportive and helpful in
preparing this project work at various stages. Will always
remember making this project work and the knowledge I gained
while doing so. Concluding this with a heartiest thanks to my
college and its faculty members for always being there when the
students needed it. Thank you.
5. 5. Engaging in pretail for launching new products and services
According to an Associated Chambers of Commerce and
Industry of India (ASSOCHAM) survey, the online retail market
in India may grow to Rs.70 billion (over $1.30 billion) by 2015
from Rs.20 billion in 2011 as internet access improves
Marketing to prospective and established customers by e-mail
or fax (for example, with newsletters)  Business-to-business
electronic data interchange  Gathering and using demographic
data through web contacts and social media  Business-to-
business buying and selling  Providing or participating in
online marketplaces, which process third-party business-to-
consumer or consumer-to-consumer sales  Online shopping
web sites for retail sales direct to consumers Rise of E-
Commerce- The Indian Scenario Page 4 of 37 Introduction What
is E-Commerce ? Electronic commerce, commonly known as E-
commerce or eCommerce, is trading in products or services
using computer networks, such as the Internet. Electronic
commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet
marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and
automated data collection systems. Modern electronic
commerce typically uses the World Wide Web for at least one
part of the transaction's life cycle, although it may also use other
technologies such as e-mail. E-commerce businesses may
employ some or all of the following:
6. 6. Rise of E-Commerce- The Indian Scenario Page 5 of 37 India
has always been a land of great potential. The socioeconomic
condition of the country has improved many folds after
independence and India is now emerging as one of the leading
countries in the world. Moreover with a population of over 100
crore and a growth rate of above 6%, it can be compared to a
marketing giant. Hence it can be well judged why online
shopping in India is rising at fast pace over the days. As
technology is spreading to the remotest villages and many job
opportunities are presenting themselves to the unemployed
youth more and more people are gaining awareness and the
money to purchase expensive and luxurious items over the
internet. Online Shopping Which company flashes in your mind
first? Flipkart, Amazon, eBay etc. Well, let us talk about the
home-grown, Indian, e-commerce site ‘Flipkart’, also considered
as the Amazon of India A Company which started with just 4
lakhs is now worth over more than 2000 crores According to
the data Flipkart has provided to Ministry of Corporate Affairs;
the company’s revenue in 2011–12 was $77 million (Rs. 500
crore). For the fiscal 2012–13, their revenue is estimated to be
$350 million. With this huge success flipkart is becoming the
fate of online retail in India. This paper attempts to throw light
on the growth of online retail business in India with special
reference to flipkart (analyzing the consumer feedback about
the online business model of flipkart) The invention has opened
a whole new world of possibilities for us. Not only we can
communicate with the person we love within moments but
nowadays many vital tasks like jobs, shopping, socializing and
many others can be done easily at the convenience of our
homes. The concept of online shopping is a relatively new one
and it enables us to buy all our favourite goods and accessories
over the internet. This not only saves time but also we can get
the products at a much discounted price and that too at our
homes. There are many online stores that have developed in
recent times like letsshop.in, flipcart.com and many others.
These stores host a wide range of products like bags, shoes,
books, gadgets and many others. To purchase any product you
have to visit the site and click on the product that you would
like to purchase and the product will be delivered to you within
a week maximum. It’s that simple.
Literature Review “In online buying, the rate of diffusion and
adoption of the online buying amongst consumers is still
relatively low in India. In view of above problem an empirical
study of online buying behaviour was undertaken. Base on
literature review, four predominant psychographic parameters
namely, attitude, motivation, personality and trust were studied
with respect to online buying. The online buying decision
process models based on all the four parameters were designed
after statistical analysis. These models were integrated with
business intelligence, knowledge management and data mining
to design Behavioural Business Intelligence framework with a
cohesive view of online buyer behaviour. For better
understanding the factors of internet and consumer shopping
behaviour towards internet shopping, this chapter would
provide academic research reviews and relative ideas expressed
in the literature that associated with this subject. Furthermore,
a number of hypotheses will be tested to answer the research
questions that mentioned already in the introduction. Due to the
recent research shows the internet shopping becomes a full and
effective business model, therefore there are several studies
that already investigated more or less related on internet
shopping and consumer behaviour. In the following chapter,
some point of view will be taken from literatures, and needs
careful review to achieve them as the basis of the subsequent
research investigation.” -Archana Shrivastava & Ujwal Lanjewar
(2011) Advantages of Online Shopping 1) Saves time: Online
shopping saves us a huge amount of time. We can buy any of our
favourite products from our home only and need not visit the
malls. 2) Cost Effective: The products can be bought at a much
discounted rate by shopping online. This is because online
stores offer huge discounts and lucrative offers on the purchase
of each and every product. This is done to attract more
customers from all over the world. 3) Other Facilities: The
products are freely shipped and delivered at our doorstep
without any extra charge. Moreover if we find them not suited
to our purpose we can return them without purchasing any
time. Apart from that if we do purchase these items
8. 8. Rise of E-Commerce- The Indian Scenario Page 7 of 37 and
find them to be defective then we can return them within
fourteen days of the purchase and we will get all the money
back. 4) Shop any store worldwide: Never again be limited
geographically. Many merchants do not have physical stores in
every state, and certainly not in every country. When you shop
online, you can browse through stores around the block or
around the globe! Discover amazing new items from exotic
places that you perhaps have never even heard of before. 5)
Ship your gifts directly: When you order online, you can send
gifts or even have gift baskets delivered directly to their
recipient. This means you can avoid long waits at the post office
and you can get your gift delivered faster. Many stores even
offer customized cards and gift wrapping to go along with your
present. 6) Find items you might not see in stores: Since brick
and mortar stores are limited on space, merchants usually don’t
carry all of the items they sell in store. Online, you can find their
entire inventory, along with many choices of colors, styles, and
even customization options. Shop on the Internet so you can
find exactly what you want. 7) No more waiting in line and
pushing through crowds: Malls and retail stores can be chaotic,
especially during a big sale or a holiday season. Don’t stress
yourself out, just shop from home! You’ll never have to stand in
a long checkout line or weave your way through crowds just to
get the items you want. Shop online and you can stay in the
comfort of your own home 8) The Internet never closes: You can
shop anytime online 24 hours a day 7 days a week. Online stores
never close, so you never have to worry about making time to
go to the store. Online shopping is perfect for night owls or
anyone who is just too busy to make a trip to the store. The act
of buying things from websites and not shops certainly took a
long time to blend in with the shopping mind-set of the Indian
customer. The current scenario is one, which is witnessing a
change in this mind-set. There have been many websites that
have been launched with the objective of selling products to
customers.
Products belonging to various product sectors are now being
sold on these websites and the range is quite a large one right
from expensive laptops and LCD televisions to mundane grocery
items. The frequency of B2C transactions has certainly
increased over time in the Indian subcontinent. There are many
shopping websites, which are now witnessing a decisive surge
in traffic (this statement is being made while keeping in view
the performance of shopping websites in the last five years).
With an increase in the number of persons visiting these
websites, they have also become ideal platforms for
advertisements and banners of different brands. Online
shopping in India, is certainly witnessing a period, which entails
things such as rising number of online sales and fantastic
revenue and profit figures. There have been many products,
which have caught the fancy of online shoppers and one of them
is a handset. Handsets, irrespective of the brand, are being sold
in magnanimous numbers on different websites. All the major
market players in the telecommunications sector, FMCG sector,
services, mobile sector etc. are doing quite well with the sales
that they are getting from this online platform. The money that
is earned is being put to good use by using it in the betterment
of the respective R&D departments. Apart, from the businesses
doing well, the customers are also given many fantastic features.
Some of them include things such as free gifts with every online
purchase while some involve special offers that are quite
economical and affordable.
Growth of online retailing in India India e-commerce has grown
at a compounded annual growth rate of 30% since FY09, and is
expected to be $18 billion (around Rs 1,116,00crore)
opportunity by FY15. The findings part of report: Indian
Ecommerce-Tip of the Iceberg, by Macquire Equities Research
back this high growth rate on rising internet population, over
300 million middle class population, increasing mobile
penetration and low levels of e-commerce activity. “Compared
to the west, India’s ecommerce industry is still in its infancy. E-
commerce contributes only 0.6% of the country’s GDP vs 1-3%
for other countries, with only 12% of India’s online population
transacting online vs 64% for the US and over 50% for China,”
said AtulSoni and NitinMohta in the report. This growth will
further be accentuated by companies going in for public listing.
In the Indian context, only two internet-based companies are
listed on the markets, including Infoedge, which runs India’s
largest job portal (naukri.com), and justdial, which is India’s
largest local search site. The nature of Indian e-commerce is
also different. Travel has the lion’s share of 71% of Indian e-
commerce, but e-tailing has grown the fastest, at a 59% CAGR
between FY09-13E, to reach 16% market share. Compared to
the west, India’s ecommerce industry is still in its infancy, but
we believe that it may become a bigger part of the entire retail
universe than in the west. “We believe that for many young
Indians, Online shopping may become their primary way to
shop throughout their lives. Whenever significant opportunities
such as e- commerce present themselves, many market
participants compete aggressively to try to emerge as
undisputed leaders to gain brand recognition and customer
loyalty, and oftentimes these players change their business
model along the way to grow with the market,” said the report.
11. 11. To reveal the satisfaction level of the consumer To
find out the mode by which the customer became aware of
Flipkart  To analyse the Customer Feedback of Flipkart over
other available online retail stores in India.  To explore the
online business of model of Flipkart.  To study the growth of
online retail business in India. Rise of E-Commerce- The Indian
Scenario Page 10 of 37 METHODOLOGY Research Design The
type of design being used for making this project is Meta-
Analysis Design. Meta-analysis is an analytical methodology
designed to systematically evaluate and summarize the results
from a number of individual studies, thereby, increasing the
overall sample size and the ability of the researcher to study
effects of interest. Statement of the Problem The study is being
conducted for Online Shopping in Kankurgachi Area of Kolkata
City only, to find out the customer preferences in choosing
Flipkart. It is required to find out the preferences based on
certain aspects (Income, levels selection of products,
satisfaction level of customers). Objectives
12. 12. Primary Data Primary data was collected through the
survey method (questionnaire observation and interview) from
the respondents. Observations regarding the rise of online
shopping trends. The questionnaire aimed at studying the
customers preference and feedback for Finding out the
perception of the customers about Flipkart Data Collection
Method  Finding the perception among the competitors 
Finding the customer satisfaction and their means of awareness
of Flipkart  Finding the number of future purchases  Finding
out the strengths and weaknesses of Flipkart Rise of E-
Commerce- The Indian Scenario Page 11 of 37 Need of the
Project Nowadays retail stores are facing more competition in
retailing business. Good store design increase the visiting of
more customers in to the store and increase the store goodwill,
and price also plays major factor to use the customer giving
preference and selection of the store. And as industry research
has shown, there is much need to know the customer
expectations, customer preferences and their store
choice’s(features) and we will find out solutions for designing
effective store which will getting more customers and getting
more profits. Scope of the Study
13. 13. Secondary Data Secondary data was collected
thorough various websites and articleRise of E-Commerce- The
Indian Scenario Page 12 of 37 the online shopping sites flipkart.
Unstructured interview was conducted for some of the
respondents to find out the drawbacks of the online model of
flipkart The geographical area is limited within an area of
Kankurgachi, Kolkata. Sampling Procedure To obtain the
representative sample, a non-probability sample can be drawn.
In this study the method of selecting samples is Convenience
sampling. Tools The tools used for analyzing data are rating
method; graphs, pie charts etc. Questionnaire is distributed to
the individual respondents and special care has been taken to
make him/her feel comfortable so that, he/she could answer all
the questions. This method is followed to get unbiased
answers. 100 respondents were taken out of which 80% of the
population are frequent users of online shopping. s available
on the internet. Sampling Size Sample size: For the research the
sample size of:-
14. 14. Time was a major constraint. Findings of the study
are based on the assumption that respondents have disclosed in
the questionnaire.  Respondents show reluctance towards
giving correct information.  The sampling frame to conduct the
study has been restricted to area near Kankurgachi, Kolkata.
Rise of E-Commerce- The Indian Scenario Page 13 of 37
Technique of Analysis The data collected from the customer are
transcripted to the worksheet in the form of tally bars and
analyzed by statistical tools by drawing tables and graphs,
inferences were drawn on a marketing concept and
conversation. Based on the marketing concepts findings of the
research were driven and recommendations are made.
Limitation of the Study It is not possible for any market study to
make it accurate due to many hurdles in the collection and
computation of data. Some limitations of the study are listed
below
Conceptual Framework/ National and International Scenario
Flipkart Success Story When they were starting out, Sachin
Bansal and Binny Bansal would get on a motorbike to make the
rounds of book warehouses across Bangalore, ride back to their
two-bedroom apartment and package orders for online
customers. It was a humble beginning for two former software
developers for Amazon.com who set out in 2007 to beat their
one-time employer at its own game long before Amazon entered
India. The firm's success mantra: employing technology for
speedy and accurate delivery to customers. Sachin and Binny
Bansal co-founded the e-commerce site in 2007 after resigning
from their jobs at Amazon India. With Rs. 4 lakh in seed capital
and just the two of them as employees, they were pouncing on a
demand-supply gap in online bookselling. The duo initially did
everything, from programming, forging supplier relationships
and book procurement to logistics, packing and shipping. “It
was a minimal start and a case of figuring out things as they
came,” Sachin recalls. “We started earning customer goodwill,
and what followed was phenomenal word-of-mouth publicity.
We became profitable in six months.” In 2007, Flipkart started
by offering 50,000 titles. Today, it offers four million. It has
500,000 registered users, and has sold 750,000 books so far.
Half the buyers have returned to buy a second book. There are
websites that offer better discounts, but Flipkart plans to focus
on expanding logistics and adding value. “For now, we are not
joining the pricing game. The discounts and free shipping are
possible because of our sales volumes, and low expenses on
overheads like rent — all of which we are passing on to the
customer.” The cash-on-
delivery (COD) scheme for those who hesitate to pay online
owing to security fears now brings in 30 per cent of the revenue.
Flipkart also continually tweaks its website, for that is where
customer satisfaction first meets the technology. A preview of
select pages from books will soon be up. Users have been
demanding a loyalty scheme, and that too is being worked out. A
better search engine, a simpler payment mechanism…the wish
list stretches. When you browse the website, add items to the
shopping cart, and confirm your order, you trigger Flipkart's
automated communication system. It reads your postal address
code and routes the purchase order to one of the company's
four warehouses — in Mumbai, Delhi, Kolkata and Bangalore. If
the book is not in stock, the nearest supplier is automatically
queried. When the book is available, it is packed and picked up
by a courier company within four to 24 hours. The book arrives
at your address within one to three days. According to Sachin,
the company is “aiming at 24-hour delivery of most books
because that's what the customer seeks. In the future, a
customer can order a book in the morning and get it by
evening.” Regional Market The company is also busy switching
to selling music, movies, mobile phones and game, besides
books. Flipkart is also deepening its presence in book selling by
targeting the regional language book market, which has largely
been untapped. “More books are read in regional languages. It is
tough to get a book supplier on board, but once that is in place,
this business will further explode,” says Sachin. Things are
easier said than done! To realize our dreams and that also in
such a grand manner is really a tough task. The founders of
Flipkart have probably conquered their dreams with the
amazing success of Flipkart. Flipkart is something which has
really opened up the Indian e-commerce market and that also in
a big way. Flipkart began with selling books, since books are
easy to procure, target market which reads books is in
abundance, books provide more margin, are easy to pack and
deliver, do not get damaged in transit and most importantly
books are not very expensive,
so the amount of money a customer has to spend to try out
one's service for one time is very minimal. Flipkart sold only
books for the first two years. Flipkart started with the
consignment model (procurement based on demand) i.e. they
had ties with 2 distributors in Bangalore, whenever a customer
ordered a book, they used to personally procure the book from
the dealer, pack the book in their office and then courier the
same. In the initial months the founder's personal cell numbers
used to be the customer support numbers. So, in the start they
tried their best to provide good service, focus on the website -
easy to browse and order and hassle-free, and strove hard to
resolve any customer issues. Since there were not any
established players in the market, this allowed them a lot of
space to grow, and they did in fact grew very rapidly. The
company started from 2 employees and now has around 4500
employees. Flipkart started with consignment model as
discussed above, since most of the customer issues like delivery
delays etc. result from procurement model, the company started
opening its own warehouses as it started getting more
investments. The company opened its first warehouse in
Bangalore and later on opened warehouses in Delhi, Kolkata
and Mumbai. Today the company works with more than500
suppliers. As on date more than 80% orders of Flipkart are
handled via warehouses which helps in quick and efficient
service. A humble beginning from books, Flipkart now has a
gamut of products ranging from: Cell phones, laptops,
computers, cameras, games, music, audio players, TV's,
healthcare products, washing machines etc. etc. Still, Flipkart
derives around 50% of its revenue from selling books online.
Flipkart is the Indian market leader in selling books both offline
and online, it enjoys an online share of around 80%. The
electronic items have a large number of players like Naaptol,
Letsbuy, Indiaplaza, Tradus, Infibeam, Yebhi etc. The electronic
market share is distributed among them in different unknown
proportions. India has around 13.5 crore internet users today
where as the number of homes with Cable and Satellite (C&S)
television is 10.5 crore. The expected internet users will reach a
figure of 30 crore by 2014 and C&S homes are expected to be 14
crore by 2014. Thus India has a tremendous internet growth
and with the customers getting accustomed to e-
commerce, the future of e-commerce sector is definitely rosy.
An approximated 25 lac people have transacted online this year,
the number is all set to increase with time. Also to mention most
of the Flipkart customers use internet from PC's/Laptops to
order goods. The use of mobile internet is very less at the
moment, but with the advent of smart phones the use of mobile
internet for e-commerce transactions will soar with time. India
has 8 crore mobile net users at the moment, the number is
expected to swell to 22.5 crore by 2014. Factors that lead to the
grand success of Flipkart 1) They always strove to provide great
customer service. Flipkart customers are happier than with
some of their competitors like Tradus.in, Indiaplaza.com; I have
myself experienced this couple of times. 2) Their website is
great, easy to use, easy to browse through the products, add
products to wish list or to a cart, get product reviews and
opinions, pre-order products, make payments using different
methods, in short hassle- free and convenient. 3) A very
important point is that they introduced the option of cash on
delivery and card on delivery, this way people demonstrated
more confidence in buying products. An interesting is that fact,
today Flipkart sells 20 products/min and has a massive
customer base, still more than 60% of the Flipkart's customers
use Cash on Delivery and card on delivery methods. This is
because of two reasons, one is many people do not know how to
make payments online. And secondly people do not have
immense trust in e-commerce in India. Flipkart also provides a
30 day replacement guarantee on its products and EMI options
to its customers for making payments. 4) Flipkart's reason of
success is that it has a great customer retention rate, it has
around 15 lac individual customers and more than 70%
customers are repeat customers i.e. they shop various times
each year. The company targets to have a customer base of 1
crore by 2015.
Flipkart Marketing Strategy Flipkart has been mostly marketed
by word of mouth advertising. Customer satisfaction has been
their best marketing medium. Flipkart very wisely used SEO
(Search Engine Optimization) and Google Ad-words as the
marketing tools to have a far reach in the online world.
Flipkart.com official Facebook page has close to 9 lac 'likes'.
Flipkart recently launched a series of 3 ads with the tag line -
"No Kidding No worries". Kids were used to create the adverts
to send out the message - if a kid can do it, you can also do it.
The message is very clear to make people more comfortable
with Flipkart, to generate a great customer relationship and
loyalty on the basis of great product prices and excellent
customer service. All in all to create a great customer
experience. Future Road Map Going forward electronics will be
given more focus. Flipkart has recently added a string of
electronic items like calculators, water purifiers, microwave
ovens, washing machines, dish washers, vacuum cleaners etc.
Flipkart has opened a music store which sells CD's and DVD's of
movies' music releases and music albums. Flipkart has also
acquired Bollywood movie content from Chakpak. Since digital
media in going to rise in near future, Flipkart is geared up for
the same. Soon it will start offering digital content like movies
and songs online, as in the customers can pay and stream online
digital content. Flipkart will also provide e-books very soon.
Presentation of Data & 1% of the samples belonged to the age
group of 50+ years, which contained 1% male samples and 0%
female samples. 0% 5% 10% 15% 20% 25% 30% 35% Age 16-
24 Age 25-34 Age 35-49 Age 50+ 35% 12% 9% 1% 30% 8% 5%
0% Male Female 14% of the samples belonged to the age group
of 35-49 years, which contained 9% male samples and 5%
female samples.  20% of the samples belonged to the age group
female samples.  65% of the samples belonged to the age group
female samples. Analysis On the basis of the answers received
from the annexed questionnaire the following analysis has been
made. Figure 1 The above Figure 1, shows the Age Group and
Gender of the number of customers who were taken as samples
for the sample study. By analysing the same we could conclude
the following:-
21. 21.  24% of samples were Self Employed  5% of samples
were Professionals Rise of E-Commerce- The Indian Scenario
Page 20 of 37 Figure 2 The above Figure 2, show the occupation
of customers who were taken as samples for the sample study.
By analysing the same we could conclude the following:- 10%
of samples were others 0% 5% 10% 15% 20% 25% 30% 35%
5% 24% 26% 35% 10% Customer's Occupation Customer's
Occupation 35% of samples were students 26% of samples
were from Service Sector
Figure 3 The above Figure 3, line graph shows the frequency of
visits by the number of customers who was taken as samples for
the sample study with their monthly income. The following
table will show us the frequency of visits of customers
belonging to various income groups. Frequency Of Visits
Monthly Income of the customers Total Number of Frequency of
visits <200000 200000- 500000 500000- 1000000 1000000>
More than once a month 11 3 3 3 20 Once in 1-2 Months 7 4 3 3
17 Once 3-6 Months 18 12 5 5 40 Once in 7- 12 Months 6 9 5 3
23 0 2 4 6 8 10 12 14 16 18 20 More than Once a Month Once in
1-2 Months Once in 3-6 Months Once in 7-12 Months <200000
200000-500000 500000-1000000 Series 4
23. 23. Only 5% do not know about it Figure 5 95% 5% Are
you aware of Flipkart- an e-commerce website ? Yes No 45%
15% 10% 10% 20% Which Online Shopping website do you
prefer ? Flipkart Amazon Snapdeal Others I do not use e-
commerce websites 95% of the respondents are aware of
Flipkart Rise of E-Commerce- The Indian Scenario Page 22 of
37 Figure 4 From the above Figure 4, it can be analysed that:-
24. 24. While remaining 15% do not prefer online shopping,
they prefer retail shopping. 85% 15% Do you prefer online
shopping ? Yes No 85% of the population prefer online
shopping  While 20% do not use e-commerce websites Figure
6 From the above Figure 6, it can be concluded that  10%
respondents prefer Others  10% respondents prefer Snapdeal
 15% respondents prefer Amazon  45% respondents prefer
Flipkart Rise of E-Commerce- The Indian Scenario Page 23 of
37 The above Figure 5 shows the analysis of consumer’s choice
of e-commerce website of which:-
25. 25. While 10% among them are still conservative and
avoid shopping online due to fear of quality of products and
payment options Figure 8 90% 10% Do you consider online
shopping safe ? Yes No 0% 10% 20% 30% 40% 50% 60% 70%
80% Excellent Good Average Bad 80% 15% 3% 2% First
Experience with Flipkart First Experience with Flipkart 90% of
the respondents feel that shopping online is a safe affair Rise of
E-Commerce- The Indian Scenario Page 24 of 37 Figure 7 The
above Figure 7, clearly shows that:-
26. 26. While remaining 5% said that they get better quality
products. . 30% 15% 50% 5% 0% 10% 20% 30% 40% 50%
60% Wide Variety Price Efficient Better Service Better Quality
Why do you prefer Flipkart over it's competitors ? Why do you
prefer Flipkart over it's competitors ? Another 15% said that
they get products in right price  While 30 % among them said
that they get wide variety of options on flipkart.  50% said that
Flipkart provided them better and prompt service  The
remaining said that they have average and bad experience while
shopping first time with flipkart. Figure 9 Above Figure 9, shows
that when the respondents were asked that why they prefer
shopping on Flipkart over other shopping sites:-  While 15%
said they have overall good experience.  80% of the
respondents show that they have excellent first time experience
with flipkart Rise of E-Commerce- The Indian Scenario Page 25
of 37 The above Figure 8, shows that:-
27. 27. While 10% among them said that they will not. Figure
11 90% 10% Will you recoment Flipkart to your friends and
family ? Yes No 0% 20% 40% 60% 80% 100% Yes No 5% 95%
Any Drawbacks ? Any Drawbacks ? 90% among the
respondents will recommend their friends and family members
to shop with flipkart Rise of E-Commerce- The Indian Scenario
Page 26 of 37 Figure 10 Above Figure 10 shows that:-
28. 28. Remaining 15% are not 85% 15% Are you satisfied
with Flipkart ? Yes No 85% are satisfied  While 5% felt that
there are still some drawbacks in Flipkart Figure 12 The above
Figure 12, show how many respondents are satisfied with
Flipkart, out of which:-  95% of the respondents said they feel
no drawbacks in the functioning of Flipkart Rise of E-
Commerce- The Indian Scenario Page 27 of 37 Above Figure 11,
shows that when they were asked to suggest any draw backs:-
Findings 1) 90% of respondents feel safe in online shopping
they have no fear and have started shopping online while still
10% are hesitant of shopping online they are the late majority
type of customers who adopt the technology and advancement
in later stage. 2) 85% of respondents prefer online shopping as
they get variety of products of good quality at one place while
remaining respondents feel that they prefer shopping in stores
in which they get opportunity to physically observed the
products and then buy 3) Even though flipkart doesn’t have a
big list of competitors but there are stores which have grabbed
attention of buyers namely Jabong, eBay, Myntra, Amazon, Zovi
4) 80% of the respondents said that they have excellent first
time experience with flipkart while 15 % said they have overall
good and remaining said that they have average experience
while shopping first time with flipkart 5) More than majority of
respondents had an amazing first experience with the site and
prefer flipkart over its competitors due to the quick services,
wide variety safety reasons , cash on delivery facility, low prices
and most importantly being an Indian venture which as wide
availability of products . 6) Respondents are satisfied by the
business model of flipkart as it is a very systematic organization
7) Flipkart is a very price efficient company because offers the
products directly from the manufacture and eliminates the
profit margin of the mediators’ Products at prices lower than
the market price 8) The respondents is very satisfied with the
homogeneous list and options flipkart offers to its customers 9)
More than 50% of the consumers feel that products of by
flipkart are of excellent quality, durable and worth the cost 10)
Flipkart is a consumer friendly site and offers special after sale
services which includes replacement of goods in 7 days 11)
Flipkart offers warranty for its goods, depending on the type of
product. Flipkart is very punctual in delivery their goods on
time but a very small percentage of respondents have faced
problems regarding the timely delivery of goods. Similarly
regarding the return policy a small percentage of the
respondents have faced delays but
the larger section of the respondents had a great experience
regarding the returns policy of the goods 12) On a scale of 10,
Flipkart users have rated its behaviour 6 points to 9.5 points
depending on their personal experiences 13) Flipkart users are
not hesitant in recommending the site to any friends 14) 2% of
customers had a bad experience with flipkart, regarding the
timely delivery and the delay in return of goods, which is not a
bad ratio and can be improved further.
Recommendations 1) As still in India large segment of
population is untapped regarding the online shopping the
available online shopping stores can widen their market by
getting into expansion strategies 2) There is also need to
remove the fear in the minds the customers regarding the
product quality, durability and payments etc. in online shopping
3) Wide expansion of internet facilities in rural areas can bring
the more customers for the online shopping sites 4) Through
prompt service, wide variety and easy accessibility even
consumers from the remote areas can be tapped 5) As Indian
consumers are much more cautious about shopping online as
compared to the West. They are reluctant to divulge credit card
details. The cash on delivery service has will help a lot of
traditional consumers turn to online shopping 6) India’s e-
commerce companies have far too often concentrated on the
bells and whistles instead of focusing on deploying and
customizing technology to serve customer needs, so their need
more customer centric approach. 7) Calling facility to make an
order and change an order as well as, Urgent delivery with no
extra cost service can add a cherry on the cake and would help
flipkart to perform even better than its competitors
Conclusion Online shopping is the new mantra of this age and
the people of India are applying this in their lives to a great
extent nowadays. As we progress further, the growth rate of
online marketing in our country will leap to the stars. According
to a research report — State of e-commerce in India by
Commerce for ASSOCHAM, “India’s Internet base, is already the
third highest in the world after China and the US, is growing by
nearly 40% every year”. Hence, the rise of online shopping in
the Indian subcontinent has been meteoric in the recent years.
The number of shopping websites has increased and so has the
total number of persons who prefer shopping online At the end
it can be said that Flipkart has become the fate of online
business in India. The company is currently valued at around 1
billion dollars i.e. 5000 crore. More importantly Flipkart has
ushered in the e-commerce era in India. This has generated
massive interest in e-commerce sector; people are opening
websites to sell anything from shoes to apparels to jewels to
baby care products etc. This has helped in creating a lot of job
opportunities and thus helps the Indian Inc. growth story as
well.
Bibliography/ References Information and data related to the
project has been taken from the sources below, special thanks
to the editors for making the task easier:- 1)
www.sxccal.edu/msccs/ecommerce1.pdf 2)
www.scribd.com/doc/172706499/Questionnaire-
Flipkart#scribd 3) www.euroasiapub.org/IJRIM/Mar17/7.pdf
4) www.surveymonkey.com/s/K2VVBZY 5)
libguides.usc.edu/content.php?pid=83009&sid=818072 6)
marketingland.com/wp-content/ml-loads.2014/08/online-
shopping-ecommerce-ss- 1920.png 7) www.wikipedia
.org/wiki/E-commerce 8) www.flipkart.com/about-us
Questionnaire Respected Sir/ Madam, I am a student, pursuing
B.com from The Bhawanipur Education Society College. I am
doing project on “Rise of E-Commerce- The Indian Scenario”
about the success story of Flipkart and Online shopping. I kindly
request you to co-operate in my research study by kindly filling
up the following questionnaire. 1) Please tick the age group you
belong to 16-24 [ ] 25-34 [ ] 35-49 [ ] 50 or above [ ] 2) Gender
Male [ ] Female [ ] 3) Please tick your occupation Professional [ ]
Self Employed [ ] Service [ ] Student [ ] Others [ ] 4) Please tick
your income range Less than Rs.2 lakhs per annum [ ] Rs.2 to
Rs.5 lakhs per annum [ ] Rs.5 to Rs.10 lakhs per annum [ ] More
than 10 lakhs per annum [ ] 5) Please tick your education as
relevant Post graduate [ ] Graduate [ ] Higher secondary school
certificate [ ] High School certificate [ ] Less than 12 years in
school [ ] 6) How frequently do you shop through e-commerce
websites
More than once a Month [ ] Once in 1-2 Months [ ] Once in 3-6
Months[ ] Once in 7-12 Months [ ] 7) Are you aware of Flipkart–
an ecommerce website Yes [ ] No [ ] 8) Which is your most
preferred e-commerce website Flipkart [ ] Amazon[ ] Snapdeal [
] Others [ ] I do not use e-commerce websites [ ] 9) How
frequently have you used the ecommerce website for getting
information before shopping at a physical store Always [ ] Most
Often [ ] Often [ ] Quite rarely [ ] Rarely [ ] Never [ ] Product
specifications [ ] Price comparison among products [ ] 10) Tick
all the product varieties that you generally prefer buying online
Clothing [ ] Personal products (perfumes, beauty creams, razors,
toothbrush) [ ] Mobiles/ Tablets [ ] Laptops and accessories [ ]
Cameras [ ] Books [ ] Digital products [ ]
11) Do you prefer online shopping? Yes [ ] No [ ] 12) Do you
consider online shopping safe? Yes [ ] No [ ] 13) How was your
first experience with Flipkart? Excellent [ ] Good [ ] Average [ ]
Bad [ ] 14) Why do you prefer Flipkart over its competitors?
Wide Variety [ ] Price Efficient [ ] Better Service [ ] Better
Quality [ ] 15) Will you recommend Flipkart to your friends and
family members? Yes [ ] No [ ] 16) Are you satisfied with
Flipkart? Yes [ ] No [ ] 17) Do you find any draw backs in
Flipkart? Yes [ ] No [ ]
ANNEXURE-IA Supervisor’s Certificate This is to certify that
Mr.Sanjeet Singh Dhanjal a student of B.com Honours in
Accounting & Finance of The Bhawanipur Education Society
College under the University of Calcutta has worked under my
supervision and guidance for his Project Work and prepared a
Project Report with the title Rise of E-Commerce- The Indian
Scenario which he is submitting, is his genuine and original
work to the best of my knowledge. Name: Prof. Supriya Pincha
Name of the College: The Bhawanipur Education Society College
Designation: Signature: Place: Date:
ANNEXURE-IB Student’s Declaration I hereby declare that the
Project Work with the title Rise of E-Commerce- The Indian
Scenario submitted by me for the partial fulfilment of the degree
of B.com Honours in Accounting & Finance under the University
of Calcutta is my original work and has not been submitted
earlier to any other University for the fulfilment of the
requirement of any course of study. I also declare that no
chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by
others or by me. However, extracts of any literature which has
been used for this report has been duly acknowledged providing
detailed of such literature in the references. Name: Sanjeet
Singh Dhanjal Address: 90, Phears Lane, Bowbazar, Kolkata-
700-012 Registration No: 017-1121-0965-12 Signature: Place:
Date

E-Commerce Services in India: Prospects and Problems

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E-Commerce Services in India: Prospects and Problems

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E-Commerce Services in India:

Prospects and Problems

Key Words: Electronic, services, ethical issues, perceptions,

In its simplest form e-commerce is the buying and selling of

“E-Commerce deals with the buying and selling of

India has an internet user base of about 137 million as of June

International Journal on Textile Engineering and Processes

State of E-Commerce in India

2. Textile –Textiles Industry is second largest in India next to

3. Stocks and shares and E-trade- In India today, through e –

Future of E-Commerce in India

A new report by the Boston Consulting Group says online

Apparently, more online users in India are willing to make

today. Online travel market in India is expected to reach Rs

1. 1. The Bhawanipur Education Society College Rise of E-

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