Brand Loyalty

1. I consider myself loyal to Coca Cola

(7x1)+(8x2)+(36x3)+(38x4)+(11x5)/100 = 3.38

2. I drink Coca-Cola whenever I can

(6x1)+(11x2)+(37x3)+(31x4)+(15x5)/100 = 3.98

3. This is the one brand of soft drink I would most prefer to drink

(5x1)+(8x2)+(27x3)+(37x4)+(23x5)/100 = 3.65

4. If Coca Cola was not an option ...

(4x1)+(11x2)+(32x3)+(37x4)+(16x5)/100 = 3.5

5. I would go out of my way to drink Coca Cola

(11x1)+(10x2)+(45x3)+(22x4)+(12x5)/100 = 3.14

Brand Attachment

6. I really love Coca Cola

(5x1)+(8x2)+(23x3)+(43x4)+(21x5) = 3.08

7. I would really miss Coca Cola ...

(2x1)+(7x2)+(24x3)+(30x4)+(37x5)/100 =3.93

8. Coca cola is special to me

(4x1)+(10x2)+(36x3)+(34x4)+(16x5)/100 = 3.48

Brand Engagement

9. I really like to talk about Coca Cola to others

(9x1)+(19x2)+(30x3)+(31x4)+(11x5)/100 = 3.16
 10. I am always interested in learning more about coca cola

(6x1)+(13x2)+(31x3)+(34x4)+(16x5)/100 = 3.41

11. I would be interested in merchandise .....

(7x1)+(12x2)+(28x3)+(29x4)+(24x5)/100 = 3.51

12. I like to visit the website ...

(17x1)+(21x2)+(21x3)+(25x4)+(16x5)/100 = 3.02

13. Compared to other people...

(16x1)+(23x2)+(25x3)+(24x4)+(12x5)/100 = 2.93

Community

14. I really identify..

(11x1)+(19x2)+(29x3)+(29x4)+(12x5)/100 = 3.12

15. Coca cola is often frequented...

(8x1)+(20x2)+(31x3)+(30x4)+(11x5)/100 = 3.16

16. I feel a deep connection...

(20x1)+(18x2)+(28x3)+(23x4)+(11x5)/100 = 2.87
Brand Relationship
If Coca-Cola came to life as a person, what type of person would s/he be?

Happy Pill Fun Friendly

Trusted Santa Claus Happy

Outgoing Adventurous Convenient

Refreshing Easy-going person Adam Sandler

John Lloyd Tall, built, strong, unique Tall, honest, always there
for you
Cool Sophisticated Macho man
A girl in her mid 20s who is Interactive person Liza Soberano
free and is currently
enjoying life and sharing her
joy to everyone.
Cheerful Person Life saver Awesome
Player Soft drinks vendor Cold
Beautiful person Jolly A person with different
personalities
Easy to be with Lively Someone who makes you
happy
Energetic and positive Famous and well-known Exciting
celebrity
Accommodating Best friend material A dog
Calm person Optimistic Loud
If Coca-Cola came to life as a person and was at a party with you, what would s/he say to you?

Taste the feeling Have some fun! Hi! I want to be your friend
Enjoy Happiness Let’s be friends
I can make you happy Share Happiness He would tell me that he brings
joy to people and warmth and fun

Madalas ka ba dito Let’s have a drink Sophisticated

Uhaw ka na ba That i should loosen up and Smile and be happy
enjoy because it is a party
anyway.
Im here to keep you calm Let’s party Let’s chill the heat
and refreshed
Sup Can I join you Relax!
Ilabas ang kulit Wanna have some fun? Just have fun
Probably a pick up line Share Happiness Freshen me up
Lets open happiness Quench Thirst Are you enjoying my
company
Yo, drink up! You’re cute YOLO
Go out there and have fun Are you sweet? Hi bes
Care to drink? Water please Let’s chill and have some
fun
Brand Loyalty

4.5
3.98
4 3.65
3.38 3.5
3.5 3.14
3

2.5

1.5

0.5

0
I consider myself loyal I drink Coca-Cola This is the one brand If Coca-Cola was not I would go out of my
to Coca-Cola whenever I can of soft drink I would an option, it would way to drink Coca-
most prefer to drink make little difference Cola.
to me if I had to
purchase different
brand/s.

Figure 20. Brand Loyalty

According to the result of the survey, the data shows that the highest part worth utility

for brand loyalty is “I drink Coca-Cola whenever I can” which has 3.98 followed by “This is the

one brand of soft drink I would most prefer to drink” which has 3.65, “If Coca-Cola was not an

option, it would make little difference to me if I had to purchase different brand/s” which has 3.5,

“I consider myself loyal to Coca-Cola” which has 3.38 and lastly “I would go out to my way to go

to drink Coca-Cola” which has 3.14. See Figure 20.

Brand Attachment

4.5
3.93
4
3.5
3.5
3.08
3

2.5

1.5

0.5

0
I really love Coca-Cola. I would really miss this brand if it Coca-Cola is special to me.
went away.

Figure 21. Brand Attachment

According to the result of the survey, the data shows that the highest part worth utility

for Brand Attachment is “I would really miss this brand if it went away” which has 3.93 followed

by “Coca-Cola is special to me” which has 3.5 and lastly “I really love Coca-Cola” which has

3.08. See Figure 21.

Brand Engagement

3.6
3.51
3.5
3.41
3.4

3.3

3.2 3.16

3.1
3.02
3 2.93
2.9

2.8

2.7

2.6
I really like to talk I am always I would be interested I like to visit the Compared to other
about Coca-Cola to interested in learning in merchandise with website of Coca-Cola. people, I follow news
others. more about Coca- this brand’s name on about Coca-Cola
Cola. it. closely.

Figure 22. Brand Engagement

According to the result of the survey, the data shows that the highest part worth utility for

the Brand Engagement is “I would be interested in merchandise with this brand’s name on it”

which has 3.51 followed by “ I am always interested in learning more about Coca-Cola” which

has 3.41, “I really like to talk about Coca-Cola to others” which has 3.16, “I would like to visit the

website for Coca-Cola” which has 3.02 and lastly “Compared to other people, I follow news about

Coca-Cola closely” which has 2.93. See Figure 22.

Community

4.5
3.93
4
3.48
3.5
3.12
3

2.5

1.5

0.5

0
I really identify with people who Coca-Cola is often frequented by I feel a deep connection with
use this brand. people like me. others who use this brand.

Figure 23. Community

According to the result of the survey, the data shows that the highest part worth utility for

Community is “Coca-Cola is often frequented by people like me” which has 3.93 followed by “I

feel a deep connection with others who use this brand” which has 3.48 and lastly “I really identify

with people who use this brand” which has 3.12. See Figure 23.