Beruflich Dokumente
Kultur Dokumente
Age group: 22 – 55
Brand Identity: All the intangible brand assets like Apple’s brand values, its
culture, employees, Brand colors, Tagline, Tone of voice, Type of Imagery etc
all these elements contribute in forming a specific position in the minds of
the customer.
Product Design and Quality: Since its inception, Apple has been rolling out
products which have been an epitome of design and quality.
Age 20 – 45 18 – 30 20 – 35 20 – 45
Students
Professionals, Professionals,
Professionals,
managers and managers and Professionals,
managers
Occupation executives executives managers
Sense of achievement
and belonging
Self-expression Recreation
Self-
Speed of service, Efficiency
expression
advanced features and Speed of service Speed of
Benefits
capabilities Efficiency service
sought
Users Users
Non-users, Non-users,
Non-users, potential Non-users,
potential users potential users
Behavioural User status users potential user
Resigned
Aspirer Aspirer Aspirer
Aspirer
Psychographic Lifestyle[1] Succeeder Succeeder Explorer
Succeeder Explorer Explorer
Explorer