Beruflich Dokumente
Kultur Dokumente
Project Text2Clip: Conceptualizedand launched anovel initiative with no paralleled competing features in the market. Objective
of the initiative was to allows users to clip coupons by texting any keyword at the point of purchase; Filed for pending patent for
the idea. Coupon adoption rate improved by 13%.
Project Relief Advisor: Collaborated with an external vendor, WebMD, to define requirements in Relief Advisor for Allergy
category and introduce product recommendations based on user’s symptoms onto Walgreens.com, a project that resulted in a 3%
increase in conversion rate; Increasing downstream revenue by 1%.
Project Login Page Redesign: Redesigned Walgreens.com login page by introducing Password-less login, allowing users to log
onto the website using One-Time-Password (OTP). Initiative helped improve the Visitor-to-Login percentage by 30%.
o Worked with the Security, Privacy and Legal team to implement Auto-Login on mobile that allowed the user to always
be in logged-in state when accessing walgreens.com on mobile.
Project Loyalty Reward: Collaborated withloyalty rewards backend team to help develop a close-loop matching algorithm that
would connect a user that creates an in-store loyalty account with online account. Production launch of the algorithm resulted in
36% increase in match rate. Thus, increasing loyalty program adoption by 60%.
o Project Beauty Club: Led the initiative under the umbrella of loyalty reward with the objective of providing beauty
product recommendation to users that complete beauty questionnaire.
Nationwide (Columbus, OH): Tactical Planning Analyst April 2015 – June 2015
Responsible for conceptualization, design and building 36-month product roadmap; Including driving ideation and prototyping of
MVP.
o Accountable for conducting SWOT analysis and researching insurance industry market trends.
o Conducted user-research with the objective to better understand user needs, thus helping the team to prioritize the
roadmap.
o Interviewed the stakeholders and business leaders to learn about business challenges and propose a palatable solution.
o Collaborated with engineering to T-shirt size the initiative and provide a reasonable timeline estimate for the project.
Project MarketEDGE: Objective of application was to design portal that could be used by the partners on the sales side of the
business for lead management.
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During the course of the project I was responsible for the deliverables of 14 front-end engineers and 8 back-end engineers.
Worked with the CX/ UX team to ensure that the user gets the best experience and making it technically feasible to develop
Worked with the Technical Lead to provide effort estimate and define project timeline.
Site redesign helped improve the customer satisfaction by a approx. 4000 base point from 2.3 to 3.4, which in turn helped
improve conversion rate.
Conducted bug-bash and brownbag sessions for engineering and other stakeholders.
Lincoln Financial Group (New York, NY): Business Analyst Feb 2014 – April 2014
Lead development of client side application for mDot; Objective of the application was to assist senior citizens with all the
retirement requirements. Administered the product launch across multiple platforms. (RWS, iOS, Android and WP8)
Collaborated with product and business teams to gather and document requirements. Worked closely with user-research and
design team to build wireframes.
Assisted QA team in defining a testing strategy; Organized brown bag sessions to test end-to-end application.
Estee Lauder (New York,NY): Business Consultant Dec 2013– Feb 2014
Provided consultation for multiple product portfolios across various work-lines such as Portfolio Strategy, Application
Portfolio Management, Business Relationship Management and Governance Model per portfolio.
Collaborated with stakeholders to build maturity-level report for multiple company divisions such as supply chain, R&D,
Business, global production support, finance, HR.
Assisted in building IT Strategy, business strategy and application Evaluation Matrix for each portfolio.
Initiative resulted in streamlining the work effort, assisted in project prioritization and helped acquire projectfunding.
Key Management Group(Melville, NY): Associate Business Analyst Jan 2012– Dec 2013
Client: AIG Chartis
Partnered with QA team to build and document testing strategy for testing AS/400 platform;Adding functional and unit tests
to legacy code base, increased test code coverage from 45% to 80%, thus increasing the stability of the system.
Testing plan incorporated both mobile and desktop application.
EDUCATION
AREA O F EXP E R T IS E
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