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Sarah Fetzer LIS635: Web Productions

Proposed Social Media Plan for Important Announcements for CPCC

The Message:

Fine Forgiveness Days happening at CPCC Library! Donate food to have fines up to $20
forgiven. Details at cpcc.edu/library! #Give2Forgive

The Audience:

Students of Central Piedmont Community College who may have late fines on their account that
they would rather not pay.

The Scope:

The scope of the message needs to be wide because the audience is so wide. Though CPCC
exists physically only in Mecklenburg County, we have students from neighboring counties,
other states, and sometimes even other countries. I chose a far-reaching platform because the
scope of our student population is large and our student population also tends to be transient. We
don’t always see the same students from semester to semester and all students certainly don’t
keep up with college approved channels of communication.

Message Frequency:

I would send out this message twice a day, every day during the entire duration of the program.
Twitter is a platform where informational tweets (as opposed to witty or entertaining tweets) will
quickly get lost in the mix if not oft repeated. I think a high frequency message is important for
this reason. It does also not require a high level of effort to schedule a tweet to be repeated like
this.

Purpose of Message:

The purpose of this message would be to inform students of a program that would allow them
another avenue to regaining lost access to library services. If students accrue more than $5 in late
fines their access to certain library services is restricted. While a student may not have the ability
to pay back $15 in late fees, they may be able to participate in a program like this to restore their
access to library services.

Demographics of Library and Social Media Platforms:

My library serves adults, generally aged 18 and older. Beyond that, pretty much all
demographics are represented. My user group consists of a wide variety of education levels,
socioeconomic backgrounds, and technological literacy. My library currently only utilizes
Facebook as a social media platform as well as an internal blog at the behest of the college. I
believe that this is a very old-fashioned view and certainly does not represent a good
understanding of what our students are using as far as social media. I believe that we should
probably ditch our Facebook as it receives very little interaction. I think we should actively
Sarah Fetzer LIS635: Web Productions

pursue a Twitter and possibly an Instagram page. I also think we need to revamp our internal
blog.

Platform:

I used Twitter for my message because it’s great for short, repeatable messages.

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