INTELLZA

The Next Generation

Analytical Intelligence

www.sterlitetech.com
 In this data-driven digital world, the
changing consumer behavior and
increasing digitalization are driving
traditional Communications Service
Providers (CSPs) to multiple challenges.

With the rising volumes of data, diversified data formats and In 2018, 50% of agent
increasing data processing time, CSPs are challenged with new interactions are
generation unstructured data making data processing, data
management and data storing even more complicated. influenced by real-time
analytics. By 2020, more
The immense amount of data growth poses another challenge - data than 40% of all data
silos. In a conventional CSP, every department retains its own data in
its own format and no information is shared with other departments. analytics projects will
This increases the cost of storage and management of data, affecting relate to an aspect of
data authenticity and increasing data duplicity due to lack of security
customer experience
and governance.

The huge volume of CSP data gathered over the years is kept as a cost
incurring resource and not been used in any manner to enhance or
streamline business processes and customer experience This points
to the bigger challenges linked to generating actionable data insights
to effectively know the customers well and enhance their user
experience.

Intellza Platform Overview

Intellza, the intelligent data platform, is a scalable data powerhouse solution offering unified data storage, integrated
analytics and intelligent search abilities for simplified user experience and meaningful insights. It consists of two segments –
Data Lake and Analyzer.

Intellza offers:
• Actionable Data Insights through MI, AL & Cognitive Analytics Ÿ Web-scale – Data Store & Data Processing
Ÿ Diversified Data Monetization Streams Ÿ Sift Through Data at Lightening Speed

It is a business intelligence solution that captures, models and protects data to provide meaningful insights and improve
profit margins. Intellza offers meaningful insights to CXOs, marketers, business management teams, operational teams,
DevOps professionals and citizen data scientists.

The business intelligence systems of Intellza enables smart decision-making, increases monetization opportunities,
optimizes business and go-to-market strategies, and allows CSPs to craft real-time customer offers. Unified customer usage
patterns from legacy networks available on a single platform allow CSPs to bundle packages including cross-selling, cross-
discounts and a-la-carte offers to retain high-value customers and to increase average revenue per user.
Data Silos Actionable Insights
Ÿ Centralized Data Repository Ÿ Data Monetization
Ÿ Removal of Data Duplicity Ÿ Enhance Customer Experience
Ÿ Handles Disruptive Data Data Variety Ÿ Improve Network Optimization
Growth with Ease Ÿ Optimize Business Operations
Ÿ Quick on-boarding and data integration
Ÿ Data Security & Data Ÿ Effective Campaign Management
Ÿ Cost-effective data management
Governance Ÿ Customer Retention
Ÿ Faster time-to-market
Ÿ Fraud Protection and Revenue
Assurance

Platform Highlights
Unified Platform with Multiple Deployment Flash Search Capability
Modular Solution Options Search 40 trillion records in
Data Intelligence Platform with On-site, cloud & an hour for quick
any data inputs to any application hybrid deployments decision-making
outputs & analyzer (data analytics)
for meaningful insights

Machine Learning & Open APIs Web-scale Data Storage

AI for Actionable Insights Provides flexibility for 14.5 million transactions/sec,
Automatically track patterns enterprise integration with data storage - 5 PB/Yr
to execute use cases third-party applications compressed or 17PB/Yr
uncompressed

GDPR-compliant Network Function Two-speed Architecture

For data governance, Virtualization Runs seamlessly alongside
security & privacy Customize your services and existing/legacy systems
applications for anywhere access

Platform Benefits
Ÿ Increase in monetization revenue
up to 70%
Ÿ 360 degree customer view for
strategic sales and marketing
campaigns
Ÿ Network optimization using
machine learning algorithms
Ÿ Ready-to-use 50+ use cases for
telcos
Ÿ Regulatory compliance can go
live in 10 days
Ÿ Analytics POC to simulate real-
life benefits for telcos in 2 weeks
Ÿ Removal of data duplicity and up
to 50% improvements in data
integrity
Ÿ Enhanced data security & data
control
Ÿ Data privacy (GDPR-compliant)

Meaningful Speed to Data Security &

Business Insights Deployment Data Integrity

Ÿ Delivers regulatory compliances with agreed SLA
Ÿ Protect Infra Investments with Fraud Management and
Revenue Assurance solutions
Ÿ No data loss (99.9999% data accuracy and data
retention)
Ÿ Up to 30% reduction in infrastructure cost
Ÿ Optimize operations with machine learning & AI
algorithms
Ÿ Future-proof platform with cloud-ready solution

Compliance Reduced Total Cost of Ownership

Use Case
Customer Campaign Data Compliance &
Experience Management Monetization Security

Customer ML-based Contextual & Provide Access to Warrants

Sentiment and Subscriber Location-based in Time for Lawful Interception
Churn Persona Offerings due to Flash Search Capability

360 Degree Total Suspicious

Campaign Device-based
Customer Activity with Correlated
Analytics Cross-selling
Household View Data of NAT & User

Next Best Action Subscriber Analytics Proactive Alert of Sensitive

Change Plan Up
for High Revenue on SIMex & Network Sites to Govt. Agencies (Power
Sell Proposal
Cell Sites Experience Stations, Defense Facility etc.)

Architecture
Data Data Data
Variety Velocity Intellza Intelligence
Analytical
Tool
Analyzer
Networks -
GGSN, PGW, BSS/OCS
SGSN, CGNAT Batch Data
Campaign
Mgmt.

CRM, IVR, Customer Data Data Network Regulatory IPLMS

Ticketing, BSS, Experience Security Optimization Compliance
Charging
Monetization
Revenue
Streaming Assurance
Data
Social Media Data Lake Fraud
Management
System

GSM, CDMA, On-Demand Data Refinery Digital

Commerce
LTE, Radio Data

Billing &
Revenue

Wi-Fi, OTT Campaign

Data Data Meta- Near Analytics
Open APIs
Ingestion Modelling Tagging Real-time
Correlation Unified Data Store Wi-Fi
IoT, M2M Analytics

Sterlite Technologies Ltd [BSE: 532374, NSE: STRTECH], is a global technology leader in smarter digital infrastructure.
STCC19/BR-CPF/2202

With a pure-play telecom focused business that develops & delivers optical communication products, network &
system integration services and OSS/BSS software solutions, Sterlite Tech has sales network in six continents. The
Company has manufacturing presence in India, China & Brazil, and aims to transform everyday living by delivering
smarter networks. With a strong portfolio of over 130 patents, Sterlite Tech is home to India's only Centre of Excellence
www.sterlitetech.com for broadband research. Projects undertaken by the company include intrusion-proof smarter data network for the
Armed Forces, rural broadband for BharatNet, Smart Cities' development, and establishing high-speed Fibre-to-the-
Home (FTTH) networks.

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