50th ADB Annual Meeting - Yokohama - Branding Guidelines PDF

BRANDING GUIDELINES
Branding is much more than just a logo or its graphic

elements. A brand includes a range of materials such as the
logo, website, social media, print, and multimedia materials.
Branding influences how your audience perceives and
interacts with you and other stakeholders.
A successfully branded event continually adds to its overall

value. An event that has high and positive brand value is
not only highly attended but also carries with it the ability to
attract experts, renowned speakers, prestigious partners and
sponsors, and international and local media.
An effectively branded meeting sets the tone and creates an

atmosphere where participants are able to work, and feel free
to interact, communicate and network with each other.
50TH ADB ANNUAL MEETING YOKOHAMA
4 BRANDING GUIDELINES
CONTENTS
These guidelines are arranged following the flow of materials as they are seen by the delegates. This branding schedule provides
focal points a reference to materials to help them prioritize tasks. These guidelines are not intended to limit materials or branding
opportunities for the Annual Meeting. It serves as a guidebook to show what has been done in the past Annual Meeting, what can be
done in the upcoming Annual Meeting, and open the process of cooperation and discussion in terms of branding.
Queries on Annual Meeting logo and ADB logo application are directed to ADB Department of External Relations who is the focal
point for branding concerns.
Print and
Annual Meeting Annual Meeting E-mails, Memos, and Broadcast External
Website E-Newsletter Correspondence Advertisements Branding
page page page page page

8 9 10 11 12
Launch: 1 May 2016 • Airport (p. 12)

• Hotels (p. 14)
Preparation: Jan 2016 Launch: 1 Jan 2017 • Adjoining
Establishments (p. 15)
Preparation: Nov 2016 Launch: 1 Jan 2017 • Train Station (p. 16)
• Bus (p. 17)
Preparation: 15 Mar 2017 • Sea Bass and VIP Cars (p. 18)
Launch: Apr 2017 • Cyclopolitain and
Baybikes (p. 19)
Preparation: 14 Mar 2017
Launch: 29 Apr 2017

5
Information
Outside Inside and Documentation
the Venue the Venue Materials Logo Usage Materials Matrix
page page page page page

20 24 35 42 46
• Street Signs and • Registration • Identification Badges (p. 35)

Directional Signs (p. 20) Center Signs (p. 24) • Binders and Document
• Banners and • Directional Covers (p. 36)
Streamers (p. 22) Directory (p. 24) • Place cards/Gift Cards (p. 36)
Launch: 2 May 2017
• Banner-Ups (p. 25) • Notepads (p. 37)
• Maps and Locators (p. 25) • Security Car Pass (p. 37)
• Backdrops (p. 26) • InfoMap (p. 38)
• Lecterns (p. 28) • Program of Events (p. 39)
• Interview and • Event Souvenirs (p. 40)
Photo Backdrops (p. 28) • Digital Files and Templates
• Door Signs (p. 29) (p.41)
• Suite Signs (p. 29)
• Wall Posters (p. 30)
• Bulletin Boards (p. 30)
• Seating Signs (p. 31)
• Easel Signs (p. 31)
• Digital Screens/IPTV Screens
(p. 32)
• Projected Backdrops (p. 33)
• Standby Screens (p. 33) Launch: Jul 2016
• Omnibus Branding (p. 34)
• Media Partners/Seminar Preparation: Jun 2016
Launch: 3 May 2017 Sponsors (p. 34)
Preparation: Nov 2016 Launch: 4 May 2017
Preparation: Nov 2016

INDEX OF MATERIALS
Adjoining Establishments 15 InfoMap 38

Airport 12 Interview and Photo Backdrops 28
Annual Meeting E-Newsletter 9
Annual Meeting Website 8 Lecterns 28
Backdrops 26 Maps and Locators 25

Banners and Streamers 22 Media Partners/Seminar Sponsors Board 34
Banner-Ups 25
Baybikes 19 Notepads 37
Binders and Document Covers 36
Bulletin Boards 30 Omnibus Branding 34
Bus 17
Place Cards and Gift Cards 36
Cyclopolitain 19 Print and Broadcast Advertisements 11
Program of Events 39
Digital Files and Templates 41 Projected Backdrops 33
Document Cover Templates 41
Generic Presentation Templates 41 Registration Center Signs 24
Invitation Templates 41
Letterhead/Memo Templates 41 Sea Bass 18
Social Media Images 41 Seating Signs 31
Shipment/Fragile Stickers 41 Security Car Pass 37
Sponsor Presentation Templates 41 Standby Screens 33
Street Signs 20
Digital Screens/IPTV Screens 32 Suite Signs 29
Directional Directory 24
Directional Signs 20 Train Station 16
Door Signs 29 TV, Print, and Web Advertisements 10
Easel Signs 31 VIP Cars 18

E-mails, Memos and Correspondence 10
Event Souvenirs 40 Wall Posters 30
Hotels 14
Identification Badges 35
7
BRANDING GUIDELINES
ANNUAL MEETING WEBSITE
Yokohama pre-Annual Meeting Website
The Annual Meeting logo is applied to the Annual Meeting

announcement web page on ADB.org. A few days before the
event, the Annual Meeting website will become the home page
of ADB.org and will replace the Annual Meeting announcement
pages.
The Annual Meeting announcement web page includes the

following:
• welcome statement from ADB Governor and
The Secretary;
• general information on the Host Country (i.e., currency,
weather, local transport, and cuisine; recommended hotels; visa Frankfurt Annual Meeting Website
information; etc.)
• Tours Program
• Pre- and post-Annual Meeting tours
More information on the contents of the Annual Meeting Website

can be found in the e-Green Book, Chapter 3: Branding the Annual
Meeting.
9
ANNUAL MEETING E-NEWSLETTER
The e-newsletter is sent to all invitees and registered participants. It features information on logistics, such as guidance on
visa application, hotel and accommodations, transportation from airport, and tour information for delegates as they prepare
for the Annual Meeting. The e-newsletter also features articles on seminars, topics to be discussed, and profiles of key
speakers and guests. During the week of the event, the e-newsletter features highlights of the previous day and a summary
of the day’s schedule.
The e-newsletter is issued about once a month starting early February to April, and daily during the Annual Meeting. It is
produced and distributed by the Annual Meeting Seminars team.
Sample design only

E-MAILS, MEMOS, AND CORRESPONDENCE
The Annual Meeting and ADB logos are found in all official Annual Meeting communications. This is an indication that
information comes from a reliable and authorized source. Unauthorized use of the logos is prohibited.
Sample e-signature
Sample Memo
11
PRINT AND BROADCAST ADVERTISEMENTS
The Department of External Relations coordinates international media participation in the Annual Meeting. This
includes media outreach coordination to promote the Annual Meeting; invitation and registration of international and
local media; and media partnerships with regional and international media.
Annual Meeting print and web media partners assign

ad spaces for ADB to promote the Annual Meeting.
These ads are released around March–April 2016.
Broadcast media partners that cover the event also

broadcast ADB Public Service Announcements
(PSAs). These PSAs are shown before or right after the
segment that feature the Annual Meeting event
or interviews.
EXTERNAL BRANDING
AIRPORT
The airport plays an important role in the branding of the Annual Meeting. Effective branding at the
airport provides an impression that the country gives due importance to hosting the Annual Meeting.
The minimum branding for the airport are welcome signs and banners in the following areas in order of
importance: 1) baggage claim, 2) arrival gate, 3) transport areas exiting the airport (pick-up foyers, taxi or
bus terminals, airport train stations), and 4) departure areas.
Haneda Airport Baggage Claim Area
Haneda Airport Arrival Concourse Haneda Airport Monorail and Bus Access
13
A more comprehensive branding of the airport includes information or hospitality desks where staff
(1) welcome the participants, (2) assist the participants with inquiries relating to their hotel
accommodations and airport shuttle arrangements, (3) provide information on the Annual Meeting, and
(4) direct participants to shuttle services. A more comprehensive list of possible airport services can be
found in the e-Green Book: Chapter 2. Airport: Arrival and Departure Arrangements (section 2.1.6).
Haneda Airport 2F Arrival Access Hall
Haneda Airport Departure Area Haneda Airport 1F Bus Stop

HOTELS
For ADB accredited hotels, the following are recommended: a) welcome banner at the desk or entrance,
b) transportation and information desk, and c) a shuttle bus schedule. For details on hotels, refer to
e-Green Book, Chapter 8: Hotels.
15
ADJOINING ESTABLISHMENTS
Landmark Plaza Queen’s Square Yokohama
At times, the Annual Meeting venue is connected to adjoining retail or commercial establishments via
direct walk or bridgeway. The event provides a good business opportunity for these establishments;
delegates will naturally visit them before, during, and after the Annual Meeting. Branding in these areas
adds to the overall hospitality and atmosphere created for the delegates.
TRAIN STATION
Delegates explore the city once the business day or week is done. Branding transit and relevant transport
vehicles is another way to express the hospitality the city extends to its guests. The following are
suggestions of branding opportunities inYokohama’s internationally renowned public transport system.
Minatomirai Station is a 3-minute walk from the venue.

17
BUS
Image not actual line 292/156
Buses connect the venue to the rest of the city.
YCAT (Yokohama City Air Terminal Bus) Chartered Bus

SEA BASS
Possible branding at the Sea Bass.
VIP CARS
car pass
VIP cars are assigned to government
dignitaries and may need special
identification. Additionally, a security car
pass is printed for these cars, the design
of the security car pass can be found on
page 30. For further details on Annual
Meeting Transport, refer to e-Green
Book, Chapter 25: Transport, Parking,
and Shuttle Service.
19
CYCLOPOLITAIN
BAYBIKES
Bicycle transport is a popular
environmentally friendly way to explore
the city.
OUTSIDE THE VENUE
External branding in the vicinity of the Annual Meeting venue is extremely important. It not only establishes
the venue as the location for the Annual Meeting but also serves to guide delegates toward the direction of
the venue.
STREET SIGNS
Street-level branding and directional signs
provide guidance to delegates walking to
the venue. This is especially important
since the venue has multiple entry points
and separate buildings. Delegates need to
be informed that they need to register first
before entering any other venue entrance.
Entering the venue from one entrance only
to be told to walk a far distance to another
to register must be avoided.
DIRECTIONAL SIGNS
Directional signs coming from the Exhibition HAll.

21
Directional signs outside second floor conference center.
Directional signs on the walk way from Queen’s Square.

BANNERS AND STREAMERS
Banners and streamers help brand the area and assist delegates to spot
the venue from a distance. Banners usually line the streets leading to
the venue.
Street banners leading to the venue.
Street banners outside the venue.

23
Banner just outside entrance of venue.
Banners outside the Exhibition Hall.

INSIDE THE VENUE
REGISTRATION CENTER SIGNS
Registration center signs guide the delegates where to queue.
DIRECTIONAL DIRECTORY
Directional directory gives directional
instructions to locations around the
venue. When possible, this is also
accompanied by a proximity map. Small
“you are here” stickers are placed on the
map to show where the material is
in reference to the vicinity.
25
BANNER-UPS
Banner-ups, sometimes called roll-up
banners, are used in many ways such as
office signs, welcome banners, and where
needed, additional directional signs.
MAPS AND LOCATORS

Maps and locators are placed in strategic
areas such as elevator areas or relevant
concourses. It is important to note that
maps used in the event are customized
to reference event-specific locations
(for example: the “Office of the ADB
President” will be indicated on the map,
rather than the name or number of the
room).
BACKDROPS
Annual Meeting event backdrops are a combination of print and digital materials. Rather than print backdrops for every
event, it is recommended to print generic branded backdrops and have event titles projected on large screens.
7m
1,28 m
Base wall
1,05 m
4,44 m Structure with printing

2,5 m
6,9 m
5,6 m
Projection screen
1,05 m
Logo grid
Sample Section drawings
The key feature of the generic backdrop is the logo

grid behind the speakers table. This logo grid is at
least four rows of logos high, and has a distance from
the floor of at least 1 meter and spans the entire
width of the backdrop.
SEMINAR TITLE
HERE
27
Tight shot with grid Wide shot with projection and brand
Images of best practice shown here are from previous Annual Meetings.
LECTERNS
Lecterns use both the Annual Meeting
logo and the ADB logo side by side. The
theme can be placed below.
INTERVIEW AND PHOTO BACKDROPS

Interview and photo backdrops are
freestanding structures with the Annual
Meeting and ADB logos in a grid pattern.
These are used by broadcasters to
interview delegates. These can also
be used by the delegates for photo
backdrop.
Additionally, these types of backdrops

are also used in the TV studio for
exclusive interviews and within or near
the ADB Management’s offices for
photo opportunities during signing
events or meetings with dignitaries.
29
DOOR SIGNS
Door signs are placed at the offices of

ADB staff deployed at the Annual Meeting
venue and on meeting room doors.
Printing on board-type paper is

recommended. These signs are mounted
FULL NAME using double-sided tape.
Position
Room Number
SUITE SIGNS
Suite signs are printed on stiff boards, usually large-

format printing, and placed above the door frames to
indicate suite numbers within the office of the Board of
Directors.
SUITE
1
WALL POSTERS
Posters help raise awareness of the

Annual Meeting.
BULLETIN BOARDS
Bulletin boards are used as frames for constantly ORDER OF SPEAKING

changing content. Content is usually printed on
letter-sized paper.
Boards are usually placed on easels or hung

on walls. FIFTIETH ANNUAL MEETING (Yokohama)
FIRST BUSINESS SESSION—AFTERNOON

(FRIDAY, 5 MAY 2017, 2:30–5:00 p.m.)
1. JAPAN
2. UNITED STATES
3. PEOPLE’S REPUBLIC OF CHINA*
4. REPUBLIC OF KOREA
5. DENMARK
6. UZBEKISTAN
7. INDIA
8. GERMANY
9. HONG KONG, CHINA
10. BELGIUM
11. TURKEY
12. BANGLADESH
13. IRELAND
14. PHILIPPINES
15. GEORGIA
16. SINGAPORE
17. FINLAND
18. AUSTRALIA
19. CANADA
20. BHUTAN
21. UNITED KINGDOM
22. MALAYSIA
23. PAKISTAN
24. THAILAND
25. SPAIN
Sample only
31
SEATING SIGNS
Governors/ Seating signs designate delegates’ seating areas during the Opening
Session, Business Session, and the Governors’ Seminar.
Heads of Delegations
Usually printed in advance or reused from previous meetings,
these materials do not have any event identifiers.
Color Coding
Governors/Heads of Delegations maroon
Alternate Governors/Temporary
red
Alternate Governors
Advisers red
Observers mint green
Special Guests blue
Board of Directors gold
ADB Staff gold
Diplomatic and Consular Corps blue
Government Officials
blue
and Special Invitees
Guests blue
Media yellow
Civil Society Organizations (CSOs) gray
EASEL SIGNS
Signs that either have event details and are

placed just outside the door of an ongoing
event, or maps that show locations of
offices or seating arrangements.
PRESIDENT’S RECEPTION
4 MAY 2017, 6:30 P.M., HALL 3–4
PRESIDENT’S RECEPTION
4 MAY 2017, 6:30 P.M., HALL 3–4
DIGITAL SCREENS/IPTV SCREENS
To reduce printing of event materials, the use of digital screens within the venue is encouraged. These screens
are either used as event backdrops, event schedules, event reminders, map locators, media partners’ and
seminar sponsors’ logos, relevant videos, and live broadcast of select events.
Digital screens can either be stand-alone TV screens that can play media via USB port, an LED screen display
that is controlled by a media player, or a projected screen usually connected to a computer. These types of
screens are not centrally controlled and content is individually controlled and replaced.
IPTV screens are TV screens connected through a network that is centrally controlled through a content
management system or, at the very least, a playback system that can queue content. Content for the digital
and IPTV screens is approved by ADB Department of External Relations, while video and media content is
covered under e-Greenbook Chapter 11: Media and Outreach Activities.
Event schedule is the daily schedule of events, while event reminders are single-event notices to remind
delegates of an upcoming key event.
33
PROJECTED BACKDROPS
Projected backdrops are screens within
the seminar event itself. These not only
show what the ongoing event is but can
also be used by seminar speakers for
presentation materials. Some key events
use the projected backdrops to show a
close-up shot of the speakers.
STANDBY SCREENS
Standby screens are images that are
used as projected backdrops before an
event begins or as standby images on live
feeds before the broadcast starts. These
images are used to replace the usual
blank blue screens, or the standard color
bar images.
OMNIBUS BRANDING
Omnibus branding is the Annual
Meeting and ADB logo combination
that is posted through the screens
periodically. This image is a standard
loop that is used to space out image or
video content.
MEDIA PARTNERS/SEMINAR SPONSORS
Media partners and seminar sponsors

are allocated airtime for their logos.
35
INFORMATION AND DOCUMENTATION MATERIALS
IDENTIFICATION BADGES
Identification badges are issued

to delegates upon registration.
ADB Badges are printed on-site and are
ADB color coded for security purposes.
Color codes are determined by
ADB’s Office of the Secretary.
24-HR EMERGENCY NO.
INSERT +XXSecurity
XXX XXXX
Coordinator
PHOTO
• V isibly wear your registration ID badge at all
times at the venue of the meeting and when
INSERT NAME HERE attending official events related to the meeting.
Insert Organization • D o not display your registration ID badge when

outside the venue unless attending official
meeting events.
• Report lost registration ID badges to

Security immediately.
HEAD OF MEDIA CIVIL SOCIETY

DELEGATION ORGANIZATIONS
INSERT INSERT INSERT

PHOTO PHOTO PHOTO
INSERT NAME HERE INSERT NAME HERE INSERT NAME HERE

Insert Organization Insert Organization Insert Organization
BINDERS AND DOCUMENT COVERS
Binders and document covers are used

by ADB staff for meetings in preparation
for or in relation to the Annual Meeting.
These materials are printed as needed.
PLACE CARDS/GIFT CARDS
Gift Card Place cards and gift cards do not have

Annual Meeting identifiers. Place cards
are used for seating placements, and
gift cards are for gifts given to selected
secretariat.
Place cards are printed with no names;

ADB’s Office of the Secretary prints the
names on the blank cards.
ASIAN DEVELOPMENT BANK
37
NOTEPADS
Notepads are printed paper pads with

the Annual Meeting identifiers and used
during meetings.
SECURITY CAR PASS
Security car passes are used

for cars of heads of delegations and
other officials. These passes are placed
on the car dashboards.
AFG
CAR PASS
INFOMAP
The infomap is a folded flyer usually

A3 size, printed in full color with the
schedule of events on one side and
maps of the venue on the other. The
folded infomap is credit card size.
39
PROGRAM OF EVENTS
The Annual Meeting program of events

is a A5-sized multipage, full color booklet
that contains a more detailed schedule
of events including seminar summary,
speakers’ profiles, and venue and vicinity
maps.
Sample design only

EVENT SOUVENIRS
Mugs
T-shirts
Lanyards
Canvass Bags
41
DIGITAL FILES AND TEMPLATES
The ADB Annual Meeting is a sustainable event, and materials have been successfully transitioned into digital
templates for digital distribution or limited printing copy. All these files are available for the use of ADB and the Host
Country Secretariat.
MATERIAL FILE FORMAT DESCRIPTION

Adobe Illustrator, Microsoft INVITATION TEMPLATES – Invitations to events are
PowerPoint (MS PPT) usually made using graphic software and inserted into a
On the occasion of the
Forty-Ninth Annual Meeting of the
Board of Governors of the Asian Development Bank
The Honorable
MS PPT so non-graphic software users can edit the text.

Insert Name,
Chair of the Board of Governors
and
Mr. Takehiko Nakao,
President of the Asian Development Bank
request the pleasure of the company of
From the MS PPT, a JPEG or PDF can be saved which is

Insert Name
at a Luncheon on Tuesday, 5 May 2016 at 12:30 p.m.
preceded by welcome drink at [venue]
Business attire
used as attachments to e-mail invitations.

RSVP [contact nos. / e-mail]
Sponsors are not allowed to use these invitation templates

or add their own logo without explicit permission from ADB
Office of the Secretary.
MS Word LETTERHEAD/MEMO TEMPLATES – Instead of printing
event letterheads, MS Word is used as templates; this
allows for documents to be branded with logos upon
printing and digital distribution.
PDF (editable) DOCUMENT COVER TEMPLATES – Used as document

folder covers, or general document covers, these templates
HANDBOOK
AND DIRECTORY
come in letter and A4 sizes. Titles can be edited via PDF
form fields.
MS PPT, Mac Keynote GENERIC PRESENTATION TEMPLATES – Presentation

PRESENTATION TITLE
templates are distributed by the seminar team to seminar
speakers. The use of these templates is purely optional on
NAME OF PRESENTER
the part of the speaker. Pre-prepared digital backdrops are

posted in the seminar rooms before the speaker presents.
MS PPT, Mac Keynote SPONSOR PRESENTATION TEMPLATES – These
PRESENTATION TITLE
NAME OF SPONSOR
presentation templates allocate space to insert the
sponsors logo(s).
PDF (editable) SHIPMENT/FRAGILE STICKERS – These are PDF

templates that can be printed on sticker sheets (A4, Letter).
CONSIGNEE NOTIFY PARTY AT VENUE
1. CHU VAN THANH NATIONAL CONVENTION CENTER
700 Trellis Tower Lorong 1 Singapore Lorem iupum sodlro sti cuma bdoje ysj
098 868819; 043 123249
Fax 043 897983 Contact Persons:
1. Ms. Aladyln Nida-Bere
1. PHAN TUN GIANG 2. Mr. Rommel T. Samia
700 Trellis Tower Lorong 1 Singapore 3. Mr. Ngyuyen Lim Anh
098 868819; 043 123249 4. Lorem iupum sodlro
Fax 043 897983 5. Lorem iupum sodlro
These stickers can then be used to label materials bound

FRAGILE
HANDLE WITH CARE
for the Annual Meeting.
JPEG files for Facebook, Twitter, SOCIAL MEDIA IMAGES – Those who want to post
and Instagram details about the Annual Meeting on their personal social
media are encouraged to use these image files that have
been optimized for specific social media sites.
LOGO USAGE
Annual Meeting Logo

The 50th Annual Meeting Logo represents Yokohama’s duality: its modern reality and its tradition rooted in its history.
The stylized Yokohama cityscape represents today’s landscape, while the overall round design is reminiscent of historic
Japanese family crests. The connecting clouds symbolize the people “hand in hand,” open and understanding, cooperating
in cultivating and building the prosperity of Asia together. The figures from left to right: a ship, the Landmark Tower, the
Queen’s square, the Cosmo Clock and the InterContinental Hotel Yokohama Grand.
Icon
Wordmark
43
Wordmark and Orientation

There are two variations on the wordmark: a complete and a simplified version. The orientation of the wordmark in
reference to the icon can either be Vertical (below the icon) or Horizontal (to the right of the icon). Applying either the
complete or simplified wordmark, horizontal or vertical orientation, on materials is an aesthetic decision by the layout artists
who will have to consider the purpose of the material, the space allotted, and the orientation of the material itself. A matrix
of logo variations is provided below:
Vertical logo with Vertical logo with Horizontal logo with Horizontal logo with
complete wordmark simple wordmark complete wordmark simple wordmark
Gray Gray Gray Gray
with background with background with background with background
Clearance space
Minimum clearance space around the logo is as follows:
25% of icon length

Application Guidelines
Though the layout artist is given creative license in choosing which logo variation to use, below are some basic guidelines on
logo application to ensure all materials remain consistent.
1. The ADB logo must be present in all materials at all times, either next to the Annual Meeting logo or somewhere within
the layout. When placing the Annual Meeting logo next to the ADB logo or within a horizontal layout, the scale reference is
as follows: A
Ax2
2. While the Annual Meeting logo should ideally be next to the ADB logo every time, the ADB logo can appear in other
locations within the layout as well.
ONGOING EVENT
REGIONAL INFRASTRUCTURE FOR THE

DEVELOPMENT OF AFGHANISTAN
6:30 p.m.-8:30 p.m. • MAY 1 • Exhibition Hall, Pacifico
3. The Annual Meeting logo can be applied with or without the background motif, but the logo with white text cannot
be applied on any other background or image (knockout text). To apply on any other dark-colored backdrop or image the
Annual Meeting logo is placed within a white box or a box of background and motif.
4. The background color and motif can be applied without the logo to extend the branding in some areas or materials.
45
5. The scale reference between the icon and the motif should always be followed. To ensure the scale remains accurate,
logo files in Ai, EPS, and Tiff of all variations are available upon request. All logo file and format requests are sent to ADB
Department of External Relations.
X X
Center
6. The color values of the Annual Meeting logo and related graphics are as follows:
C25% / M40% / Y90% / K0% C0% / M0% / Y0% / K60% C0% / M0% / Y0% / K0% C91% / M59% / Y1% / K55% Overprint Black
10% Opacity
7. The logo grid layout used for interview/photo backdrops and on the seminar backdrops must always use the vertical
with complete wordmark variation.
8. The official font of the Annual Meeting is Ideal Sans, which is an ADB-licensed graphic font. This font should only
be used in graphic applications and should not be used as system fonts on documents, presentations, memos, or news
releases.
9. The scale reference of the ADB logo to the theme is as follows:
10. Event details are placed on select materials, usually at public spaces such as hotels and airports.
11. ADB uses Adobe Creative Suites, specifically InDesign, Illustrator, and Photoshop version CS6. All ADB graphic
files can be shared upon request. For consistency, artists are requested to only use the Annual Meeting logo and font set
(downloadable from: www.adb.org/annualmeetingfiles).
MATERIALS MATRIX
FOCAL POINT
PAGE FILE PRINT LOCATION OF PRINT
ANNUAL MEETING MATERIALS NUMBER PREPARATION PRODUCTION PRODUCTION PROCEDURE DEADLINE*
Adjoining Establishments 15 HC HCa YOKOHAMAb NON- 29 APRIL

PAPERc
Airport 12 HC HC YOKOHAMA NON-PAPER 29 APRIL
Annual Meeting E-Newsletter 9 ADB OSECd N/A N/A N/A 1 JANUARY
Annual Meeting Website 8 ADB DERg N/Ah N/A N/A 1 MAY
Backdrops 26 HC HC YOKOHAMA NON-PAPER 3 MAY
Banners and Streamers 22 HC HC YOKOHAMA NON-PAPER 2 MAY
Banner-Ups 25 ADB DER HC YOKOHAMA NON-PAPER 3 MAY
Baybikes 19 ADB HC HC YOKOHAMA NON-PAPER 29 APRIL
Binders and Document Covers 36 ADB DER ADB OAS MANILA i
PAPER 1 JANUARY
Bulletin Boards 30 ADB DER ADB OAS MANILA NON-PAPER 3 MAY
Bus 17 HC HC YOKOHAMA NON-PAPER 29 APRIL
Cyclopolitain 19 HC HC YOKOHAMA NON-PAPER 29 APRIL
Digital Files and Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Document Cover Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Generic Presentation Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Invitation Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Letterhead/Memo Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Social Media Images 41 ADB DER N/A N/A N/A 1 JANUARY
Shipment/Fragile Stickers 41 ADB DER N/A N/A N/A 1 JANUARY
Sponsor Presentation Templates 41 ADB DER N/A N/A N/A 1 JANUARY
Digital Screens/IPTV Screens 32 ADB DER N/A N/A N/A 1 JANUARY
Directional Directory 24 HC HC YOKOHAMA NON-PAPER 3 MAY
Directional Signs 20 HC HC YOKOHAMA NON-PAPER 2 MAY
Door Signs 19 ADB DER ADB OAS MANILA PAPER 3 MAY
Easel Signs 31 ADB DER HC YOKOHAMA NON-PAPER 3 MAY
E-mails, Memos, and Correspondences 11 ADB DER N/A N/A N/A 1 JANUARY
Event Souvenirs 40 HC HC YOKOHAMA NON-PAPER 4 MAY
Hotels 14 HC HC YOKOHAMA NON-PAPER 29 APRIL
Identification Badges 35 ADB DER ADB OSEC YOKOHAMA NON-PAPER 4 MAY
InfoMap 38 ADB DER ADB OSEC YOKOHAMA PAPER 4 MAY
Interview and Photo Backdrops 28 HC HC YOKOHAMA NON-PAPER 3 MAY
Lecterns 28 HC HC YOKOHAMA NON-PAPER 3 MAY
Maps and Locators 25 HC HC YOKOHAMA NON-PAPER 3 MAY
Media Partners/Seminar Sponsors Board 34 ADB DER N/A N/A N/A 3 MAY
Notepads 37 ADB DER HC YOKOHAMA PAPER 4 MAY
Omnibus Branding 34 ADB DER N/A N/A N/A 3 MAY
Place Cards/Gift Cards 36 ADB DER ADB OAS MANILA PAPER 4 MAY
Print and Broadcast Advertisements 10 ADB DER N/A N/A N/A APRIL
47
FOCAL POINT
PAGE FILE PRINT LOCATION OF PRINT
ANNUAL MEETING MATERIALS NUMBER PREPARATION PRODUCTION PRODUCTION PROCEDURE DEADLINE*
Program of Events 39 ADB OSEC ADB OAS e
YOKOHAMA PAPER f
4 MAY
Projected Backdrops 33 ADB DER N/A N/A N/A 3 MAY
Registration Center Signs 24 HC HC YOKOHAMA NON-PAPER 3 MAY
Sea Bass 18 HC HC YOKOHAMA NON-PAPER 29 APRIL
VIP Cars 18 HC HC YOKOHAMA NON-PAPER 29 APRIL
Seating Signs 31 ADB DER ADB OAS MANILA NON-PAPER 3 MAY
Security Car Pass 37 ADB DER ADB OAS MANILA PAPER 4 MAY
Standby Screens 33 ADB DER N/A N/A N/A 3 MAY
Street Signs 20 HC HC YOKOHAMA NON-PAPER 2 MAY
Suite Signs 29 ADB DER ADB OAS MANILA NON-PAPER 29 APRIL
Train Station 16 HC HC YOKOHAMA NON-PAPER 29 APRIL
TV, Print, and Web Advertisements 10 ADB DER ADB DER MANILA N/A APRIL
Wall Posters 30 ADB DER ADB OAS MANILA NON-PAPER 1 JULY 2016
* Deadlines assume content has been produced to schedule.
a
HC = Host Country, Government of Japan and designated representatives.
b
YOKOHAMA = Production will be done in HC city using local suppliers.
c
Non-Paper = Non-paper printing refers mainly to large format printed on tarpaulin, cintra board, versa board, or similar materials.
d
ADB OSEC = Office of the Secretary.
e
ADB OAS = Office of Administrative Services.
f
Paper = Paper printing refers to the digital print-on-demand or offset print process.
g
ADB DER = Department of External Relations.
h
N/A = Not applicable.
i
MANILA = Production will be done in ADB HQ.
48

50th ADB Annual Meeting - Yokohama - Branding Guidelines PDF

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BRANDING GUIDELINES

Branding is much more than just a logo or its graphic

A successfully branded event continually adds to its overall

An effectively branded meeting sets the tone and creates an

page page page page page

Launch: 1 May 2016 • Airport (p. 12)

Launch: 29 Apr 2017

Preparation: 15 Mar 2017

page page page page page

• Street Signs and • Registration • Identification Badges (p. 35)

Preparation: Nov 2016 Launch: 4 May 2017

Preparation: Nov 2016

Adjoining Establishments 15 InfoMap 38

Backdrops 26 Maps and Locators 25

Easel Signs 31 VIP Cars 18

ANNUAL MEETING WEBSITE

Yokohama pre-Annual Meeting Website

The Annual Meeting logo is applied to the Annual Meeting

The Annual Meeting announcement web page includes the

More information on the contents of the Annual Meeting Website

ANNUAL MEETING E-NEWSLETTER

Sample design only

E-MAILS, MEMOS, AND CORRESPONDENCE

PRINT AND BROADCAST ADVERTISEMENTS

Annual Meeting print and web media partners assign

Broadcast media partners that cover the event also

Haneda Airport Baggage Claim Area

Haneda Airport 2F Arrival Access Hall

Haneda Airport Departure Area Haneda Airport 1F Bus Stop

Landmark Plaza Queen’s Square Yokohama

Minatomirai Station is a 3-minute walk from the venue.

Image not actual line 292/156

Buses connect the venue to the rest of the city.

YCAT (Yokohama City Air Terminal Bus) Chartered Bus

Possible branding at the Sea Bass.

OUTSIDE THE VENUE

Directional signs coming from the Exhibition HAll.

Directional signs outside second floor conference center.

Directional signs on the walk way from Queen’s Square.

BANNERS AND STREAMERS

Street banners leading to the venue.

Street banners outside the venue.

Banner just outside entrance of venue.

Banners outside the Exhibition Hall.

INSIDE THE VENUE

REGISTRATION CENTER SIGNS

Registration center signs guide the delegates where to queue.

MAPS AND LOCATORS

4,44 m Structure with printing

Sample Section drawings

The key feature of the generic backdrop is the logo

INTERVIEW AND PHOTO BACKDROPS

Additionally, these types of backdrops

Door signs are placed at the offices of

Printing on board-type paper is

FULL NAME using double-sided tape.

Suite signs are printed on stiff boards, usually large-

Posters help raise awareness of the

Bulletin boards are used as frames for constantly ORDER OF SPEAKING

Boards are usually placed on easels or hung

FIRST BUSINESS SESSION—AFTERNOON

Signs that either have event details and are

DIGITAL SCREENS/IPTV SCREENS