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telephone. (https://smallbusiness.chron.com)
people who have discovered the Great Life-that is the ultimate purpose
of its pioneer product, TUFF Toilet Bowl Cleanser. Other PC brands ALFA-1,
Amazing, Colormatch, HBS, Revitalife, and White Dove to name a few have
the impact of Personal Selling Practices and to have knowledge on how the
business manage its system. For conducting this study would help to be
This study will aim to identify the personal selling practices and its
Norte.
1. What are the personal selling practices currently used by the sales agent
in Personal Collection?
personal selling?
This Research is analyzing about the Personal Selling Practices and its
The Personal Selling that being used by Personal Collection here in Claver
will enhance the satisfaction before purchase from the Lead Customer or New
Cus prstomer of PC in order to improve the purchase decision to buy their
product.
a conversation which one one or more buyers for the purpose of making sales.
communication between a firm’s sales force and customers for the purpose of
Alvin E Roth(1984, The organization of the labor market for medical interns
1951. The record of these changes and the problems that prompted the provides
commitment to the organization and thereby their satisfaction with the job.
significant research in the sales field with the objective of providing insight
into extent and direction of the knowledge, to evaluate the basis upon which
has not yet been provided.This article present such a view, base on an selling
environments.
article aims to serve as a resource for scholar wishing to know what grounded
research and what avenues are available for future grounded theory sales
article aims to serve as a resource for scholar wishing to know what grounded
research.
evaluation practices have been used in planning and evaluating sales training
programs. Finding suggest that some needs assessment practices have been used
assessment was made to discuss whether the extent of sales manager involvement
conduct, but must also address the potential impact of all sales management
through which deal with firms for different aspects of their interactions.
in the literature.
Marshall(2005),Selling involve persuasive communication which means when
the salesperson communicate with prospect buyer, actually they persuade them
marketing.
existing literature.
intentions.
Kotler&Armstrong(2008),Personalsellingaspersonal,communication between
firm's sales force and customers for the purpose of making sales and building
customer relationship.
Nicholas McClaren(2000),Personal Selling and Sales Management has
selling is the marketing of goods and services using digital channels to reach
customers.
empowered selling teams and the shared leadership process within such teams.We
effectiveness.
to uncover and satisfy buyer's need in a mutually long term beneficial manner
HYPOTHESIS
products.
1. The multinationals could find this study vital to invest those elements
of personal selling that would assist them to brand their product and
establish a very close relationship that would create a barriers to
2. Other scholars and research could pursue further this study in the same
selling and may apply its results to improve their influence on the buying
The concern of this study was to know about the personal selling
The scope of this study is limited only for five respondents with no
specific group of person and only those customers who are available that
DEFINITIONS PF TERMS
the former learns about the customer’s needs and seeks to satisfy those
needs by offering the customer the opportunity to buy something of
sales through the sale of products and services and resulting profit drive
most commercial business. These are also typically the goals and
“sell” the buyer on the benefits of their offer. Selling is simply the act
of persuading.
business.