Follow This 1 Rule to Create

Top Quality Content - V.R.I.N

If there is any hard and fast rule that should be followed for social
media posts it is the V.R.I.N. score. Averaging a high V.R.I.N. score
is a fool proof strategy to maintain a quality feed for your viewers.

A V.R.I.N. Score is comprised of 4 categories: Value Rare

Inimitable and Non-Substitutable. Each category can be rated 1-10,
(1 being the worst) and the main score is an average of the 4
categorical scores.

Value

To jump right into the system, the first of the four categories is
Value. Social Media gurus always preach "give your audience
value;" it's pretty basic. Value is what is going to separate your
content from the other random posts out there. The comparison can
be made to chewing gum and a perfectly cooked steak. An account
that only posts meme's is like chewing gum. It provides its audience
with something that might be funny but it won't give them anything
special for the future. However, the steak is special. The steak is
value. Steak is when an account posts something that its users like,
admire, and might be able to use in the future.

An easy way to figure out the value you should be posting is to

understand what customers really like about your business, and then
post frequently about it. If you own a restaurant it is advantageous to
include pictures of your best and most popular dish. Or a pet store
could post about their most popular breeds of animals.

Rating the Post on Value:

1: A completely off topic post.

5: An on topic post that is close to the main highlight of the
business. However, it doesn't leave the audience with anything for
the future.

10: An on topic post that hits the main highlight of the business on
the head and leaves the audience with a tip, trick, or secret for later
on down the road.

Rare

Rarity is something that is so commonly lacked in social media any

more. How many times did you see a Joe Biden meme during the
election season? It was phenomenally common to see one of those
meme's during that period of time and is still pretty easy to find now.
After you have figured out the main highlight of your business you
can now start centering your posts around it. However, you likely
have competition that have the same highlight. To separate yourself
from the majority you must post content that isn't being circulated on
a regular basis.

A very quick example of a high rare score is a behind the scenes

post. Most people love to see the creation of their favorite
hamburger or even medical procedure. Businesses are not showing
these processes on social media which is a huge mistake.

Rating the Post on Rarity

1: A post that has 100k identical posts in the last month.

5: A post that has 10k identical posts in the last month.

10: A post that has 0 identical posts in the last month.

Inimitable

Inimitability is really where you can start hitting home runs with
social media posts. It refers to the inability of others to reproduce the
content. If you are consistently producing images, text, or videos
that your viewers can't see or consume anywhere else they will tend
to gravitate to your profile when they want to see something unique.
This principle sounds a lot like rarity, but the difference is even if
someone wanted to post the same content as you they couldn't if you
have a high "I" score.

Some examples of a high score in this category would be a doctor

with 40 years of experience that has helped thousands of patients.
Just stating the facts of his experience and number of patients he has
been with is something that very few other doctors could relate to.
Another easy tip to have a high score is to post before and after
pictures of any kind. These pictures contain some of the highest
social proof of any other kind of post.

Rating the Post on Inimitability

1: A post that 100% of businesses in your sector could reproduce.

5: A post that 50% of businesses in your sector could reproduce.

10: A post that no one else in the world can reproduce.

Non-Substitutable

The point of a post being non-substitutable is that someone realizes

that they cannot live without your exact product or service. A
generally bad example of this would be breakfast cereal. It's very
rare that someone will refuse a bowl of Cinnamon Toast Crunch if
they have just run out of Frosted Flakes. However, the real point of
the matter is to make sure your posts are like a star player of an NBA
team. Everyone on the team is a basketball player. In fact, there are
millions of other people who play basketball in the world but there is
only one star player and no one or combination of people will be
able to replace him.

Posts that include statistics about their products or services are quite
effective for this aspect of V.R.I.N. Maybe a statistic about your
product is "People who eat pizza are 80% happier than people who
don't." Or "our workout plans help people lose weight 50% faster
than other plans." Either of these statistics would rate very high on
non-substitutability.
Rating the Post on Non-Substitutability

1: A post that insinuates that anyone who uses your product will
have no perceived change.

5: A post that insinuates that anyone who uses your product will
have a possible mild change in their life.

10: A post that insinuates anyone who uses your product will have a
definite dramatic change in their life.

Pulling It All Together

Once you have all of your scores calculated in the 4 categories above
you can average them to get your final V.R.I.N. score. If you have
done everything correctly you should average a 7 or above. If you
average 7+ for all of your posts you are well on your way to
becoming a social media titan.

Quick Tip

A good rule to live by is do not post anything with a V.R.I.N. Score

below a 5. Posting below 5 will only make you look bad and it is not
worth your time.

-Nathan Clevenger-