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Bachlor of Business Administration




I Manisha Sharma here by declare that the research project on“A Study on
Selectionat “Shagun Electronic“Is assigned to me for the partial fulfillment of Bachlor
Of Business Administration Degree Khlasa College of Technology And Business
Administration Mohali It is the Original work done by me & the information provided in
the study is authenticated to the best of my knowledge.

The award of any other degree.


BBA 5th


Lakhwinder Kaur

This is to certify that A Study of Recruitment & Selectionat“Shagun Electronic” is

Base donan Original Project Study conducted by Manisha Sharma of Semester-5th
Programme. This Project Report is based on original Research carried out by the student
Under the Guidance of Mrs. Lakhwinder Kaur (Professor)

Mrs. Lakhwinder Kaur


The intended research is done with the Objective of Studying the impact of Cash
Management on Profitability of the Organization.The research has been carried out using
primary data along with the support of secondary data. The Researcher has taken Liquidity,
Leverage, Turnover and Cash Conversion Cycle as Independent Variables to measure their
impact on Operating Profit i.e. Dependent Variable.

For this purpose Researcher has taken Current Ratio for measuring the Liquidity, Debt Ratio
for measuring the Leverage, Sales Growth for measuring the Turnover and Cash Conversion
Cycle is used to see the Cash Convertibility and Liquidity in the Organization.

The Analysis is done with the help of statistical tools like t-test, correlation,regression and
Anova with the help of 5 Years data collected of the company. The Research has been
exploratory in nature as it has been a first time study. The type of investigation is causal as
the effects of variables have been studied. It is a cross sectional study as data has been
collected at one particular time.

With the above variables Researchers has developed the Hypothesis and checked the
significance of each variable by applying t-test on these variables which shows the results as
there is a significant Impact of Current Ratio, Debt Ratio, Sales Growth and Cash Conversion
Cycle on Operating Profit of the Organization as p-value is less than level of significance i.05
in all four cases.

A Project usually falls short of its expectation unless guided by the right person at the right
time. Success of a project is an outcome of sincere efforts, channeled in the right direction,
efficient supervision and the most valuable professional guidance.
This project would not have been completed without the direct and indirect help and guidance
of such luminaries. They provided her with the necessary recourses and atmosphere
conductive for healthy learning and training

At the outset the researcher would like to take this opportunity to gratefully acknowledge the
very kind and patient guidance that the researcher has received from her project guide Ms.
ShailiGupta(Assistant Professor), TIMT. Without her critical evaluation and suggestion at
every stage of the project, this report could not have reached its present form. The researcher
would like to extend her gratitude, to all the faculty members, TIMT for their moral support
& guidance required for the realization of this project report.

Lastly, the researcher would like to thank her colleagues who gave her fruitful information to
finish her project.

S.No. Chapters PageNo.

1. Company Profile 1-8

2. Introduction to the topic 9-27

3. Objective Of The Study 28-29

4. Review Of Literature 30-34

5. Research Methodology 35-37

6. Data Analysis & Interpretetion 38-48

Findings, 49-53

6 Suggestions, Limitations, Conclusion

7. Bibliography 54-55

8. Questionnaire 56-58

The GB group is an Indian based organization and we have recently established our company in
Mohali, Punjab. We take pride in providing you with a huge array of services. We are absolutely
professional in our approach and with the kind of reliability we offer, we can greatly support clients
who are looking to sign up for services related to different sectors like IT, ITES, shares, securities and
energy. We work with the greatest conviction and efficiency, and therefore, we are quite optimistic
about making a good name and fame in our industry.

The GB group believes completely in its motto, “Forever the Frontiers” and will always strive to be
among the leaders of the industry. Established on 17th of October, 2007, we are committed to
sincerity and integrity in our services which makes us stand out among our competitors. The GB
group consists of several units including GB INFOTECH PVT LTD, GB STOCKS & SECURITIES PVT LTD
and GB ENERGY PVT LTD. We have competent and experienced professionals leading our various
units and they are perfectly qualified to cater to all your requirements.

We have tried to form the company with the perfect blend of academia and industry. The founders
of our organization as well as the people who are associated with us are highly talented
professionals, distinguished personalities who can help in the nurturing of the growth process. It is
the determination; dedication and the exceptional courage of our professionals which makes us
believe that we would definitely make a name in the industry. In the near future, the team of
members has pledged to lay a solid foundation, and thereby shape the organization to a leading
position. We also pay special emphasis on the needs of every client, because we believe that we can
achieve success only when we give priority to our clients.

How Are We Special?

We give due importance to our clients and believe that your requirements matter the most

Our professionals are talented, experienced and proficient.

We offer solutions at affordable rates.

We hope to help you achieve your goals and reach the heights of success.
Our Vision Is To Be the Industry Leaders!

GB group aims to acquire the leading position in multiple verticals like IT, ITES, stocks, corporate
education & energy that are so very important in today’s date. We offer excellent services along
with strong partnership skills. We try to associate ourselves with some of the most well-known
industries and organizations in the country, and consequently, we aim at developing a mutually
beneficial relationship. The GB group tries to help different corporate and business houses to get
their requirements from our company in accordance with their goals. Consequently, this also
enables us to find out and discover our true potential.

In fact, our primary vision behind the formation of our company is to offer solutions related to large
numbers of verticals, and these include ITES, IT, Corporate Education, Stocks and energy. It is always
our aim to grow with creativity, leadership, professional excellence, innovation, as well as a global
outlook, which we believe is a part of our core values. We are always ready to help our clients, and
we believe that we would strongly be able to incorporate our vision in them.

GB group is here to help our clients realize their true potential with the help of our perseverance. In
fact, this is also true that we don’t just believe in talking about our abilities. Instead, we always try to
be the best in every sphere so that you can trust us and sign up for our services. We will never rest
on our laurels but keep striving so that we achieve excellence in all the fields that we have a foothold

Our Inspiring Vision Is:

To be a professional and innovative company which is constantly in serach of excellence

To give maximum emphasis on customers and shareholder’s interests

To be ethical and try to create a good corporate environment

To be a successful regional and worldwide business entity

Our vision will surely help us to move ahead and we promise that we will lead the industry with our
sincerity and integrity. All we want is your cooperation to help us do this.

Our Mission: To Partner with You to Achieve Success

GB group understands that change is the only thing constant in life. In order to keep ourselves
grounded and keep delivering to the satisfaction of our customers, we must evolve according to the
trends and forces that influence our business. We must prepare ourselves to face the changes and
be ready to grasp fresh opportunities to keep ahead in the industry. The GB group looks forward to
having a wonderful stint in all the verticals that it is into viz are IT, ITES, Corporate Training, Stocks,
and Securities & Energy. We are here to establish a long relationship with you with our sincerity and

The economy is changing, and this change demands depth in each sectors. Therefore, we aim to
offer services in different verticals that are related to IT, ITES, Corporate training, energy and stocks.
Each of these fields is very important in today’s date, and by offering our services to our clients we
will help them to move ahead and make a name in the future. It is our mission through which we
constantly strive to inspire and develop strategic thinking in our clients. This is basically an attempt
to help them become leaders in their respective fields.

Only by building creative and ethical values in our employees, we are sure that we will be able to
incorporate the best in them. We conduct different programs at frequent intervals which helps them
to understand client behavior better and deal with them accordingly. This in turn, makes us
confident in the fact that we would definitely be able help our employees to acquire the depth of
knowledge, and thereby pursue intellectual ideals in the best way possible.

Some of Our Primary Missions:

To focus on quality

To meet client requirements to the best of our ability

To build a good reputation

To give the right direction to all our businesses

To build a team this dedicatedly looks after the business needs

We are there in the market to see, listen and learn.

We are accountable for our actions and we will learn from our failures.

We are passionate about working with you.