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Objectives :
1. To know the brand’s effect on sales volume.
2. To know the effect of advertisement and packaging on brand.
3. To know the impact of brand on consumer’s money spending.
4. To know whether the brand influences the buying decision of
the customer.
Research Methodology :
• Research Design: Descriptive Research.
• Sample Size: 100
• Sources of Data: Primary Data (A sample of 100 respondents at
various places i.e. malls, markets etc. have been interviewed with
the help of a structured questionnaire to ascertain their views).
• Sampling Techniques: Non Random Sampling.