PROJECT REPORT

ON

“CONSUMER AWARENESS ON E-PHARMACY”

SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF THE DEGREE OF
BACHELOR OF COMMERCE 2017-2020
UNDER THE GUIDANCE OF
Ms. NUPUR ARORA
ASSISTANT PROFESSOR, VIPS
SUBMITTED BY:
DOITA CHAUDHURI
ROLL NO. 03617788817

BATCH NO. B.COM(H) SEM 2nd SECTION A

Vivekanand School of Business Studies

Vivekananda Institute of Professional Studies

AU Block (Outer Ring Road) Pitampura

Delhi-110034
1
 TABLE OF CONTENTS

PARTICULARS PAGE NO.

Student Declaration..………………………………………………...……… i

Certificate from Guide………....……………………………………..……… ii

Acknowledgement………………………………………………….………... iii

Executive Summary…….…………………………………………………… iv

Chapter Scheme

Chapter 1: Introduction ………………………………………….................. 1

Purpose of the study ………………………………………………............... 10

Research objective of the study………………………………….................. 10

Chapter 2: Company Profile & About the topic…………………………..... 11

About The Topic…………………………………………………................ 18

Chapter 3: Findings & Analysis…………………………………………...... 20

Chapter 4: Conclusion………………………………………………........... 40

Bibliography………………………………………………………………... 41

2
 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “CONSUMER AWARENESS ON E-
PHARMACY” under the guidance of “Ms. NUPUR ARORA” in partial fulfillment of the
requirement for the award of degree of Bachelor of Commerce with Honours (B.COM(Hons)) at
Vivekananda Institute of Professional Studies, Vivekananda School of Business Studies, New
Delhi. This is an original piece of work and has not been submitted elsewhere.

DOITA CHAUDHURI

3
 CERTIFICATE

This is to certify that the project titled “CONSUMER BEHAVIOUR ON E-PHARMACY” is an

academic work done by “DOITA CHAUDHURI” submitted in the partial fulfillment of the
requirement for the award of the degree of Bachelor Of Commerce with Honours
(B.COM(Hons)) from Vivekananda Institute of Professional Studies, Vivekananda School of
Business Studies, New Delhi., under my guidance & direction. To the best of my knowledge and
belief the data & information presented by him/her in the project has not been submitted earlier.

Ms. NUPUR ARORA

4
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my teacher Ms. NUPUR ARORA who
gave me the golden opportunity to do this wonderful project on CONSUMER AWARENESS ON
E-PHARMACY, which also helped me in doing a lot of research and I came to know about so
many new things. I am really thankful to them.

Secondly, i would like to thank my parents, friends & various people from various pharmacy of
Delhi who helped me a lot in finishing this project within the limited time.

I am making this project not only for marks but to also increase my knowledge. Thanks again to
all who helped me.

5
 EXECUTIVE SUMMARY

At an age where everything is going online and people are buying almost everything from
grocery to gadgets on web stores, it is time that the medical and pharmaceutical market catches
up to the trend and indeed it has. You can now fulfill all your medicinal needs online, at well, an
online pharmacy.

Legal status in India

The Drugs and Cosmetics Act, 1940 and its given rules, have placed regulations on the sale of
Schedule H and Schedule X drugs, which can be sold only with a legal prescription. Therefore,
in India, where online pharmacy is taking over, the government’s laws have kept up; making sure
no illegal drug usage is practiced online. Ayurveda and nutraceuticals also have laws that govern
and regulate their usage.

Formalities to be made when opening an online pharmacy

As stated above, certain laws are to be followed while opening an online pharmacy and these
rules are quite stringent.

All laws have been well established and any online pharmacy must comply with all the rules and
regulations, however, there are many loopholes that these pharmacies are utilizing for their profit
and illegal drugs have been on the rise.

Because of its vastness, medical laws cannot be all encompassing hence causing circulation of
illegal drugs and pharmaceuticals.

An online pharmacy in India can be a successful venture if it can lure its local audience by
Making them familiar with the fact that ‘medicine eCommerce’ exist Ensuring them that
payments on such site is comfortable and safe Offering competitive discounts similar to that of
physical chemist stores Keeping medicines of reputed brands Housing other healthcare products
for buying Offering a liberty to choose the type of payment option depending on individual
convenience Delivering the service to every part of India.

6
 CHAPTER-1
INTRODUCTION

E-COMMERCE

E-commerce is the activity of buying or selling online. Electronic commerce draws on

technologies such as mobile commerce, electronic funds transfer, supply chain management,
Internet marketing, online transaction processing, electronic data interchange (EDI), inventory
management systems, and automated data collection systems.

E-commerce businesses may also employ some or all of the followings:

 Online shopping for retail sales direct to consumers via Web sites and mobile apps, and
conversational commerce via live chat, chatbots, and voice assistants,

 Providing or participating in online marketplaces, which process third-party business-to-

consumer or consumer-to-consumer sales,

 Business-to-business buying and selling,

 Gathering and using demographic data through web contacts and social media,

 Business-to-business (B2B) electronic data interchange,

 Marketing to prospective and established customers by e-mail or fax (for example, with
newsletters),

 Engaging in pretail for launching new products and services,

 Online financial exchanges for currency exchanges or trading purposes.

CONSUMER BEHAVIOUR

Meaning and Definition:

Consumer behaviour is the study of how individual customers, groups or organizations select,
buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the
actions of the consumers in the marketplace and the underlying motives for those actions.

7
Marketers expect that by understanding what causes the consumers to buy particular goods and
services, they will be able to determine—which products are needed in the marketplace, which
are obsolete, and how best to present the goods to the consumers.

According to Louden and Bitta, ‘consumer behaviour is the decision process and physical
activity, which individuals engage in when evaluating, acquiring, using or disposing of goods
and services’.

 The study of consumer behaviours helps business manager, sales person and marketers in
the following way.

1. To design the best possible product or service that fully satisfies consumer's needs and
demands.

2. To decide where the service or product would be made available for easy access of
consumers.

3. To decide the price at which the consumers would be ready to buy that product or service.

4. To find out the best method of promotion that will prove to be effective to attract
customers to buy a product.

5. To understand why, when, how, what and other factors that influence buying decision of
the consumers.

 The following are some of the points discussed that explains the value to marketers of
understanding and applying consumer behaviour concepts and theories.

6. To understand Buying Behaviour of consumers

7. To create and retain customers though online stores

8. To Understand the factors influencing Consumer's buying Behaviour

9. To understand the consumer's decision to dispose a product or services

10. To increase the knowledge of sales person influence consumer to buy product

E-PHARMACY

An online pharmacy, Internet pharmacy, or mail-order pharmacy is a pharmacy that operate

over the internet and sends the orders to customers through the mail or shipping companies.
Online pharmacies might include:
 Pharmacy benefit Manager – A large administrator of corporate prescription drug plans
 Legitimate Internet pharmacy in the same country as the person ordering.
8
 Legitimate Internet pharmacy in a different country than the person ordering. This pharmacy
usually is licensed by its home country and follows those regulations, not those of the
international orders.
 Illegal or unethical internet pharmacy. The web page for an illegal pharmacy may contain lies
about its home country, procedures, or certifications. The "pharmacy" may send outdated
(expired shelf life) or counterfeit medication and may not follow normal procedural
safeguards.

Risks and concerns

 Illegal or unethical pharmacies sometimes send outdated, substituted, or counterfeit
medications.
 Sometimes an online pharmacy may not be located in the country that is claimed. For
example, one study of drug shipments claiming to be from Canada revealed many actually
originated in several different countries and were often bogus medications
 Minors or children can order controlled substances without adult supervision.
Other concerns include potential lack of confidentiality, improper packaging, inability to check
for drug interactions, and several other issues.

RATIONALE FOR CHOOSING THE TOPIC

I have choosen this topic "consumer behaviour on e-pharmacy" tp know the consumer awareness
and their behaviour towards e-pharmacy. Consumer awareness is defined as below:

"The understanding by an individual of their rights as a consumer concerning available products

and services being marketed and sold. The concept involves four categories including safety,

9
choice, information, and the right to be heard. The first declaration of consumer rights was
established in the US in 1962."

At an age where everything is going online and people are buying almost everything from
grocery to gadgets on web stores, it is time that the medical and pharmaceutical market catches
up to the trend and indeed it has. You can now fulfill all your medicinal needs online, at well, an
online pharmacy.

OBJECTIVES

The main objectives of this study are as follow:

 To study the behaviour of consumer on e-pharmacy

 To study the awareness among the consumer about e-pharmacy

 To study that the consumer are satisfied using e-commerce platform

 To study the importance of pharmacy for consumer

CHAPTER-2
ABOUT THE COMPANY

10
List of some online pharmacy

Net Meds

Netmeds.com, India Ki Pharmacy, is brought to you by the Dadha & Company – one of India’s
most trusted pharmacies, with over 100 years’ experience in dispensing quality medicines. At
netmeds.com, we help you look after your own health effortlessly as well as take care of loved
ones wherever they may reside in India. You can buy and send medicines from any corner of the
country.
At netmeds.com, we make a wide range of prescription medicines and other health products
conveniently available all across India. Even second and third tier cities and rural villages can
now have access to the latest medicines. Since we also offer generic alternatives to most
medicines, online buyers can expect significant savings.

Current Status

Netmeds.com has secured Rs 324 crore ($50 million) in funding from a clutch of investors led by
healthcare-focused investment firm OrbiMed. ... Netmeds is a fully licensed pharmacy online
marketplace that offers authenticated prescription and over-the-counter medicine besides health
products.Oct 27, 2015

Buy Drug Pharmacy

11
Buy drug Pharmacy™ is a retail chain of pharmacy which also extends itself to online internet
users too at http://www.buydrug.in. Buy drug Pharmacy™ is a unit of Buy Drug Pvt Ltd that
offers authenticated prescribed and over the counter OTC medicines with authentic invoices. Buy
Drug is private limited company, incorporated under company act, registered in Delhi. All the
medicines sold through Buy Drug Pharmacy™ have genuine invoices and good expiry dates.

Buy Drug Pharmacy™ offers prescribed (subject to prescription verification by our Pharmacists)
as well as generic medicines on the net, over phone/SMS using the convenience of home
delivery services through self delivery or courier services where all the medicines are verified
and sold under supervision of authorized pharmacists through its tangible stores. People can
easily upload their prescription on our website to buy medicines that gets verified through the
qualified pharmacists. Prescription can also be sent to us directly through electronic mail at
order@buydrug. in. All medicine purchases are processed and verified through the authorized
pharmacists and they help guide your medicines and also provide instructions on the dosage.

Medidart

12
Medidart is the First Online Pharmacy in India. It started its service in March 2014 and currently
has Cash on Delivery Services in more than 3500 pincodes spread across all the major cities and
towns in India. We also accept payments online through Netbanking, Debit Cards, Credit Cards
and your PAYTM wallet.Medidart is the first Online Pharmacy in India where users can buy
prescription medicines by uploading their prescriptions.

Medidart is the largest Online Pharmacy in India with more than 1.6 lakh Registered users and
successfully delivered medicines in more than 2000 pincodes pan India.

Medidart is backed by Management team with over 100 years of combined experience in
Pharmaceutical Industry covering retail, distribution, technology and marketing expertise. By
using the online pharmacy services of Medidart, be rest assured that you will get only genuine
medicines along with bill every time.

13
Merapharmacy

Welcome to one of the most trusted names in generic medicine online. Here at Mera Pharmacy,
we put your health first. We are committed to giving you only the best and highest quality
medicines, surgical products, FMCG goods, chemist supplies in India. We follow a strict
marketplace model so that only authorized sellers of prescription medicines make it to our store.
Purchase your medicines and supplies from us simply by presenting your prescription and they
will be delivered to you by the appointed company or by the seller itself, anywhere in India.

Apart from being the best discount shop for medicines, we also provide a wide range of value-
added services online so you can do more than buy your generic medicine, nutrition
supplements, over-the-counter needs, healthcare devices and other miscellany through our online
pharmacy. We have recently introduced a reminder service—the first of its kind in India, where
you can be reminded not only to refill your prescriptions, but also take your medicines at a
particular time daily. We also have one of the largest medicine databases in the country,
providing you with good information about the healthcare products you purchase regularly.

We also provide a reminder service free of cost, and our valued consumers enjoy huge discounts
when they buy products with special partner and seller-provided coupons. Our online store and
portal also features an extensive drug dictionary where you can look up your prescriptions or
find the generic or prescription name of the drug you are purchasing.

14
Medplus Mart

At medplusmart.com you can order the products you regularly buy from our stores from the
convenience of home and have them delivered to your home or pick them up conveniently from
a MedPlus store near you. To start shopping, simply search for the products you wish to buy,
choose the quantity and place the order. We will deliver the order to you in two hours or less.

Mchemist

We guarantee the authenticity of all the products available on mCHEMIST. Medicines,

healthcare devices and wellness products are from popular brands. Every product on
mCHEMIST is checked regularly for expiry. Our pharmacist assures fresh storage of every
product. You get 100% genuine medicines from us. Buying prescribed medicines online from us
would give you great savings on your pocket! Furthermore, for third and second tier cities along
with rural areas, where people has low access to the latest medicines, we provide online
medicine service to deliver original medicines at their door steps.

15
3G Chemist

3G Chemist is an Indian online drug store which has earned world over acclaim for the
genuineness of the products it provides and their surprisingly low prices. All the online
medicines that we sell are compatible with the standards of the Food And Drugs Authority. The
wide range of online medicines we provide include Weight Loss Drugs, Heart Care Medicines,
Alzheimer's Medicine, Anti-allergic, Anti-Cancer, Skin Care, Anti-Biotic, Anti-Cholesterol, Hair
Care and various Herbal Medications at the most competitive prices. Ours is among the few
online pharmacy in India which procures its drugs from world renown manufacturers like Cipla,
Ranbaxy and many other pharmaceutical companies which have been accredited by the WHO
and GMP for their manufacturing standards. We are always in service of our customers as we
believe that thinking about the customers in the first place is the key to becoming a successful
business.

Premiumrxdrugs

Premiumrxdrugs.com headed by a qualified pharmacist. We are an online distributor of generic

drugs. By using the online pharmacy services of this website, be rest assured that you will get
only genuine medicines. This helps us ensure that the drugs we source are not just inexpensive,
but also conform to good standards of manufacturing and quality control. For most medications
on this website you are required to show a prescription from a licensed Doctor.

16
1mg.com

We want you to understand the medicines that you take and that you give your loved ones.
Buying medicines may require you to try 5 medical stores which are miles apart. We want you to
be able to do it with a click.Medicines can be expensive. We want you to know about medicines
which have the same composition as prescribed by your doctor but can be considerably cheap.

17
 ABOUT THE TOPIC

Online Pharmacy

At an age where everything is going online and people are buying almost everything from
grocery to gadgets on web stores, it is time that the medical and pharmaceutical market catches
up to the trend and indeed it has. You can now fulfill all your medicinal needs online, at well, an
online pharmacy.

Legal status in India

The Drugs and Cosmetics Act, 1940 and its given rules, have placed regulations on the sale of
Schedule H and Schedule X drugs, which can be sold only with a legal prescription. Therefore,
in India, where online pharmacy is taking over, the government’s laws have kept up; making sure
no illegal drug usage is practiced online. Ayurveda and nutraceuticals also have laws that govern
and regulate their usage.

Formalities to be made when opening an online pharmacy

As stated above, certain laws are to be followed while opening an online pharmacy and these
rules are quite stringent.

All laws have been well established and any online pharmacy must comply with all the rules and
regulations, however, there are many loopholes that these pharmacies are utilizing for their profit
and illegal drugs have been on the rise.

Because of its vastness, medical laws cannot be all encompassing hence causing circulation of
illegal drugs and pharmaceuticals.

How many online pharmacies are present (current situation):

The number cannot be exactly estimated, however, based on a search, around 3000 online
pharmacies were found, and half of them were based in the USA and 19% in UK and the balance
in other countries like India, Canada, etc. In another finding, B-2-B companies also offered
online pharmaceuticals of which 19% are from India.

All the western countries are very fondly using this amazing facility. Also, in India, the growth of
online Pharmacy is significantly escalating. Though India will have to work harder in convincing
people about the originality of drugs, the scope of online pharmacy in India is still vast.

An online pharmacy in India can be a successful venture if it can lure its local audience by

Making them familiar with the fact that ‘medicine eCommerce’ exist

18
Ensuring them that payments on such site is comfortable and safe

Offering competitive discounts similar to that of physical chemist stores

Keeping medicines of reputed brands

Housing other healthcare products for buying

Offering a liberty to choose the type of payment option depending on individual convenience

Delivering the service to every part of India.

Recent developments and solutions

In a shocking turn of events, the Maharashtra’s FDA ministry filed a case on the CEO SnapDeal,
for the sale of prescription drugs online through their e-commerce website, which is a giant in
other e-shopping goods, stating that SnapDeal cannot act as a doctor. A very simple, yet daunting
solution may be to enforce stringent laws on all these online pharmacies, making sure that no
illegal drug (not even a trace) is found.

Even after so many challenges to face in Indian Online Market, there some website that are
doing a great job in online pharmacy and offering wonderful services following all the legal
formalities. As a user, one can easily rely on the website after checking their online reviews from
the user. It is very safe to buy medicines on such pharmacy. Also, there is a way to find if the
online pharmacy is fully legal and sell 100% original drugs.

19
 CHAPTER-3
FINDING & ANALYSIS

PRIMARY DATA

Primary data means original data that has been collected specially for the purpose in mind. It
means someone collected the data from the original source first hand. Data collected this way is
called primary data. Research where one gathers this kind of data is referred to as field research.

Primary data is information that you collect specifically for the purpose of your research project.
An advantage of primary data is that it is specifically tailored to your research needs. A
disadvantage is that it is expensive to obtain.

QUESTIONNAIRE
A questionnaire is a research instrument consisting of a series of questions (or other types of
prompts) for the purpose of gathering information from respondents. The questionnaire was invented
by the Statistical Society of London in 1838.
Although questionnaires are often designed for statistical analysis of the responses, this is not always
the case.
Questionnaires have advantages over some other types of surveys in that they are cheap, do not
require as much effort from the questioner as verbal or telephone surveys, and often have
standardized answers that make it simple to compile data. However, such standardized answers may
frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to
read the questions and respond to them. Thus, for some demographic groups conducting a survey by
questionnaire may not be concrete.

FINDINGS

For analyzing the data for consumer awareness on e-pharmacy I have used questionnaire which
is a primary data. The following is the finding of the questionnaire after the responses of 65
responders:-

20
  Age of the responders

a. Less than 20

b. 20 to 30

c. 30 to 40

d. More than 40

OPTIONS Less than 20 20 to 30 30 to 40 More than 40

RESPONSES 46 12 3 4
PERCENTAGE 70.8 18.5 4.6 6.2

Interpretations:

The chart shows that maximum numbers of responders are of less than age 20.

Concrete items:
21
 It was found that about 71% of responders are of less than 20 age, while 19% reponders
are between the age group of 20 to 30 & the rest id divided 5:6 ratio of 30 to 40 & more
than 40 age group.

 Gender of the responders

a. Female

b. Male

c. Others

OPTIONS FEMALE MALE TOTAL

RESPONSES 40 25 65
PERCENTAGE 61.5 38.5 100

Interpretations:

The chart shows that maximum number of responders are female implying that medicine
are commonly used by them.

22
 Concrete items:

It was found that 62% of the responders are female, & the rest are male.

 Income of the responders

a. nil

b. less than 20000

c. 20000 to 40000

d. 40000 to 60000

e. more than 60000

OPTIONS Nil less than 20,000 to 40,000 to more than Total

20,000 40,000 60,000 60,000
RESPONS 47 9 6 2 1 65
ES
PERCENT 72.3 13.8 9.2 3.1 1.5 100
AGE

23
Interpretation:

The chart shows that maximum numbers of responders are having no income which
implies that medicine is also consumed by the non-earner.

Concrete items:

It was found that most of the percentage of responders have no income, while the rest
having some income between 20000 to 60000 or less than 20000.

 Occupation of the responders

a) Student

b) Service

c) Home maker

24
 d) Professional

e) Businessman

OPTIONS Student Service HomeMaker Professional Businessman Total

RESPONSES 50 11 1 2 1 65

PERCENTAGE 76.9 16.9 1.5 3.1 1.5 100

Interpretations:

The chart shows that maximum number of responders are students that implies medicine is such
a thing that is used not only by old people but also the youth.

Concrete items:

25
It shows percentage of student is maximum, then decreased to service sector & the rest between
professional, homemaker and businessman.

 Are you aware of any e-pharmacy?

a) Yes

b) No

OPTIONS Yes No Total

RESPONSES 39 26 65

PERCENTAGE 60 40 100

Interpretations:

26
The chart shows that maximum numbers of responders are aware about any of the e-pharmacy &
also might be using it.

Concrete items:

It shows that most i.e. 60% of the responders are aware of the e-pharmacy, while the rest were
not aware of any of the e-pharmacy.

 If yes, then which e-pharmacy have you used?

a) Net Meds

b) Medidart

c) Medplus

d) Other

OPTIONS Net Meds Medidart Medplus Other Total

RESPONSES 15 6 10 4 35

PERCENTAGE 42.9 17.1 28.6 11.4 100

27
Interpretations:

The chart shows that maximum numbers of responders are using Net Meds e-pharmacy platform.

Concrete items:

It show that 43% of the responders use Net Meds e-pharmacy, while 28.6% of the responders use
Medplus Mart e-pharmacy, & 17.1% use Medidart.

 How often do you need to buy medicine?

a) Often

b) Rarely

c) Seldom

d) other

OPTIONS Often Rarely Seldom Other Total

RESPONSES 17 35 11 2 65

PERCENTAGE 26.2 53.8 16.9 3.1 100

28
Interpretation:

The chart shows that maximum numbers of responders are oftenly using or consuming medicine
which implies that it has become an necessity.

Concrete items:

It shows that most of the responders i.e. 53.8% rarely buys medicine, except for 2 responders
other responders do have to buy medicine either often or seldom, but they do have to buy.

 Where do you rather buy your medicines from?

a) Stores

b) Online

OPTIONS Online Stores Total

RESPONSES 1 64 65

PERCENTAGE 1.5 98.5 100

29
Interpretation:

The chart shows that maximum numbers of responders are buying medicine from stores as most
of them are unaware of the e-pharmacy & their facilities.

Concrete items:

It shows that all most everyone prefer buying medicine from stores not online i.e. e-pharmacy.

 How do you get to know about the e-pharmacy?

a) Advertisement

b) Online surfing

c) Newspaper/Magazine

d) Friend/family

30
 e) Other

OPTIONS Advertisement Online Newspaper Magazine Other Total

surfing

RESPONSES 24 16 2 22 1 65

PERCENTAGE 36.9 24.6 3.1 33.8 1.5 100

Interpretation:

The chart shows that maximum numbers of responders are aware of the e-pharmacy through
advertisement.

Concrete items:

It shows that most of the responders i.e. 36.9% of the responders are aware of the e-pharmacy
through advertisement. Some of them i.e. 24.6% of the responders are aware of it through online
surfing & 33.8% of the responders are aware by family, while the rest are either aware through
newspaper or not even aware of any e-pharmacy.
31
  What is the most important factor you see while buying medicine?

a) Price

b) Quality

c) Composition of medicine

d) Other

OPTIONS Price Quality Composition Other Total

RESPONSES 3 29 28 5 65

PERCENTAGE 4.6 44.6 43.1 7.7 100

Interpretation:

The chart shows that maximum numbers of responders are preferring quality of medicine
as the most important factor while buying medicine.

32
 Concrete items:

It shows that most of the responders prefer Quality & Composition of medicine while
buying any medicine i.e. 44.6% & 43.1% respectively, while some prefer price i.e. 4.6%
& rest prefer other factors.

 Do you examine the expiry date when you buy medicine?

a) Yes

b) No

c) Maybe

OPTIONS Yes No Maybe Total

RESPONSES 60 3 2 65

PERCENTAGE 92.3 4.6 3.1 100

33
Interpretation:

The chart shows that maximum numbers of responders do examine the expiry date before buying
medicine.

Concrete items:

It shows that all most everyone i.e. 92.3% of the responders do check or examine the expiry date
before buying medicines & the rest may not examine.

 While buying medicine will you follow the reputed company medicine or the
composition of medicine?

a) Reputed company medicine

b) Composition of medicine

OPTIONS Reputed company Composition Total

RESPONSES 29 36 65

PERCENTAGE 44.6 55.4 100

34
Interpretation:

The chart shows that maximum numbers of responders prefer composition of medicine over
reputed company.

Concrete items:

It shows that more responders prefer composition of the medicine i.e. 55.4% rather than the
reputation of the company i.e. 44.6% of the responders.

 Do you like the service of e-pharmacy?

a) Yes

b) No

c) Maybe

35
OPTIONS Yes No Maybe Total

RESPONSES 22 5 38 65

PERCENTAGE 33.8 7.7 58.5 100

Interpretations:

The chart shows that maximum numbers of responders may are liking the service of the e-
pharmacy.

Concrete items:

It shows that most of the responders are not sure of the service of the e-pharmacy i.e. 58.5% of
the responders, while 33.% says they like the service of the e-pharmacy they have used of.

 Do you know that ayurvedic medicines are also available in e-pharmacy?

a) Yes

b) No
36
 c) Maybe

OPTIONS Yes No Maybe Total

RESPONSES 24 27 14 65

PERCENTAGE 36.9 41.5 21.5 100

Interpretations:

The chart shows that maximum numbers of responders are not aware of the fact that e-pharmacy
also provide ayurvedic medicine.

Concrete items:

It shows that 34.9% of the responders are aware of the fact that e-pharmacy also prevail
ayurvedic medicine but 41.5 are not aware of the fact.

37
  Would you recommend e-pharmacy to your friends & family?

a) Yes

b) No

c) Maybe

OPTIONS Yes No Maybe Total

RESPONSES 35 2 28 65

PERCENTAGE 53.8 3.1 43.1 100

Interpretation:

The chart shows that maximum numbers of responders would prefer e-pharmacy for their family

Concrete items:

It shows that 53.8% of the responders i.e. half of the responders would recommend e-pharmacy
to their family & family

38
 CHAPTER-4
CONCLUSIONS & RECOMMENDATIONS

 E-pharmacy is not famous as very less promotion is done. So, the first focus of all
e-pharmacy must be promotion because without awareness no one will ever use it
or will show any interest to use it.

 For promotions they should not only focus on young generation but also the old
generation as medicine is such a thing that is most used by the old generations of
the country.

 Promotion should involve all types of promotion. For example, for focusing on
youth online surfing & television advertisements are the best. But to focus on old
generations newspaper is the best method.

 So, for spreading awareness of e-pharmacy one must first focus on promotion
type.

 There are many people who are aware of the e-pharmacy but they don’t use any as
they do not find e-pharmacy useful. So, for making it useful one must take some
measures such as offer, discounts, fast delivery, free consultancy & many more.

 E-pharmacy must provide all relevant details of the medicine. No detail should be
missed. As it is about the health of one person.

 E-pharmacy should also provide all details of any medicine as it is related to the
awareness of the consumer.

+
39
LIMITATIONS

Methodological Limitations:

 Sample size

 Lack of available and relatable data

 Lack of prior research studies on the topic

 Measure used to collect the data

 Self reported data

40
REFERENCES/BIBLIOGRAPHY

 http://www.yourarticlelibrary.com/marketing/market-
segmentation/consumer-behaviour-meaningdefinition-and-nature-of-
consumer-behaviour/32301

 https://en.wikipedia.org/wiki/E-commerce

 https://www.ukessays.com/essays/marketing/importance-of-consumer-
behaviour-to-business-managers-marketing-essay.php

 https://en.wikipedia.org/wiki/Online_pharmacy

41
ANNEXURES
Questionnaire :- https://goo.gl/frms/1K6tJRJaox6yv6ty2

1) Are you aware of any e-pharmacy?

a) Yes

b) No

2) If yes, then which e-pharmacy have you used?

a) Net Meds

b) Medimart

c) Medplus

d) Other

3) How often do you need to buy medicine?

a) Often

b) Rarely

c) Seldom

d) Other

4) Where do you rather buy your medicine from?

a) Stores

b) Online

5) How do you get to know about e-pharmacy?

a) Advertisement
42
 b) Online surfing

c) Newspaper/magazine

d) Friend/family

e) Other

6) What is the most important factor you see while buying medicine?

a) Price

b) Quality

c) Composition of medicine

d) Other

7) Do you examine the expiry date when you buy medicine?

a) Yes

b) No

c) Maybe

8) While buying medicine will you follow the reputed company medicine or the
composition of medicine?

a) Reputed company medicine

b) Composition of medicine

9) Do you like the service of e-pharmacy?

a) Yes

b) No

c) Maybe

43
10) Do you know that ayurvedic medicine are also available in e-pharmacy?

a) Yes

b) No

c) maybe

11) would you recommend e-pharmacy to your friends & family?

a) Yes

b) No

c) Maybe

44