Micro Environment: Nearby factors that affect a company's ability to serve its customers, such

as the company itself, suppliers, marketing intermediaries, customer markets and the public.
Suppliers: Their Suppliers are farmers who grows rice crops, spice distributors. According to Shan Foods
Management

The primary target of Shan nourishments sourcing division is to work with quality suppliers.

• The office industriously pick and select the best quality spices.

• Company gives additional consideration in acquiring crude material.

The inventory network group guarantee that the products or shipments achieve their goals well so as to
coordinate market patterns and client request.

According to Employees or the people related to distribution of shan products:” Shan Distribution
Network is an imaginative and coordinated multi sustenance items wholesalers situated in the USA. 30
years in business and a set up worldwide nearness, Shan Offers a wide scope of sustenance items,
related subordinates, intermediates and administrations. We will probably give quality products on
schedule, at a reasonable cost from some outstanding brand pioneers including Shan Foods, Al-Safa,
Mezban, Menu, India Gate, Sadaf, Saad, Shezan, Sharifa, and Shazada Rice. Over these brands, Shan
conveys an incentive to shoppers and clients in the USA, Canada and Pakistan.” As suppliers have great
impact on business and by reading strategies of Shan Food Distributors we can say that they are willing
to provide Quality products on good rates.

Distribution:

They don't possess any appropriation channels and seek after redistributing. Their objective
market is entire Pakistan so they guarantee nearness of Shan masala on pretty much every retail outlet
all over Pakistan. They have distribution centers situated at Karachi, Lahore, Multan, Gujranwala and
Rawalpindi. These product houses are utilized not exclusively to keep completed merchandise for ahead
conveyance to their wholesalers but on the other hand are utilized for keeping the crude material if
there should arise an occurrence of mass amount buy. There are just a bunch of areas where Shan
sustenances give the items itself which incorporate Metro, Makro, Hyperstar and a couple more. Their
dissemination accomplices incorporate NPD and Urooj where 80% of the circulation is constrained by
NPD Pvt. Ltd. which handles the procedure coordinating the global stadards.

Distributors:

Country No. of Distributor’s

Pakistan 450

America 12

South Africa 01

Saudi Arabia 01

United Kingdom 04
Leadership:

Executing a key move, especially quick and with restricted assets is troublesome. The
administration at Shan should assume a vital job in winning the representatives trust all through this
procedure of progress. The best conceived methodology is tried all through its execution however
Shan's authority will really substantiate itself when the energies and the convictions of the minimum
amounts make development lined up with this procedure of progress.

Competitors:

There are various competitors that Shan Foods face;

National Foods

Chef’s Pride

Mehran Foods

Ahmed Foods

Habib Foods

Zaiqa Foods

Kitchen Secrets

Among the mentioned organizations Shan faces hardened challenge from National Foods. A noteworthy
purpose for this is Shan has a spicier touch which makes it prevalent in the southern piece of the nation.
In any case, National being the market chief (as appeared in the table beneath) is prominent in the
upper pieces of the nation since individuals there have a higher inclination for somewhat mellow
nourishment. Likewise, National Foods has a superior dispersion arrange that further adds to Shan's
stresses.

Customers: Includes:

Consumer Behavior

Buying Decision Behavior

Consumer Behavior:

Regardless of Pakistani individuals being attached to nourishment still there are fluctuating
shopper inclinations that is seen the nation over. While in the Southern part spicier sustenance is
favored, inclination is given to marginally gentle one in the upper parts. Aside from taste inclinations
there are social factors also that have assumed a vital job in the achievement or disappointment of
various items that have a place with the very business. In the nation's provincial zones hand crafted
flavors and formulas are as yet given inclination over the bundled ones. Not exclusively is the financial
factor is kept into thought and yet individuals in the provincial pieces of the nation trust that flavors that
they make without anyone else gives the correct flavor to their nourishment. As nourishment is the
absolute first in the Maslow's chain of command in this way its satisfaction is essential. Thus, individuals
would prefer not to change their inclinations and are to a great extent faithful to whatever brand or
unpackaged flavors that they have been utilizing for quite a long time. In any case, with better education
rates in the nation as of late and due to expanding convention of family units in the nation, shoppers
have begun exchanging towards bundled flavors, for example, that of Shan's. Explanations for such a
move are more consideration being paid to wellbeing and security and another reason is that of absence
of time. Thus it might be named as the adjustment in observation that has advanced throughout the
years in the general public, which has guaranteed that the bundled flavors business thrives and
subsequently Shan bundled flavors have had the capacity to catch a solid piece of the pie. Likewise,
when we talk about 'sentiment pioneer', film star Shan was in one of the advertisements of Shan.
Presently since individuals admire him and Shan has a place with the film business, one that requires an
individual to look great and remain sound individuals began favoring Shan bundled flavors. With
bundled flavors accessible it makes it simpler for the purchasers to prepare sustenance and is
increasingly helpful. This can additionally be featured with AC Nielsen's review in 2005 where utilization
of bundled flavors in country regions is 60% while the rate has ascended to 85% in urban.

Buying Decision Behavior:

As utilizing flavors is a piece of our day by day lives, when we take a gander at the choice
conduct it might be said that it is "Constant Buying Behavior". Purchasers are particularly faithful to the
brand of bundled zest that they use. A Shan faithful customer would basically approach a market and
request Shan Masala and would give little consideration to some other brand since it has low inclusion
and the contrasts between brands may be sorted as relative since taste buds vary from individual to
individual. On various events individuals will in general make mass buys in light of the fact that flavors
are utilized in regular day to day existence. Along these lines, they don't represent whatever other
choices that they may have and rather incline toward adhering to what they have been utilizing for quite
a long time.

Macro Environment

Political Factors: