“Marketing Strategies and Brand Image of Mahindra &

Mahindra”

Summer Training Project Report

Submitted to

Dr A P J Abdul Kalam Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Prepared by: Training Supervisor:

Jayant Sharma Mr.Jaydeep Das
MBA 3rd Semester Area Manager
Roll Number:1704070010 Mahindra & Mahindra Ltd.
Enrollment No.170407022723 Lucknow

2018-19

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur – 233001 (U.P.)
 Certificate

This is to certify that Syed Aquib Javed, pursuing MBA 3rd

Semester from this institute, has prepared the summer training project
report entitled “Reading Habits of Customer of Economic Dailies”
in partial fulfillment of the requirements of the degree of Master of
Business Administration from Uttar Pradesh Technical University,
Lucknow, for the session 2018-2019.
This report is based on summer training project undertaken by
Syed Aquib Javed at Business Standard Pvt.Ltd,Lucknow under
the supervision of Govinda Mehrotra during the period 25th June to
31st July and fulfills the requirements of regulations relating to the
nature and standard of MBA course of. Dr A P J Abdul Kalam
Technical University,Lucknow
I recommend that this project report may be sent for evaluation.

Mrs.Neetu Singh
Head, Dept. of Business Administration
 Declaration

I, Syed Aquib Javed, hereby declare that this summer training

project report entitled “ Reading Habits of Customer of Economic
Dailies” has been prepared by me on the basis of summer training
done at Business Standard Pvt.Ltd,Lucknow during the period 25th
June to 31st July under the supervision of Govinda Mehrotra.
This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of
any degree or diploma prior to the under mentioned date. I bear the
entire responsibility of submission of this project report.

30th October 2018 Syed Aquib Javed

MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur