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the Mind Power News e- By Paul J. Mascetta / Creator of The Code of Influence
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People are everywhere. That's why being persuasive
determines how effective we are. Where we live, what we do,
Your Name: and even who we love involves influence on one level or
another. And by learning the art of "dealing with and
convincing people to do what you want them to do", we can
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Emotion vs. Logic

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With so much information around us and so many decisions to
make every single day, there isn't enough time to evaluate
everything rationally. And so we rely on subconscious
Privacy Policy shortcuts to make things easier. This is why, as irrational
beings, we're susceptible to mental triggers.

"People are definitely more likely to believe what you say,

based on logic," Paul Mascetta teaches, "but ultimately it is
Manifestation Keys: their emotion that will move them to take action."
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So, how can we take advantage of this in order to be more
How to Read the persuasive? Triggers of Mind Control lists each of the tactics
Akashic Records in turn:

What Is Mind Force 1. Obligation/Reciprocity

Hypnosis?
"People generally feel obligated to return favours or good
deeds that have been done to them by others." Just look at
Rapid Manifestation:
how we smile at strangers who smile at us first! Make sure you
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know what to offer and ensure it will be on the same level of
what you expect in return.
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2. Contrast
Exercises
"The perception of something changes when it is compared to
Improve Your Memory something else." This is why a pair of $100 jeans looks like a
bargain if it was marked down from $500 or why a realtor might show you a really ugly
Open Your Third Eye house before showing you a better one.

Fat Loss 4 Idiots Another approach here is to break something down to the minimum ("$2.50 per day"
sounds better than "$75 per month") or make concessions by starting at a much higher
The One Minute Cure price and then working down to what you actually want.
for Cancer

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3. Internal Conflict
"We must act in a way that is conducive to our morals and beliefs." Behaving against what
we feel is right is something we struggle with. It makes us feel unbalanced, which is why
we'll do whatever we can to restore our moral equilibrium.
We do this in many ways including rationalisation (justifying our behaviour to make
ourselves feel better), denial (pretending the problem doesn't exist or the source isn't
reliable), correction (finding evidence to support why the information we received is
inaccurate), reframing (interpreting the meaning behind the message in a different way),
and separation (distancing themselves from events or matters that are causing the
internal conflict).
4. Connection
"The link that exists between others can be enough to create the emotional need to act."
When creating a connection, the four factors involved are:
Rapport – This is created primarily through body language techniques like subtly
mirroring and matching what the other person does
Attraction – While physical aspects (including wardrobe and grooming) are noticed
first and matter initially, nonphysical aspects like intelligence and warmth are more
important in the long run.
People Skills – Humour (when used correctly) and respect
Similarity – We can think and act like people who share similarities (background,
interests, values, etc) without worrying about internal conflicts
5. Proof
"We believed that if it worked before, it will probably work again." Instead of investingtime
and effort to determine if a decision is right, we simply turn to other people. This is why
statistics (e.g. "over 1 million copies sold") can be so powerful, especially when the group
referred to is one with which we can identify. Just remember to stick to third party
evidence (from someone with knowledge or expertise) and information that is up to date.
6. Scarcity
"The less available something becomes, the more people want it." This is one of the most
obvious and also one of the most powerful. Restricting freedom or placing limitations on
availability (e.g. playing hard to get when dating) creates a sense of urgency. And as long
as there's a deadline (e.g. the Groupon countdown clock!), the more incentive there is to
act right away.
7. Verbiage
"Sometimes it's not what you say, it's how you say it." Reframe your words to use the best
possible ones in a given situation. For example, "more activity" sounds better than
"crowded" and "membership agreement" sounds better than "contract". Other suggestions
are to speak slowly, simply, and clearly with sentences that are short and to the point.
Storytelling and analogies also help with understanding.
8. Expectations
"People generally act in a way that other people expect them to." These expectations are
usually based on our assumptions.
9. Association/References
"People make mental associations with everything they see." Again, this is about saving
time and effort by using mental shortcuts.
10. Commitment
"People usually follow through on commitments, especially when they are public." Nobody
wants to go against their values or be seen as flaky. This is why having people to commit
to something publically (e.g. having friends hold them accountable to their goals or
immediately making a purchase so they are mentally vested and reluctant to change) is
powerful.

The idea is to start with smaller requests (more likely to be accepted) and then gradually
build up to larger ones. Just make sure the commitments are voluntary because forcing
people to do what you want will only introduce more conflict and make them revert to old
behaviour. As Confucius said: "Do not impose on others what you yourself do not desire."

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