1.

Group Marketing

OPC & Chemicals marketing plan 2016

o Greg Ferkin

2. Marketing plans for 2016 – OPC & Chemicals

o Marketing campaigns:
o All the marketing campaigns below will be produced in 2016. They will
be specific to the oil & gas and chemicals industry and will allow you to
promote products, services and capabilities to your customers and help
generate sales leads.
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o Each campaign will contain the following:
o Website content – All copy and imagery along with a ‘how to’ guide will
be supplied so your website can be updated and sales leads captured
o Sales flyer – This can placed on your website and hard copies handed to
your customers
o Customer E-shot – This will be written and designed for you, allowing
you to email your customers directly
o Email signature – This will be designed for your sales engineers to use
as their email signature.
o Animations – These will be made available to use on your website,
social media and in front of customers (please note not all campaigns
will have an animation)
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o Product campaigns:
o Marketing campaigns for the following products will be made available:
o Desuperheaters
o Thermocompressors
o PC3000/4000
o STAPS ISA100
o Low temperature products
o EasiHeats
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o Service campaigns:
o Marketing campaigns for the following services will be made available:
o Steam trap surveys (SIMS software)
o Steam system surveys (SIMS software)
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 o Capabilities campaigns:
o Marketing campaigns highlighting our capabilities to different customer
value propositions (CVPs) will be made available. The following CVPs
will be looked at:
o Maintain and repair
o Expand and refurbish
o Energy savings & sustainability
o Process productivity
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3. Marketing plans for 2016 – OPC & Chemicals

o Supporting Marketing tools:
o As well as the marketing campaigns, I will produce marketing tools to
help you sell to your customers.
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o Brochures:
o The OPC product brochure will be updated and made available online as
well as hard copies
o New brochures focussed on MRO and services in the Oil & Gas industry
will be produced
o A New overview brochure for Chemicals industry will be produced
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o Whitepapers:
o 3 whitepapers will be written and I will be contacting you for ideas of
subject matters to cover
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o Applications and case studies
o I will be chasing you all for applications and case studies to put into the
relevant libraries
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o EPC:
o I will work with G-OPC to produce editorial for EPC publications to
promote our capabilities
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4. Marketing plans for 2016 – OPC & Chemicals
o Implementing marketing campaigns in your Opco:
o A marketing plan schedule will be sent to you so you can see when
marketing material will be available
o All marketing material will be made available on the Thrust 2 iShare site
o I will notify you all when new material is available for you to use
o For those Opco’s with marketing resource I will support you in
implementing the marketing
o For those Opco’s with no marketing resource I will implement the
marketing for you
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o If you have ad-hoc requests for marketing support that is outside
everything shown in this presentation then please contact me directly:
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o Greg Ferkin
o greg.ferkin@uk.spiraxsarco.com
[mailto:greg.ferkin@uk.spiraxsarco.com]
o +44 (0) 1242 535332
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o Please note, Group Marketing will be releasing a range of sales
campaigns this year covering a variety of products and services, these
will be offered to all OpCo’s. These sales campaigns will be
communicated to the marketing contacts within every operating
company and will be made available on iShare. If you’d like to make use
of any of these sales campaigns as they are released (in addition to what
I have listed in this plan), let me know and I can support you in adapting
the material to be OPC & Chemicals focused and within your local
market needs.
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